It's easy to achieve quick results using short-lived incentives and flash-in-the-pan ideas, but how are leading Australian social marketers building ongoing relationships and leveraging skills across departments and agencies? Hear how retailer Lorna Jane built on its bricks and mortar relationships to achieve digital success. Learn how Commonwealth Bank marries a service channel with great storytelling to keep people talking. Ultimately, whether client or agency, we need to be in the business of creating a scalable and sustainable channel.
2011 Community Roundtable Webinar on Social Media TodaySocial Media Today
This is the deck that accompanies the April 2011 Webinar presented on the Social Customer. You can listen to the audio archive for free with simple registration at http://thesocialcustomer.com/37524/audio-archive-2011-state-community-management-report&ref=slideshare
Mediacurrent Introduction to Emotional Design 2019Mediacurrent
In this webinar, Mediacurrent's Creative Director, Sheree Hill, will examine the human factors and basic principles of emotional design. Learn techniques to keep your audience engaged and converting on your website.
You can find the recording here: https://players.brightcove.net/pages/v1/index.html?accountId=1027729815001&playerId=default&videoId=5987663516001&autoplay=true
Now that SharePoint is Deployed, How do I Measure Success?Christian Buckley
Session from the June 20, 2016 Unity Connect Online conference. This session shares data from the #MeasureCollabSuccess initiative and discusses the planning issues surrounding the definition of collaboration success with SharePoint, and how to begin developing the right monitoring and measurement strategy.
Once available, you will find the session recording here: https://www.unityconnect.com/online/session/sessionid/463
This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage employees in the conversations.
2011 Community Roundtable Webinar on Social Media TodaySocial Media Today
This is the deck that accompanies the April 2011 Webinar presented on the Social Customer. You can listen to the audio archive for free with simple registration at http://thesocialcustomer.com/37524/audio-archive-2011-state-community-management-report&ref=slideshare
Mediacurrent Introduction to Emotional Design 2019Mediacurrent
In this webinar, Mediacurrent's Creative Director, Sheree Hill, will examine the human factors and basic principles of emotional design. Learn techniques to keep your audience engaged and converting on your website.
You can find the recording here: https://players.brightcove.net/pages/v1/index.html?accountId=1027729815001&playerId=default&videoId=5987663516001&autoplay=true
Now that SharePoint is Deployed, How do I Measure Success?Christian Buckley
Session from the June 20, 2016 Unity Connect Online conference. This session shares data from the #MeasureCollabSuccess initiative and discusses the planning issues surrounding the definition of collaboration success with SharePoint, and how to begin developing the right monitoring and measurement strategy.
Once available, you will find the session recording here: https://www.unityconnect.com/online/session/sessionid/463
This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage employees in the conversations.
Reimagining Your Higher Ed Web StrategyMediacurrent
Whether you’re looking to boost enrollment, improve student retention, inspire, educate, or engage learners, your website plays a critical role. Prepare for the challenge with an inside look at how other institutions are adapting their digital strategy.
Hear from panelists from Pantheon, Mediacurrent, and Siteimprove. They discuss key web strategy takeaways in higher ed.
Facebook is now the equivalent of the world’s third largest nation, making one thing clear: nonprofits can no longer ignore the social media revolution. McElhaney will present current examples of organizations that have successfully embraced the tools of the social web, thriving in the world of radical new levels of transparency and accountability.
Embedding measurement and insight into digital service design | Charity digit...CharityComms
James Marsh, senior digital consultant and David Crichton, creative director and brand consultant, IE Digital
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The new Jive and Box integration creates exciting new opportunities to extend your collaboration inside and outside of your organization. Join us and learn how customers are using these new features, how we're enabling true enterprise-grade social collaboration, and get a blueprint for three ways to get the most out of Jive and Box together.
Learn more: www.jivesoftware.com
Georgetown University Master of Public Relations London work/study Project with Intel.
