The document discusses the need for social media training for various groups. It argues that as social media becomes more influential, graduating students, faculty, and staff at academic institutions will benefit from understanding how to use social media to promote themselves and their work. It provides an overview of courses offered by SRD Interactive to provide social media training, including introductory lectures, extended introductions, and half-day or full-day boot camps. These courses aim to help participants develop social media strategies and skills to represent their college or organization online.
Social Media Training for Corporate organizationsStephen Dill
The document discusses the need for social media training for organizations. It argues that with the rise of social media, employees, especially those in leadership and client-facing roles, need to be comfortable using social media to engage with customers and stakeholders. The author, Stephen Dill, provides social media training through his company, SRD Interactive. He offers introductory lectures, extended classes, and bootcamps to help organizations and individuals develop social media strategies and learn how to use key tools. The goal is to help clients immediately apply lessons to benefit their organization rather than having to learn skills over time.
COM 400 Syllabus Spring 2013 - Social Media U Need 2 Know a.k.a. Social Media...Dr. William J. Ward
COM 400 Social Media U Need 2 Know a.k.a. Social Media for Public Communicators is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
The document discusses using social media to plan and promote events. It provides an overview of major social media platforms like Facebook, Twitter, and LinkedIn and how they can be utilized throughout the event lifecycle, from the planning phase to promotion to post-event follow up. When combined with event marketing tools, social media allows events to be effectively planned, promoted to gain interest and attendance, and discussed after the fact to continue engagement.
Through social media, companies have an opportunity to attract qualified candidates and build their brand. A survey found that over 60% of job seekers research companies on social media before applying. Additionally, over 50% of job seekers are more likely to apply to companies they follow on social media. To leverage social media for recruitment, companies should listen to conversations about their brand, engage in online communities to build their presence, and amplify recruitment efforts through platforms like Facebook and Twitter.
This document provides social media guidelines and best practices for CDC employees and contractors using Facebook. It outlines the process for planning, developing, and engaging on Facebook pages including getting necessary approvals, developing branding and comment policies, and ensuring records management and archiving. It recommends keeping posts short and simple, identifying a regular posting schedule and best links, and determining an engagement strategy with fans through things like questions, contests and highlighting other social media.
The document outlines a social media training program consisting of 7 courses: 1) an introduction to social media terminology and statistics, 2) developing a social media strategy, 3) exploring top social media sites, 4) creating engaging content, 5) responding to positive and negative posts, 6) getting others to share your brand's story, and 7) measuring social media impact. Each course includes worksheets, interactive elements, and sample documents to provide hands-on learning. There is also a working lunch to help participants define their target audiences. The goal is to equip participants with the skills needed to successfully manage their company's social media presence and initiatives.
Beth Kanter conducted a one-day workshop for nonprofit organizations in New Zealand on using social media strategically. The workshop covered developing a networked mindset and organizational culture, creating SMART social media strategies aligned with objectives and audiences, integrating and optimizing content, listening to audiences, and engaging influencers. Participants worked on mapping their networks and developing posters outlining their social media objectives, audiences, strategies and metrics. The workshop also discussed managing attention online in a mindful way when using social media.
Social Media Training for Corporate organizationsStephen Dill
The document discusses the need for social media training for organizations. It argues that with the rise of social media, employees, especially those in leadership and client-facing roles, need to be comfortable using social media to engage with customers and stakeholders. The author, Stephen Dill, provides social media training through his company, SRD Interactive. He offers introductory lectures, extended classes, and bootcamps to help organizations and individuals develop social media strategies and learn how to use key tools. The goal is to help clients immediately apply lessons to benefit their organization rather than having to learn skills over time.
COM 400 Syllabus Spring 2013 - Social Media U Need 2 Know a.k.a. Social Media...Dr. William J. Ward
COM 400 Social Media U Need 2 Know a.k.a. Social Media for Public Communicators is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
The document discusses using social media to plan and promote events. It provides an overview of major social media platforms like Facebook, Twitter, and LinkedIn and how they can be utilized throughout the event lifecycle, from the planning phase to promotion to post-event follow up. When combined with event marketing tools, social media allows events to be effectively planned, promoted to gain interest and attendance, and discussed after the fact to continue engagement.
