How effective is the combination of your main product with ancillary texts
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The document discusses the creation of a music video, magazine advertisement, and digipak for a band. Images taken of the band during the music video shoot did not work well on the digipak cover because the band members were constantly moving. While some action shots from the video were used inside the digipak, outdoor shots where the band appeared as friends enjoying themselves together worked better. The same font and photos were used across the different materials to link them and instantly identify they were promoting the same band.
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Evaluation question 2
The combination of the band's main album, digipak, and magazine advertisement was very effective due to consistent use of themes, colors, fonts, and imagery across all three products. A vibrant color scheme including red, yellow, and blue was used throughout, with live performance photos matching between the front cover, digipak, and music video. The same fonts featured on the band's own work were adapted for the products to feel authentic while coordinated colors created visual links between items promoting the album. Feedback confirmed the products clearly promoted the same band through their connected design.
Evaluation Question 2
The combination of the main music product and ancillary products was effective because consistent aesthetics and recognizable elements were used to create links between them. Specifically, the costume of the main character in the music video was featured in both the magazine advertisement and digipack through manipulated photographs. Additionally, the gritty and derelict locations shown in the music video were also portrayed through photographs in the ancillary products to reinforce the same themes. These linking elements across the different products helped appeal to the target audience while creating a cohesive promotional package.
Question 1
The document discusses how the media producer's music video, poster, and digipak use, develop, and challenge conventions of real media based on theories by Goodwin and Vernallis.
For the music video, it links lyrics and visuals through a narrative involving conflict, matches transitions between shots to the music timing, and features close-ups of artists, as Goodwin's theory suggests. It also uses a nonlinear narrative and edits clips to the music per Vernallis' theory.
The poster and digipak reference the band and song names from the lyrics to link to Goodwin, and share the music video's narrative style inspired by Vernallis despite limitations of the static graphic formats. Editing
Evaluation question 1
Our media product uses several conventions of real music videos and album packaging:
1) It begins with a close-up shot of the lead singer, establishing who they are, just like many music videos.
2) It uses long shots and side angles of the band performing, allowing the audience to see the scene and feel part of the performance, just like videos by Arctic Monkeys and Foo Fighters.
3) The band members dress in simple, everyday clothes like typical indie bands to seem authentic and connect with fans.
Media evaluation
The document summarizes the key elements of a music video production. It discusses how the video represents the artist through close-up shots, links the visuals to the song lyrics, uses the school lift as a setting to convey a dark mood, costumes the actors in hoodies to portray a thuggish theme, employs various camera angles like high shots to mimic security footage, uses a narrative storyline to indicate the genre, edits with short takes for a lively pace, applies effects like black and white and titles to mimic a CCTV style, centers the artist on promotional materials in hoodies to represent the rap genre, keeps written text minimal to let viewers interpret the video, and utilizes storyboarding, online research, and video editing software
Our group chat messages
The group chat messages showed ideas for locations, storylines, and footage for a music video. Members shared a video of a field they thought would make a good filming location due to its isolation and atmosphere. They also shared photos from a productive media lesson where they analyzed lyrics and came up with ideas for what they wanted the video to be about. One member was inspired by a split screen idea from TV and suggested it could show two parts of the character's life. Another shared concert footage that could show exciting parts of the character's life contrasting boring parts. The messages documented their final music video idea with shots, characters, locations, and desired feelings to convey the character's emotion and story to the audience.
Evaluation question 1
The document discusses how the media product uses, challenges, and develops conventions of real media products.
For the music video, it uses conventions like long shots and black and white grading. It challenges conventions by not including many closeups of the artist and not having the artist lip syncing to the music. It develops conventions by having the visuals relate to the song lyrics through a dance routine instead of the usual artist performance.
For ancillary products like the digipak and advert, it uses conventions like barcodes and including social media links. It challenges conventions by not including the artist name or images. It develops conventions by having a consistent black and white house style throughout the products and video.
Digipak and video relation
The document discusses how the poster, digipak, and music video for a band's new album are related and maintain branding consistency. Images and shots are taken directly from the music video for use in the poster and digipak to clearly connect the items. Text, lighting, effects, and color schemes are kept consistent across materials. This unified branding allows users familiar with one product to easily recognize the others and identifies all items as part of the same project.
Recommended
Evaluation question 2
The combination of the band's main album, digipak, and magazine advertisement was very effective due to consistent use of themes, colors, fonts, and imagery across all three products. A vibrant color scheme including red, yellow, and blue was used throughout, with live performance photos matching between the front cover, digipak, and music video. The same fonts featured on the band's own work were adapted for the products to feel authentic while coordinated colors created visual links between items promoting the album. Feedback confirmed the products clearly promoted the same band through their connected design.
Evaluation Question 2
The combination of the main music product and ancillary products was effective because consistent aesthetics and recognizable elements were used to create links between them. Specifically, the costume of the main character in the music video was featured in both the magazine advertisement and digipack through manipulated photographs. Additionally, the gritty and derelict locations shown in the music video were also portrayed through photographs in the ancillary products to reinforce the same themes. These linking elements across the different products helped appeal to the target audience while creating a cohesive promotional package.
Question 1
The document discusses how the media producer's music video, poster, and digipak use, develop, and challenge conventions of real media based on theories by Goodwin and Vernallis.
For the music video, it links lyrics and visuals through a narrative involving conflict, matches transitions between shots to the music timing, and features close-ups of artists, as Goodwin's theory suggests. It also uses a nonlinear narrative and edits clips to the music per Vernallis' theory.
The poster and digipak reference the band and song names from the lyrics to link to Goodwin, and share the music video's narrative style inspired by Vernallis despite limitations of the static graphic formats. Editing
Evaluation question 1
Our media product uses several conventions of real music videos and album packaging:
1) It begins with a close-up shot of the lead singer, establishing who they are, just like many music videos.
2) It uses long shots and side angles of the band performing, allowing the audience to see the scene and feel part of the performance, just like videos by Arctic Monkeys and Foo Fighters.
3) The band members dress in simple, everyday clothes like typical indie bands to seem authentic and connect with fans.