Progress Through Processors Campaign: Combining the Power of Social Networking with the Life-Changing Promise of Volunteer Computing
**animated version
Beyond Deployment: How IT Can Inspire, Motivate, and Drive Sustainable Adopti...Dux Raymond Sy
Today, IT departments have an unprecedented opportunity to transform their business by providing solutions that help people get things done more efficiently, from anywhere and with anyone. As IT, how do you proceed to define these scenarios and ensure people can take full advantage of them? In this session, we discuss the common use cases and best practices coming from successful customers, experienced partners, and focus groups that led to sustainable user adoption. Specifically, we discuss top use cases to be solved and the capabilities in Office 365 to address these specific challenges; best practices for achieving successful adoption; and the role enterprise social can play in successful adoption.
Presented at Microsoft Ignite 2015
YouTube for Nonprofits: 25 Strategies to Attract Donors4Good.org
Has your nonprofit posted any videos on YouTube? Why should you? We’ll examine how to create, post, embed, and drive traffic to videos – and photos – on YouTube and other social media sites. Learn how to do all these things for free or low cost. Learn what kinds of videos and photos to post, and how they can benefit you. We’ll examine how to build awareness, raise funds, recruit volunteers, spawn viral marketing, communicate effectively, build online communities, interact with constituents, and drive traffic to your website, blog, and social media. We’ll explore some interesting case studies. YouTube and other online videos are an effective way to connect with donors, build awareness for your cause, and raise more funds. What type of videos and content best connect with your donors and prospects? What steps do you need to take to incorporate YouTube in your fundraising strategy?
Bringing people together to help them understand their valueCIPR Inside
Leanne Taylor Flett, AXA, Employee communication and engagement manager. Presentation and case study. Closing the gap 16. CIPR Inside's annual internal communication conference 4 October 2016
Taking the leap into digital services with limited resources | Charity digita...CharityComms
Matt James, director of communications and engagement, WellChild
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What do dogs and bots have in common? | Charity digital conference | 21 Novem...CharityComms
Helen McKenna-Aspell, group head of marketing and income generation, The Charity for Civil Servants
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making the Connection: Establishing a True Partnership with LinkedIn | Talent...LinkedIn Talent Solutions
With over 400 staffing professionals around the globe, getting the most out of LinkedIn can be a monumental task! Learn how Microsoft partners with LinkedIn to better understand the product, user adoption and skills, and helps drive staffing teams to get the most out of their partnership—ultimately resulting in better proven ROI from their investment and a more successful recruitment team.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Reimagining Your Higher Ed Web StrategyMediacurrent
Whether you’re looking to boost enrollment, improve student retention, inspire, educate, or engage learners, your website plays a critical role. Prepare for the challenge with an inside look at how other institutions are adapting their digital strategy.
Hear from panelists from Pantheon, Mediacurrent, and Siteimprove. They discuss key web strategy takeaways in higher ed.
Facebook is now the equivalent of the world’s third largest nation, making one thing clear: nonprofits can no longer ignore the social media revolution. McElhaney will present current examples of organizations that have successfully embraced the tools of the social web, thriving in the world of radical new levels of transparency and accountability.
Embedding measurement and insight into digital service design | Charity digit...CharityComms
James Marsh, senior digital consultant and David Crichton, creative director and brand consultant, IE Digital
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The new Jive and Box integration creates exciting new opportunities to extend your collaboration inside and outside of your organization. Join us and learn how customers are using these new features, how we're enabling true enterprise-grade social collaboration, and get a blueprint for three ways to get the most out of Jive and Box together.
Learn more: www.jivesoftware.com
Georgetown University Master of Public Relations London work/study Project with Intel.
