The document provides tips for scaling social services and engagement from Jeremiah Owyang of Altimeter. It recommends prioritizing scaling efforts, enabling business units to participate, streamlining with tools, focusing on communities and advocates, and using insights to form customer connections. A unified social media platform can help achieve these goals.

1. Scaling Social Service
in/derektweets
@derektweets
Derek Laney
Director Product Marketing Management

2. Prepare to Engage at Scale

3. Tips for Achieving Scale
Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12

4. How to create a Social Media Playbook
2 – Enable Business Units

5. Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
Tips for Achieving Scale

6. Classify Actionable Internet Mentions
3 – Streamline with Tools

8. Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
Tips for Achieving Scale

9. 4 – Communities 5 - Advocates

11. Turn insights to actions and connections to
customers for life.
Unified Platform for Social

12. http://bit.ly/measureupsocial
Where to Learn More?