Mastery journey timeline

1. MASTERY JOURNEY TIMELINE
MASTER OF ARTS- NEW MEDIA JOURNALISM
BRITTANY KING-OFFORD
FEBRUARY 25, 2018

2. OVERALL GOAL
My overall goal for my MA in New Media Journalism is to gain more insight in
the current field of journalism and to understand the impact of new technology
on journalism as we know it. Its my hope within the next year through the
coursework offered that I can gain new skills and apply them in a career in Public
Relations or a Multimedia Journalist.

3. THE PLAN AHEAD- 12 MONTHS TO THE FUTURE

5. MASTERY: PERSONAL DEVELOPMENT AND
LEADERSHIP
Purpose of course: To gain a understanding of mastery and its connection to your own personal and professional development
and life from the interdisciplinary perspective using graduate level research skills.
My Personal Goal: Is to gain more perspective on my own life’s task is and to implement my learnings into my professional goals.
Resources
I will use the “Mastery” by Robert Greene as a reference tool and review the different strategies Greene points out
I will also take the course Building Self-Confidence on Lynda
https://www.Lynda.com/Business-Skills-tutorials.Owning-where-you-where-you-want/148342/161105-4.html?org-fullsail.edu

6. NEW MEDIA AND COMMUNICATIONS
• Purpose of course: To gain a understanding of “new media” technology, techniques and methods of
storytelling through multimedia platforms.
• My Personal Goal: To learn how to tell stories using different multimedia platforms especially video.
• Resource:
I will take the Lynda Course Video Journalism Storytelling Techniques class to improve.
Https://www.Lynda.com/Premiere-Pro-tutorials/Video-Journalism-Storytelling-Techniques/120605-
2.html?org=fullsail.edu

7. WRITING FOR INTERACTIVE MEDIA
• Purpose of course: To Learn and Master narrative principals while examining new inactive ways of
storytelling for digital and visual media, while learning the role of multimedia with an audience.
• My Personal Goal: To learn multimedia platforms impact how different stories are told.
• Resource:
I plan on watching different self-help videos on Lynda.com , staring with the Video Journalism Storytelling
Techniques video
Https://www.Lynda.com/Premiere-Pro-tutorials/Video-Journalism-Storytelling-Techniques/120605-
2.html?org=fullsail.edu

8. LEGAL ASPECTS OF MEDIA
Purpose of course: Is to cover the First Amendment, traditional media laws as well as new standards and
questions as it pertains to the internet.
My personal goal: To gain a more concreate understanding of legal issues surrounding digital technology
and journalism
Resource: This video “ Is anything really off the record?” will help me gain some insight on ethics.
https://www.lynda.com/Business-Skills-tutorials/anything-really- off-record/371727/429957-
4.html?org=fullsail.edu

9. RESEARCH AND INVESTIGATION SKILLS DEVELOPMENT
Purpose of course: To examine the “massive shifts” in media - environments and challenges students to
rethink uncovering research and produce investigative stories; studying the fundamentals of research the
student will examine the relationship between research and theory.
Personal goal: To learn more about the relationship between research and theory and it’s significance to
storytelling.
Resource: I will take the course “Writing Articles” on Lynda.com.
https://www.lynda.com/Business-Skills-tutorials/Writing- Articles/119002-2.html?org=fullsail.edu

10. MULTIMEDIA DEVELOPMENT AND EDITING
Purpose of course: To give an introduction of multimedia news production focusing on news
communication technologies; this course will also allow the student to use new technology in news media
to edit professional content for different platforms.
Personal goal: To improve on editing media.
Resource: I will practice my video editing skills daily until I’m proficient. I will also take a video editing
course Effective Storytelling with Final Cut Pro on Lynda.com.
https://www.lynda.com/Final-Cut-Pro- tutorials/Welcome/191332/360532-4.html

11. DIGITAL NEWS PRODUCTION
Purpose of course: To help the student prepare for the evolving media work environment by introducing
theories, techniques, and skills used in online newsrooms as well as on new websites.
My personal goal: To learn the skills necessary to produce professional news content digitally.
Resource: The course Video Production and Post Tip of the Week on Lynda.com
https://www.lynda.com/Filmmaking-tutorials/Video-Production- Post-Tip-Week/480113-
2.html?org=fullsail.edu

