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Topical Guide for Rotary International
District 3830 Public Image Training
Series
Proposed by: Rtn Tony
Cama
To equip Rotary Club Presidents and Public Image Committee members with the knowledge
and skills necessary to effectively enhance and manage their club's public image.
Objective:
Objective: Understanding the
importance of public image and
its impact on Rotary.
Topics Covered:
Definition and components of public
image.
The role of public image in Rotary
International.
Benefits of a strong public image.
Activities: Interactive discussion, case
studies.
Introduction to
Public Image
Branding and
Visual Identity
Objective: Ensuring consistent and
effective use of Rotary branding.
Topics Covered:
Rotary International's branding
guidelines.
Proper use of the Rotary logo and brand
elements.
Designing marketing materials and social
media content.
Activities: Branding guideline workshop,
hands-on logo and materials design.
Digital Presence and
Social Media
Objective: Leveraging social media
platforms to enhance visibility.
Topics Covered:
Overview of popular social media platforms
(Facebook, Instagram, Twitter, LinkedIn).
Best practices for creating engaging
content.
Scheduling and managing posts.
Analyzing social media metrics.
Activities: Social media strategy planning,
content creation exercises.
Media Relations
Objective: Building and maintaining
relationships with media outlets.
Topics Covered:
Understanding the media landscape.
Writing effective press releases.
Pitching stories to journalists.
Managing interviews and press conferences.
Activities: Press release writing, mock
interviews, media outreach simulations.
Storytelling and
Content Creation
Objective: Creating compelling
stories that resonate with the
audience.
Topics Covered:
Elements of a good story.
Identifying and developing story ideas.
Visual storytelling (photos and videos).
Effective use of testimonials and case
studies.
Activities: Storyboarding sessions, video
creation workshop, testimonial writing.
Crisis Management
Objective: Handling public relations
crises effectively.
Topics Covered:
Identifying potential crises.
Developing a crisis communication plan.
Responding to negative publicity.
Maintaining transparency and trust.
Activities: Crisis simulation exercises,
role-playing scenarios.
Event Promotion and
Management
Objective: Promoting and managing
Rotary events to maximize impact.
Topics Covered:
Planning and organizing events.
Marketing and promoting events.
Engaging the community and media.
Post-event follow-up and
evaluation.
Activities: Event planning
workshop, promotional campaign
development.
Engaging the
Community
Objective: Building a strong
community presence and partnerships.
Topics Covered:
Community engagement strategies.
Building partnerships with local
organizations.
Volunteer recruitment and retention.
Measuring community impact.
Activities: Community engagement planning,
partnership building exercises.
Measuring and
Reporting Public
Image Efforts
Objective: Evaluating the
effectiveness of public image
initiatives.
Topics Covered:
Key performance indicators (KPIs) for
public image.
Tools and methods for measuring impact.
Reporting and presenting results to
stakeholders.
Continuous improvement of public image
strategies.
Activities: KPI development workshop, data
analysis exercises, report writing.
Duration: Each training session will
be 2-3 hours.
Frequency: Bi-weekly sessions over
four months.
Mode: Combination of in-person and
virtual sessions to accommodate all
members.
Materials: Training manuals, branding
guidelines, social media templates,
press release formats, event
planning checklists.
Training Logistics
Pre-training Assessment: To gauge current
knowledge levels.
Post-training Evaluation: To measure
knowledge gained and training effectiveness.
Feedback Mechanism: Regular feedback
collection through surveys and interactive
sessions to continuously improve the
training program.
Evaluation and
Feedback
By following this guide, Rotary International District
3830 can ensure a comprehensive and effective training
series that empowers club presidents and public image
committee members to enhance their public image efforts.
Topical Guide for RID 3830 Public Image Training Series.ppsx

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Topical Guide for RID 3830 Public Image Training Series.ppsx

  • 1. Topical Guide for Rotary International District 3830 Public Image Training Series Proposed by: Rtn Tony Cama
  • 2. To equip Rotary Club Presidents and Public Image Committee members with the knowledge and skills necessary to effectively enhance and manage their club's public image. Objective:
  • 3. Objective: Understanding the importance of public image and its impact on Rotary. Topics Covered: Definition and components of public image. The role of public image in Rotary International. Benefits of a strong public image. Activities: Interactive discussion, case studies. Introduction to Public Image
  • 4. Branding and Visual Identity Objective: Ensuring consistent and effective use of Rotary branding. Topics Covered: Rotary International's branding guidelines. Proper use of the Rotary logo and brand elements. Designing marketing materials and social media content. Activities: Branding guideline workshop, hands-on logo and materials design.
  • 5. Digital Presence and Social Media Objective: Leveraging social media platforms to enhance visibility. Topics Covered: Overview of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn). Best practices for creating engaging content. Scheduling and managing posts. Analyzing social media metrics. Activities: Social media strategy planning, content creation exercises.
  • 6. Media Relations Objective: Building and maintaining relationships with media outlets. Topics Covered: Understanding the media landscape. Writing effective press releases. Pitching stories to journalists. Managing interviews and press conferences. Activities: Press release writing, mock interviews, media outreach simulations.
  • 7. Storytelling and Content Creation Objective: Creating compelling stories that resonate with the audience. Topics Covered: Elements of a good story. Identifying and developing story ideas. Visual storytelling (photos and videos). Effective use of testimonials and case studies. Activities: Storyboarding sessions, video creation workshop, testimonial writing.
  • 8. Crisis Management Objective: Handling public relations crises effectively. Topics Covered: Identifying potential crises. Developing a crisis communication plan. Responding to negative publicity. Maintaining transparency and trust. Activities: Crisis simulation exercises, role-playing scenarios.
  • 9. Event Promotion and Management Objective: Promoting and managing Rotary events to maximize impact. Topics Covered: Planning and organizing events. Marketing and promoting events. Engaging the community and media. Post-event follow-up and evaluation. Activities: Event planning workshop, promotional campaign development.
  • 10. Engaging the Community Objective: Building a strong community presence and partnerships. Topics Covered: Community engagement strategies. Building partnerships with local organizations. Volunteer recruitment and retention. Measuring community impact. Activities: Community engagement planning, partnership building exercises.
  • 11. Measuring and Reporting Public Image Efforts Objective: Evaluating the effectiveness of public image initiatives. Topics Covered: Key performance indicators (KPIs) for public image. Tools and methods for measuring impact. Reporting and presenting results to stakeholders. Continuous improvement of public image strategies. Activities: KPI development workshop, data analysis exercises, report writing.
  • 12. Duration: Each training session will be 2-3 hours. Frequency: Bi-weekly sessions over four months. Mode: Combination of in-person and virtual sessions to accommodate all members. Materials: Training manuals, branding guidelines, social media templates, press release formats, event planning checklists. Training Logistics
  • 13. Pre-training Assessment: To gauge current knowledge levels. Post-training Evaluation: To measure knowledge gained and training effectiveness. Feedback Mechanism: Regular feedback collection through surveys and interactive sessions to continuously improve the training program. Evaluation and Feedback
  • 14. By following this guide, Rotary International District 3830 can ensure a comprehensive and effective training series that empowers club presidents and public image committee members to enhance their public image efforts.