Question 1
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The student created a music video for the song "One in the Morning" by StopGoSixty. To make the video engaging for their target audience of 16-25 year olds, the student researched conventions of music videos in the pop/rock genre. They incorporated elements like narrative, performance scenes, and editing techniques like jump cuts. While mostly following pop/rock conventions, the student also included stop motion, challenging conventions to make the video more unique and connect it to lyrics about a "demon" in the song.
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Question 1
The document discusses how the media producer's music video for the song "One in the Morning" by StopGoSixty both uses conventions of real music videos for the pop/rock genre as well as challenges some conventions. The producer researched conventions for music video style, genre, and target demographic. They incorporated a narrative and performance elements, as is typical for pop/rock videos. However, they also included stop motion, a less common technique that challenges genre conventions to enhance the narrative.
Andrew goodwin’s theory
Andrew Goodwin identified 5 key aspects of music videos: 1) thought beats, 2) narrative and performance, 3) star image, 4) relation of visuals to song, and 5) technical aspects. He believed these features help videos be more than advertisements by allowing different viewer interpretations and achieving greater purpose. Goodwin saw thought beats as "seeing the sound" and categorized it into structure, voice, and storytelling. He also recognized the importance of narrative, performance, star image, relating visuals to lyrics, technical elements, and codes like relationships between lyrics and visuals.
A2 media portfolio evaluation aaaaa
The document discusses how the student's music video product both uses and challenges conventions of real music video genres. It incorporates common elements of pop music videos like dance routines, close-ups, and fast-paced editing to attract the target audience. However, it also shows the artists in more realistic, everyday settings to develop the genre by providing a more relatable representation and reflecting social changes in audiences preferring authenticity over overly glamorized portrayals. The music video aims to both engage conventions to relate to the genre while updating the format with a storyline and realistic elements to better connect with the target young female viewers.
A2 evaluation q1
My media product both conformed to and challenged conventions of music videos and promotional materials. It conformed by including shots of the actress isolated and moving towards the camera, inspired by other music videos. However, it developed these conventions by using different camera angles. While promotional posters typically use the same photo as the album cover, mine featured a different photo to include the artist. Slow motion is a common convention that I largely challenged due to technical limitations.
Evaluation 1
The document discusses how the media product uses, develops, and challenges forms and conventions of real media products. It uses conventions such as cutting shots on the beat of the music, including a narrative storyline, and employing common mise-en-scene elements like causal outfits and music production equipment. It slightly develops conventions by sometimes cutting shots on every 2 or 4 beats rather than a strict pattern. It challenges conventions by having a complete narrative structure instead of also including performance shots, and having visuals that don't closely correspond to the lyrics due to their lack of clarity.
Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings relating to the product.
Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings related to the lyrics.
Evaluation Question One
The document discusses how a student's media product used, developed, and challenged conventions of real music videos in the indie/alternative genre.
To use conventions, the student researched the genre and included stereotypical clothing and a narrative unrelated to the lyrics. Effects matched the music.
To develop conventions, the student researched other indie music videos and developed ideas like contradicting lyrics and visuals. HD filming allowed illustrating a character's deterioration.
To challenge conventions, the student chose an indie/alternative song rather than a stereotypical indie song. They did not include band footage, focusing instead on the narrative and unusual storyline.
Recommended
Question 1
The document discusses how the media producer's music video for the song "One in the Morning" by StopGoSixty both uses conventions of real music videos for the pop/rock genre as well as challenges some conventions. The producer researched conventions for music video style, genre, and target demographic. They incorporated a narrative and performance elements, as is typical for pop/rock videos. However, they also included stop motion, a less common technique that challenges genre conventions to enhance the narrative.
Andrew goodwin’s theory
Andrew Goodwin identified 5 key aspects of music videos: 1) thought beats, 2) narrative and performance, 3) star image, 4) relation of visuals to song, and 5) technical aspects. He believed these features help videos be more than advertisements by allowing different viewer interpretations and achieving greater purpose. Goodwin saw thought beats as "seeing the sound" and categorized it into structure, voice, and storytelling. He also recognized the importance of narrative, performance, star image, relating visuals to lyrics, technical elements, and codes like relationships between lyrics and visuals.
A2 media portfolio evaluation aaaaa
The document discusses how the student's music video product both uses and challenges conventions of real music video genres. It incorporates common elements of pop music videos like dance routines, close-ups, and fast-paced editing to attract the target audience. However, it also shows the artists in more realistic, everyday settings to develop the genre by providing a more relatable representation and reflecting social changes in audiences preferring authenticity over overly glamorized portrayals. The music video aims to both engage conventions to relate to the genre while updating the format with a storyline and realistic elements to better connect with the target young female viewers.