Progress Through Processors Campaign: Combining the Power of Social Networking with the Life-Changing Promise of Volunteer Computing
**animated version
Beyond Deployment: How IT Can Inspire, Motivate, and Drive Sustainable Adopti...Dux Raymond Sy
Today, IT departments have an unprecedented opportunity to transform their business by providing solutions that help people get things done more efficiently, from anywhere and with anyone. As IT, how do you proceed to define these scenarios and ensure people can take full advantage of them? In this session, we discuss the common use cases and best practices coming from successful customers, experienced partners, and focus groups that led to sustainable user adoption. Specifically, we discuss top use cases to be solved and the capabilities in Office 365 to address these specific challenges; best practices for achieving successful adoption; and the role enterprise social can play in successful adoption.
Presented at Microsoft Ignite 2015
YouTube for Nonprofits: 25 Strategies to Attract Donors4Good.org
Has your nonprofit posted any videos on YouTube? Why should you? We’ll examine how to create, post, embed, and drive traffic to videos – and photos – on YouTube and other social media sites. Learn how to do all these things for free or low cost. Learn what kinds of videos and photos to post, and how they can benefit you. We’ll examine how to build awareness, raise funds, recruit volunteers, spawn viral marketing, communicate effectively, build online communities, interact with constituents, and drive traffic to your website, blog, and social media. We’ll explore some interesting case studies. YouTube and other online videos are an effective way to connect with donors, build awareness for your cause, and raise more funds. What type of videos and content best connect with your donors and prospects? What steps do you need to take to incorporate YouTube in your fundraising strategy?
Bringing people together to help them understand their valueCIPR Inside
Leanne Taylor Flett, AXA, Employee communication and engagement manager. Presentation and case study. Closing the gap 16. CIPR Inside's annual internal communication conference 4 October 2016
Taking the leap into digital services with limited resources | Charity digita...CharityComms
Matt James, director of communications and engagement, WellChild
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What do dogs and bots have in common? | Charity digital conference | 21 Novem...CharityComms
Helen McKenna-Aspell, group head of marketing and income generation, The Charity for Civil Servants
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making the Connection: Establishing a True Partnership with LinkedIn | Talent...LinkedIn Talent Solutions
With over 400 staffing professionals around the globe, getting the most out of LinkedIn can be a monumental task! Learn how Microsoft partners with LinkedIn to better understand the product, user adoption and skills, and helps drive staffing teams to get the most out of their partnership—ultimately resulting in better proven ROI from their investment and a more successful recruitment team.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Пакетные предложения информационной поддержки в сфере ГЧП от коммуникационног...Valerie Ivanova
Пакетные предложения информационной поддержки в сфере ГЧП от коммуникационного агентства в сфере государственного-частного партнерства «ГЧП-ИНФО»
www.p3info.ru
16-18 октября 2012 года в Москве при поддержке Международной «Гильдии финансистов» и Министерства финансов Российской Федерации пройдет Московская международная финансовая неделя МОСИНТЕРФИН – 2012.
Регистрация, программа http://www.mosinterfin.ru/
Ждем Вас 16-18 октября в ГК "Президент-Отель"!
Sigo descifrando el misterio: el aumento de las exportaciones de bienes y servicios 2010-2015
Por Miguel Ceara Hatton. 5 de septiembre de 2016 - En primer lugar, la recomposición de las actividades: 4 sectores explican el 78% de los 48.6 miles de nuevos empleos creados. Estos eran: Servicios, Calzados y componentes, Tabaco y derivados, y Productos médicos y farmacéuticos.
Nathan Monell, President and CEO, NCCEP; Joel Packer, Executive Director, Committee for Education Funding (CEF); and Shayna Englin, Principal, Englin Consulting, present an in-depth analysis of the 2012 election results and how the new landscape will impact education programs, including GEAR UP.
The presenters review the 2012 election outcomes and offer insights on the changes expected in Washington. They also explore how these changes could impact education funding and policies, and where education programs may find opportunities and challenges.