Through social media, companies have an opportunity to attract qualified candidates and build their brand. A survey found that over 60% of job seekers research companies on social media before applying. Additionally, over 50% of job seekers are more likely to apply to companies they follow on social media. To leverage social media for recruitment, companies should listen to conversations about their brand, engage in online communities to build their presence, and amplify recruitment efforts through platforms like Facebook and Twitter.
This document provides social media guidelines and best practices for CDC employees and contractors using Facebook. It outlines the process for planning, developing, and engaging on Facebook pages including getting necessary approvals, developing branding and comment policies, and ensuring records management and archiving. It recommends keeping posts short and simple, identifying a regular posting schedule and best links, and determining an engagement strategy with fans through things like questions, contests and highlighting other social media.
The document outlines a social media training program consisting of 7 courses: 1) an introduction to social media terminology and statistics, 2) developing a social media strategy, 3) exploring top social media sites, 4) creating engaging content, 5) responding to positive and negative posts, 6) getting others to share your brand's story, and 7) measuring social media impact. Each course includes worksheets, interactive elements, and sample documents to provide hands-on learning. There is also a working lunch to help participants define their target audiences. The goal is to equip participants with the skills needed to successfully manage their company's social media presence and initiatives.
Beth Kanter conducted a one-day workshop for nonprofit organizations in New Zealand on using social media strategically. The workshop covered developing a networked mindset and organizational culture, creating SMART social media strategies aligned with objectives and audiences, integrating and optimizing content, listening to audiences, and engaging influencers. Participants worked on mapping their networks and developing posters outlining their social media objectives, audiences, strategies and metrics. The workshop also discussed managing attention online in a mindful way when using social media.
Social media requires a clear strategy to achieve business goals. Success requires defining goals upfront, like audience size and engagement levels. Without strategy, social media risks becoming an untended forum for complaints. Ryanair is an example, with 80,000 Facebook fans mostly using it to complain. Strategies must consider goals and key performance indicators to gauge success over time.
The document provides guidance on writing effective social media content for the Centers for Disease Control and Prevention (CDC). It discusses the importance of understanding the target audience, applying health literacy principles, and using plain language. The document recommends segmenting audiences, avoiding jargon, writing short messages in an active voice, and choosing familiar words and measurements to improve understanding. It aims to help health communicators craft relevant and engaging social media content that promotes health literacy.
MSL China & renren.com: Anyone Could Be Your Brand Ambassador MSL
In August 2011, China’s largest domestic social networking services (SNS) platform Renren announced that establishing brand pages on its platform would be free of cost and companies flocked to the site to build their own brand pages. In consideration of the sudden influx of brand pages, MSL China’s social media experts teamed up with Renren to conduct a joint research project to understand the most effective practices for operating SNS brand pages. The objective of this guide is to provide you with effective brand page management models, as well as a basic understanding of how online word-of-mouth can work for your company.
Facebook is the largest social media platform and companies can create a Facebook Fan Page to engage customers. The document provides steps to create a Fan Page including filling out basic company information, adding administrators, and setting privacy settings. It also recommends regularly updating the Fan Page with posts, photos and videos to engage fans and promote positive recommendations of the company.
New Social Media Ebook Offers Free Guidance to Cisco PartnersRicardo Llera
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
Aaron Fredrick Huston - Mastery: Personal Development and Leadership - Capsto...Aaron Huston
This document outlines Aaron Fredrick Huston's mastery journey timeline over 8 months from September 2014 to April 2015. The timeline details the monthly goals, insights, skills learned, tutorials and books studied, outcomes, and other relevant information for each month's focus area, which include personal development and leadership, public relations, legal aspects of social media and PR, advanced writing, social media metrics, market research, and media relations. The overall goal is for Huston to complete an apprenticeship and master various skills related to public relations and leadership.
Beth Kanter presented on using social media effectively for arts nonprofits. She discussed assessing an organization's maturity across culture, capacity, strategy and measurement using a "crawl, walk, run, fly" framework. Key areas included developing a networked mindset among leadership, creating social media policies, dedicating staff time, establishing SMART objectives, understanding audiences, and using an editorial calendar to consistently share aligned content across channels. The goal is to thoughtfully integrate social media using best practices and data to improve engagement, awareness and support.
