Here are the key planning documents required for a TV advert: Shot list: 1. Establishing shot of Oliver walking into classroom from front angle 2. Medium shot of Oliver sitting at desk from front angle 3. Close up of Oliver drinking Coke from front angle 4. Close up of Oliver throwing Coke away from front angle 5. Close up of Oliver drinking Fanta from front angle 6. Close up of Oliver throwing Fanta in air from front angle 7. Establishing shot of Oliver drinking Irn Bru from front angle 8. Close up of Oliver smiling from front angle 9. Close up of Irn Bru can from front angle 10. Close up of Oliver walking out of classroom

1. Irn-Bru
JACK SCOTT

2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
Media Production Roles include a producer, director, screenwriter, production designer, art director, costume designer,
cinematographer, editor, actor, music supervisor, camera operator, choreographer, dressing props, graphic artist, sound
recordist, stunt performer
Editor: It is common to work your way up to becoming a web editor by starting as an online or web editorial assistant. To
do a degree, you usually need five GCSEs including maths, English and science, plus three A levels or an equivalent level 3
qualification. The average pay for an Editor is £28,039 per year. A skill in writing is associated with high pay for this job.
The median salary for social media editors is £44,039.54, which is higher than we saw for reporters, copy editors,
producers, and even a touch higher than editors.
Stunt Performer: Stunt performers need to be dedicated to stay in shape and have a lot of skills and abilities to make it
look good for the movie. You need to have a wide set of skills such as fighting or high diving. This would be a good skillset
for an action movie as they can be able to co-ordinate fights to make them look realistic and smooth. You also need to join
the British Stunt Register. No qualifications needed. Stuntmen average £53,629.80 per year. If you're newer to the
industry, you may only make £3,830.70 per year. It all depends on how much work you manage to find. The highest end
stuntmen can make up to £191,535 per year.

3. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
Camera Operator: The camera operator is responsible for physically operating the camera and maintaining
composition and camera angles throughout a given scene or shot. In narrative filmmaking, the camera operator will
collaborate with the director, Directors of photography, actors and crew to make technical and creative decisions.
To be a camera operator you don’t need any special qualifications but, a bachelors degree in journalism, television or
film is a good thing to have but not required as it could get you a job easier with this qualification rather then without
it and would make you look more qualified for the job. You need skills including creativity, knowledge of lenses and
lighting this will help with the outcome of your work. A Camera Operator earns an average salary of £24,679 per year.
Experience strongly influences pay for this job. Most people with this job move on to other positions after 20 years in
this career. The average wage for a Camera Operator is £12.61 per hour. Sports camera operators can earn up to
£55.18 per hour but this can depend on the popularity of the sport. Film and Television camera operators usually
work 10 hour Days, and may need to work evenings and weekends and be on Call. Camera operators also need to
work in television and film studios, or outdoors on some locations and this is where they would work in most weather
conditions. For example rain, snow or very warm climates. Camera Operators could be made to travel for the tv
programme or film they are recording so they would need to be ready for that. Some camera operators become
Directors or producers in the Industry as they becoming more knowledgeable about how Things work. Things you will
need to do include, preparing and operating your camera Equipment, manage other camera Department staff and
communicate with actors and work with the Directors and photography Directors to visualise the style of film.

4. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Jaclyn Bell. (2018). The Roles of the Film Production Team. Available: http://www.govtech.com/education/news/The-
Roles-of-the-Production-Team.html. Last accessed 12th sep 2018.
anonymous. (2018). camera operator salary. Available:
https://www.payscale.com/research/UK/Job=Camera_Operator/Salary. Last accessed 13th sep 2018.
anonymous. (2018). television camera operator. Available: https://www.prospects.ac.uk/job-profiles/television-camera-
operator. Last accessed 13th sep 2018.
anonymous. (2018). camera operator. Available: http://creativeskillset.org/job_roles/3073_camera_operator. Last
accessed 13th sep 2018.

5. Info-graphic:
Put your info-graphic design work here.

6. Research:
anonymous. (2018). Irn-bru. Available: https://en.wikipedia.org/wiki/Irn-Bru. Last accessed 18th sep 2018.
anonymous. (2018). The most memorable TV adverts of the past 40 years . Available:
https://www.telegraph.co.uk/business/2016/06/07/the-most-memorable-tv-adverts-of-all-time/a-screenshot-of-the-irn-
bru-snowman-advert/. Last accessed 18th sep 2018.
anonymous. (2018). about a.g. barr. Available: https://www.agbarr.co.uk/about-us/about-ag-barr/. Last accessed 19th sep
2018.

7. Client research:
Who is your client?
Irn-Bru is a Scottish carbonated soft drink, often described as "Scotland's other national drink" (after whisky). Irn-Bru was
originated in Scotland. Made by the manufacturer A.G. Barr. It was introduced in 1901 but the company was made in
1875. Irn-Bru has 32 flavours and only 3 people in the world know the secret recipe of Irn-Bru. It is produced in Westfield,
Cumbernauld, North Lanarkshire.
Irn-Bru takes their commercials and adverts less seriously then other companies. They go for more humorous adverts and
they rely on the comical parts to stick out to the people to get there product out there.