Media evaluation
The document summarizes the key elements of a music video production. It discusses how the video represents the artist through close-up shots, links the visuals to the song lyrics, uses the school lift as a setting to convey a dark mood, costumes the actors in hoodies to portray a thuggish theme, employs various camera angles like high shots to mimic security footage, uses a narrative storyline to indicate the genre, edits with short takes for a lively pace, applies effects like black and white and titles to mimic a CCTV style, centers the artist on promotional materials in hoodies to represent the rap genre, keeps written text minimal to let viewers interpret the video, and utilizes storyboarding, online research, and video editing software
Our group chat messages
The group chat messages showed ideas for locations, storylines, and footage for a music video. Members shared a video of a field they thought would make a good filming location due to its isolation and atmosphere. They also shared photos from a productive media lesson where they analyzed lyrics and came up with ideas for what they wanted the video to be about. One member was inspired by a split screen idea from TV and suggested it could show two parts of the character's life. Another shared concert footage that could show exciting parts of the character's life contrasting boring parts. The messages documented their final music video idea with shots, characters, locations, and desired feelings to convey the character's emotion and story to the audience.
Evaluation question 1
The document discusses how the media product uses, challenges, and develops conventions of real media products.
For the music video, it uses conventions like long shots and black and white grading. It challenges conventions by not including many closeups of the artist and not having the artist lip syncing to the music. It develops conventions by having the visuals relate to the song lyrics through a dance routine instead of the usual artist performance.
For ancillary products like the digipak and advert, it uses conventions like barcodes and including social media links. It challenges conventions by not including the artist name or images. It develops conventions by having a consistent black and white house style throughout the products and video.
Digipak and video relation
The document discusses how the poster, digipak, and music video for a band's new album are related and maintain branding consistency. Images and shots are taken directly from the music video for use in the poster and digipak to clearly connect the items. Text, lighting, effects, and color schemes are kept consistent across materials. This unified branding allows users familiar with one product to easily recognize the others and identifies all items as part of the same project.
Digipak and video relation
The document discusses how the poster, digipak, and music video for a band's album are related. Images and shots are taken directly from the music video for use in the poster and digipak to clearly connect the products. Consistent lighting, effects, colors, text, and branding are used across all items to maintain a cohesive identity. Relating the various products allows users to recognize them as part of the same project and promotes the music video and album.
Q2
Brand identity is important for artists to be recognizable across their works. The document discusses how the author created brand identity through linking elements between their music video, album packaging, and website for their piano-themed album "The Piano Man". Recurrent uses of the grand piano, consistent color schemes, matching fonts, and the same costume help establish continuity and clearly communicate that all the products are part of the same artistic brand.
Question 2
The combination of the band's main music video and ancillary texts like the digipak and advert was effective because they maintained a consistent style and visual identity. This was achieved by carrying over design elements like color schemes, fonts, and themes featured in the music video. Specifically, the brick wall, dark/minimalist aesthetics, and spray painted font styles were translated to the digipak and advert. Maintaining the punk rock DIY ethic and tradition also helped strengthen the relationship between the main product and supporting materials. Both challenged conventions while retaining a simplistic punk style through their black/gray tones and narrative connections.
Evq2
The document discusses how different media related to a band coordinate their presentation of the band through consistent use of costumes, props, lighting, and imagery. It notes that the band Citizen Cope presents the frontman Terry as the sole representative of the group. Costumes in the music video included suits and hats to portray a stylish rocker image. Color schemes, close-up shots of the frontman, and props like microphones were used consistently across the video, posters, and digital packaging to clearly link the materials.
Q2
The combination of a music video and three ancillary texts (magazine advert, digipak, record label) helped create a cohesive brand identity. The photo shoot for the advert and digipak took place in the same setting as the performance in the music video, linking the visual elements. Both were shot at night with construction lights to convey a message of overcoming challenges together. Identical settings and lighting made the texts instantly recognizable and reinforcing of each other. The band wore similar clothes and expressions in all pieces to further connect them.
Question 1*
The document discusses the music video's use of conventions from real music videos. It establishes the relationship between artist and audience through shots in a studio and outdoor performances. Rapid cuts, close-ups, and performance shots create a "star image" and relate to the target audience. Minimal storyline and fragmented narrative are achieved through flashbacks on screen. Editing techniques are inspired by other music videos and use rapid cuts to compliment the music and give a sense of disorientation.
Evaluation 2
The document analyzes how effectively the main product (a music video) is supported by ancillary texts (a digipak and magazine advert). It finds that continuity is established through the shared use of shots, lighting, costumes, locations and artist/producer logos between the music video and ancillary texts. This continuity helps promote the artist's identity and creates a professional, cohesive promotional package.
Question 1
The document discusses how the media producer's music video for the song "One in the Morning" by StopGoSixty both uses conventions of real music videos for the pop/rock genre as well as challenges some conventions. The producer researched conventions for music video style, genre, and target demographic. They incorporated a narrative and performance elements, as is typical for pop/rock videos. However, they also included stop motion, a less common technique that challenges genre conventions to enhance the narrative.
Evaluation - Question Two
The combination of the music video, digipak, and magazine advert effectively promote the band's music through consistent use of bright orange coloring and imagery from the video. Specifically, the digipak and advert both feature the band's photo from the video cover and use similar fonts and social media icons. Additionally, the video, digipak, and advert all reference the 1970s rock genre through their retro aesthetic elements like a grain filter and "recording" date on the video. While the video could better connect to the other products, overall the package cohesively promotes the band across multiple media formats through shared visual elements.
Evaluation Question One
This document discusses genre conventions in media such as music, film, and literature. It focuses on how genre is important for targeting specific audiences and marketing products. In music, genres like rock have important subgenres that further define the style. The document then discusses how music videos from the indie/folk rock genre typically have smaller budgets but use filters and stylistic filming to engage audiences. Performance and narratives are common but some videos challenge conventions by combining these elements or leaving narratives ambiguous. Album covers in this genre also often feature abstract landscape photos unrelated to the artist.
