Social Media for My Business
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The document discusses the importance of social media, noting that 74% of internet users engage with social media platforms. It states that successful social media involves building fans, generating leads, and providing customer service. The document then provides tips for organizations to build an effective social media plan, including identifying customers, creating a schedule, setting a strategy, embracing hashtags, and measuring and optimizing engagement over time.
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Social Media for My Business
- 2. 74% of all Internet Users use social media. –Pew Research Center, 1/14
- 3. Successful Social Media is about three things
- 4. Successful Social Media is about three things Building Fans
- 5. Successful Social Media is about three things Building Fans Generating Leads
- 6. Successful Social Media is about three things Building Fans Generating Leads Customer Service
- 8. Don’t just take the plunge
- 9. Build a plan
- 12. Create a schedule & assign managers
- 14. Identify what makes you unique
- 16. Set a strategy
- 18. Provide the right mix.
- 20. Offer value
- 24. Define success
- 26. Engage
- 30. Network
- 31. Integrate
- 32. Share social media links
- 34. Keep at It
- 35. • Useful tools • Buffer • Hootsuite • Schedule in Advance • Use your IMAGES!!! (preferably not stock images) • Be bold, but be smart
Editor's Notes
- Websites and applications that enable users to create and share content or to participate in social networking. –Oxford Dictionaries What is social media and why is it important? How do I get started and where should I be? How can social media help my business? What are some key social media best practices and etiquette?
- Be found! Establish a strong brand Increase sales Share information Tap into your customers Build a community Boost your advertising
- What are your objectives? Who will be your voice? Also, consider other people representing your organization on social media.
- Who are your customers? Where are your customers?
- Do you have the time and are you able to make the commitment?
- HMV – Staff cutbacks Access levels Know who represents your organization
- Create a strategy and a pipeline of content. -Where are you pulling content from (Google Alerts…) -Where are you posting (you don’t need to be everywhere)
- Epicurious – Disaster Distasteful to try to capitalize on a crisis Standard composed apology
- Original content Shared articles Testimonials Self-promotion
- Newcastle - They used a website, and a series of social media outlets (YouTube, Twitter, Facebook) to show you what they would have broadcast during the Super Bowl, if only they had had the budget. Nascar – Some small companies try to be on every platform. Work to secure your name, but engage your consumers where they are and where you can really make an impact.
- The @NRA_Rifleman Twitter account — which describes itself as "an official journal of the National Rifle Association — for example, started the day by tweeting "Good morning, shooters. Happy Friday. Weekend plans?“ Aurora Shooting
- Expectations Be realistic
- Listen to your audience Tap into what is valuable to them (family photos, pets, kids, etc.)
- DO NOT - American Airlines – Auto Reply
- Scratch each others back, share, retweet, like, etc.
- Social media must be integrated and work hand-in-hand with all of your marketing, advertising and PR initiatives
- On your website Email signature Marketing collateral Vanity URLs
- Blog once a week Post on FB, Instagram, LinkedIn, etc. 3x/week Tweet 10x week Pin 20x week Don’t abandon your page!
- (hand out)