12. MULTIMEDIA REPORTING
Purpose of course: To learn how to access, transfer, and process electronic information, and how to gain
ownership of a story. It will also allow for practice of on-camera presentations.
My personal goal: To proficiently learn how to take ownership of a story without the risk of plagiarism as
well as better my on screen presentation.
Resource: Watch the video Understanding earned, owned, shared, and paid media on Lynda.com.
https://www.lynda.com/Marketing-Public-Relations- tutorials/Understanding-earned-owned-shared-paid-
media/186110/367426-4.html?org=fullsail.edu

13. PUBLIC RELATIONS AND REPUTATION MANAGEMENT
Purpose of course: To examine the ethical responsibilities of multimedia journalist as they apply to story
development and the reaction of audiences.
My personal goal: To grasp a deeper understanding of the ethical responsibilities and how they indirectly
relate to media laws.
Resource: Continue with Lynda Course : The news release vs. social media release
https://www.lynda.com/Marketing-Public-Relations- tutorials/Public-Relations-Fundamentals/186110-
2.html?org=fullsail.edu

14. NEW MEDIA PUBLISHING AND DISTRIBUTION
• Purpose of course: To examines the economic issues facing the field of journalism in the digital age;
giving the fundamentals of a 24 –hour multimedia news environment necessary to marry traditional
journalism with interactive publishing.
• • My personal goal: To stay true to traditional journalism publications while integrating technology that
will allow my work to reach more people.
• • Resource: I read articles on news distribution advances. I’ve read one article already. “ Managing the
Future”.
• • http://search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?direct=true
&db=ufh&AN=9510015740&site=ehost-live

15. NEW MEDIA JOURNALISM FINAL PROJECT
• Purpose of course: To apply all concepts learned from pervious courses into a well thought out project
and to publish a thesis.
• • My personal goal: I want to be able to use my final project as a sample of my work to apply for a job in
my field of study
• • Resource: Having in an education is just one part to finding the job that I want I need to refresh my
job search techniques. I will take the course Job Search Strategies on Lynda .com.
• • https://www.lynda.com/Business-Skills-tutorials/Job-Search- Strategies/97580-2.html?org=fullsail.edu

16. INDUSTRY LEADERS
Bianca Gamez
Director- Public Relations
Dallas Wings
(817) 469-9464
L. Michelle Smith
Award Winning Director- Public
Relations
AT&T
l.michelle.smith@att.com
Caroline Leach
Vice President-Communications
AT&T
Caroline.leach@att.com

17. GETTING INVOLVED
After GraduationWhile at Full Sail
I will take advantage of the
volunteer opportunities offered
to students. To find out about
any volunteer opportunities I will
check the Connect News Feed at
least twice a day.
I will join both the National Association of Black Journalist
and the Public Relations Society of America to develop
relationships with people in the industry

18. PERSONAL LEARNING PLAN
In journalism I need to be prepared for a story at a moments notice and get it out to the community
as quickly as possible in order to do that I must follow the latest advancements in technology.
I can do this by following:

19. THE PERFECT MENTOR
• He/ She is well known
• He/ She wants to give back to their community
• She/he has integrity
• She/he is passionate about their career
• He /She overcame a great struggle that they applied to better them self

20. VISUAL REPRESENTATION
Month 1
Mastery:
Personal
Development
Month 2
New Media and
Communciaton
Month 3
Writing for
Interactive
Media
Month 4
Legal Aspect of
Media
Month 5
Research and
Investigation
Skills
Development
Month 6
Multimedia
Development
and Editing
Month 7
Digtial News
Production
Month 8
Mulitmedia Reporting
Month 9
Social Media and
Online Community
Month 10
Public Relations and
Reputation Building
Month 11
New Media
Publishing and
Distribution
Month 12
New Media
Journalism Final
Project/ Graduation

21. REFERENCES
• AT&T. 2017. L. Michelle Smith. Dallas, Texas: AT&T.
• AT&T. 2017. Caroline Leach. Los Angeles, California: AT&T
• Dallas Wings. Bianca Gamez. Arlington, Texas: Dallas Wings.
• Full Sail University. (2018, Feburary 23). New Media Journalism Master of Art- Full Sail University.
Retrieved from YouTube: https://www.youtube.com/watch?time_continue=85&v=uLcfLtnUUDE
• Full Sail University. (n.d.). Course Program Charts. Retrieved from
https://assethub.fso.fullsail.edu/assethub/MasteryProgramCharts_6907a706-853d-497d-
b8f0f767b7052010.pdf Full Sail University. (n.d.).
• New Media Journalism Course Schedule. Retrieved from Full Sail:
https://www.fullsail.edu/degrees/new-media-journalism-master/courses