In What Ways Does Your Media Product Use
The media product challenges conventions by including a piece of diagetic speech at the end of the music video, combining studio recorded music with live action video. It develops the convention of dubbed media by including this element. The video also challenges conventions by not including an acted storyline, wanting the song to tell its own story without conflicting narratives. Audience feedback helped shape the inclusion of images, video, acting and sound in the product. New media technologies like the internet, video cameras, and editing software were used for research, planning, construction, and evaluation of the project.
Question 1
Our media product uses and develops several conventions of real music videos. We shot performance footage at a studio and outdoor stage to give viewers a personal glimpse into the artist's music-making, similar to YouTube remix videos. Rapid cuts, genre-related visuals, and medium close-ups create a "star image" of the singers and give the video an authentic DIY feel suited to our target audience. The minimal storyline and visuals that imply flashbacks challenge conventions by keeping the narrative loose and not fully clear.
A2 Media Studies: Evaluation - Main Product and Ancillary Texts
The document summarizes a promotional package created for a band that includes a music video, digipak, and magazine advertisement. It discusses how the products are linked through a grayscale color scheme and similar photography style. While there is an effective overall connection between the products, the document notes one small inconsistency between the use of bright colors in the ad but not on the digipak. It also reflects on how the narrative of the music video and images in the digipak were designed to give fans a sense of accessing the band's personal lives and creative process.
Filming techniques and inspiration
This document discusses filming techniques and inspiration for a music video. It describes various shot types, like long shots of the full band, close-ups of band members and their instruments, and medium shots from different angles. These shots will be used and cut together to match the timing and lyrics of the song. Inspiration is drawn from the video techniques in an All Time Low video, such as close-ups that focus on individual band members and draw in audiences. These shot types and techniques will be applied to the author's own music video filming.
Evaluation question 2
The document evaluates how effectively the main music video product and accompanying materials work together. Both represent the artist as unconventional for the grime genre through visuals and poses in some elements, but more conventional in others. Consistent elements include the costumes, props, typography and color palette used, helping to create a cohesive brand identity across the pieces. However, the narrative and female character from the music video could have been better incorporated into the accompanying materials to strengthen the connection between the works. A variety of shots and locations were used across the music video and materials.
Script
The document discusses creating a music promotional package for the band Mazzy Star and their song "Into Dust". To create a consistent brand identity across a digital package, magazine advertisement, and music video, the team used the same desaturated color scheme, overlay editing effects, and soft cross dissolves in all three mediums. Still frames from the video were also used in the other products to easily relate the projects and ensure consistency centered around the band's main singer. Although a literal logo was not created, the shared desaturated color effect served as a symbolic "logo" to maintain the tranquil nature of the video across all promotional platforms.
Evaluation Question 2
The document evaluates the effectiveness of combining a music video with ancillary texts like a digipak and advert. It finds that using the same location, characters, and themes across the music video and digipak creates clear links between the products that will be recognizable to audiences. Similarly, using screenshots and characters from the music video in the advert helps audiences instantly identify it as being related to the video. Consistent use of fonts, logos, and color enhancements also ties the three products together cohesively.
Question 1
The student created a music video for the song "One in the Morning" by StopGoSixty. To make the video engaging for their target audience of 16-25 year olds, the student researched conventions of music videos in the pop/rock genre. They incorporated elements like narrative, performance scenes, and editing techniques like jump cuts. While mostly following pop/rock conventions, the student also included stop motion, challenging conventions to make the video more unique and connect it to lyrics about a "demon" in the song.
Evaluation 2
The document discusses comparisons between shots and elements used in the music video for the song "Don't Be So Hard on Yourself" and images featured on the album digipak and advertisements. Several key similarities are highlighted:
1) Costume, lighting, and poses are consistent between the digipak cover and shots in the music video.
2) Brick wall backgrounds and locations are the same in the music video and billboard advertisement.
3) Flags of France and Britain, which are a theme of the song, are portrayed consistently across contexts.
4) Smiling poses aim to convey a positive message about the album across formats.
5) Consistent elements aim to help the
Evaluation 2
The document discusses comparisons between shots in a music video and images used in promotional materials like a digipak cover and billboard advertisement. Several key similarities are highlighted:
1) Costume, lighting, location, and poses are consistent between the music video and digipak cover photos.
2) Brick wall backgrounds and flag themes are shared between the music video, digipak, and billboard.
3) Smiling poses in the digipak convey the same happy, positive vibe as in the music video.
Audience into digipak
This document is a survey about a digipak asking respondents to identify the genre of music, their opinions on the background images, suggested additional effects for the images, other information they would like to see, and a open comment field. The survey contains questions about the genre of music, liking the background images, additional effects for the images, other information wanted and an open comment field.
Question 3
The document discusses defining a target audience of 16-24 year olds for a band's new single. It notes that most of this age group lives in cities with good nightlife for socializing. Specifically, it mentions that the band is from North Norfolk, where the number of 16-24 year olds is rising, and that Norwich has the largest population of young people in the area due to its university and train station. The band could promote their single by playing gigs for university students and around Norwich.
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Digipak and video relation
The document discusses how the poster, digipak, and music video for a band's album are related. Images and shots are taken directly from the music video for use in the poster and digipak to clearly connect the products. Consistent lighting, effects, colors, text, and branding are used across all items to maintain a cohesive identity. Relating the various products allows users to recognize them as part of the same project and promotes the music video and album.
Q2
Brand identity is important for artists to be recognizable across their works. The document discusses how the author created brand identity through linking elements between their music video, album packaging, and website for their piano-themed album "The Piano Man". Recurrent uses of the grand piano, consistent color schemes, matching fonts, and the same costume help establish continuity and clearly communicate that all the products are part of the same artistic brand.
Question 2
The combination of the band's main music video and ancillary texts like the digipak and advert was effective because they maintained a consistent style and visual identity. This was achieved by carrying over design elements like color schemes, fonts, and themes featured in the music video. Specifically, the brick wall, dark/minimalist aesthetics, and spray painted font styles were translated to the digipak and advert. Maintaining the punk rock DIY ethic and tradition also helped strengthen the relationship between the main product and supporting materials. Both challenged conventions while retaining a simplistic punk style through their black/gray tones and narrative connections.