Advanced Social Media Marketing Tactics & StrategiesAnvil Media, Inc.
The Advanced Social Media Marketing presentation covers advanced social media tactics and strategies for online marketers and small business owners. Learn how social advertising and platforms like Pinterest, Tumblr and more can help elevate your business online.
8 herramientas de Google para aumentar tu efectividad en MarketingRicardo Llera
This document provides an overview of 9 tools from Google that can help with marketing effectiveness, including Google AdWords, Google Docs, Google Keyword Tool, Google Alerts, Google News, Google Reader, Google Places, Google+, and addresses common questions. The tools covered allow marketers to create ads and target keywords, collaborate on documents, do keyword research, stay updated on news and topics, engage audiences, and optimize local business listings.
Social media can empower students through active participation and harnessing collective intelligence if implemented correctly. The document recommends establishing SMART goals, auditing current social media presence, and developing a content strategy. It provides steps for creating a strategy, including defining goals aligned with programs, inventorying current profiles, listening to feedback, engaging audiences, and measuring metrics. Templates and a content calendar can help streamline the process. FERPA allows sharing of directory information on social media.
Sports and Social Media Predictions for 2010Jason Peck
It is my pleasure to present the ebook, Sports and Social Media Predictions 2010, which features 16 smart people and thought-leaders who have graciously shared their opinions, thoughts and predictions for sports and social media in 2010.
The document provides information and guidance for chapter leaders on using social media. It defines social media and explains why it is important. It also outlines the major types of social media and best practices for using each one. The document provides templates and steps for chapters to create a social media plan, implement initiatives, engage members, and measure effectiveness. Examples are given of how some ASTD chapters are successfully using social media.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
The document discusses the benefits and uses of social media for businesses. It provides statistics on the top social media platforms and how much time companies should dedicate to each platform. The main benefits listed are generating business exposure, increasing traffic, and providing marketplace insight. The document also gives tips for success on key platforms like Facebook, Twitter, Google+, including posting engaging content, interacting with users, and maintaining branding.
The document discusses how to effectively use social media for events and engagement. It provides tips on setting up Facebook events and promoting events on Twitter, including using hashtags and livestreaming. Metrics and analytics are also covered, along with the benefits of social media for brands, such as increasing awareness, traffic, and customer interactions.
This document provides an overview and agenda for a course on beginning social media for media professionals. The key points are:
1) The course will cover major social media platforms like Facebook, Twitter, LinkedIn, and YouTube and how media professionals can use them for engagement, managing networks and delivering quality content.
2) The goals are to understand how and why social media is used, establish an online brand, and adapt to changing tools.
3) Engagement and quality content are emphasized, and examples are given of how social media is used for citizen journalism, marketing, and emergency response.
This document provides an overview of a social media lab workshop that aims to help participants create effective social media strategies and learn proven methods for increasing advocacy through social media. The goals are to design focused social media experiments, facilitate individual and social learning, and take doable steps to incorporate social media into advocacy activities. Participants will have the opportunity to deepen their understanding of social media strategy and tactics, identify existing social networks to leverage, and establish a growing community of followers for their organization through social media.
What is social media and its advantages and disadvantages .pptxpawansekhon920
Social media has become an integral part of our lives. It is used to connect people, share news, and promote businesses. It has also become a platform for expressing opinions, raising awareness, and creating movements.
Stress Caused by Social Networking in Organisations Aakriti Agarwal
A project on understanding the problems created by social networking for the different sections of the work force based on their age, seniority with case studies and a detailed survey, and suggesting HR practises to overcome these hurdles.
Social media requires a clear strategy to achieve business goals. Success requires defining goals upfront, like audience size and engagement levels. Without strategy, social media risks becoming an untended forum for complaints. Ryanair is an example, with 80,000 Facebook fans mostly using it to complain. Strategies must consider goals and key performance indicators to gauge success over time.
