FST Media - Winning in the Social Revolution
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The document discusses the growing importance and opportunities of social media for businesses. It notes that engaged social customers spend more and are more satisfied, and that social technologies could unlock $1.3 trillion in value. Several tips are provided for businesses to leverage social media effectively, including aligning social goals with business goals, listening to customers, finding an interesting story, preparing to engage at scale, using all available social tools, and measuring all social media efforts.
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FST Media - Winning in the Social Revolution
- 1. in/derektweets @derektweets Derek Laney Director Product Marketing Management Winning in the Social Revolution Simon Banks Director Financial Services
- 3. “the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in” Source: cluetrain.com Markets are Conversations
- 4. engaged customers spend 40% more and are 30% more satisfied Source: Bain & Company, “Putting social media to work” 2011 Social Finds its Pay Day
- 5. Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social 2008 2009 2010 2011 2012 $1.3 Trillion in value can be unlocked through social technologies.“ ” Source: 2012 McKinsey Global Institute Study: “The Social Economy”
- 7. By 2017, CMOs will spend more on IT than CIOs.
- 8. People are No Longer Faceless Data
- 9. Enormous Opportunity: Listen in real time Build & engage connections Turn insight into action Be more targeted than ever And more connected than ever People are People
- 10. 1. Align Social Goals to Business Goals Resource: A Framework for Social Media Analysis - susan_etlinger
- 11. Listen / Analyze Publish / Measure Your Brand Your Competitors Your Customer’s World 1 2 3 4 5 6 7 8 9 Engage Resource: Deriving Insight From Social Data 2. Listen to Your Customers World
- 12. 3. Find Your Interesting Story “The Caterpillar brand is built on the backs of great relationships” Briant R. Stokoe, Social Media Program Manager for Caterpillar
- 13. 4. Prepare to Engage at Scale
- 14. Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12 4. Prepare to Engage at Scale
- 15. 5. Use the Whole Kitbag
- 16. 6. Measure Everything Advanced Social Media ROI #DF12
- 17. Social has Created Chaos for Marketing & IT
- 18. The New Social Front Office Your Customer
- 19. Where to Get Help & Develop Your Strategy http://bit.ly/measureupsocial
Editor's Notes
- People are PEOPLE
- ANZ: We are in your world Insights: Sentiment, Buying intentions, Semantic Meaning, Influence
- Lyn McGrath … become educators not transactors NAB – Substitute
- These six things; sales, service, marketing, collaboration, work and innovation, we believe that this is the core to the fundamental customer interaction in a company. That this is the new social front office. And what we want to show you is why our customers who have made the decision -- who made the decision right now to make this change, to make this transformation in their lives and their businesses that it creates a level of success like we've never seen.
- Social Media Assessment