This document provides an overview of a social media lab workshop that aims to help participants create effective social media strategies and learn proven methods for increasing advocacy through social media. The goals are to design focused social media experiments, facilitate individual and social learning, and take doable steps to incorporate social media into advocacy activities. Participants will have the opportunity to deepen their understanding of social media strategy and tactics, identify existing social networks to leverage, and establish a growing community of followers for their organization through social media.