Four tips to monitor and analyze your content marketing ROI using Google Analytics and beyond. Presented by Bonnie Stefanick, Director of Consulting at internet Marketing Ninjas

1. 4 Tips For Tracking Content
Marketing Efforts
Bonnie Stefanick
Internet Marketing Ninjas
@bnnejn

2. Tip 1: Sharpen Your Analytics
Set Up

3. Stretch Conversions

4. Google Analytics Plugins for
Social Reporting

5. Google Analytics Plugins
Manual
– https://developers.google.com/analytics/devgu
– https://developers.google.com/analytics/devgu
Wordpress-matic
– http://wordpress.org
/extend/plugins/social-media-tracking/

6. Tip 2: Get Data On
Interactions

7. Leverage the many great
tools out there with Analytics

8. Hootsuite Analytics
integrates Facebook, Twitter & Google +

9. Leverage Your Social Media
Management Tools

10. Tip 3: Content Performance
Analysis

11. View Links, Likes & Follows
Using Google Docs!
Grab data into Google Docs or Excel.
– See here how to do it for Twitter.
– See here how to do it for Facebook.
Hint: combine the social data & link data.

12. Create a Script & Use API’s
Directly
• Facebook: https://graph.facebook.com/?
ids=http://internetmarketingninjas.com/seo-tools/google-sitemap-
generator/
• Twitter: http://urls.api.twitter.com/1/urls/count.json?
url=http://www.internetmarketingninjas.com/seo-tools/google-
sitemap-generator/
• Stumble Upon:
http://www.stumbleupon.com/services/1.01/badge.getinfo?
url=http://searchenginewatch.com/article/2246113/SEO-Content-
Analysis-Using-Google-Analytics

14. Tip 4: Inbound Traffic
Tracking

15. Leverage Advanced Segments

16. Leverage Advanced Segments
–Social Media Platforms

17. Leverage Advanced Segments
–Social Bookmarking

18. Leverage Advanced Segments
– Guest Blogging

19. Happy Tracking!
Twitter:@bnnejn | Email:Bonnie@imninjas.com