The document provides guidance on writing effective social media content for the Centers for Disease Control and Prevention (CDC). It discusses the importance of understanding the target audience, applying health literacy principles, and using plain language. The document recommends segmenting audiences, avoiding jargon, writing short messages in an active voice, and choosing familiar words and measurements to improve understanding. It aims to help health communicators craft relevant and engaging social media content that promotes health literacy.
MSL China & renren.com: Anyone Could Be Your Brand Ambassador MSL
In August 2011, China’s largest domestic social networking services (SNS) platform Renren announced that establishing brand pages on its platform would be free of cost and companies flocked to the site to build their own brand pages. In consideration of the sudden influx of brand pages, MSL China’s social media experts teamed up with Renren to conduct a joint research project to understand the most effective practices for operating SNS brand pages. The objective of this guide is to provide you with effective brand page management models, as well as a basic understanding of how online word-of-mouth can work for your company.
Facebook is the largest social media platform and companies can create a Facebook Fan Page to engage customers. The document provides steps to create a Fan Page including filling out basic company information, adding administrators, and setting privacy settings. It also recommends regularly updating the Fan Page with posts, photos and videos to engage fans and promote positive recommendations of the company.
New Social Media Ebook Offers Free Guidance to Cisco PartnersRicardo Llera
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
Aaron Fredrick Huston - Mastery: Personal Development and Leadership - Capsto...Aaron Huston
This document outlines Aaron Fredrick Huston's mastery journey timeline over 8 months from September 2014 to April 2015. The timeline details the monthly goals, insights, skills learned, tutorials and books studied, outcomes, and other relevant information for each month's focus area, which include personal development and leadership, public relations, legal aspects of social media and PR, advanced writing, social media metrics, market research, and media relations. The overall goal is for Huston to complete an apprenticeship and master various skills related to public relations and leadership.
Beth Kanter presented on using social media effectively for arts nonprofits. She discussed assessing an organization's maturity across culture, capacity, strategy and measurement using a "crawl, walk, run, fly" framework. Key areas included developing a networked mindset among leadership, creating social media policies, dedicating staff time, establishing SMART objectives, understanding audiences, and using an editorial calendar to consistently share aligned content across channels. The goal is to thoughtfully integrate social media using best practices and data to improve engagement, awareness and support.
Advanced Social Media Marketing Tactics & StrategiesAnvil Media, Inc.
The Advanced Social Media Marketing presentation covers advanced social media tactics and strategies for online marketers and small business owners. Learn how social advertising and platforms like Pinterest, Tumblr and more can help elevate your business online.
8 herramientas de Google para aumentar tu efectividad en MarketingRicardo Llera
This document provides an overview of 9 tools from Google that can help with marketing effectiveness, including Google AdWords, Google Docs, Google Keyword Tool, Google Alerts, Google News, Google Reader, Google Places, Google+, and addresses common questions. The tools covered allow marketers to create ads and target keywords, collaborate on documents, do keyword research, stay updated on news and topics, engage audiences, and optimize local business listings.
Social media can empower students through active participation and harnessing collective intelligence if implemented correctly. The document recommends establishing SMART goals, auditing current social media presence, and developing a content strategy. It provides steps for creating a strategy, including defining goals aligned with programs, inventorying current profiles, listening to feedback, engaging audiences, and measuring metrics. Templates and a content calendar can help streamline the process. FERPA allows sharing of directory information on social media.
Sports and Social Media Predictions for 2010Jason Peck
It is my pleasure to present the ebook, Sports and Social Media Predictions 2010, which features 16 smart people and thought-leaders who have graciously shared their opinions, thoughts and predictions for sports and social media in 2010.
The document provides information and guidance for chapter leaders on using social media. It defines social media and explains why it is important. It also outlines the major types of social media and best practices for using each one. The document provides templates and steps for chapters to create a social media plan, implement initiatives, engage members, and measure effectiveness. Examples are given of how some ASTD chapters are successfully using social media.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
The document discusses the benefits and uses of social media for businesses. It provides statistics on the top social media platforms and how much time companies should dedicate to each platform. The main benefits listed are generating business exposure, increasing traffic, and providing marketplace insight. The document also gives tips for success on key platforms like Facebook, Twitter, Google+, including posting engaging content, interacting with users, and maintaining branding.
