This document introduces the Marketing Cloud and discusses how social media has changed marketing. It provides statistics showing how social media engagement leads to increased customer spending and satisfaction. It also notes that social technologies can unlock $1.3 trillion in value. The document recommends listening to customers, finding an interesting story, and engaging at scale. It promotes the Marketing Cloud as the world's only unified marketing suite and provides resources and a demonstration.

1. in/derektweets
@derektweets
Derek Laney
Director Product Marketing Management
Introducing the Marketing Cloud

2. “the result will be a new kind of
conversation. And it will be the most
exciting conversation business has ever
engaged in”
Source: cluetrain.com
Markets are Conversations

3. engaged customers
spend 40% more
and are 30% more
satisfied
Source: Bain & Company, “Putting social media to work” 2011
Social Finds its Pay Day

4. Business is Social
Enterprise Adoption of Social Networking
70%
Companies Adopted Social
2008 2009 2010 2011
2012
$1.3 Trillion in value can be unlocked
through social technologies.“
”
Source: 2012 McKinsey Global Institute Study: “The Social Economy”

5. 123%
growth in social
customers
Jun 2010
Dec 2010 Jun 2011
Dec 2011
Fortune 100 Facebook Fan Growth
Fortune 100 Web Traffic Growth
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study
Customers Flocking to Social Channels

6. By 2017, CMOs will spend more on IT than CIOs.

7. Dove evolution

8. Engaging
Transparent
Targeted
Real Time
Unsolicited
One to many
Untargeted
Static
Old Way
Biggest change in 60 years
Social Has Changed Marketing Forever

9. People are No Longer Faceless Data

10. Enormous Opportunity:
Listen in real time
Build & engage connections
Turn insight into action
Be more targeted than ever
And more connected than ever
People are People

11. Social has Created Chaos for Marketing

12. Turn insights to actions and
connections to customers for life.
Worlds Only Unified Marketing Suite

13. Global Leader in Social Marketing
55% of Fortune 100
8 of 10 Largest Advertisers
Thousands of Customers
B2B & B2C

14. How?

15. 1. Align Social Goals to Business Goals
Resource: A Framework for Social Media Analysis - susan_etlinger

16. Listen /
Analyze
Publish /
Measure
Your Brand Your Competitors Your
Customer’s World
1 2 3
4 5 6
7 8 9
Engage
Resource: Deriving Insight From Social Data
2. Listen to Your Customers World

17. 3. Find Your Interesting Story
“The Caterpillar brand is built on the backs of great relationships”
Briant R. Stokoe, Social Media Program Manager for Caterpillar

18. 4. Prepare to Engage at Scale

19. Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
4. Prepare to Engage at Scale

20. 5. Use the Whole
Kitbag

21. 6. Measure Everything
Advanced Social Media ROI #DF12

22. DEMONSTRATION

23. Turn insights to actions and
connections to customers for life.
Worlds Only Unified Marketing Suite

24. Where to Get Help & Develop Your Strategy
http://bit.ly/measureupsocial

25. Thank You To Our Partners

26. Your feedback is important to us!
Complete your online evaluation at the
salesforce.com registration kiosks for your chance to
win a $250 iTunes Voucher
#cloudforce