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The Evolution of Cloud Computing - Sydney Social Enterprise Breakfast

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you cant just put social in front of business activities, you need to embed social processes and technology in your business - Kate Carruthers
#socentanz

Related presentation http://www.slideshare.net/carruthk/the-power-of-social-business

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The Evolution of Cloud Computing - Sydney Social Enterprise Breakfast

  1. 1. The Evolution of Cloud Computing<br />- Social Enterprise Breakfast#socentanz<br />
  2. 2. Kate Carruthers<br />Digital & Community Manager<br />Blogger and Social Media Commentator<br />@kcarruthers<br />
  3. 3. Derek Laney<br />Principal Engineer<br />Australia & New Zealand<br />@derektweets<br />
  4. 4.
  5. 5. ThankyouFacebook<br />How to start your own business #arabspring<br />
  6. 6. Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995:<br />This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.<br />The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and<br />other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.<br />Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.<br />
  7. 7. Ten Year Computing Cycles<br />10X more users with each cycle<br />2010’s Social<br />Revolution<br />2000’s Mobile <br />Cloud Computing<br />1990’s Desktop <br />Cloud Computing<br />1980’s Client/Server Computing<br />1970’s Mini <br />Computing<br />1960’s Mainframe <br />Computing<br />Data <br />Management Apps<br />Business Logic Apps<br />Process <br />Automation Apps<br />Web Apps<br />Mobile Apps<br />SocialApps<br />
  8. 8. Social Revolution:Social Networking Surpasses Email<br />1.1 <br />billion<br />social <br />users<br />Social Users<br />Email Users<br />2011<br />2010<br />2007<br />2008<br />2009<br />Source: Comscore, June 2011<br />
  9. 9. Social Revolution: Facebook Eats the Web<br />Top Internet Uses<br />22%<br />internet time is social<br />Percent of Online Usage<br />Search<br />2006<br />2007<br />2008<br />2009<br />2010<br />2011<br />Sources: Nielsen Wire, January, 2011. <br />Morgan Stanley Internet Mobile Report, December 2009 <br />
  10. 10. Social Revolution: The Web is Shrinking<br />Web Usage (minutes)<br />4 hours<br />per month<br />Rest of the Web<br />2010<br />2011<br />Sources: Ben Elowitz, Wetpaint / comScore<br />
  11. 11. Social Revolution: Mobile Apps Used More <br />than Web Browsers<br />81<br />minutes<br />per day<br />Facebook mobile users are 2X more active than desktop users.<br />Mobile Apps<br />Browser<br />- facebook.com<br />Source: comScore, Alexa, Flurry Analytics <br />
  12. 12. Social Revolution: Next Generation Devices Changing How We Access the Web<br />Device Growth<br />16 billion<br />mobile devices by 2013<br />Tablets <br />Smartphones<br />Laptops<br />Desktop<br />2006<br />2007<br />2008<br />2009<br />2010<br />2011E<br />2012E<br />2013E<br />Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.<br />
  13. 13. Social Revolution: Employees Forcing an Unprecedented Pace of Change<br />CIOs Surveyed on Tablet Usage<br />“<br />...fastest ramping mobile device ever.<br />”<br />2011<br />Employee-owned<br />Purchased for Employees<br />Not Allowed<br />2010<br />2006<br />Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.<br />
  14. 14. But the social revolution has created a social divide.<br />
  15. 15. The Social Divide: Customers and Companies<br />Your customers and<br />employees are social.<br />What about <br />your company?<br />
  16. 16. How does your enterprise bridge the social divide?<br />
  17. 17. Delight Your Customers and Employees<br />Social Enterprise<br />1<br />Social Customer Profile<br />Product & Partners<br />Collaborate<br />Listen & Analyse<br />Connect & Sell<br />Social Marketing<br />Automate & Extend<br />Service &<br />Engage<br />Employee Social Networks<br />2<br />Customer Social Networks<br />& Product Social Networks<br />3<br />
  18. 18. The Core of the Social Enterprise: Multi-tenant Cloud Computing<br />Open<br />Fast<br />No HardwareNo Software<br />Logic/data PortabilityAny Device<br />Easy<br />Everyone<br />Automatic UpgradesPay-as-you-go<br />Democratic<br />Economical<br />
  19. 19. Step 1: Develop a Social Customer Profile<br />Delighting Customers is Knowing <br />Who They Are and What They “Like”<br />Who are they connected to?<br />What are they saying?<br />Who are they connected to?<br />
