The document discusses comparisons between shots in a music video and images used in promotional materials like a digipak cover and billboard advertisement. Several key similarities are highlighted: 1) Costume, lighting, location, and poses are consistent between the music video and digipak cover photos. 2) Brick wall backgrounds and flag themes are shared between the music video, digipak, and billboard. 3) Smiling poses in the digipak convey the same happy, positive vibe as in the music video.

1. EVALUATION 2
HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY
TEXTS

2. In the Digipak front cover we used this shot
which is a mid shot with high lighting and is
by herself. This shows that she is an
independent solo artist. This is similar to one
of the shots in our music video where we
shoot Charley singing part of the song in
front of a blank white wall with high lighting
as well.
Another comparison that we can
see between the digipak front
cover and shots in the music
video is the costume. They are
both wearing the same blouse and
hairstyle which is a direct link
between the two.

4. A comparison between the billboard
and the music video shot is the brick
wall. The brick is used frequently
throughout the music video and is a
statement. We used the brick wall in the
advert because it looks like a
professional photo-shoot and it also
relates well with the shots in the video.
These shots were all done in the
same flat as well which is another
key comparison and was done in the
same location as the music videos.
The costume is also the same in both
the advert and the shots in the video
which could be another way that
target audiences can relate and link
the artist with the album and the
music video.

5. Another area in the digipak we have an
image of 2 friends hugging with the French
and Great Britain flag draped around them
to show unity. This is very similar to parts in
the music video where they are portraying
the same theme and wearing the same
costumes and flags. They are also in the
same location which is a similarity as well as
the audience can identify this comparison
and recognize that it is from the ‘Don’t be
so hard on yourself’ Music video.
Another comparison is that in both of
these screenshots from the digipak
and from the final cut of the music
video, they are both smiling and are
giving out a positive vibe towards the
audience. This is good to show in the
digipak to portray to the target
audience that this is a happy, cheery
and enjoyable album/song and not a

6. The comparison here is that
throughout the music video in
various places the French and
British flag are involved somehow
through. This could be round
someone's shoulders, blowing in
the breeze or draping over a chair.
We needed to involve the flag
within the digipak which we have
done as it is our key theme and has
to be mentioned. This would be
another comparison for the
audience when they purchase the
album to notice this theme even
more and understand what we are
trying to portray which ultimately is
friendship.
Another comparison is the shots in the
music video where the flag is being
blown around in the wind we thought was
a successful shot, we used this idea on
the digipak cover where one side is the
French and the other side is the British
which is similar to the music video
because Beckie who is French is always
next to Charley who is the British Flag

7. By using the same pose and
head slant in all of the
different advertising
strategies it will become
more and more
recognizable which is an
effective way of making the
artist well known and
remembered.