Evq2
The document discusses how different media related to a band coordinate their presentation of the band through consistent use of costumes, props, lighting, and imagery. It notes that the band Citizen Cope presents the frontman Terry as the sole representative of the group. Costumes in the music video included suits and hats to portray a stylish rocker image. Color schemes, close-up shots of the frontman, and props like microphones were used consistently across the video, posters, and digital packaging to clearly link the materials.
Q2
The combination of a music video and three ancillary texts (magazine advert, digipak, record label) helped create a cohesive brand identity. The photo shoot for the advert and digipak took place in the same setting as the performance in the music video, linking the visual elements. Both were shot at night with construction lights to convey a message of overcoming challenges together. Identical settings and lighting made the texts instantly recognizable and reinforcing of each other. The band wore similar clothes and expressions in all pieces to further connect them.
Question 1*
The document discusses the music video's use of conventions from real music videos. It establishes the relationship between artist and audience through shots in a studio and outdoor performances. Rapid cuts, close-ups, and performance shots create a "star image" and relate to the target audience. Minimal storyline and fragmented narrative are achieved through flashbacks on screen. Editing techniques are inspired by other music videos and use rapid cuts to compliment the music and give a sense of disorientation.
Evaluation 2
The document analyzes how effectively the main product (a music video) is supported by ancillary texts (a digipak and magazine advert). It finds that continuity is established through the shared use of shots, lighting, costumes, locations and artist/producer logos between the music video and ancillary texts. This continuity helps promote the artist's identity and creates a professional, cohesive promotional package.
Question 1
The document discusses how the media producer's music video for the song "One in the Morning" by StopGoSixty both uses conventions of real music videos for the pop/rock genre as well as challenges some conventions. The producer researched conventions for music video style, genre, and target demographic. They incorporated a narrative and performance elements, as is typical for pop/rock videos. However, they also included stop motion, a less common technique that challenges genre conventions to enhance the narrative.
Evaluation - Question Two
The combination of the music video, digipak, and magazine advert effectively promote the band's music through consistent use of bright orange coloring and imagery from the video. Specifically, the digipak and advert both feature the band's photo from the video cover and use similar fonts and social media icons. Additionally, the video, digipak, and advert all reference the 1970s rock genre through their retro aesthetic elements like a grain filter and "recording" date on the video. While the video could better connect to the other products, overall the package cohesively promotes the band across multiple media formats through shared visual elements.
Evaluation Question One
This document discusses genre conventions in media such as music, film, and literature. It focuses on how genre is important for targeting specific audiences and marketing products. In music, genres like rock have important subgenres that further define the style. The document then discusses how music videos from the indie/folk rock genre typically have smaller budgets but use filters and stylistic filming to engage audiences. Performance and narratives are common but some videos challenge conventions by combining these elements or leaving narratives ambiguous. Album covers in this genre also often feature abstract landscape photos unrelated to the artist.
In What Ways Does Your Media Product Use
The media product challenges conventions by including a piece of diagetic speech at the end of the music video, combining studio recorded music with live action video. It develops the convention of dubbed media by including this element. The video also challenges conventions by not including an acted storyline, wanting the song to tell its own story without conflicting narratives. Audience feedback helped shape the inclusion of images, video, acting and sound in the product. New media technologies like the internet, video cameras, and editing software were used for research, planning, construction, and evaluation of the project.
Question 1
Our media product uses and develops several conventions of real music videos. We shot performance footage at a studio and outdoor stage to give viewers a personal glimpse into the artist's music-making, similar to YouTube remix videos. Rapid cuts, genre-related visuals, and medium close-ups create a "star image" of the singers and give the video an authentic DIY feel suited to our target audience. The minimal storyline and visuals that imply flashbacks challenge conventions by keeping the narrative loose and not fully clear.
A2 Media Studies: Evaluation - Main Product and Ancillary Texts
The document summarizes a promotional package created for a band that includes a music video, digipak, and magazine advertisement. It discusses how the products are linked through a grayscale color scheme and similar photography style. While there is an effective overall connection between the products, the document notes one small inconsistency between the use of bright colors in the ad but not on the digipak. It also reflects on how the narrative of the music video and images in the digipak were designed to give fans a sense of accessing the band's personal lives and creative process.
Filming techniques and inspiration
This document discusses filming techniques and inspiration for a music video. It describes various shot types, like long shots of the full band, close-ups of band members and their instruments, and medium shots from different angles. These shots will be used and cut together to match the timing and lyrics of the song. Inspiration is drawn from the video techniques in an All Time Low video, such as close-ups that focus on individual band members and draw in audiences. These shot types and techniques will be applied to the author's own music video filming.
Evaluation question 2
The document evaluates how effectively the main music video product and accompanying materials work together. Both represent the artist as unconventional for the grime genre through visuals and poses in some elements, but more conventional in others. Consistent elements include the costumes, props, typography and color palette used, helping to create a cohesive brand identity across the pieces. However, the narrative and female character from the music video could have been better incorporated into the accompanying materials to strengthen the connection between the works. A variety of shots and locations were used across the music video and materials.
Script
The document discusses creating a music promotional package for the band Mazzy Star and their song "Into Dust". To create a consistent brand identity across a digital package, magazine advertisement, and music video, the team used the same desaturated color scheme, overlay editing effects, and soft cross dissolves in all three mediums. Still frames from the video were also used in the other products to easily relate the projects and ensure consistency centered around the band's main singer. Although a literal logo was not created, the shared desaturated color effect served as a symbolic "logo" to maintain the tranquil nature of the video across all promotional platforms.
Evaluation Question 2
The document evaluates the effectiveness of combining a music video with ancillary texts like a digipak and advert. It finds that using the same location, characters, and themes across the music video and digipak creates clear links between the products that will be recognizable to audiences. Similarly, using screenshots and characters from the music video in the advert helps audiences instantly identify it as being related to the video. Consistent use of fonts, logos, and color enhancements also ties the three products together cohesively.