The document discusses how to effectively use social media for events and engagement. It provides tips on setting up Facebook events and promoting events on Twitter, including using hashtags and livestreaming. Metrics and analytics are also covered, along with the benefits of social media for brands, such as increasing awareness, traffic, and customer interactions.
This document provides an overview and agenda for a course on beginning social media for media professionals. The key points are:
1) The course will cover major social media platforms like Facebook, Twitter, LinkedIn, and YouTube and how media professionals can use them for engagement, managing networks and delivering quality content.
2) The goals are to understand how and why social media is used, establish an online brand, and adapt to changing tools.
3) Engagement and quality content are emphasized, and examples are given of how social media is used for citizen journalism, marketing, and emergency response.
This document provides an overview of a social media lab workshop that aims to help participants create effective social media strategies and learn proven methods for increasing advocacy through social media. The goals are to design focused social media experiments, facilitate individual and social learning, and take doable steps to incorporate social media into advocacy activities. Participants will have the opportunity to deepen their understanding of social media strategy and tactics, identify existing social networks to leverage, and establish a growing community of followers for their organization through social media.
What is social media and its advantages and disadvantages .pptxpawansekhon920
Social media has become an integral part of our lives. It is used to connect people, share news, and promote businesses. It has also become a platform for expressing opinions, raising awareness, and creating movements.
Stress Caused by Social Networking in Organisations Aakriti Agarwal
A project on understanding the problems created by social networking for the different sections of the work force based on their age, seniority with case studies and a detailed survey, and suggesting HR practises to overcome these hurdles.
This document outlines the syllabus for a social media course titled "Social Media for Communicators" taught in spring 2014. The course will be held on Mondays and Wednesdays from 2:15-3:35 pm in Newhouse 1 Room 102. Students will learn about using social media professionally through hands-on assignments and a final team presentation. Topics include the history of social media, professional social media engagement, content creation and strategy. Assessment is based on in-class and online participation, attending events, weekly assignments, and a final team presentation.
The document provides guidance for a two-day workshop on using Facebook and Twitter strategically for NGOs. Day 1 focuses on Facebook strategies and includes sessions on why Facebook is useful for NGOs, setting up Facebook pages and custom tabs, and using Facebook analytics and best practices. Participants will have hands-on time to set up their own organization's Facebook page. Day 2 covers developing Facebook engagement strategies and introduces Twitter strategies, with hands-on time for participants to set up Twitter profiles and develop content plans for both platforms. The goal is for participants to learn how to effectively use Facebook and Twitter to support their organization's social media strategy plan.
This document outlines the curriculum syllabus for a 6-week course on social media for educational purposes. The syllabus covers topics each week such as getting connected through social media, exploring popular social networks like Facebook and Twitter, and establishing organizational social media policies. Assignments include papers on critical thinking, the shift from Web 1.0 to 2.0, and the benefits of social learning in the workplace. The course introduces students to using social media for learning and collaboration in both educational and professional settings.
The document provides details about Andrew Chow, including his experience facilitating events and training. It lists his company and education background, awards received, areas of expertise, professional affiliations, and social media presence. Andrew Chow has over 25 years of experience in public relations, social media strategy, and personality profiling. He regularly shares content through various social media platforms and has been featured in over 250 media interviews in the past 7 years.
This document provides guidance on creating a social media strategy map for a nonprofit organization. It discusses establishing objectives, identifying target audiences, integrating social media with communications plans, addressing culture change, building staff capacity, selecting appropriate tools and tactics, and measuring performance. The strategy map is presented as a framework to help nonprofits systematically plan their social media presence across various channels to achieve their goals.
NSWCLIC Lunch 'n' learn with Social MediaPip Cleaves
The document outlines an event titled "Lunch and Learn Series - 11th May, 2012" hosted by the NSW Curriculum and Learning Innovation Centre. The event aims to help participants understand how to use social media platforms effectively for engagement, communication, and outreach. It covers popular social media tools for educators, strategies for effective use, dealing with negative comments, measuring success, and relevant NSW guidelines.
