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Scaling Social Service
in/derektweets
@derektweets
Derek Laney
Director Product Marketing Management
Prepare to Engage at Scale
Tips for Achieving Scale
Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
How to create a Social Media Playbook
2 – Enable Business Units
Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
Tips for Achieving Scale
Classify Actionable Internet Mentions
3 – Streamline with Tools
Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
Tips for Achieving Scale
4 – Communities 5 - Advocates
Turn insights to actions and connections to
customers for life.
Unified Platform for Social
http://bit.ly/measureupsocial
Where to Learn More?

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Scaling Social Service

Editor's Notes

  1. We can’t go forever with 1 social ninja and an agency guy with colored socks