Question 1
The student created a music video for the song "One in the Morning" by StopGoSixty. To make the video engaging for their target audience of 16-25 year olds, the student researched conventions of music videos in the pop/rock genre. They incorporated elements like narrative, performance scenes, and editing techniques like jump cuts. While mostly following pop/rock conventions, the student also included stop motion, challenging conventions to make the video more unique and connect it to lyrics about a "demon" in the song.
Evaluation 2
The document discusses comparisons between shots and elements used in the music video for the song "Don't Be So Hard on Yourself" and images featured on the album digipak and advertisements. Several key similarities are highlighted:
1) Costume, lighting, and poses are consistent between the digipak cover and shots in the music video.
2) Brick wall backgrounds and locations are the same in the music video and billboard advertisement.
3) Flags of France and Britain, which are a theme of the song, are portrayed consistently across contexts.
4) Smiling poses aim to convey a positive message about the album across formats.
5) Consistent elements aim to help the
Evaluation 2
The document discusses comparisons between shots in a music video and images used in promotional materials like a digipak cover and billboard advertisement. Several key similarities are highlighted:
1) Costume, lighting, location, and poses are consistent between the music video and digipak cover photos.
2) Brick wall backgrounds and flag themes are shared between the music video, digipak, and billboard.
3) Smiling poses in the digipak convey the same happy, positive vibe as in the music video.
What's hot (20)
A2 Media Studies: Evaluation - Main Product and Ancillary Texts
A2 Media Studies: Evaluation - Main Product and Ancillary Texts
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Audience into digipak
This document is a survey about a digipak asking respondents to identify the genre of music, their opinions on the background images, suggested additional effects for the images, other information they would like to see, and a open comment field. The survey contains questions about the genre of music, liking the background images, additional effects for the images, other information wanted and an open comment field.
Question 3
The document discusses defining a target audience of 16-24 year olds for a band's new single. It notes that most of this age group lives in cities with good nightlife for socializing. Specifically, it mentions that the band is from North Norfolk, where the number of 16-24 year olds is rising, and that Norwich has the largest population of young people in the area due to its university and train station. The band could promote their single by playing gigs for university students and around Norwich.
Magazine audience feedback
The document discusses feedback received on a magazine advertisement design. It summarizes changes made to the design based on the feedback, including keeping a grain effect subtle, simplifying the font for readability, limiting additional logos to avoid clutter, and removing an element that looked unprofessional. The final advertisement aims to attract the band's target youth audience in a positive way.
Magazine audience feedback
The document discusses feedback received on a magazine advertisement design. It indicates that most people felt the advertisement properly represented the genre of the band. There was some concern about readability of fonts used but changes addressed this. While a grain effect used was not noticeable to all, the designer felt it appropriately set the tone. The responses validated targeting a youth audience and focusing on key information over adding unnecessary details.
Number 1
The document discusses how the media product challenges conventions of real media forms. The music video takes a performance-based approach over narrative, showing the band playing together on stage. Shot types like mid shots and panning shots follow band members in a way that gives the impression of being with them. Transitions like black and white to color also fit the music. The digipak challenges conventions by using cut images rather than the full band, and the magazine ad keeps information limited to generate interest while clearly indicating the alternative rock genre. Both the digipak and ad are influenced by conventions from real examples but interpret them in unique ways.
Media
This document summarizes audience feedback on a proposed digipak design for a band's first single. Feedback indicated that the genre should be alternative rock. Images on the front cover were seen as too basic, so effects were added to make them more appealing. While many liked the background, some felt there were too many images, so the design was updated to have a single front cover image. Suggestions were made to add color filters to images and make them look like they were in a scrapbook with selotape. Respondents also wanted more information on how to find out more about the band online. The document considers this feedback and discusses adjustments made to the design.
Magazine advert planning
The document proposes using bright colors or eye-catching effects in a magazine advertisement to grab audiences' attention and make them more likely to stop and read the ad. It suggests a cartoon effect could work well as this may relate to the target audience. The goal is to create an advertisement that stands out from others in the magazine.
Defining audience
The target audience is 16-25 year olds who are attending college or university close to home while living with their parents, or those pursuing apprenticeships which often involve careers like plumbing, electricians, nursing or social work. This demographic doesn't have much money, so they are more likely to purchase music from iTunes rather than stores since it is more affordable. Their music preferences vary depending on age - older individuals prefer meaningful lyrics for relaxation while younger audiences prefer chart music. Social media plays a large role for them to stay connected, so advertising on Facebook and linking to band pages would be effective outreach strategies.
Magazine audience feedback
The document discusses feedback received on a magazine advertisement design. It summarizes changes made to the design based on the feedback, including keeping a grain effect subtle, simplifying the font for readability, limiting additional logos to avoid clutter, and removing an element that looked unprofessional. The final advertisement aims to attract the band's target youth audience in a positive way.
Magazine audience feedback
The document discusses feedback received on a magazine advertisement design. It indicates that most people felt the advertisement properly represented the band's genre through the selected image. While some did not notice the grain effect, the designer felt it was still important to include. Minor changes were made to font based on readability feedback. The inclusion of certain logos and exclusion of unnecessary information was also discussed. Overall, the feedback supported that the advertisement achieved its goal of appealing to the target youth audience.
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A2 Media Evaluation Question 2 - MacWS
The main product was a music video for the song "Electric Feel" by MGMT, which could be narrative, conceptual, or performance-based. The ancillary products were a magazine advertisement and digipak for the music video. Research was conducted on conventions for music videos, magazine ads, and digipaks in the synth pop genre. The products were effectively linked through repeated use of shots, angles, fonts, colors, and iconography between the music video, magazine ad, and digipak. This consistency helped create a clear brand identity and connection between the products.