This document summarizes a presentation on becoming a networked nonprofit organization through the effective use of social media. The presentation covers three main themes: strategy, social culture, and doing the work. It emphasizes developing an integrated social media strategy as part of an overall communications strategy. It also stresses the importance of culture change, defining clear roles and responsibilities, and learning from mistakes. The goal is to provide nonprofits with practical guidance on how to effectively build and engage online communities through social platforms.
Community management for instructors Langara College 2015Anyssa Jane
This course will assist you to update your professional skills and profiles on social media though instruction about social platforms, profiles and and community building.
This workshop is hands on today between 9:30 to 4 PM at the Langara Campus in Vancouver, British Columbia, Canada.
You will leave with professional looking profiles and the confidence to use them in a safe, productive manner.
The extended goal is to leave instructors with tools to efficiently communicate online in social spaces, expand your influence, improve outreach and connect to similar communities in your profession.
Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...Paul Brown
Originally presented as a webinar to the membership of OSA-The Optical Society in November of 2015. This presentation provides an overview of how to leverage social media and online tools to enhance networking and one's own visibility and brand.
This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
COM 600 Social Media Theory and Practice #NewhouseSM6 Syllabus Fall 2013Dr. William J. Ward
COM 600 Social Media Theory And Practice #NewhouseSM6 Syllabus Fall 2013.
Graduate Social Media class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD.
Com 600 Syllabus Spring 2013 - Social Media Theory And PracticeDr. William J. Ward
COM 600 Social Media Theory and Practice is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
Here are some questions to consider as you view the maps:
- What patterns do you notice?
- Which maps have strong/weak networks?
- Where are the gaps or opportunities?
- How could you strengthen your own network?
Develop
- How could you build on existing relationships?
- What new connections could you forge?
Weave
- How might you collaborate or amplify each other?
- What resources could you share across networks?
Take time to discuss insights with the map creators!
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
Naass april 2012 susko social media strategiescjsusko
The document provides an overview of social media strategies for connecting with students and potential students. It discusses the rapid growth of popular platforms like Facebook and Twitter. Key points include defining goals for social media use, dedicating resources, evaluating metrics, and getting buy-in from others in the organization. Popular and emerging platforms are mentioned along with tools to manage social accounts and basic analytics. Tips are provided on engaging an audience through social media.
Similar to Social Media Training for Academic organizations (20)
1. Stephen R. Dill
Social Media Training – Who Needs It?
Most marketing analysts agree that social media isn't a fad, but rather a revolution. At its most basic sense,
social media is a shift in how people discover, read, and share news, information and content. It’s a set of
technologies, tools and platforms facilitating the discovery, participation and sharing of content.
This is as relevant for employers as it is for individuals and employees. Just like we no longer search for the
news today, rather it finds us; soon we will no longer search for products and services rather they will be
pushed our way by our friends and acquaintances via social media. Getting found is getting easier.
More than ever, decentralization is affecting every aspect of our lives. Work, the arts, education, travel, real
estate—virtually everything that was once done by publishers, studios, labels, agents and corporations is now
done by individuals. Recognizing this, why would you want to teach social media to your staff or students?
Academic Institutions:
Graduating Seniors: Those who leverage social media to network and promote themselves will be
far ahead of their peers in finding satisfying employment or an audience for their craft.
Published Faculty: The reach of a published work promoted through social media is measurably
higher with better targeting than those utilizing traditional methods or relying on search alone.
New Faculty: The sooner your staff understands how to build communities interested in their
work, the faster and farther the news of their work will spread.
Providing social media training to these groups would exhibit commitment to the students’ long-term
wellbeing and confidence in the faculty’s ability to represent the college or university on the world stage.
Note: Similar training is recommended for the administrative staff and leadership in order to understand
and stay connected to the various communities that are growing around their brand and institution.
The use of social media to sustain such communication can be learned so as not to intrude or disrupt one’s
daily routines. Naturally, such methods can either be learned by hard knocks or leveraging the lessons others
have learned. SRD InterActive brings those lessons so your team benefits your organization immediately,
rather than over time.