8. Client research:
What do they make?
As well as Irn-Bru, Barr has a range of popular soft drinks brands includes Tizer, D'N'B, KA, Barr
flavour range, Barr's Originals, Strathmore spring water, St Clements juice drinks, Simply juice
drinks, Sun exotic and Rubicon exotic juice drinks. In addition to their own brands, they have
partnerships with third party brand owners. Such as an exclusive license from the US company
Rockstar Inc to promote and distribute Rockstar Energy in the UK, Ireland and extending into
Scandinavia. In 2018 they also introduced new partnership deals with Italian soft drinks
producer San Benedetto, and Australian soft drinks company Bundaberg Brewed Drinks.

9. Client research:
History of Irn-Bru:
It was their former Chairman Robin Barr's great grandfather Robert Barr who first established
a soft drinks business at the first factory at Burnfoot Lane in Falkirk.
A second Barr soft drinks business was established in Glasgow in 1887 by Robert Barr's son,
Robert Fulton Barr.
His business was taken over by his brother Andrew Greig Barr. Five years later in 1892, when
Robert decided to move to Ireland.
In 1901 both Barr soft drinks businesses, Robert Barr Falkirk and A.G.Barr and Co. Glasgow,
jointly launched their original recipe IRON BREW.
The spelling IRN-BRU was introduced in 1947 following concern over proposed changes to
food labelling regulations.

10. Client research:
how do they advertise their products?
Irn-Bru uses humour in their adverts to attract peoples attention and make it memorable for the people who watched it.
This makes people want to try the drink as the advert is stuck in their head about the product. One of the most
memorable adverts is the boy and the snow man flying around the city. This ends up with the snowman dropping the boy
into the snow and taking his Irn-Bru for himself. This also includes a remake of the song ”I'm walking in the air”. This song
is changed to a humorous version which sticks in the back of your brain. This advert was on the list of the most
memorable adverts in 40 years. This could be because of the creativity in the advert and the humour being able to attract
all ages.

11. Client research:
how do they advertise their products?
In this advert it shows a guy pointing out everything that is obvious like a sound or a persons hair colour. He goes on into a
shop which he is still pointing everything out. When he goes into the shop and finds the Irn-Bru, he points out that the
reason Irn-Bru sugar free is called Irn-Bru sugar free because it is sugar free. This makes it very obvious that Irn-Bru has a
more healthy alternative and this pointed it out as much as you possibly can. This also tricks the mind as you are noticing
everything he is pointing out more clearly then if he wasn’t. This makes people more aware of what they are looking at
and seeing the product in its fullest. When he holds the Irn-Bru at the end your attention is fully on the product and not
the holder, this is good because then people can see the product with no distractions.

12. Client research:
how do they advertise their products?
In this commercial there is a group of goths all sad in circle, but when they drink Irn-Bru the suddenly become active and
happy. This would attract people to their product as it makes the drink look like it can change someone's mood so people
who are feeling sad could go out and buy a Irn-Bru because they expect it to change their feelings. But as Irn-Bru uses
comedy for their adverts there are still some parts of the advert which is funny for the viewer. Such as when the goth goes
surfing but doesn’t use a normal surfboard. He has a coffin shaped board as it represents his goth side still. Also at the
start the goths makeup is made as a frown until he drinks the Irn-Bru which then turns into a smile. This is a physical
change so people can tell that you have had a change in feeling after drinking the drink. This is a part of the comedic side
of the advert and the influence because it is a physical change people can spot that it changes how you feel.

13. Client research:
how do they advertise their products?
In this Irn-Bru advert grandpas say that their grandsons tell them to drink fiery Irn-Bru. They then proceed to drink it but
then after start swear. The camera quickly changes before they finish the word and has the other grandpa say something
that sounds like the ending to the word. Such as when the second grandpa says “C-” it switches to the third grandpa with
headphones who then says “rap, I it’s rap”. This is a comedic way to get a reaction for the grandpas as they don’t expect it
to be so strong. This also will be funny to a more mature audience as they will get the jokes more then a younger audience.
This doesn’t really influence you to buy the drink but it stays with you and makes you remember the product a lot more.
“C-” “rap” “Boll-” “ox”

14. Market research:
What market is your client part of?
Irn-Bru is apart of the Soft drink market. This is because their products consist of energy drinks. This is one of the hardest
markets to get into and thrive in because of big brands such as coca cola dominating the market and having such a known
company around the world. Irn-Bru stands out of the market as they take their adverts less seriously compared to their
competitors which gives them a edge over them. The soft drinks market can be daunting but if you have a committed
nation such as Irn-Bru does then even big companies such as coca cola can’t win. Irn-Bru has a unique taste compared to
other soft drinks with generic tastes such as fruity tastes or an energy drink taste. Irn-Bru doesn’t look or taste like any
normal drink.