A2 evaluation q1
My media product both conformed to and challenged conventions of music videos and promotional materials. It conformed by including shots of the actress isolated and moving towards the camera, inspired by other music videos. However, it developed these conventions by using different camera angles. While promotional posters typically use the same photo as the album cover, mine featured a different photo to include the artist. Slow motion is a common convention that I largely challenged due to technical limitations.
Evaluation 1
The document discusses how the media product uses, develops, and challenges forms and conventions of real media products. It uses conventions such as cutting shots on the beat of the music, including a narrative storyline, and employing common mise-en-scene elements like causal outfits and music production equipment. It slightly develops conventions by sometimes cutting shots on every 2 or 4 beats rather than a strict pattern. It challenges conventions by having a complete narrative structure instead of also including performance shots, and having visuals that don't closely correspond to the lyrics due to their lack of clarity.
Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings relating to the product.
Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings related to the lyrics.
Evaluation Question One
The document discusses how a student's media product used, developed, and challenged conventions of real music videos in the indie/alternative genre.
To use conventions, the student researched the genre and included stereotypical clothing and a narrative unrelated to the lyrics. Effects matched the music.
To develop conventions, the student researched other indie music videos and developed ideas like contradicting lyrics and visuals. HD filming allowed illustrating a character's deterioration.
To challenge conventions, the student chose an indie/alternative song rather than a stereotypical indie song. They did not include band footage, focusing instead on the narrative and unusual storyline.
Evaluation Question 1
The document discusses how the media product uses and develops conventions of real music videos. It uses conventions like bright colors, action, and excitement common to pop music videos. It tells a narrative story like "Maps" rather than just lip syncing. It incorporates visual elements found in other videos, such as cutting to the beat of the music, focus pulls to draw attention, and motion blur. The video challenges conventions by rewinding at the end rather than leaving the scene. It follows conventions of including the song title at the end and showing progress over time through lighting, locations, and clothing.
Print Products - Evaluation 1 - Yzabelle Celosa A2
This document discusses conventions seen in digipaks and magazine advertisements for pop music. It notes that digipaks typically feature prominent images of the artist to promote recognition. Images are often edited for a youthful look and continuity across products. Connections between visuals and lyrics are also common. Magazine ads usually have a bold, vibrant design and feature the artist name, album name, and images linking the ad to other materials like the digipak and music video. Conventions are followed to make the designed materials seem professional and aligned with real pop music media texts.
What is a music video media blog post 3
Music videos promote songs and artists by visually interpreting lyrics. They involve extensive filming, editing, and preparation to synchronize song and video. Music videos help the music industry by exposing songs to large audiences on YouTube, increasing profits and fanbases. The main purpose of a music video is to promote singles and albums. To do this effectively, a video should make the song memorable, help audiences understand its meaning, and entertain viewers through the artist's talents and appearance.
Music promoposter
Music videos serve to promote songs and artists. They are expected to include elements like dancing that relate to the genre and theme of the song. Technical developments in cameras, editing, and visual effects have impacted the music industry by allowing cheaper and quicker production of music videos. While music videos can help explain songs and give artists exposure, they also run the risk of portraying artists negatively or in a way that doesn't match the lyrics. Common types of music videos include performances of the song, narrative storylines, surrealist concepts, homages to other artists, and parodies.
Music theory
Andrew Goodwin identifies 5 key aspects that audiences look for in music videos: thought beats which refer to connecting the music structure to visuals; narrative and performance which should engage the viewer; the star image which develops over time; visual relations between lyrics and visuals; and technical aspects like camerawork and editing which synchronize to the music.
Final evaluation
The document provides an evaluation of a media product (a music video) and how it uses and challenges conventions of real media. The music video uses conventions such as including a popular song, featuring party/club settings typical of the genre, and using various camera shots and fast-paced editing. However, it challenges conventions by not including a studio setting, having characters in everyday clothing rather than costumes, and having an abstract narrative rather than a clear performance narrative. Overall, the evaluation argues the music video both uses and challenges conventions of the pop/R&B genre to create a unique media product.
Evaluation
The document discusses how the media product utilizes, develops, and challenges conventions of real music videos. It follows Andrew Goodwin's theory of music videos by including close-ups of the star, relationships between lyrics and visuals, relationships between music and visuals, and some voyeurism. Feedback indicated the back cover needed improvement as the images did not seem to fit together and text was unreadable. Research utilized Google Images, YouTube, record label sites, and blogs while planning and construction used Fireworks, Photoshop, Pinnacle, PowerPoint, and Blogger.