To gain some perspective on what “knowing social media” entails, the following is a list of recommended
tools the individual or marketing department should be familiar with and employing as appropriate for their
objectives:
1. Blogs 10. Online video 18. Social networks: applications, fan
2. Bookmarking/Tagging 11. Organization and staffing pages, groups, and personalities
3. Brand monitoring 12. Outreach programs 19. Sponsorships
4. Content aggregation 13. Photosharing 20. Virtual worlds
5. Crowdsourcing/Voting 14. Podcasting 21. Widgets
6. Discussion boards and forums 15. Presentation sharing 22. Wikis
7. Events and meetups 16. Public Relations – social media
8. Mashups releases
9. Microblogging 17. Ratings and reviews
SRD InterActive! srd@srdinteractive.com
20 Cottage Street, Sharon MA 02067! 339-364-1105
2. Social Media Training – Who Needs It?
Page 2
SRD InterActive does much of the filtering of this formidable list so that your students, faculty, leaders, or
employees don’t have to learn them all in order to then decide what is appropriate. That alone is worth many
hours of an organization’s time. The handouts developed by SRD InterActive are tailored to your
organization or, for soon-to-graduate students, to the challenges expected ahead. These materials are
consistently praised for their value long after the seminar or boot camp.
SRD InterActive teaches social media from your perspective. Just a few years ago we were not convinced
that social media was worth investing time in. But in the spirit of experimentation, profiles were set up,
content was generated for blogs and social networks, we even jumped in the Twitter pool over two years
ago! The experience has been exhilarating as well as challenging, but the success was overwhelming and
demonstrable. Now it’s time to share the distilled wisdom of those years with all those who for whatever
reason are not confident in the power and influence of social media. Would you like to be the next to
benefit? I look forward to working with you.
Stephen R. Dill
srd@srdinteractive.com
339-364-2205
3. Stephen R. Dill
Course Title: Introduction to Social Media
Course Instructor: Stephen Dill
Course Length: 1 hour Lecture w/dialog and handout
Course Objectives:
1. Assess current level of class familiarity and use of Social Media tools and platforms
2. Discuss motivations and strategy behind using Social Media (this tailored to objectives of the
audience, e.g. branding, employment, customer service, contracts, consulting, etc.)
3. Making sense of the Social Media tools available
4. Suggested on-ramp to using Social Media
5. Wrap with assessment of change in perceptions of Social Media
Learning Outcomes:
1. Increase awareness of importance of adopting a Social Media plan
2. Handout provided with list of tools, suggested approaches to the most important tools, and links to
resources that will provide how-to guides and ideas for creating their plan
3. Concerns are aired, questions answered, and confidence is established that this is something every
individual can do
Materials & Resources:
1. PDF file of handout provided by instructor in advance of class, sufficient duplicates provided by
school unless agreed to beforehand
2. No need for Web access or projector
Recommended Next Steps:
1. Half-day or Full Day Social Media Boot Camp in order to fully develop & implement a marketing plan
2. Monthly half-day on-site evaluation and social media effectiveness consultation
3. Quarterly brand reputation assessment and report
SRD InterActive! srd@srdinteractive.com
20 Cottage Street, Sharon MA 02067! 339-364-1105
4. Stephen R. Dill
Course Title: Extended Introduction to Social Media
Course Instructor: Stephen Dill
Course Length: 2 hour class w/dialog, exercise and handout
Course Objectives:
1. Assess current level of class familiarity and use of Social Media tools and platforms
2. Discuss motivations and strategy behind using Social Media (this tailored to objectives of the
audience, e.g. employment, consulting, book sales, contracts, etc.)
3. Making sense of the Social Media tools available
4. Suggested on-ramp to using Social Media
5. Assist class in developing a Social Media plan for themselves
6. Wrap with assessment of change in perceptions of Social Media
Learning Outcomes:
1. Increase awareness of importance of adopting a Social Media plan
2. Handout provided with list of tools, suggested approaches to the most important tools, and links to
resources that will provide how-to guides and ideas for creating their plan
3. Consideration is given to personal objectives, time available, skills supporting social media tools, and
the process of developing a personal Social Media plan
4. Concerns are aired, questions answered, and confidence is established that this is something every
individual can do
Materials & Resources:
1. PDF file of handout provided by instructor in advance of class, sufficient duplicates provided by
school unless agreed to beforehand
2. Web access, computer, and projector
3. Whiteboard & markers
Recommended Next Steps:
1. Half-day or Full Day Social Media Boot Camp in order to fully develop & implement a marketing plan
2. Monthly half-day on-site evaluation and social media effectiveness consultation
3. Quarterly brand reputation assessment and report
SRD InterActive! srd@srdinteractive.com
20 Cottage Street, Sharon MA 02067! 339-364-1105
5. Stephen R. Dill
Course Title: Social Media Boot Camp Lite
Course Instructor: Stephen Dill
Course Length: Half-day workshop
Course Objectives:
1. Assess current level of class familiarity and use of Social Media tools and platforms
2. Discuss motivations and strategy behind using Social Media (this tailored to objectives of the
audience, e.g. branding, inbound sales leads, employment, consulting, book sales, contracts, etc.)
