2. Mind Maps/Brainstorms
Star by using the first few slides to create mind maps and or
brainstorms for ideas related to your project. Get as many
possibilities as you can.
Don’t worry about practicality, suitability or potential at this stage.
You will assess the ideas later.
3. Mind Maps/Brainstorms
• Quick one minute clip showing why people should work with Harrison Allwood
• Introduction as to who Josh Harrison is
• What to expect when working in recruitment
• How to get started in recruitment
• Working with/for someone else
• Working for himself
• Working with family
• “Parody” advert (humorous)
• Why he chose to set up alone
• Explanation as to what experience is needed when in recruitment
• Working with Josh Harrison
• Interview?
• Flexi hours
• Working from home/in an office space (pros and cons)
4. Mind Maps/Brainstorms
• Josh has been in and out of different jobs regarding recruitment for a few years
before setting up on his own, so I’d like to ask him to go into detail as to why he
decided to set up alone and why he didn’t like the office environment.
• I feel a short video showing why people should work with my brother would be
good for his reputation on LinkedIn as he is well known by everyone but not well
liked due to a ‘The Sun’ article surfacing that didn’t serve his reputation very
well.
• I think him talking about his experience in the industry i.e. being in and out of
jobs/setting up alone would be good for people to watch as it gives some insight
into who Josh is and a bit more background of him also.
• Another idea I think would be good is to have a sort of interview situation where
I ask him about his experiences of being in recruitment and how he feels about
the article that was written about him (sent in by his competition) I’d like him to
expand a little on that situation and explain his side of the story for people to
read who didn’t agree with what he had to say.
5. Mind Maps/Brainstorms
• It would be good if I could make a video of my brother talking about bringing
family into business and how it could affect the working and personal
relationship between them.
• As he works alone, I think it’d be good for him to explain the differences
between working with others and working by himself and show how he gets
things done; especially with working from home and having two children to look
after.
• I’d like to make a video that has a humour aspect to it, having it be a funny
advert fro television rather than a serious, formal one that you’d see on a
website or YouTube.
• Another idea I had was to create a short video explaining how recruitment works
as people who want to get into the industry or have been in the past but aren’t
sure of the new terminology can watch to see what it is like nowadays as it can
change fairly often.
6. Idea Evaluation
I’d like to take my brother the video clip giving insight into his own company and
what it is like working with him. I feel it would be good to pin to his profile on
LinkedIn or have on the homepage of his website; I feel it’ll be a better way to get
to know him as a customer to his business instead of reading a bio. With the
technology we have in this generation, I feel it is more common to have videos on a
page rather than a lot of text as it helps the audience see on a better level who
they will be dealing with if they choose to work with this person. I could also create
a flyer type of image that he could use as a profile or something that he is able to
pin to his profile with little but enough information on it for people to briefly read
up on my brothers success’.
I think this is the best idea to take forward as I believe that people would much
rather watch a person and get to know them in that way, instead of reading a bio
on a website and painting an image in your head of what this person is like to work
with then go see them at interview stage and meet someone they hadn’t
imagined; I feel it is less nerve wracking watching someone on a video then going
to see them at interview, already knowing what they’re really like.
7. Development
• Development should include mood boards or other visual
examples of work. It could include basic mock ups of your
vision for the project using the work of others.
• These don’t need to be the same quality as your finished
pieces but they a good indicator of where your project is
going.
• As this is not final work, it may include work from others.
• You could include test work or practice work here too to
further develop your skills.
8.
9.
10.
11.
12. Developed Idea 2
• Write the script completely from scratch
• Use editing techniques that makes it clear to the audience which member of the cast
is who
• Try and film on location (if not, make it as realistic as possible)
• Use new and old shoes
• Once angel gives the mum her sons new shoes, have her change her look a little (take
off jacket/change clothes entirely)
• Camera angles: low/high angles, mid-shot, close up, mid-close up etc.
• Editing: lightening the screen for when the angle is present, having text run along the
bottom of the screen at the end, fade shots in and out of each other
• Take multiple shots of the same thing, ensuring I have enough choice to vary from.
• When writing the script, try make it comical so it is appealing to the viewer and still
factual
• Keep everything short and snappy, so people have all the information they need in 30
seconds (this includes lines in the script and shots in the film)
13.
14. Assessment of final ideas - 1
Suitability for audience:. Do you think your audience will engage with your
ideas?
I think the audience I'm aiming my video to are going to be glad of the different
approach to learning about new business partners. Video isn’t something you
see often on Linked In. People tend to use typography to explain themselves
and their company rather than video, so I think the change will be a nice
contrast to what people are used to.
Suitability for client: Does your idea fulfil the brief your client gave you?
As the video was for my brother, he told me that he wasn’t going to give me a
brief, more let me come up with ideas myself, feed them back to him and he’d
say what he would prefer out of all the ideas. I feel my main idea was most
suited to him, showing how his working environment works seemed to be
something he quite liked the look of doing.
Timescales: Is your project practical and manageable in the time you have?
It is manageable, yes. As I see my brother regularly, it is easy to film shots and
discuss how each shot is going to be filmed and edited etc.
15. Assessment of final ideas - 2
Suitability for audience:. Do you think your audience will engage with your
ideas? I think they will engage with this yes, as I see a comical aspect tot his
particular video and I think that is what television viewers want n an advert,
especially if they’re not watching but listening if they’re distracted by other
tasks.
Suitability for client: Does your idea fulfil the brief your client gave you? It does
suit the brief, yes. There were two possible ideas that we both suggested and
this one seemed to spark the interest in my client more.
Timescales: Is your project practical and manageable in the time you have? Yes,
it will be a quick and easy video to film, with more time needing to be taken
when editing the sequence.
16. Production Schedule:
You should prepare a production schedule that will allow you to manage your time over
the 4 weeks of production. This should include:
• Deadlines: Interim deadlines help you keep on track, final deadlines are final.
• Availability: The availability of the client and any other people you may need to help
you with your project. You will need to contact them. You might to do visit. You may
need to liaise with models, or photographers.
• Feedback: This is a working brief with a real client. You will need to get feedback on
your work and also allow yourself time to make appropriate changes. Plan appropriate
time in to you schedule so that you can do this.
• Resources: You should include a list of resources that you will need to complete your
project. Remember that this all needs to be your own work
