3. Advert 1- ‘Chick’
There is only one main image used in this advertisement which is of a baby chick. The image is in
black and white which is stark contrast to the orange used on the rest of the advert, which helps
to make the image stand out even more. The chick in the image is also facing towards the written
message on the page, which draws the audiences attention towards it. The image itself takes up a
third of the advert, which shows its importance to the advert, without the image the writing
wouldn’t make sense. The primary colour on the page is orange, which is a bright, bold and eye
catching colour, and the writing is written in blue. The blue and orange are used because these
two colours are the colours that represent IRN-BRU and are what people associate with the
drink. The advert doesn’t feature a lot of text, just one sentence. The copy is witty and comical,
and relates directly to the image shown and mentions the product in it as well. The copy is in
blue, which stands out against the orange background. The writing has been done in a
handwritten style font, which makes the advert feel more directly aimed at the audience, and a
lot less formal. The layout is very simple, having the image on the left hand side taking up a third
of the advert and the text on the right hand side. This is good layout because typically in the
English language we read from left to right, so we would first look at the image and then read on
to see the message that goes with it. The tone of the advert is very lighthearted and comical. The
bright colours and witty text make the tone of the advert obvious, and makes sure that the
audience knows its not a serious and formal advertisement. The tone is also shown through the
‘cute’ image, which audiences will be drawn towards. This advert is designed to have a direct
impact on the audience, it wants you to remember the advert, whether because its funny or
because you find it inappropriate, either way, by remembering the advert you will remember the
product.
5. Advert 2- ‘Bitches’
There is only one black and white image on this advert the image takes up over half of the page. The
image itself is of a older gentleman and his two dogs. The image is taken in what looks like a
wealthy persons home, which shows that IRN-BRU is a drink that is drank by a diverse range of
people. The two dogs are also appealing to the audience because dogs are seen as family
animals, which is another way of drawing in audiences. The image also relates directly to the
text. The copy is witty and comical, and relates directly to the image shown and makes sure to
mention the product. The text also features the word ‘bitches’ which is a play on the word
because it can mean two different things, and its how the audience perceives it. The copy is in
blue, which stands out against the orange background. The writing has been done in a
handwritten style font, which makes the advert feel more directly aimed at the audience, and a
lot less formal. The primary colour on the page is orange, which is a bright, bold and eye
catching colour, and the writing is written in blue. The blue and orange are used because these
two colours are the colours that represent IRN-BRU and are what people associate with the
drink. The black and white of the image on the page is a very big contrast to the brightness of the
orange. All IRN-BRU adverts and products are the same two colours to make sure the items are
continuous. The layout of this advert is much the same as the previous advert, except that the
image takes up over half of the page, which draws more attention towards it. The tone of the
advert is once again light hearted and informal, although the image itself appears to look formal,
by having the older man in a suit, smoking a cigar in a lavish looking setting. The impact of this
advertisement will be varied, due to the copy used. Some people might find the language
inappropriate for an advert, whereas some people will see it for its comedic value and will
remember the advert, therefore remembering the product.
6. Advert 3- ‘Unusual Tastes’
45 second long television advertisement for IRN-BRU
7. Advert 3- ‘Unusual Tastes’
This video advert shows an old woman walk over to her record player, put on a song and
then start to frantically jump about dancing, it then shows an IRN-BRU bottle with the
phrase ‘Unusual Tastes’. This advert is done all in colour, although the colours used
are very muted and don’t stand out off of the page. When the IRN-BRU drink comes
on at the end, the colours suddenly become very bright and slightly garish, having
bright orange and blue. The image itself looks very modern and isn't shot in a way
that makes the images look dated. There is no text featured at all on the page apart
form at the very end when you see ‘Unusual Taste’ underneath an IRN-BRU can. The
text is written in dark blue which is also outlined with dark orange. These colour
choices help the copy stand out even more off the already bright page. The tone of the
advert is very upbeat, you are shown this through the older woman dancing about
frantically, her dancing makes you smile or laugh which shows how the advert is
informal I think that the dancing is a way to show how the drink itself is fun, I think
that they chose to use an older woman because it is unusual to see this, which is in
keeping with the ‘unusual tastes’ theme. The final image you see is the IRN-BRU
drink resting on a pile of knitting equipment, all in the colours of the knitting stuff is
orange and blue. These colours represent the product, and by making this aspect of
the advert the same colour as the product, it makes you remember it, and therefore
think about it.