15. Market research:
Who is their competition?
The Irn-Bru 32 energy drink variant was launched in 2006. It has long been the most popular soft drink in Scotland, with
Coca-Cola second, but competition between the two brands has brought their sales to roughly equal levels. Coca cola
dominates the world for favourite drink but in Scotland Irn-Bru is the leading drink instead of coca cola. Coca cola’s
adverts are sometimes heart warming or a serious topic like bullying. This is a completely different advertisement strategy
compared to Irn-Bru. This is because Irn-Bru takes their adverts less seriously and goes for the comedic route which works
and makes them stand out in the market. Irn-Bru as well as coca cola, also branch out to different companies and joins
them so that their company can grow and develop as well as helping other companies. Coca cola usually buys the
companies they want but as Irn-Bru can’t do that as easy they join and distribute other drinks to popularize their product.

16. Audience research:
Irn-Bru would be seeing statistics on who buys their product. This would mean that when Irn-Bru does a advertisement
they would try and capture the most common persons eye. For example youths, Irn-Bru would try to use trends or young
comedy or celebrities to encourage them to buy the product. They would adapt to their target audience so that the sales
carry on. Such as Scotland, Irn-Bru knows that Scotland is their main source of income and sales so they would make
advertisements suited for people who live in Scotland so that they carry on seeing the product and wanting to buy the
product.

17. Idea Generation:
Ideas
Comedy
advertisement so it
makes the product
memorable and that
people can remember
the advert
Irn-Bru lets you speak
to animals
Pet dog or cat wants to
be fed or let outside
Use trends to showcase that the
product fits in with the younger people
so that they are attracted to the
product
Celebrities could be
showcasing the product
Shows a certain lifestyle
you could have with
having this product
Over-exaggerated such as if you go
to the gym and no one pays
attention to you, you drink Irn-Bru
then everyone likes you
Then once the Irn-Bru
finishes, everyone leaves and
it is back to everyone ignoring
the person
Shows someone with a
boring life, then it changes
into an exciting one
because they have the
product
This could show that when you drink
Irn-Bru you can become a wealthy
celebrity and have a life and friendships
with other celebrities because you have
the product
But then loses the ability to speak to
the animal after the Irn-Bru is gone,
so he needs more to be able to speak
to the animal again

18. Idea Generation:
Ideas
A comedic advert could
be with when people
finish off the word. This
was used with the
grandmas trying fiery
Irn-Bru. This is an easy
thing to do and a
amusing way to
showcase a product.
A parody of a coca cola advert
could be used to show the
difference in the types of advert
Irn-Bru is going for.
As coca cola is a serious advert,
adapting it to a more comedic view
would be an interesting advert to
make. Such as making everything go
wrong.
This would be easy to create and also is
very effective because people will want to
watch and see what words will be said. Also
a lot of age groups will find this funny and it
isn’t just one age group advert.

19. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
My idea is that we see someone sad and that when they drink Irn-Bru it makes them happy and their day is better
because they had a Irn-Bru. Also the person denies any other drink because all they want is Irn-Bru

20. Group Idea:
We are doing a sad to happy transition. We are going to film someone walk in and sit at a table but when he sits down, he
is going to try drinks which he will be unhappy with. He is going to use different ways to get rid of the drinks such as
throwing it in the bin and throwing it in the air and it crushing. But when he is handed the Irn-Bru, the colours are going
to change from gloomy and depressing to vibrant and colourful. This shows the transition of his mood reflected by colour.
This also gives a visual outlook to the viewer so it shows that his mood has changed. Music will be involved as it is useful
to help exaggerate the sadness and happiness.
Location: Our classroom
List of items: Irn-Bru (can/bottle), coca cola (can), Fanta (can)
Roles: Oliver= actor/script writer, Jessica= Camera operator, Jack= actor/script writer
Shot list: 1. front angle following Oliver walking in 2. front angle when he is sitting down 3. carrying on with the front
angle for the rest of the advert 4. when Oliver walks out the camera goes straight behind him but stays letting the logo
come in and Oliver walks away from the camera.

21. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
Location: Our classroom
List of items: Irn-Bru (can/bottle), coca cola (can), Fanta (can)
Roles: Oliver= actor/script writer, Jessica= Camera operator, Jack= actor/script writer
Shot list: 1. front angle following Oliver walking in 2. front angle when he is sitting down 3. carrying on with the front
angle for the rest of the advert 4. when Oliver walks out the camera goes straight behind him but stays letting the logo
come in and Oliver walks away from the camera.

22. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
The game is going to be about destroying every other drink but irn bru.

23. Finished Stuff:
Finished pieces to be displayed on your blog.
Advert:
https://youtu.be/WLcTKRKkkug
Advergame:
https://youtu.be/BCjbqjKPw10