Media evaluation question 2
The document discusses how a music artist created synergistic promotional materials for their song "A Certain Romance", including a music video, digipak, and magazine advertisement. The music video features the main character that also appears on the digipak cover. Images from the video are included inside the digipak to pique interest. While the magazine ad features an image from the video and text promoting the digipak, the artist suggests also including the main character from the video would strengthen the connection between the materials. Overall, the artist is pleased with how the different promotional elements work together but notes one potential improvement to the magazine ad.
Media evaluation question 2
The combination of a music video, digipak, and magazine advert effectively uses synergy to promote an album. The music video for the song "A Certain Romance" features the main character throughout its longer than typical runtime. Both the digipak and magazine advert feature images from the music video to connect the products. Specifically, the digipak cover includes a photo of the main character from a scene in the suit. The magazine advert also includes an image from the video but could be more effective if it featured the main character like the digipak for improved recognition across the products. Overall, the combination of media uses different techniques successfully to promote the album in a connected way.
A2 Media Studies Evaluation
The student produced a music video, digipack, and magazine advert for an indie band as a class project. They researched conventions of indie music videos such as relaxed clothing, varied settings, and still or energetic performances. The music video incorporated these conventions through costumes, locations, and small movements. Feedback noted the video could have been brighter and included a storyline. The print products linked through shared design elements and were generally well received, though some found the text hard to read. Various software programs were used effectively in production and editing.
Evaluation 2
The document discusses the effectiveness of combining a main music product (a music video) with ancillary promotional texts (a digipak and magazine advert). It summarizes how the products were designed to be interconnected through similar visuals and featuring the same artist, Morgan, in order to create an effective promotional package. Research on the target 17-23 age demographic that enjoys grime music informed both the music video's content and the locations used during filming. Key locations shown in the digipak and video help link the products together.
Media Evaluation - Question 2
Media Evaluation - Question 2
How effective is the combination of your main product and ancillary tasks?
Evaluation question 2
1) The document discusses a student's task to create a music video, album digipak, and magazine advertisement for a fictional artist as part of a class project.
2) The student researched existing digipaks to help model their own digipak, which included a front and back cover along with interior pages.
3) Similarities between the student's digipak and the music video they created include using the artist's logo, similar color schemes, and depicting the artist in similar settings shown on the digipak.
Evaluation question 2
The document discusses the creation of ancillary materials to promote a music video for the song "Innocence" by the band Nero. Specifically, it describes the design of a CD digipak and advertisement that were meant to synergize with themes from the music video. Key elements like the black and white color scheme, costumes, and locations were carried over to link all three promotional platforms and clearly communicate the band and song being advertised. Feedback was gathered and changes were made to improve how the ancillary materials effectively promoted the music video and album.
Question two evaluation
The document discusses the relationship between a music video and two ancillary texts: a digipak and magazine advert. There are clear themes that link all three products, including featuring the same location and protagonist from the music video. Images on the digipak and advert depict the artist in a similar style and wearing the same clothing as in the video. Camera angles, props, and overall themes are also consistent across products to reinforce the brand identity and make the relationship between the pieces obvious to audiences. Maintaining cohesion of visual elements and themes across a main product and ancillary texts is important for effectively communicating the artist's brand.
Question 2
The author believes that the combination of their music video, digipak, and magazine advertisement are effective through recurring themes of visuals and meaning across all three products. The font, color scheme of red, and themes of death, suffering, and blood are consistently featured. While the digipak does not include an image of the band, the video and advertisement help raise the band's profile and recognition through shared elements like landscape, color scheme, and band symbol. Different photos of the band are used to convey that they have more than one song. Dark and harsh lighting from a scene in the video is also recreated in the digipak and advertisement to connect the pieces.
Evaluation Question 2
The student created two ancillary products - a CD digipack and music advertisement poster - to accompany their final music video project. They took care to establish a consistent style across all three products using similar imagery, color scheme, fonts, and layouts. This was done to clearly link the products together and make the artist and album easily recognizable. Both ancillary products effectively promoted the music and tied into themes and scenes from the music video through the use of matching photos from the shoot. The combination of products together formed a cohesive package that portrayed the narrative of the song.
Question 2 - How effective is the combination of you main product (Music vide...
The document discusses the development of promotional materials for a band. The initial products lacked connections between a music video, website, and CD packaging. After receiving feedback, the materials were reworked to strongly link each component through themes, imagery, and direct references. Connections were created by incorporating matching designs, typesfaces, colors and directly linking the website and packaging to the music video. The reworked promotional package established a clear brand identity across all elements.
Question two evaluation
The document discusses the relationship between the artist's music video and two ancillary texts: a digipak and magazine advert. There are clear themes that link all three products, including featuring the same location and protagonist as the music video. Images on the digipak and magazine advert depict the artist in a similar style as the music video, holding a guitar in an outdoor setting, reinforcing the song's theme. The products also share a dimensional editing style of the images to further strengthen their relationship and build the artist's brand identity.
Evaluation 2: How Effective is the Combination of Your Main Product and Ancil...
The document discusses two promotional items - a digipak and magazine advert - created for a music video. For the digipak, six images were chosen to promote the video and show its variety. The magazine advert used the same front cover image for recognition and included logos to promote partners. While generally effective, some images had quality issues from editing and could have better shown the two band members.
Question 2
The promotional package for Bombay Bicycle Club's album includes a music video, magazine advert, and digipak. Each product was designed together with similar themes to promote a unified image. Photographs from the music video filming were used in the print products to directly link them. The narrative and aesthetics of the products work together to tell the story of the album and reinforce the band's indie image, encouraging audiences to engage further with their music and buy the album.
Question 2
The document discusses the creation of a music video, digipak, and advert for a song and album. It describes how the creator used other bands as style models and ensured the projects fit the rock/metal genre. The music video tells the story of the song through lyrics and blurred realities. Its purpose is to promote the album. The digipak focuses more on the band and other songs, while the advert links the video and album and promotes an upcoming tour. Overall, the music video is deemed the strongest product as it conveys a message beyond simple promotion.
