The document provides an overview of analytics and metrics relevant to social media campaigns, emphasizing the importance of distinguishing between the two. It explains how to read and interpret Hootsuite's analytics, focusing on measuring engagement and results from social media efforts. Additionally, it encourages the use of design tools like Canva for creating campaign visuals and invites students to share their summer experiences using specific hashtags.

1. with

2. Learning how to understand Analytics and Metrics
Walk-through of how to read HootSuite’s Analytics and
Metrics
Introduction and walk-through of HootSuite’s
Campaigns

3. First things first – these 2 are NOT the same thing.
• Metrics: a standard of measurement that serves as an integral component of
accountability (Informart)
- How many blog posts and social media posts were put up this week?
- What are the results from what we posted? Did we get likes, retweets, event check-ins or
mentions?
• Analytics: when data is used to answer specific, business-related questions. They
are a method of logical analysis. (HiP)

6. The total number of posts
that have been published on
your Instagram accounts
The number of people who
are following your Instagram
accounts
The sum of likes and
comments received by all
your Instagram posts
Select which of the 3 social
media channel you would like
to see Analytics on
Select the date range you
would like to view
Blue: Selected dates
Gray: Previous month
48: Total number of posts for
that month
+18: 30 posts were posted
previous month, 18 more
posted this month
Number signifies number of posts per date

7. Gained +13 followers from the
month before
Gained +140 more comments and
likes from last month

8. The overall goal of a social media campaign is to
increase engagement amongst your followers.
Let’s see a sample of a campaign!
“A social media campaign is a coordinated marketing effort to reinforce or assist
with a business goal using one or more social media platforms. Campaigns differ
from everyday social media efforts because of their increased focus, targeting,
and measurability.” -BigCommerce

12. Are you graphic design
challenged? No problem!
Use Canva.com to help you
design your images!

13. Adobe Typekit brings thousands of
fonts from foundry partners into one
beautiful library for subscription or
purchase.

14. Career and Professional Development wants to know what our Hilltoppers are doing this
summer. Whether you have an internship or just graduated with a new job or are
travelling abroad, share your experience with us by using #seuaftergraduation or
#seusummerinternship.

17. NOW START PROMOTING YOUR HASHTAGS AND FILL UP YOUR CAMPAIGN!
Career and Professional Development wants to know what our Hilltoppers
are doing this summer. Whether you have an internship or just graduated
with a new job or are travelling abroad, share your experience with us by
using #seuaftergraduation or #seusummerinternship.

19. Presented by: Araceli “Sally” Pérez-Ramos,
Chair, SoACE Technology Knowledge Group
Manager of Communication & Online Programs, St. Edward’s University
aracelip@stedwards.edu