Speech by Charlene Li "Winning in a World Transformed by Social Media" at the Simmons Leadership Conference, April 2, 2013 in Boston, MA
Full report is available at http://www.altimetergroup.com/research/reports/evolution-social-business
Building a Multi-Country Social Media Program (AdTech Singapore)Derek Laney
How do you balance quality and consistency with a need for local authenticity? This session will examine how Shangri-la Hotels offers the highest possible customer experience, as they approach a revamped digital strategy with the assistance of brand stewards Ogilvy Digital. See how they plan to bring personal, local service and know-how with the prestige and polish expected by their loyal customers.
Leave with practical advice on executing regional social programs and getting the most out of your local experts and agency expertise.
Key Takeaways
Developing strong brand pillars that allow for localization
Becoming teachers and enablers
Creating Global/Local systems and processes for marketing and service
Slides: Stories, Numbers & Conversations: Nokia's social media marketing prin...Antony Mayfield
Slides from the webinar presentation about Brililant Noise's paper "Stories, Numbers & Conversations: Nokia's principles for social media marketing".
A video of the presentation by Antony Mayfield, Founding Partner at Brilliant Noise and Craig Hepburn, Director Digital and Social at Nokia can be seen at http://vimeo.com/brilliantnoise/nokiapaper
The paper outlines Nokia's global strategy for social media. It was developed with Brilliant Noise, a digital strategy agency. It includes Nokia's six guiding principles for social media marketing, along with supporting case studies.
Download the paper at htpp://brilliantnoise.com/nokiapaper
Social Roles in the Enterprise - PRSA CenTexAmy Tennison
Presentation prepared for the 2013 Central Texas PRSA Professional Development Conference: “Advancing Your Brand in a Digital Age.” Discuss what I do and how I got there, social roles at Dell and tips for building your social persona. #Iwork4Dell
Dell has a number of programs that support it as a Social Business. This deck provides an overview and links to other presentations that provide more in-depth information.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
Anisha Motwani - Max Life - from being social to buying socialThe Digital Insurer
In this presentation Anisha Motwani from Max Life makes a persuasive example that building social capital will lead to social sales in insurance.
The Digital Insurer particularly liked the explanation of iGenius which is Max Life's education engagement platform for parents and children. This has generated more than 350,000 likes on Facebook and resulted in a large number of sales
Chief Conversation Officer? This panel will explore ways in which social technologies yield opportunities for organizations to improve collaboration, strengthen relationships across teams, make boundaries more porous and foster the kind of innovation needed now more than ever on the global landscape. We\'ll ask our panelists to speak about results that can be tied to the bottom line, new leadership styles, and what transparency and authenticity look like from within organizations, two key tenants of the brave new Web 2.0 world. The ensuing dialogue will offer glimpses into how OD practitioners and HR business partners can leverage these new organizing principles to their advantage.
Learn with the Flow: Mission Critical: Leveraging Learning Engineering to Dr...Aggregage
Digital is disrupting every part of an organization's value chain at a record pace, creating a critical need to transform operations and employees' ways of working. Formal training alone can't keep up; it's often too slow, too generic, inconvenient, inefficient, unduly expensive and lacks or lags methods for measuring business-related effectiveness. Trish Uhl show you how to start leveraging Learning Engineering, a multidisciplinary approach that combines modern technology, data analytics, decision science, learning sciences and change management with human-centered engineering design methodologies to ultimately deliver targeted learning outcomes and business results that keep pace with the business and merge learning into the flow of work and lead Digital Adoption.
o become a successful, thriving social organization, you have to address the mental (business), physical (technology), and emotional (people) aspects of the change social brings, and then build healthy habits over time that help you realize benefits faster. Here are 10 tips we think will help any organization succeed.
MindFireInc®, the leading provider of personalized cross-media marketing solutions,hosted a complimentary educational webinar on Friday, March 11 at 11:00 am PST/2:00 pm EST, that showcased the new powerful features introduced in LookWho’sClicking 2.25, including:
- Enabling social media sharing and reporting
- Creating “versioned” landing pages based on each response channel
- Customizing “unsubscribe” pages
Offering “branded” User Dashboards to each client
…and many real-life examples of how print and marketing service providers can make money by offering these highly demanded services.
