Introducing Salesforce Marketing Cloud Pt 2 - Publish & Measure
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In this presentation we outline how to assess your social marketing maturity level. We also cover how to build a content plan and measure its success. What is the ROI of social, lets see?
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Introducing Salesforce Marketing Cloud Pt 2 - Publish & Measure
- 1. in/derektweets @derektweets Derek Laney Director Product Marketing Management Introducing Marketing Cloud Part 2 – Publish & Measure
- 2. Am I on the right path? Resource: Social Media Maturity Model Today’s Learning Objectives: Assess your content plan Learn to measure your efforts
- 5. Build Your Content Plan • Goals, Objectives & Metrics • Target Audience Personas • Roles and Responsibilities • Theme, Topics and Types • Workflow, Optimization & Distribution Resource: Craft a Plan
- 7. Live Content Publishing Examples
- 8. Maturity: Measurement None Tracking Track & Analyse Track, Analyse & Integrate
- 9. What am I measuring? A Framework for Social Media Analysis - susan_etlinger
- 11. Turn insights into action, and connections into customers for life. http://bit.ly/mcwebjan2
- 12. Slides for Today: http://bit.ly/mcwebjan2
Editor's Notes
- Social Media Maturity Model: http://www.radian6.com/resources/library/follow-the-social-media-maturity-model-to-become-a-social-business/
- cc: http://www.flickr.com/photos/boopboopboopboop/8443450692/ Content marketing is driven by one big idea: if you produce and share fantastically useful content, your community will be more likely to become customers, remain customers, and send you more customers.
- photo credit: cc: http://www.flickr.com/photos/afagen/5133070639/ http://creativecommons.org/licenses/by-nc-sa/2.0/
- Not every brand can be as prolific as American Express’s Open Forum right away. Acknowledge your strengths and weakness, know your limits, set realistic goals, and identify what success looks like.
- photo credit: cc: http://www.flickr.com/photos/horiavarlan/4273968004/ http://creativecommons.org/licenses/by-nc-sa/2.0/
- If your business goal is to … … then you should measure … Generate leads Number of leads generated through social media. Increase customer satisfaction Positive sentiment around your company and brand. Lower customer service costs Number of incidents resolved through social media. Improve your brand’s awareness Share of voice Improve product quality Number of product-related issues posted. Looking for detailed guidance on how to build out your social media metrics? Download our ebook 5 Steps to Effective Social Media Measurement. It includes sections on some of the most common social media metrics, including:
- Social media measurement is just one component of Marketing Cloud’s Social Maturity Model. Answer 10 simple questions to see how your company ranks across all of the categories.