9. Advert 4- ‘Indescribable’
The video begins with a black screen and rustling, the image then changes to show a
white figure running though bushes, the figure turns out to be a very white person,
with a bald head, no mouth and big eyes. The image then shows a microphone being
placed in front of the figure, the figure then looks around and starts to heavy breathe.
Then finally he image changes to a blue and orange foot print with the IRN-BRU
product in the middle of it with the word ‘indescribable’ underneath it. This advert is
striking because of the contrast in colour between the dark background and the white
figure. The image quickly changes to the colours that IRN-BRU have become known
by, blue and orange. The tone of the advert starts off mixed, because it begins looking
like a scary film advertisement, so it is very informal but is not a happy feeling advert
either. I think that because it doesn’t have an obvious tone, it intrigues the audience
and will make them want to watch the advert all the way through and see what
happens. The layout and design of the advert is very simple, it doesn’t include lots of
images of text, it just has one main image that is striking enough to draw in the
audience and keep their attention. The only text featured in the advert is the word
‘indescribable’ which relates directly to the images used in the advert as the image
itself would be indescribable to some people due to the unusualness of it.
10. IRN-BRU 32 Packaging
The writing at the top of the can
is bold, clear to read and in
bright colours. This Is a way to
draw in the audience as the
bright colours are eye catching.
The copy is also written in bold
writing, this is a way to show its
importance and how the
information is new and
exciting.
The silver writing in the middle
of the can also is used as a way
to draw in the audience. The
colour is different from the
other that are used on the can
and therefore stands out even
more. The silver on the can is
used to show importance or
newness, as its used on the
name and the description of the
drink.
The energy drink has kept the
same colour scheme as the
other IRN-BRU products. Still
using the bright, bold and eye
catching colours of orange,
silver and blue. This can also
features a small part of text
written in yellow. This yellow is
bright and stands out from the
colours already used, this is to
show the newness of the can
and to show how it stands apart
from other IRN-BRU products.
The ‘32’ is written in bright
orange, and appears to be
breaking away from the can,
showing silver blasts behind it.
This is showing how new and
exciting the product is, its also
showing how it is different from
other products like it.
12. Advert 5- Red Bull
This Red Bull advert has only one image, but that one image takes up the majority of
the page and is the focal point of the advert. The image is a cartoon drawing of a
pilot, who is drinking a can of Red Bull, with the sun shining. The image is drawn
like a cartoon as a way of drawing in the the audience. Because the image is drawn
like this, it is showing how it is appealing to a more younger generation, and not
necessarily to just adults. The image is also very colourful and is the only colour on
the page. The bursts of pink, blue and yellow are yet another way of attracting the
audience to the advert. The text on the page is written in bold, black capital letters
at the top of the page, which is essentially the first thing that you will see. The
phrase ‘enjoy your jet with out the lag’ is a comedic play on words and relates
directly with the image of the cartoon pilot and his drink of Red Bull. The phrase
‘Red Bull gives you wiings’ is seen in smaller writing at the very bottom of the page,
alongside two cans of Red Bull. The layout of the advert is very simple, having the
image take up with majority of the page, it is based on the centre of the page and is
framed by text on its top and bottom. The layout is effective because its main point
is the image, and then you would look further at the text. The image is what draws
the audience in. The bright and eye-catching colours also attract the audience,
making them want to know more about the advert. The tone of the advert is very
upbeat and comical. The image sets the tone for the advert because of it being a
colour cartoon drawing, and not a dark and ominous looking image.
14. Advert 6- Relentless
This advert only features on image and that is of the product itself. The Relentless is on the
left hand side of the advert and only takes up a small amount of space, the text taking up
the majority of the advert. The advert here is one of many , each advert featuring a
different drink, this one shows the sugar free energy drink. The blue of the can is the only
colour on the page, which makes the image stand out even more. The distinct lack of colour
on the advert shows us how the image is the main focus of the page. The background of
the advert features a grayish pattern, which is in keeping with the theme of the can, as it
features on this as well. The pattern then carries over into the text itself as well, with
‘Relentless’ featuring this swirly pattern around it. The text is in white, making it stand out
from the dark background, and is written in a serif font in capitals. The ‘shouty’ aspect of
the writing will help to grab the audiences attention and make them look at the advert.
