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Dreamforce 2012 - Social Bank Panel


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Andrew Murrell GM of Digital and Social Marketing from Commonwealth Bank (CommBank) and Bianca Buckridee Social Media Operations Manager from Chase joined Derek Laney Director Product Marketing from Salesforce for a discussion on how banks are reacting and embracing social in their businesses.

Recording will be available after post-production, drop me a line at @derektweets if you want me to let you know when it is there

Published in: Business, Economy & Finance
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Dreamforce 2012 - Social Bank Panel

  1. Not Just Another Channelthe social web is the social bank #socialbank
  2. Not Just Another Channel Derek Laney Andrew Murrell Bianca Buckridee Director Product Marketing GM Digital & Social Marketing Social Media Operations Manager Salesforce Marketing Cloud Commonwealth Bank Chase @derektweets @andrewmurrell68 @blantantlybianca #socialbank #socialbank
  3. What brings you here? #socialbank
  4. Who is Chase Bank? 30M x Chase > 18K ATMs 1st large bank to adopt > 5,500 Branches Pew’s simple disclosure use Liquid … growing form for Chase Total Checking 1.7M Highest CSAT > 65M #1 SBA xQuickDeposit amongst the largest Mortgage servicers – lender in the US credit cards Checks / MONTH J.D. Power in circulation Hired 18,249 service 10 $650M 10M x members and veterans as part of Industry-leading awards Supporting use Chase Mobile for mobile banking 2010- communities 100,000 Jobs 2012 Mission (June 2012) #socialbank
  5. Customers Want Convenience… The year-over-year increase in active Chase Our most Mobile customers is nearly 45%. active and engaged Transactions total over $5.5B a month, including QuickDepositSM, QuickP customers use aySM, bill pay, and transfers. the Chase app The amount of money approximately that customers moved via mobile grew 140% 12x / Month from this same time last year. #socialbank
  6. Who is Commbank? #1 #1 53% #1 & #2 Online banking In the youth of all payments itunes apps segment #1 Leading Mobile 1st Leading Social & Facebook Apps across Real-time banking contactless platforms merchants #1 Contactless > 6.5M customers > 2.0M customers Relationship with 1 online on mobile in 2 Australians (5M PayPass enabled cards) #socialbank
  7. #socialbank
  8. How are you driving this kind of change? #socialbank
  9. #socialbank
  10. Who is on your ideal team of social ninjas? #socialbank photo credit:Seth W. (cc)
  11. How do we scale this guy? #socialbank photo credit:chiptape (cc)
  12. Who wants to catch this? #socialbank photo credit:Jurvetson(cc)
  13. How do you sell your vision to get sponsorship? #socialbank photo credit:: pink purse (cc)
  14. Money is emotional for everyone #socialbank photo credit:: pink purse (cc)
  15. Derek Laney Andrew Murrell Bianca BuckrideeDirector Product Marketing GM Digital & Social Marketing Social Media Operations ManagerSalesforce Marketing Cloud Commonwealth Bank Chase @derektweets @andrewmurrell68 @blantantlybianca #socialbank
  16. Don’t Miss The FinServ Campground Experience!Social Mortgage Process • Social leads • Personalized loan app • Collaborative process • Concierge banking • Employee rewards #socialbank
  17. Financial Services Partner Pavilion #socialbank