Evaluation Question 1
The document discusses how the media producer's music video, digipak, and advertisement challenge conventions of their genres.
For the music video, the producer subverted pop music video conventions by making it slow-paced and in black and white to emphasize sad emotions rather than being upbeat and colorful.
The digipak followed conventions like song listings but did not include photos of the artist, instead using nature images relating to the album's theme.
The minimalist advertisement kept important information like the title and release date without extra text to stand out differently from other ads. The recurring style across the producer's works aims to attract a young audience by focusing on the narrative rather than the artist.
Evaluation Question One
This document discusses genre conventions in media such as music, film, and literature. It focuses on how genre is important for targeting specific audiences and marketing products. In music, genres like rock have important subgenres that further define the style. The document then discusses how music videos from the indie/folk rock genre typically have smaller budgets but use filters and stylistic filming to engage audiences. Performance and narratives are common but some videos challenge conventions by combining these elements or leaving narratives ambiguous. Album covers in this genre also often feature abstract landscape photos unrelated to the artist.
Evaluation - Question 1
The document discusses the music video the author created for an indie rock band. It analyzes how the video uses and develops conventions of the genre based on research. Key conventions included depicting a live performance, synchronizing music and visuals, focusing on the artist, and including narrative elements. The video aimed to clearly represent the genre through a live concert scene and storyline that amplified rather than literally illustrated the song's lyrics. Character development and progression were achieved through costume changes and following typical narrative structures. Overall, the video followed theorized conventions of music videos to create an entertaining representation of the indie rock genre.
Andrew goodwin’s theory
According to Andrew Goodwin's theory, there are five main things to analyze in a music video: thought beats, narrative and performance, the star image, relation of visuals to song, and technical aspects. Thought beats examines how the music's structure relates to the beat. Narrative and performance considers how the artist acts as both narrator and participant. The star image aims to idolize the main artist. Relation of visuals to song uses imagery to promote the song. Technical aspects like editing, camerawork, and lighting hold the video together and set mood.
OK GO
OK GO is a rock band known for their unique and inspiring music videos. Their early videos for "Here It Goes Again" and "A Million Ways" featured choreographed dance sequences throughout the entire song and are examples of conceptual music videos. Their video for "Get Over It" showed the band performing with their instruments and is considered a performance style video. More recent videos like "The One Moment" and "Upside Down & Inside Out" feature the band performing but also tell a narrative story, blending performance and narrative styles. Over time, OK GO's increasingly popular videos have become more creative and impressive as their larger following generates more income and views.
Q3 what have you learned from your audience feedback
The document summarizes audience feedback received on music video productions from a class. Students watched each other's videos and provided anonymous feedback on strengths and areas for improvement. The feedback focused on post-production elements like editing, lip syncing, transitions, and inclusion of polaroids. Scores were all above 3/5 stars, indicating the videos were generally enjoyed. Social media also provided feedback through polls. Two main areas for the group to improve were emphasizing the narrative more and using a wider variety of shots to reduce repetitiveness and improve the story.
Evaluation q1
In our music video, we used several conventions of real music videos to tell a narrative story through our video. We included a balance-unbalance-balance structure to our narrative about a relationship that starts happy, hits a conflict, and ends resolved. We also included both narrative and performance elements to keep audiences engaged. Specifically, we featured our artist prominently in front of a red background for the performance sections. Additionally, we subtly linked the video's actions to the lyrics of the song by having the artist mime the words and include a narrative of "waiting" to match the song's title. We also edited the video to match the tempo of the music, speeding up cuts near the chorus. Overall, we aimed to develop
Eval
1) The document discusses how the media product draws from and challenges conventions of real music videos and digipaks. It analyzed existing examples to understand conventions and drew inspiration from TV show Skins and music video by Alessia Cara.
2) Elements like linking visuals to lyrics, voyeurism, and notions of looking were included based on Goodwin's theory of successful music videos. Costumes portrayed a rebellious female character to appeal to different audiences.
3) Inspiration was also drawn from analyzing existing digipaks to create a cohesive product with the music video through shared fonts, colors, and frames while adding creative flair. Conventions of linking related products were followed.
Andrew goodwin
The document summarizes a book that identifies 6 key features and 5 ways to analyze music videos. The 6 features are: 1) Genre characteristics, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Record label demands, 5) References to looking/voyeurism, and 6) Intertextual references. The 5 ways to analyze are: 1) Thought beats, 2) Narrative and performance, 3) The star image, 4) Relationship of visuals to song, and 5) Technical aspects. Each feature and analysis method is then briefly explained in 1-2 sentences.