There is not a lot of text on the page, just the name of the product, what it is and then the
type of drinks you can get, the lack of text will also be attractive to the audience because
they will like that they don’t have to read much. The layout is very simple, having the image
on the left and the text on the right, this is a simple but effective layout, because generally
we as consumers will read form left to right, so they have made it so that you will look at
the image and then the text. The tone of the advert is very dark and moody looking. It
doesn’t give the impression that this product is for children due to the mature look of it,
therefore this advert would be more effective in a magazine or newspaper that is appealing
to older people, possibly aimed between 18-28.
16. Advert 7- Monster
The image on the advertisement is is on the left hand side of the page and doesn’t take
up much room. The image itself almost blends into the background due to its dark
colouring, the only thing seperating it is the green mist like shade behind it. This
green colouring pushes the image of the can to the front of the page. The bright
green of the energy drink logo, an ‘M’ stands out off of the page the most. This green
is then also seen for the colour of the text which says ‘ENERGY’. I think that they
have done this to put emphasis on the name of the product and what it does, as the
rest of the text is in white. The colours used on the advert are very dark, with white
text and splashes of green on the page. This also relates back to the theme and tone
of the advert, which is quite dark, but the splashes of colour can relate to the splash
of energy you get from drinking the product. The text itself is written in the font that
Monster use on all of their advertising products, the lettering is spaced out, bold and
in capital letters. The font itself is very jagged and rough looking, this is a way to
attract the audience and make them look properly at the advert. It is also noticeable
how little text there is on the page, it is similar to that of the Relentless advert
because they both seem to rely on the image on the advert and not the text. The
layout is also very similar, having the image on the left hand side and the writing on
the right. This is strategic because we usually read from left to right, so it makes the
image the first thing you see and the text the last.
18. Advert 8- Lucozade Sport
This advert for Lucozade sport is entirely based off of an image. This image is striking and
intriguing, making the audience look closer at the image to see what its about. The use of the
blacks, dark greens and dark blues as the main colours darken the image drastically, and make
the orange of the bottle and the white of the text stand out massively. The bright orange bottle
shape is in the centre of the page, but it is also shown to look like flames coming from a football
that has just been kicked by the footballer in the image. The footballer himself is wearing
brighter colours, such as grays and whites, but doesn’t fully stand out of the page when
compared with the oranges from the product itself. There is a lot going on in this image,
including the lions in the cloud, the footballer who is chasing the one we see more obviously, the
football pitch, the cloudy and raining sky and the actual product itself. Because there is so much
happening in the image, there isn't a lot of text on the page. This a great way to draw in the
audience because they wont see a lot of text and a lot of image, they will see an image
accompanied by one sentence that is made to be in the image as well. The text is in bold white
capital letters, making it stand off the page fully and become a main focus of the advert. It is also
part of the image itself, being slanted and warped into the Image, traveling with the ball (the
product). The tone of the advert is about being strong and triumphant, you can tell this by the
power of the image, especially the main footballer who is shown to be kicking a football so hard
that it appears it has flames coming from behind it.Due to the distinct lack of text, the product
has to be shown through-ally through the image, and because the image is so clear it doesn’t
need text to help describe it.
19. Relentless Packaging
The layout on
each can is the
same, with
‘Relentless’ in
the centre, the
flavour of the
drink at the top,
the ‘type’ of
drink it is and
then it has the
logo phrase at
the bottom ‘No
Half Measures’.
The effect of this packaging is that its
continuous and recognisable. Each
separate product has the same look and
the same information, but the colour
changes.
The text on each product is the same, which
keeps the packaging consistent, even though
the colours change. The text is always in
silver, and always in the same font. The font
is in capital letters and has a pattern running
through it. This pattern also runs though
the main title of the product and is also
repeated on the can itself.
This product has
different coloured
packaging for each
different flavour
energy drink,
because of this it
makes the products
very distinctive and
different form other
out there similar to
it. The colours that’s
have been used are
very jewel tones and
bright.
The cans all
remain the exact
same size and
shape.