MindFireInc®, the leading provider of personalized cross-media marketing solutions hosted a complimentary educational webinar on Friday, March 11 at 11:00 am PST/2:00 pm EST. It showcased the new powerful features introduced in LookWho’sClicking 2.25, including:
- Enabling social media sharing and reporting
- Creating “versioned” landing pages based on each response channel
- Customizing “unsubscribe” pages
- Offering “branded” User Dashboards to each client
…and many real-life examples of how print and marketing service providers can make money by offering these highly demanded services.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Customer 360 - Making Moments Matter in 2015Derek Laney
For marketers the customer journey is a series of sometimes achingly disconnected moments. In our 2015 study 86% of Australian marketers agree a cohesive customer journey is critical to success, but only 17% have the data necessary to enable this. It appears marketers are looking to social media to fill the data gap as social is this year the largest area of increased advertising spending. The study also finds marketers in 2015 are betting big on the mobile channel to enable a more cohesive journey, for those that have already integrated the mobile channel all other technologies and channels are proving to be more effective as a result. This session will cover the findings of our report and review the success of Australian companies adopting a journey based approach.
How to Build Innovative Culture (BandT MAD Week)Derek Laney
Twice named as Forbes Magazine’s Most Innovative Company, Salesforce has one of the most dynamic company cultures in the world. They know for any forward-looking firm you’re only as good as your next idea.
So how exactly do they do it? Here Derek Laney will look at some of the features of the world’s best innovators, and talk about how you can make your business a forward-looking powerhouse of creativity and disruption.
When Sandy hit the east coast of the U.S., the American Red Cross used social data to direct efforts and engage with affected communities from their crisis response centre. When the floods hit Brisbane, the city council was prepared to engage at scale, and used social channels to overcome limitations of stressed physical infrastructure. To rebuild Christchurch the city needed to create a response at social speed. When disasters strike, people turn to social media to get answers and help. During this session, we will analyze how the American Red Cross, City Council of Brisbane and City of Christchurch were able to leverage social media channels effectively to respond to and address the needs of their communities.
AdTech 2013: Innovation and Measurement in Social Media Derek Laney
The explosion in cloud services, devices and data is enabling companies to connect with customers in entirely new ways. This session will examine 3 innovative case studies where social media programs have moved beyond the “awkward adolescent” phase to acting as agents of change for companies, with the resulting data creating closer relationships with customers. We will examine if existing measures of success are still valid in 2013 in the drive for tangible returns.
Leave the session with a model for assessing social media maturity and ideas, to set your businesses up for success.
In this presentation we outline how to assess your social marketing maturity level.
We also cover how to build a content plan and measure its success. What is the ROI of social, lets see?
How to Measure & Build Social InfluenceDerek Laney
Are we in the reputation economy?
How do we measure online reputation and what can we actually use it for?
How does this translate in private enterprise social networks (like Chatter).
How can I build influence myself?
Andrew Murrell GM of Digital and Social Marketing from Commonwealth Bank (CommBank) and Bianca Buckridee Social Media Operations Manager from Chase joined Derek Laney Director Product Marketing from Salesforce for a discussion on how banks are reacting and embracing social in their businesses.
Recording will be available after post-production, drop me a line at @derektweets if you want me to let you know when it is there
Dreamforce 2010: Modelling Complex Hierachies in SalesforceDerek Laney
Dreamforce 2010: How do I represent both my customer and my legal entities to reconcile product servicing with relationship management? And achieve a single view on top of all that? It may sound difficult, but we're ready to walk you through the whole process! Join us as we look at several customer examples and discuss topics like relationship groups and householding, parenting, partners that are also customers, multiple affiliations, reporting, and much more.
Insurance: Safe Social Strategies for the Risk IndustryDerek Laney
Join Salesforce Radian6 and customer guests for an engaging webinar on how insurers are leveraging the social web to engage customers and manage risk. We’ll cover key use cases and case studies to provide you with a solid foundation in social marketing for the insurance industry. Test your existing knowledge and learn how to apply these concepts to your real-life business situations.