  20. 20. Database.com: The World’s First Social, Mobile, and Open Database<br />Mobile<br />Open<br />Social<br />Platform-agnostic APIs<br />World’s Most Trusted Cloud Database<br />Social datamodel<br />REST APIs toolkits for Android and iOS<br />Profiles, feeds, status updates<br />OAuth<br />Database.com is now generally available<br />
  21. 21. Step 2: Create An Employee Social Network<br />Employee Social Network<br />Collaborate<br />Connect & Sell<br />Automate & Extend<br />Service &<br />Engage<br />
  22. 22. 100,000+ <br />employees<br />18,000+ <br />employees<br />8,000+ <br />employees<br />55,000+ <br />employees,<br />6,000+ <br />employees<br />4,000+ <br />employees<br />Chatter is the Leader in Employee Social Networks<br />100,000+<br />Active Companies <br />Average Percentage Improvements Reported by Customers<br />Collaboration for the <br />Social Enterprise<br />Groups<br />Feeds<br />Status Updates<br />Profiles<br />App Updates<br />File Sharing<br />Customers include:<br />
  23. 23. “<br />Leading Companies are Running their Business on Chatter<br />“SalesforeChatter makes collaborating with 18,500 employees easy.”<br />“How can any global CEO succeed today without Chatter?”<br />”<br />Enrique Salem<br />President<br />and CEO<br />Carl Camden<br />President and CEO<br />
  24. 24. Social Enterprise<br />Connect<br />& Sell<br />
  25. 25. Success in Driving Revenue in the Sales Cloud<br />Tina Koppe,<br />Sales Analyst<br />Average Percentage Improvements Reported by Customers<br />
  26. 26. Groupon SellsMore Productively<br />$760 million revenue in 201022,000%revenue growth in 2010 5,000sales peopleCollaboratingon new promotions<br />
  27. 27. Social Enterprise<br />Service <br />& Engage<br />
  28. 28. Service Cloud: Bring Your Customer Service into the Employee Social Network<br />16,000+<br />Companies <br />Third-party Research of Average Improvements Reported by Customers<br />Customer Service for<br />the Social Enterprise<br />Agent Collaboration<br />Knowledge<br />Communities<br />Social Monitoring<br />Contact Center<br />Dashboards & Reports<br />Customers include:<br />
  29. 29. KLM’s Newest Destination is Twitter<br />$24 Billion European airline130,000Twitter followersReduced first call resolution rate to 1 hourtwitter.com/klm<br />
  30. 30. Bank of America’s New Branch is Twitter on the Salesforce Service Cloud<br />1,100 tweets per day handled by agentsAutomatic conversionof tweet-to-caseFast Resolution with case routingtwitter.com/Bofa_Help<br />
  31. 31. Social Enterprise<br />Automate & Extend<br />
  32. 32. Facebook Standardizes on Force.com for Employee Apps<br />12+ Custom Apps on Force.comDatacenter OperationsHuman ResourcesLegal / Security<br />Sales and Global Operations<br />
  33. 33. Leading Companies are Running Social Apps on Force.com<br />220,000 apps on Force.com<br />Leadership Management App<br />Deals Management App<br />IT Help Desk App<br />Custom Supplier App<br />
  34. 34. Force.com: Social Enterprise Platform for Employee Apps<br />Real-time<br />Mobile<br />Social<br />Open<br />Integrated social framework<br />APIs to connect<br />to any app<br />Deploy apps on any device<br />Real-time workflow<br />Real-time analytics<br />
  35. 35. Step 3: Develop a Customer Social Network<br />Customer Social Networks & Product Social Networks<br />Product & Partners<br />Listen & Analyze<br />Social Marketing<br />
  36. 36. Leading Companies Running Marketing Apps On Heroku<br />175,000+ Apps Developed in Ruby<br />Interactive Sports<br />Community App<br />Harry Potter Facebook App<br />
  37. 37. Social Enterprise<br />Listen & <br />Analyse<br />
  38. 38. Charlie Wood<br />Vice President – Asia Pacific<br />
  39. 39. Blogs<br />Radian6: Leader in Social Monitoring<br />2,500+ Customers<br />Listen <br />Analyse<br />Engage<br />
  40. 40. JetStar Joins Customer Conversations on Social Media<br />JetStarSocial Monitoring CenterEngaging customers on social media<br />Responding at the point of need<br />Real Time crisis and reputation management<br /> #ashcloud<br />
  41. 41. Demonstration<br />
  42. 42. Social Enterprise<br />Products <br />& Partners<br />
  43. 43. Chatter for 320,000 Employees<br />Toyota Vehicles<br />Social Customer Profile<br />Dealers/Distributors<br />Toyota Friend Mobile<br />Toyota Friend Website<br />1-800-4-My-Toyota<br />Manufacturing/<br />Finance<br />Toyota Friend on Youtube<br />Toyota Friend on Facebook<br />Toyota Friend on mixi<br />Toyota Friend on Twitter<br />Toyota Social Enterprise<br />
  44. 44. Social Enterprise<br />The Social Enterprise Delivered<br />
  45. 45. Benefits of the Social Enterprise<br />Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives. December 2010.<br />
  46. 46. THANK YOU<br />

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