The document outlines a public image training series proposed for Rotary International District 3830, aiming to equip club presidents and public image committee members with essential skills to enhance their club's public image. It covers topics such as branding, social media usage, media relations, storytelling, crisis management, event promotion, and community engagement. The training will occur through bi-weekly sessions over four months, using a mix of in-person and virtual methods, and includes various interactive activities to foster learning and improvement.

1. Topical Guide for Rotary International
District 3830 Public Image Training
Series
Proposed by: Rtn Tony
Cama

2. To equip Rotary Club Presidents and Public Image Committee members with the knowledge
and skills necessary to effectively enhance and manage their club's public image.
Objective:

3. Objective: Understanding the
importance of public image and
its impact on Rotary.
Topics Covered:
Definition and components of public
image.
The role of public image in Rotary
International.
Benefits of a strong public image.
Activities: Interactive discussion, case
studies.
Introduction to
Public Image

4. Branding and
Visual Identity
Objective: Ensuring consistent and
effective use of Rotary branding.
Topics Covered:
Rotary International's branding
guidelines.
Proper use of the Rotary logo and brand
elements.
Designing marketing materials and social
media content.
Activities: Branding guideline workshop,
hands-on logo and materials design.

5. Digital Presence and
Social Media
Objective: Leveraging social media
platforms to enhance visibility.
Topics Covered:
Overview of popular social media platforms
(Facebook, Instagram, Twitter, LinkedIn).
Best practices for creating engaging
content.
Scheduling and managing posts.
Analyzing social media metrics.
Activities: Social media strategy planning,
content creation exercises.

6. Media Relations
Objective: Building and maintaining
relationships with media outlets.
Topics Covered:
Understanding the media landscape.
Writing effective press releases.
Pitching stories to journalists.
Managing interviews and press conferences.
Activities: Press release writing, mock
interviews, media outreach simulations.

7. Storytelling and
Content Creation
Objective: Creating compelling
stories that resonate with the
audience.
Topics Covered:
Elements of a good story.
Identifying and developing story ideas.
Visual storytelling (photos and videos).
Effective use of testimonials and case
studies.
Activities: Storyboarding sessions, video
creation workshop, testimonial writing.

8. Crisis Management
Objective: Handling public relations
crises effectively.
Topics Covered:
Identifying potential crises.
Developing a crisis communication plan.
Responding to negative publicity.
Maintaining transparency and trust.
Activities: Crisis simulation exercises,
role-playing scenarios.

9. Event Promotion and
Management
Objective: Promoting and managing
Rotary events to maximize impact.
Topics Covered:
Planning and organizing events.
Marketing and promoting events.
Engaging the community and media.
Post-event follow-up and
evaluation.
Activities: Event planning
workshop, promotional campaign
development.

10. Engaging the
Community
Objective: Building a strong
community presence and partnerships.
Topics Covered:
Community engagement strategies.
Building partnerships with local
organizations.
Volunteer recruitment and retention.
Measuring community impact.
Activities: Community engagement planning,
partnership building exercises.

11. Measuring and
Reporting Public
Image Efforts
Objective: Evaluating the
effectiveness of public image
initiatives.
Topics Covered:
Key performance indicators (KPIs) for
public image.
Tools and methods for measuring impact.
Reporting and presenting results to
stakeholders.
Continuous improvement of public image
strategies.
Activities: KPI development workshop, data
analysis exercises, report writing.

12. Duration: Each training session will
be 2-3 hours.
Frequency: Bi-weekly sessions over
four months.
Mode: Combination of in-person and
virtual sessions to accommodate all
members.
Materials: Training manuals, branding
guidelines, social media templates,
press release formats, event
planning checklists.
Training Logistics

13. Pre-training Assessment: To gauge current
knowledge levels.
Post-training Evaluation: To measure
knowledge gained and training effectiveness.
Feedback Mechanism: Regular feedback
collection through surveys and interactive
sessions to continuously improve the
training program.
Evaluation and
Feedback

14. By following this guide, Rotary International District
3830 can ensure a comprehensive and effective training
series that empowers club presidents and public image
committee members to enhance their public image efforts.