What are the quintessential strategies that will help your business score a homerun when it comes to guaranteed social media marketing success? Here, BIGEYE shares 12 of the most innovative tips and tricks to ensure that your brand is equipped to knock it outta the park - while consistently breaking through the noise and clutter of a highly competitive social marketing landscape.

1. SOCIAL MEDIAMARKETING SUCCESS
12 STEPS TO

2. 1RESEARCH
And know your audience!What topics and interests are they most social about?

3. 2and platforms that best speak to your audience.
ONLY CHOOSE
to utilize the networks

4. 3STATE YOUR KEY
performance indicators (KPIs)
What do you want your social efforts to accomplish?
What does success look like in quantifiable terms?

5. 4
WRITEa social media marketing playbook!
The playbook should detail your KPIs, audience profiles, brand
personas, campaign concepts, promotional events, contests,
content themes, crisis management steps, etc.
Note that the strategy should be unique to each platform.

6. 5ALIGNthe members of your company
around the plan.
Assign responsibilities as to who is posting, who is
responding, and who is reporting metrics.

7. 6TAKE 30-60 MINUTES
at the biginning of each week
or month to schedule tweets, Facebook posts, LinkedIn posts,
pins, or other social media content. These can be original ideas,
links to your own work, or links to outside content that may be
useful or of interest to your audience.

8. 7CREATEa content bank using a spreadsheet
and plan out the content topics, headlines, related links,
desired scheduling, name of authors, and an area for
management approval on every line.

9. 8
POST
relevant content relating
to newsworthy topics
and events in a timely manner. It’s important to
share opinions as soon as breaking news happens.

10. 9social channels separately.
You shouldn’t be posting the same message
across all channels – remember who the
audience is behind each platform.
TREAT ALL

11. 10to act as a customer service rep
to be responsive to user generated content and
negativity. Don’t ignore comments
and feedback!
ASSIGN SOMEONE

12. 11SCHEDULE REPORTING
depending on your goals.
Reporting metrics can occur weekly,
monthly, or bimonthly.

13. 12REANALYZEyour plan on a regular basis.
If something in your plan isn’t working, switch it up or
A/B test content to determine what your audience
responds to better.

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