3. Making sense of the Social Media tools available
4. Develop a Social Media Plan (SMP) for the class
5. Social Media boot camp exercise
6. Conclude with assessment of SMP results and changes in perceptions of Social Media
Learning Outcomes:
1. Increase awareness of importance of adopting a Social Media plan
2. Better understanding of how to integrate Social Media activities into daily routine
3. Handout provided with list of tools, suggested approaches to the most important tools, and links to
resources that will provide how-to guides and ideas for creating their plan
4. Consideration is given to personal objectives, time available, skills supporting social media tools, and
the process of developing a personal Social Media Plan
5. Real-time examples of research, qualification, and commenting on 3 to 5 relevant blogs, assembling a
list of targeted keywords, setting up a Google reader, and using bookmarking sites to find content
6. Concerns are aired, questions answered, and confidence is established that this is something every
individual can do
Materials & Resources:
1. PDF files of handouts provided by instructor in advance of class, sufficient duplicates provided by
sponsoring organization unless agreed to beforehand
2. Participants should have access to their own computers, or access in groups of 3 to 5 to a computer
3. Whiteboard w/markers, Web access, computer, and projector
Recommended Next Steps:
1. Monthly half-day on-site evaluation and social media effectiveness consultation
2. Quarterly brand reputation assessment and report
SRD InterActive! srd@srdinteractive.com
20 Cottage Street, Sharon MA 02067! 339-364-1105
6. Stephen R. Dill
Course Title: Social Media Boot Camp
Course Instructor: Stephen Dill
Course Length: Full-day workshop
Course Objectives:
1. Assess current level of class familiarity and use of Social Media tools and platforms
2. Discuss motivations and strategy behind using Social Media (this tailored to objectives of the
audience, e.g. branding, inbound sales leads, employment, consulting, book sales, contracts, etc.)
3. Making sense of the Social Media tools available
4. Develop a Social Media plan (SMP) for the class
5. Extended Social Media boot camp exercise
6. Identify the team’s Social Media strengths and interests
7. Conclude with assessment of SMP results and changes in perceptions of Social Media
Learning Outcomes:
1. Increase individual’s (team’s) awareness of the importance of adopting a Social Media plan
2. Establish an understanding of how to integrate Social Media activities into daily routine
3. Handout provided with list of tools, suggested approaches to the most important tools, and links to
resources that will provide how-to guides and ideas for creating their plan
4. Consideration is given to personal objectives, time available, skills supporting social media tools, and
the process of developing a personal Social Media plan
5. Real-time examples of:
‣ Generate common and unique profile content
‣ Research, qualification, and commenting on 3 to 5 relevant blogs
‣ Assembling a list of targeted keywords
‣ Setting up a Google reader
‣ Using bookmarking sites to find content
6. Concerns are aired, questions answered, and confidence is established that this is something every
individual can do
Materials & Resources:
1. PDF files of handouts provided by instructor in advance of class, sufficient duplicates provided by
sponsoring organization unless agreed to beforehand
2. Participants should have access to their own computers, or access in groups of 3 to 5 to a computer
3. Whiteboard w/markers, Web access, computer, and projector
Recommended Next Steps:
1. Monthly half-day on-site evaluation and social media effectiveness consultation
2. Quarterly brand reputation assessment and report
SRD InterActive! srd@srdinteractive.com
20 Cottage Street, Sharon MA 02067! 339-364-1105