The Evolution of Cloud Computing - Sydney Social Enterprise BreakfastDerek Laney
you cant just put social in front of business activities, you need to embed social processes and technology in your business - Kate Carruthers
#socentanz
Related presentation http://www.slideshare.net/carruthk/the-power-of-social-business
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Training my puppy and implementation in this story
Head To Toe - How To Create Scalable Social Capability (Mumbrella 360)
1. Head To Toe - How To Create Scalable
Social Capability
Derek Laney
Director Product Marketing
@derektweets
2. Derek Laney
Director Product Marketing Management
SalesforceMarketing Cloud
@derektweets
Niki Epstein
Executive Manager Social Channels, Commonwealth Bank
@nikiepstein
Matt Kendall
Digital Business Director
One Green Bean
@mjkendall
3. If You Missed It
Top Takeaways:
New normal mobile connected consumer
Social now part of the path to purchase
67%
on smartphones
1:5
Research purchases
45%
Use daily
7
hrs / week avg
27. Derek Laney
Director Product Marketing Management
SalesforceMarketing Cloud
@derektweets
Niki Epstein
Executive Manager Social Channels, Commonwealth Bank
@nikiepstein
Matt Kendall
Digital Business Director
One Green Bean
@mjkendall
Panel
28. #1 in Social Advertising#1 in Social Publishing#1 in Social Listening
#1 in Social Marketing
29. Just in case…
Today’s Learning Objectives:
Relationships
Systems & Processes
Services
2 ears and 1 moutha) See how people engaging around active livingb) Learn from others in the industry, what has worked, what didn'tc) Systematically Collect Word Of Mouth from Staffd) Identify influencers and activate super-fans
Move - Norish - recipes, beautyBelieve - positivity and happiness
Fan Opinions on Fashion - make the pieces conversationalFan Advocacy (50K photos on instagram)Fan Participation in Product* inspirational singlet, UGC to submit their own slogans’ designs, profit share. 60K submissions (40,000product sizes, maternity, larger sizes
10% purely on a last click basis, more on Multi-touch Store based social KPIs, growth, engagementCombined with sales dataMove the focus to long term relationships not quick sales
Three years ago I was brought on board by Kat Thomas as the sole digital Bean. Now there is 20 of us, a third of One Green Bean.We have had to scale incredibly quickly and effectively over this time. While there was a lot of test and learn, when looking after the reputations of blue chip clients such as CommBank, Toyota, Coke and Virgin Mobile we couldn’t afford to have any missteps in an age where an errant tweet can become front page news and a social media shit storm.These are some of the lessons we have learned in achieving scale over this short period
This is the biggest challenge for any agency looking to scale in social.Just like on shows like X Factor or The Voice, someone who performs well in the rarefied interview process may not cut it in the real world. They may lack robustness from not earning their stripes at the coalface… or maybe they never had the talent in the first placeLike a true music R&D talent scout you need to go out there and hunt real talent down and research the audience reaction to their workIf you do not have a deep understanding of social, have someone knowledgeable you trust do it with you (and I don’t mean headhunters) – a candidate who reads a lot of Brian Solis and Mashable may sound impressive, but may have never dealt with the stresses of a social media crisis and is therefore untested. You do not want these people to have your clients’ (AND YOUR) reputation in their hands. There are a lot of charlatans out there.Graduates become excellent social talent – They grew up as digital natives, are unsullied by pre-conceived notions of knowing it all, they are keen and eager blank slates for you to mould in to the consummate social media professional.
