In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.

1. ®
How Big Brands Use Social Media
Intel
Becky Brown
Listening, Learning, and Changing
San Francisco | June 20, 2011

2. SocialMedia@Intel
Becky Brown
Director, Social Media

3. Multi-Year STRATEGY
Pioneer Operationalize Scale

4. The Role of the BRAND
…..Everything

5. Social Media DNA
…..Everywhere

6. Moving from the
RATIONAL
to the
EMOTIONAL

7. Museum of ME is Emotional

8. Social Media Roadmap
1. Become Your Own Publisher
2. Centralize
3. Mature listening
4. Harness and formalize brand ambassadors
5. Manage risk carefully

9. CONTENT Syndication Network
8

10. From News To STORIES

11. Centralized Approach
Maturity Models
Tools & Infrastructure
Training, Governance, Guideline
Influencers
Strategies
Insights & analytics

12. Start With ONE and Go Deep

13. Mature Listening
GLOBALLY

14. Real-Time
RESPONSE

15. Using DATA
To understand
VALUE

16. Brand AMBASSADORS

17. Start With
EMPLOYEES

18. Manage RISK
• Educate employees
• Be prepared
• Mitigate: protect, detect,
respond
• Administration hub &
access rights
• Align tightly with PR and
crisis mgmt

19. SIMPLIFY
Rules of Engagement
Disclose l Protect l Use Common Sense

22. ®
How Big Brands Use Social Media
Learn more about upcoming
and past BlogWells:
http://socialmedia.org/blogwell
or
live@socialmedia.org
San Francisco | June 20, 2011