This document discusses Adforce's social media roadmap and strategy services. It begins by outlining the four phases of their social media roadmap: 1) intake questionnaire and benchmarking, 2) content plan and strategy, 3) internal and external social media policies, and 4) identification and training of social media teams. It then provides more details on the specific services within each phase, including reputation monitoring, keyword research, objective and KPI definition, and platform activation. The document aims to guide clients on developing a comprehensive social media strategy and roadmap.

1. STRATEGY.
We’re a digital agency focused on generating results
through strategy. Not strategy as a concept or idea.
But strategy as the art to bring together the building
blocks serving your business, customized to you and
your customer.
Put simply, we go from tailored strategies
to optimized results.
ABOUT ADFORCE.
SOCIAL MEDIA

2. It seems that everyone is using Facebook,
Twitter, YouTube and the like. But social media
is not just about being present. Just because
your competitors are using it, doesn’t mean you
have to use it, too.
Social media are here to stay. Numerous cases
have shown that it’s all about communication
and, even more, conversation. It is about
corporate reputation management, PR,
marketing and product communication, HR,
employer branding and recruitment, consumer
care and business.
Before starting with social media, it’s important
to think about the who, what, where, when and
how.We translated these needs to a roadmap,
divided into four phases and several products.
“What happens in Vegas, stays in
Vegas. What happens on Twitter,
stays on Google forever.”
WHAT’S NEXT?
CONTACT.
Roy Verduijn _ Account Manager
roy@adforce.be _ +32 489 78 52 80
SOCIAL MEDIA ROADMAP.

3. SOCIAL MEDIA ROADMAP.

5. Intake questionnaire report:
• Who are you as a company?
• What are the goals, values and target groups?
• Who are your competitors?
• What are your overall marketing efforts?
• Where are you and where do you want to go with
social media?
Benchmarking report:
• Are you an innovator or a laggard with your digital
communication in your sector?
• Who are your competitors and what is their social
media strategy?
Social media content plan:
What are you going to communicate and talk about and
when will you be saying what?
Social media strategy:
1. Identification of reputation monitoring
tool: Developing the strategy will start by
selecting a relevant reputation monitoring
tool for your business. The selected tool will
be used for a 2-month monitoring period.
2. Keyword research: This keyword research
will be the foundation for your social media
monitoring and social media content.
3. As-is social media presence report: The 2-
months monitoring period will result in a
detailed report, describing the current social
media landscape where your company will
deploy its strategy.
SOCIAL MEDIA ROADMAP.

6. Social media strategy:
4. Definition of objectives and KPI’s: Based on the
monitoring and the initial intake questionnaire, we will
define your social media objectives and measurable
KPI’s.
5. Social media action plan creation: All the previous
steps will result in a social action plan. The action plan
will point out which social media & platforms are right
for your business. It will also be a roadmap telling you
all about the right purpose and content.
6. Budget strategy: Budget resources are not endless
and a social media strategy is not the only thing a
company has to invest in. Therefore a budget strategy,
tailored to the social media action plan, is necessary.
Internal social media policy:
Guidelines on the how, who and what of
social media within the company. This legal
framework will give your business the
potential to grow in the right direction with
minimum obstacles.
External social media policy:
What are the guidelines when your
employees use social media platforms in
their own time? What can be communicated
about the company and how should this be
done? This policy will give you the legal
strength to act when necessary.
WHAT’S NEXT?
THE BASIS.

8. CASES.
GENERAL STRATEGIES AND FACEBOOK PAGES.

9. CASES.
APPLIED FACEBOOK STRATEGY.

11. Identification and training of social media team:
a social media strategy will only be successful if a social
media team and/or conversation manager will support
it. Consistent with the structure of the company we will
define and train a social media team.
Basic social media training:
a general overview of the why and what of social
media.
Specific social media training:
learn to use a specific social media platform, such as
Facebook, Twitter or LinkedIn.
Activation of social media platforms:
once your platforms have been implemented,
you will need to activate them. We will
develop a creative concept to activate your
platforms and draft a social media
advertising plan to make sure your platforms
will be followed and populated.
THE CONVERSATION.

12. TRAINING.

14. Mail to roy@adforce.be or call +32 484 659 990
ROY VERDUIJN.
diestsesteenweg 104/B, 3010 leuven
+32 16 84 88 11
hello@adforce.be
www.adforce.be
STARTED?
READY TO GET

15. CASES AND CLIENTS.