There is no one way to do this and every agency or department will need to develop their structure around their clients’ needs.Even though we started small, we had to achieve scale very quickly. Very soon we had developed our optimum cell. We had The Community Manager who was at the coal face developing content and triaging commentary with the team at the BankThe Social Media Manager was the day to day contact for the client and was responsible for content development & management within the agency as well as strategic implementation of campaigns and BAU activityThe Strategist was senior client counsel and responsible for the overarching strategy for the brand as well as the tracking of its success and ongoing optimisationAnd that’s why I have a I hive as an image here, we had created our first cell. It worked and as other clients came on board, we replicated that structure and its workflow processes across the board – but kept the lines of communication open to ensure integration and knowledge sharing such as brainstorms for campaign activity and newsroom style sessions for the development of content plans.Whatever approach you take, you do need clearly defined roles and responsibilities so your employees know what is expected of them. Provide clear KPIs and regular check-ins with line managers to see how they’re tracking. You also need to provide a clear path to progression. Even though our structure is collaboration rather than delegation driven, there is a hierarchy and we are clear on what is required in order to move up. As we have scaled we have needed to develop specialist roles that sit across the whole department (such as Producers and Analysts) and you need to be agile in your development of the processes and and workflow systems to ensure these integrate effectively
As thec-suite becomes more interested in social media, agencies are going to need to be a whole lot more accountableWhile a blanket ROI measurement is something of a holy grail at the moment, specific ROI calculations can be developed in some cases, while rigorous tracking of other success metrics matched to KPIs are becoming easier to benchmark against and manage.If you still have your Community Manager doing your reporting, you are going to have to unsilo your measurement and have an analyst or at least your senior strategist looking after this incredibly important aspect of the business.We have analysts at One Green Bean to help make sense of the data. Whether its tracking our success across multiple touch points, or through the funnel or combining human social data with website analytics and media data and sales data – you need a dedicated resource to look after this as soon as your revenue allows. If not, ensure at least one of your team is a gun on this frontIt will pay dividends. The insights that a decent analyst can provide you is the key to social success. It’s the all important listening part of what we do, it allows us to be more targeted and relevant from the get go while allowing us to optimise and iterate on the fly and then report success convincingly to your client
The only way to manage and measure social media effectively is with the right tools.There are countless tools available in Australia, but very few are actually worth the money. The problem we have as a market is localised data fidelity. Some of the other big global listening tools are very popular overseas, but are next to useless here. It’s either a trickle or local mentions or a whole firehose of irrelevant global data. We did an audit of these tools and found Radian6 by Salesforce to be the clear leader.We have now achieved over 90% local relevancy on all of our clients and that’s as close as you can get when you’re trying to listen to the whole internet. If you’re not getting this yourself, you are not receiving a whole picture and if you are running campaigns or looking after your client’s reputation online you don’t want to be missing important alerts or valuable mentions. As volume becomes an issue for larger clients, tools such as the Radian6 Engagement console have become indispensible for tracking and managing the conversation in real time, with effective workflow functionality for triaging queries and questionsThis is one area that anyone who intends to play in this space needs to invest in
As Derek mentioned earlier, a ninja tucked away in the corner or employees tweeting every now and then does not social capability make.Nor should your social team sit as an addendum that you tack on to the end of the ATL campaign you’ve just developed. No one will care and no one will share and you will need a massive media spend just to achieve eyeballs… just like you always have. If you want to achieve success and scale in social, you need to have social at the heart of your strategic and creative processes.Integration is often met with derision, not just because of its overuse as a buzzword, but because achieving genuine and effective integration is actually very difficultOne of the keys to our success at One Green Bean is that our founder Kat Thomas recognised very early in the piece that social thinking was the key to success in the new fragmented media landscape. I never had to fight for integration, it was decreed from the top down to the point where we’re no longer a PR agency. Our evolution into digital has been deliberate and is a core capability and focus for us and has future proofed our business. And I think that is why even agencies with a big and talented social team can struggle. If the senior management don’t understand and demand social thinking, your social team will have an uphill struggle to get any of their thinking across the line… and they have enough on their plate believe me.Integration not only achieves results, it helps your team scale by sharing the load. Having PR expertise at every level available on tap at OGB has been a Godsend, from crisis management to handing over the blogger outreach for implementation once our strategists and analysts have identified influencers via social metrics and methodology enables us to focus on what we are most effective at.So think about how social can integrate with an improve the different facets of your agency structure. And if you don’t believe social media integration works - have a look at our industry. PR, Digital, ATL, BTL and media agencies have all thrown their hats in the ring in the big and seemingly never ending social media land grab – so if the industry has integrated with social, why hasn’t your agency? It’s not going to go away you know.