Q2
The combination of a music video and three ancillary texts (magazine advert, digipak, record label) helped create a cohesive brand identity. The photo shoot for the advert and digipak took place in the same setting as the performance in the music video, linking the visual elements. Both were shot at night with construction lights to convey a message of overcoming challenges together. Identical settings and lighting made the texts instantly recognizable and reinforcing of each other. The band wore similar clothes and expressions in all pieces to further connect them.
Evaluation Q2
The document summarizes how the main product (a music video) and ancillary texts (a digipak and website) work together effectively. Key points:
- The digipak, website, and music video all maintain a black and white theme and use similar images to link the products together.
- The ancillary products promote the music video and artists, while staying simple in design to appeal to the target grime genre audience.
- Locations, fonts, and styles were chosen to conform to conventions of grime music and create realism across the products.
Evaulation 2
The student produced a music video, poster, and digipak for an artist. The music video and poster are most effectively linked through their similar colors and location featured in both. However, linking the text between the two could have improved synergy. The digipak has the least synergy due to different colors and fonts compared to the other works. Audiences felt the poster corresponded better to the music video. Matching fonts and colors across all products would have improved the synergistic combination.
Evaluation question
The document discusses the effectiveness of ancillary products that were designed to accompany a main music product. The ancillary products included a digipak and magazine advertisement for an album. Both ancillary products featured the same artistic style, textures, and photos as each other and linked back to the main music video. Specific details like the artist's red guitar were highlighted across all three products to strengthen their connection. Taken together, the synergy between the complementary designs of the ancillary products and their relationship to the music video helps promote the overall appeal of the artist and album to consumers.
Similar to How effective is the combination of your main product with ancillary texts (20)
Question 2 - How effective is the combination of you main product (Music vide...
Question 2 - How effective is the combination of you main product (Music vide...
Evaluation 2: How Effective is the Combination of Your Main Product and Ancil...
Evaluation 2: How Effective is the Combination of Your Main Product and Ancil...
More from kbrenchley
How did you use media technologies in the construction and research
The document discusses the use of various media technologies in the planning, research, and evaluation stages of a project. A blog was used to keep records, collect feedback, and organize information with images and videos. YouTube provided access to comparison videos for research. Photoshop was used to design a digipak, adding effects and layering images. A digital camera was used to photograph images outdoors. Final Cut Express was used to edit video, adding effects like reversing clips. Photoshop was also used to design an advertisement, applying effects and fonts.
Question 3
The document discusses feedback received for a magazine advertisement, CD digipak, and music video for a band.
For the magazine ad, feedback indicated a clearer font was needed and that NME magazine was the most appropriate style. For the digipak, too many photos on the front were an issue, so images were moved inside and a single photo was used on the front. Feedback also noted the lack of a barcode, which was then placed on the wrapper.
For the music video rough cut, shots were too static at first, so a clip of the bassist was added instead to make it more upbeat. Keeping shots in sync with the fast opening music was also difficult. Individual shots of band members
Question one
The document discusses how the media product uses and develops conventions of real media forms and genres. It examines the music video for the band "And The Winner Is..." and how it draws from conventions of alternative rock music videos, such as performance-based shots of the band playing and the drummer in the back. It also challenges some conventions by having unusual shots and transitions. The digipak challenges conventions by not showing the band on the front cover. The magazine advertisement develops conventions by limiting information to intrigue audiences while maintaining familiar elements like publication endorsements.
Shot list
This document contains descriptions of different video shots used to film a band performing, including the purpose and technical details of each shot. Mid shots showed the band entering to give audiences a feel for them without being too close. Low angle shots added variety and showed the band's instruments. A panning shot followed the band's path to their instruments to give the impression the audience was with them. A black and white to color transition fitted the changing music. Two shots kept the lead singer as the focal point while also showing the band. High angle shots provided insight into the drummer's playing. Cut ins and wide shots focused on the band's talent and showed them together as if on stage.
Anaylsis
The person was happy that everyone agreed the result supported the genre of the band, as they were worried the image used didn't show the genre since it didn't include any instruments. However, the selected image works better as it shows the youth of the band.
Defining audience
The document defines a target audience for marketing as people aged 16-25 who are attending college or university close to home while living with their parents, or who are pursuing part-time jobs or apprenticeships in fields like plumbing, electricity, nursing, or social work. This young audience has limited financial means, so products will need to be affordable and promoted through online ads on Facebook, iTunes, university radio stations, and mainstream radio like Radio 1 to effectively reach this demographic.
Digipak planning 2
This designer chose a crumpled plain background for a band's digipak to keep the focus on the images and add texture, and included crumpled paper with lyrics at the back to imply they were casually written. However, they will get feedback first to avoid suggesting the band did not care about writing their lyrics.
Digipak Back
This designer chose a crumpled plain background for a band's digipak to keep the focus on the images and add texture, and included crumpled paper with lyrics at the back to imply they were casually written. However, they will get feedback first to avoid suggesting the band did not care about writing their lyrics.
Digipak Planning
The document discusses the design plans for a band's digipak cover. The cover will feature layered collage-style photos of the band both playing instruments and casually together, showing their youth and genre as a rock band. The designer plans to construct the collage in Photoshop, though they are not highly experienced with the program and have watched tutorials. A simple font was chosen to represent the band's youth and imply they have more to offer audiences.
Rough edit anaylsis
The document summarizes feedback received from test audiences on edits made to a music video for a new band. Key points include:
1. Viewers generally liked an opening transition that hit the beat and captured attention. Some felt edits were out of time with the music.
2. Shots of the drummer were revised to improve flow, including replacing a static shot with a high angle handheld shot.
3. Feedback suggested incorporating more casual shots of the band having fun outside of playing their instruments to provide contrast.
Magazine advertisement Analysis
The advertisement analyzes images and design elements used to promote a music album titled "Praise and Blame". Bold and colorful text is used for the album title to draw attention and ensure it is remembered. The dark background and ruined building with a cross suggest negative emotions or a loss of faith, while the sky and light symbolize hope. Symbolism within the images represents the dual messages of "praise and blame" in the album's lyrics. A recycling symbol is also included to further promote the album in a subtle way.
