This course teaches beginners the fundamentals of social media management, emphasizing its importance in achieving business goals through effective strategies in content creation, community management, and analytics. Participants will learn to develop a social media strategy, manage online communities, and utilize advertising effectively. The course culminates in a final project that requires creating a comprehensive social media strategy for a fictional organization.

1. Social Media
Management
for Beginners
in the 21st Century
Emmanuel Bida Thomas
Social Media Guru
bida.thomas@proton.me
+211 980 204 600

2. Course Overview
• This course is designed to give beginners a basic
understanding of social media management, its
importance and how it can be leveraged to achieve
business goals
• We will explore the key aspects of social media
marketing, including content creation, community
management, analytics and advertising
• By the end of the course, participants will have a better
understanding of how to create and execute effective
social media strategies

6. Lesson 1:
Introduction to
Social Media
Management
Social media is a powerful tool that allows
businesses to connect with their audience
on a personal level and build brand
awareness, loyalty, and trust
The importance of social media
management lies in its ability to help
businesses achieve their goals, whether it's
increasing sales, driving website traffic, or
improving customer support
Before diving into social media, it's
important to define your goals and
objectives

7. Benefits of Social Media
Management
Improve your current
social media
presence
Help you set up and
successfully run
social media ads
Create unique
content for you to
post on each platform
Create a content
calendar
Reply to messages
and comments
Analyse your social
media performance

8. Social Media
Management
Process
Research
target
audience
Create
social media
channels
Create
compelling
content
Evaluate
and analyse
results
Engage in
discussions
Distribute
content on
social media

9. Daily Social Media Management
Tasks
Respond to
followers
Engage with
influencers
Curate content

10. Social Media
Management
Focuses
Choosing your social media platforms
Choosing
Responding to your social media followers
Responding
Auditing your existing social media strategy
Auditing
Building your social media content calendar
Building
Creating platform specific social media content
Creating
Growing your social media reach
Growing
Researching your target audience
Researching
Developing your social media ads
Developing
Creating your social media strategy
Creating
Designing your social media profile
Designing

11. Lesson 2:
Creating a
Social Media
Strategy
Identifying your target audience is crucial for creating
content that resonates with them
A content strategy outlines the type of content you'll create
and how often you'll post
Building a social media calendar helps ensure that you're
posting consistently and timely
Organizing your content in advance allows you to see the
big picture and make sure your posts align with your goals
and objectives

13. Lesson 3:
Content
Creation for
Social Media
Different types of content perform
better on different platforms
Engaging visuals are essential for
catching users' attention and
earning engagement
Crafting effective captions and
headlines can encourage users to
engage with your content
Developing a consistent brand voice
can help build brand recognition and
trust with your followers

14. Example of a Basic Social Media
Strategy and Content Calendar
• Social Media Strategy Example.docx

15. Lesson 4:
Community Management
Responding to comments and messages shows your followers that you
value their input and care about their experience
Managing negative feedback can be challenging, but it's important to
address any issues and offer solutions publicly
Encouraging user-generated content not only saves you time on content
creation but also helps build a sense of community around your brand
Building relationships with influencers can help you reach new audiences
and gain credibility within your industry

19. Social Media Key Performance
Indicators (KPI)
• Number of posts
• Post reach
• Potential reach
• Social media budget
• Social media shares
• Number of likes and followers
• Video views
• Number of mentions and tags
• Comments
• Issues resolved

20. Lesson 5:
Analytics and
Reporting
Understanding the metrics that matter
for your business goals is essential
Monitoring social media performance in
real-time allows you to make quick
adjustments to your strategy as needed
Analyzing data over time helps identify
trends and patterns that can guide
future decisions
Use data to improve your strategy by
identifying what's working and what's
not

21. Lesson 6:
Social Media Advertising
There are several options available for social media advertising,
including sponsored posts, display ads, and influencer
partnerships
Setting up advertising campaigns requires careful planning,
including setting budgets, targeting the right audience, and
designing ad creatives that resonate with your target audience
Measuring ROI and optimizing ad spend are crucial for
maximizing the impact of your advertising efforts

22. Sponsored posts: This type of social media
advertising involves paying to have your post or
content appear higher in users' newsfeeds, in
order to increase its visibility and reach a wider
audience.
Display ads: These are banner-style ads that
appear on social media platforms, usually on the
side or top of a user's screen, and can be targeted
towards specific demographics or interests.
Influencer partnerships: This form of social media
advertising involves collaborating with popular
social media users (influencers) who have a large
following, in order to promote your brand through
sponsored posts or other types of content.

23. Lesson 7:
Top Five Free
Social Media
Management
Tools
Buffer - Buffer is a popular social media
management tool that lets users schedule and
publish posts across multiple platforms
Canva - While not a traditional social media
management tool, Canva is a graphic design
platform that allows users to create visually stunning
social media graphics
Metricool - Metricool is a social media analytics tool
that lets users track their performance on various
social media platforms
Meta Business Suite - Meta Business Suite is a
comprehensive social media management tool that
allows users to manage their accounts on Facebook
and Instagram.

24. Lesson 7:
Top Five Free Social Media
Management Tools
• SEMrush is a popular digital marketing tool that
offers a suite of features for managing and analyzing
social media accounts, as well as other aspects of
digital marketing.
• Later: Later is a social media management platform
and link in bio tool for every social network. Plan,
analyze, and publish content in advance — so you
can save time & grow your business.
• Tweeps Map now Fedica is an all-in-one social
media marketing platform, providing unmatched
insight to better understand your target audience,
identify new opportunities, and drive revenue.

25. Final Project
• Create a comprehensive social media
strategy for a fictional business, personal
brand or nonprofit organization, including
identifying the target audience, creating a
content strategy, developing a social media
calendar, and outlining a plan for community
management, analytics and advertising

26. Course Conclusion
• Social media is an essential part of any
modern business strategy
• Understanding the basics of social media
management will better equip us to create
and execute effective social media
campaigns that drive business results

27. THANK YOU
ANY QUESTIONS?
Emmanuel Bida Thomas
Social Media Guru
bida.thomas@proton.me
+211 980 204 600