The Marketing Cloud platform was created to address those issues and to help companies create and execute on a social strategy that drives business objectives. The Marketing Cloud is the ONLY social marketing solution integrated with CRM and scaled for the enterprise. Social Listening: Understanding what is happening across 400+ million sources of content about your brand, competitors, and industry, and engaging with the right conversations. Listening creates the dialogue opportunitySocial Publishing: Creating compelling social presences that drive engagement and activity across paid, owned, and earned channels. Social Ads: Creating ads and targeting customers based on demographics and activity on social.scale-able workflow and automationintegrate social conversations back into your CRM and deliver them across the enterpriseanalytics for measurement and conversion, to help you understand the ROI of social activitiesSuch as:website traffic, signups or downloads.brand advocate influence on sales/interest/exposurehow social presences increase revenueAdvertising performance by channel and campaignSocial is only one of the many important tools in your marketing toolbox. The focus should be on crafting a well-thought-out, creative marketing campaign, with social media serving as one of many components of your platform. Social media provides the opportunity for a multi-channel approach and a more integrated campaign. A recent Nielsen study shows that nearly 90% of all brands are using some type of integrated model for their campaigns in 2013, proving social marketing is necessary to reach your audience. Social is in print, television and on site at events; it’s important for the campaign, and a tool that can help connect the message across multiple platforms. But, that message should be yours and engaging enough to spark action.
Talking to customers, and thinking about our own use of social at salesforce, we see some key areas that companies struggle with: Speaker Note: Use this to discuss specific problems your customer is facing – can they relate to any of the questions below?Companies don’t know what their social foundation is. What we often hear customers say is:What are people saying about my brands on social?What social channels are important to our customers, competitors, and industry?Which conversations are important to my company and brand, and how can I tell?FACT:there are more than 150 million conversations about brands every day on social channels.We lack compelling content.How can we scale social content without spending a fortune creating assets?How do I connect with my customers and engage with them at the point of need?When should I engage?How should I take advantage of social advertising?FACT:35% of CMO say they are overwhelmed with the need to continually create fresh contentNot integrated with Sales & ServiceHow can I use social to provide better customer service?Where are the leads from social?How can we engage across departments within our company so we can bring relevant customer conversations from the social web to every employee of my company?FACT: 55% of CMO say they are frustrated in trying to link social engagement to salesHow do I get started?Need a manageable Engagement StrategyCost Effective Quality Content that is Always OnHow do I generate new leadsHow do I manage all of this globally and locally?How do I measure all of this in one place?How do I tie social to the rest of my business processes?I can’t measure the ROI of socialWhat have I spent globally?What campaigns and activities created the most pipeline?What social channels are most effective?How do these compare with other marketing campaigns?How much should I allocate towards social campaigns?FACT: According to an IBM CMO survey 61% of CMOs aren’t sure about the return they are getting from their spend on social.
QUANT HARD NumbersIncrease RevReduced Cost: We are seeing more customers start to quantify the cost savings of reduced call volume and enhanced real time customer service through social. Relevant Ex by Customer/Preso here:Utility companies managing outages and driving communication via social, leverage social engagement to drive EE behavior change and assess attitudes toward Smart Grid. Boulder Energy Smart ARRA-funded no mass marketing Non-profits and higher ed use social to drive fundraising and donor engagementOther companies are linking social media benchmark metrics to CSAT scoresFor customers already on the Salesforce platform, this is an value worth exploring.