The document discusses maintaining consistency across social media platforms. It recommends creating detailed social media plans that include goals, objectives, target audiences, contributors, and strategies. The plan should be regularly evaluated and updated. Content should be scheduled and metrics tracked to measure success. Issues should be addressed promptly to maintain trust. A variety of social media tools can be used including Facebook, Twitter, and LinkedIn. Consistent monitoring and posting is key to driving engagement and achieving goals.

1. Social Media Consistency Multiple Messages Mean Multiple Mistakes Pamela Reilly, Naturopath

2. Agenda 1. Introduction 2. Getting Started 3. Maintaining the Course 4. Avoiding Disaster 5. Specific Tools

3. Introduction

4. What’s the Potential? Current social media statistics: Social Media has exceeded porn as the #1 activity on the web 75% of homes with an internet connection use one or more social media networks on a daily basis Social media allows real-time contact with customers and potential customers Beauty is that they perpetuate your efforts

5. Getting started

6. Plan for Success! Don’t dive into the pool just because everyone else is Don’t hand social media activities to the first person who brings it up Have a social media plan! Goals Objectives Communication Plan Strategy

7. Nitty Gritty Details Don’t extend yourself too thinly Carefully craft profiles and then modify frequently Experimentation is ok, but do it strategically Monitor and learn from your competitors Add a Social Media Policy page to your website Important to build trust

8. Building Trust

9. The GOALS Model The GOALS Model: Goals: Identify what you want to accomplish Objectives: Specify how you will accomplish it Audience: Identify whom you are addressing Lineup: Identify who will participate and why Strategy: Create a plan for managing ongoing efforts

10. Establishing Goals Identify why your organization is engaging in social media Possible goals: Increasing brand awareness Improving customer service Building customer relationships Driving users to blog and website Increasing sales

11. Creating Objectives Identify how you will accomplish your goals Create objectives that have measurable outcomes Re-evaluate objectives frequently

12. Putting it into Practice Amazing Twitter strategy document: http://bit.ly/brS32r

13. Identifying Audience Don’t make assumptions about your audience Use existing web and email analytics Consider secondary audiences Choose the appropriate social media network for your audience and communication style

14. Usage by Age Data courtesy of QuantCast

15. Usage by Education Data courtesy of QuantCast

16. Usage by Income Data courtesy of QuantCast

17. Creating a Lineup 1 Don’t pawn it off on the intern Determine what your communication style will be: Purely professional and marketing-based Customer-service focused Personal and chatty Combination Decide how far to extend the social media team

18. Creating a Lineup 2 Choose content posters based on your communication style and content calendar Add social media activities to job descriptions Specify posting guidelines for company and personal accounts Be honest about who is posting Set timeline on daily postinglimits

19. Develop a Strategy Create a strategy to meet your goals and objectives Document it and allow to evolve Include: Topics of communication Methods for increasing exposure Tactics for increasing interaction Social Media tools to use Social Media calendar Metrics and analytics

20. Strategic Points Schedule content Create a definite plan for acquiring or creating new content Determine metrics and measures Watch for “soft” gains in knowledge Frequently re-evaluate goals and objectives Create an ongoing lessons learned log Keep your interactions social

21. Maintaining the course

22. Forward Ho! Make sure social media activities remain a priority Keep social media calendar updated Re-evaluate goals and objectives frequently Social media messages may need to change as your company grows It’s not all about the numbers

23. Avoiding disaster

24. Plan for the Best Don’t exaggerate potential for disaster Have a “disaster recovery plan” in place Identify a first responder Identify an escalation process Identify a withdrawal point When responding: Respond quickly Make it personal Take it offline

25. Examples

26. Maintaining Consistency Monitor social media activities of all contributors Set up searches to track comments made about your brand Quickly take action when needed Set schedule to modify social media plan

27. Specific tools

28. Facebook Known to have the largest user base of any social media application Create a Business Page pertinent to your organization Keep content unique / Limit cross posting Post at least once per day

29. Twitter Create searches to watch for communication shared about your company or topics of interest Post 2-3 times per day Closely monitor retweets and responses and respond quickly

30. Linked In New Company pages (in beta) allow companies to create profiles User base is highly educated User base wealthier than average

31. Other Integrate, integrate, integrate! Use management tools. Most allow management of multiple sites, analytics, etc. A few to consider: HootSuite: http://hootsuite.com Ping.fm: http://ping.fm ObjectiveMarketer: http://www.objectivemarketer.com/

32. Pamela’s Contact Information Feel free to contact Pamela via: Email: pamela@goodworkswellness.com Twitter: @RawHealer @PamelaReilly1 @IndyAllergyFree Facebook: GoodWorksWellness Pamela Reilly http://www.goodworkswellness.com Seminar attendees receive $10off an initial consultation