British cinema 1990s and 2000 onwards
This document discusses British cinema from the 1990s and 2000s onwards. It lists several famous British actors from this era like Catherine Zeta-Jones and Hugh Grant. It highlights two popular romantic comedies from the 1990s, Four Weddings and a Funeral and The Full Monty. The document also notes that Working Title Films became very successful by producing hits like Bean, Elizabeth, and Captain Corelli's Mandolin. It identifies Mike Leigh as an influential British director from this period who made films about working and middle class life in England, such as Vera Drake and Life is Sweet.
Human traffic
Human Traffic is a film that some argue portrays drug use in a positive light, showing characters having fun while using drugs. However, the film also shows the negative consequences of drug and alcohol use. While the hypodermic model suggests media could encourage drug-taking behaviors, Human Traffic includes little visual depiction of actual drug use, making imitation difficult. Though the film shows appeal of drug use, it also depicts the impacts on people's daily lives. Overall, the film educates audiences about drug culture without necessarily encouraging or glorifying drug use.
Case Study
Future Radio in West Norwich promotes local talent through their radio station and annual music competition called "The Next Big Thing". The competition offers unsigned bands prizes like recording studio time and cash. Past winners include Ed Sheeran in 2008. Nearby KLFM radio station also promotes local bands, such as through their Sunday Session show and gig guide listings, which help bands build fan bases and lead to increased recognition and bigger performance opportunities. Local radio gives exposure to unsigned artists and helps launch their music careers.
Location Change
The film crew had to change locations from their originally planned location of West Rayham due to insurance costs. They found a backup location that fit their requirements and had a grungy aesthetic that suited the young band. At the new location, they were able to create different levels and shots using props like a bass drum and fan. They also got creative shots of the band members jumping and filming individual shots of each to introduce them. Additionally, they took the opportunity to get outside shots by a barn to provide variety and keep audiences interested, using the good weather to their advantage with shots of the band walking away and a low sun angle. Though it wasn't their first choice, they were ultimately able to get the performance footage they needed
Magazine
The document discusses designing a magazine cover to promote a band. It suggests:
1) Using bold colors like red and white against a simple grey background to make the colors stand out.
2) Including large, eye-catching text like the band's name to clearly convey who the magazine is about.
3) Choosing images that help set an atmospheric tone to reflect the band's genre of rock music.
\\Colserv01\Student Documents$\C09 Brenchley K\My Documents\British Cinema 19...
British cinema in the 1990s and 2000s featured many successful films starring actors like Hugh Grant, Colin Firth, and Daniel Radcliffe. Two popular romantic comedies from this era were Four Weddings and a Funeral and The Full Monty. The production company Working Title Films became very successful with these and other box office hits like Bean, Elizabeth, and Captain Corelli's Mandolin. Director Mike Leigh also rose to prominence with films financed by Channel 4 that explored working and middle class life in England such as Vera Drake and Life is Sweet.
British film study – Bridget Jones’ Diary
Bridget Jones' Diary is about an average British woman named Bridget Jones who is struggling with her weight, job, and lack of a relationship. As a New Year's resolution, she decides to start keeping a diary where she promises to always tell the truth. Her charming but disreputable boss takes an interest in her. Bridget is also thrown into interactions with her friends and Mark Darcy, a disagreeable acquaintance she finds quietly attractive. The movie stars Renée Zellweger as Bridget Jones and Hugh Grant and Colin Firth as her love interests. It was produced by British companies and filmed on location in Britain.
Planning Music Video - Costumes
The document discusses costume choices for a band called "And the Winner Is" for a music video. It suggests taking inspiration from similar bands like "You Me at Six" who wear fun and colorful clothing that matches their energetic performances. Hair and shoes are also important for conveying the band's rock genre. Specific ideas mentioned include keeping a layered look, less black clothing, and having the band wear their own shoes like Converse to add visual variety when filming them walking.
British Film Study – Robin Hood 2010
After King Richard's death, archer Robin Longstride returns to England with friends. They encounter the dying Robert of Locksley, who asks Robin to return his sword to his father Walter in Nottingham. Robin impersonates Robert to prevent his land being taken, and becomes stepfather to Robert's wife Marian. Meanwhile, Godfrey worms his way into service of the weak King John, hoping to allow an easy French invasion of England by collecting brutal taxes. The film stars Russell Crowe as Robin Hood and was directed by Ridley Scott in his typical stylish visual style, reminding viewers of other mythological films like Clash of the Titans. It was produced by Universal Studios and distributed widely in theaters in 2010.
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How effective is the combination of your main product with ancillary texts
- 1. How effective is the combination of your main product with ancillary texts?<br />These images did not work well on the digipak as a front cover, as to get an action shot they were constantly moving, which made it hard to get the entire band in the shot and in focus.01021080After creating our music video, I used some ideas from that for what I might include in my other two productions: magazine advert and digipak. In our music video, we use two locations, a barn and a field. We decided to take images of the band in action. This was because we wanted our audience to see the band close as possible to what they would be like on stage. However, these images did not work particularly well.<br />However, we used some action shots inside the digipak to give the stage presence effect<br />38100895350The shots we took outside were much better as you saw the band as a group of friends enjoying what they are doing. We like this approach as in the video you can see them close to what they would be like on stage but in the digipak you can see them as friends, getting both aspects. <br />-157480138430As you can see through the two products, I used the same photo and the same font. By using subtle things such as font, our audience can instantly recognize they are both promoting the same band.In all three productions, something links them all together, for example location. I made the link stronger between the digipak and magazine advertisement as they were selling the single. Originally, I was going to have a different font on the magazine advert, but I realized that was not in keeping with the digipak. Therefore, I kept the font for the quote as to add variety but have the title in the same font as the digipak.<br />As for existing conventions, the idea for linking all three productions together was Paramore and their video misery business. In the video, they have the “riot” as there background which an intertextual reference to the album. We did not copy this exactly, but by using images from the where the video was located, we have subtle link. <br /> <br />Link to Paramore – Misery Busniess: http://www.youtube.com/watch?v=aCyGvGEtOwc<br />34290001394460-228600251460<br />