Media evaluation q1 zire complete
This document discusses how the media product develops conventions from real music videos. It uses both narrative and performance elements, with most performance shots focusing on the main performer alone to reflect the depressive lyrics. Common conventions like a mirror shot are used to express emotions and connect with audiences. The black and white effect in flashback scenes conveys emotions and song meaning. Choosing a performer with dark features portrays a distressed image linking to the lyrics. The album cover follows conventions by featuring the artist's image to attract audiences. Location shots outside also develop conventions by making the story and emotions more visual and connectable.
Tommyc123
The document discusses various conventions used in the production of the group's music video. It describes using lip syncing to match the singer's mouth movements to the words of the song, to make it look realistic. It also includes using a narrative and scenes that relate to the song lyrics. The music video features the singer playing guitar to represent the acoustic genre of the song. The document compares the music video to Bruno Mars' "Grenade" video that also depicts the singer constantly carrying his instrument. The group's digipak and magazine advertisement use conventions like featuring the artist and using consistent branding to promote the album release.
Evaluation question 1
This document discusses how the music video challenges conventions and forms of traditional music videos. Specifically, it challenges conventions around voyeurism by not sexualizing the artist to appeal to audiences, as other genres may do. It also challenges narrative theories by not fully following the typical five stage structure in the narrative parts of the video. Overall, the music video aims to develop forms by combining narrative and performance elements, while challenging expectations around certain conventions and theories.
Evaluation question 1
- Codes and conventions in media can be technical (focused on production elements like camera angles, editing techniques, and sound) or symbolic (connotations and meanings associated with signs and representations).
- The document analyzes how the author's music video challenges conventions identified by theorist Andrew Goodwin, like including a star image, thought beats, a performance section, and narrative section.
- The author researched other music videos and decided to incorporate the performance aspect within the narrative, like in Fall Out Boy's "Young Volcanoes", rather than keeping performance and narrative separate.
- Initially wanting the video in color to use color symbolism, the author ultimately chose black and white after viewing other successful black and white
Bh24 23 july 2014
- Murray & Roberts subsidiary M&R Cementation has been awarded a R2.6-billion contract by De Beers to develop an underground mine beneath De Beers' open pit Venetia diamond mine in Limpopo, South Africa.
- The contract involves sinking a decline shaft and two vertical shafts, as well as equipping and commissioning the entire underground mine.
- This is one of the largest single contracts awarded to Murray & Roberts since the Eskom power build program.
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What's hot
Evaluation Question 1
The document discusses how the media product uses and develops conventions of real music videos. It uses conventions like bright colors, action, and excitement common to pop music videos. It tells a narrative story like "Maps" rather than just lip syncing. It incorporates visual elements found in other videos, such as cutting to the beat of the music, focus pulls to draw attention, and motion blur. The video challenges conventions by rewinding at the end rather than leaving the scene. It follows conventions of including the song title at the end and showing progress over time through lighting, locations, and clothing.
Print Products - Evaluation 1 - Yzabelle Celosa A2
This document discusses conventions seen in digipaks and magazine advertisements for pop music. It notes that digipaks typically feature prominent images of the artist to promote recognition. Images are often edited for a youthful look and continuity across products. Connections between visuals and lyrics are also common. Magazine ads usually have a bold, vibrant design and feature the artist name, album name, and images linking the ad to other materials like the digipak and music video. Conventions are followed to make the designed materials seem professional and aligned with real pop music media texts.
What is a music video media blog post 3
Music videos promote songs and artists by visually interpreting lyrics. They involve extensive filming, editing, and preparation to synchronize song and video. Music videos help the music industry by exposing songs to large audiences on YouTube, increasing profits and fanbases. The main purpose of a music video is to promote singles and albums. To do this effectively, a video should make the song memorable, help audiences understand its meaning, and entertain viewers through the artist's talents and appearance.
Music promoposter
Music videos serve to promote songs and artists. They are expected to include elements like dancing that relate to the genre and theme of the song. Technical developments in cameras, editing, and visual effects have impacted the music industry by allowing cheaper and quicker production of music videos. While music videos can help explain songs and give artists exposure, they also run the risk of portraying artists negatively or in a way that doesn't match the lyrics. Common types of music videos include performances of the song, narrative storylines, surrealist concepts, homages to other artists, and parodies.
Music theory
Andrew Goodwin identifies 5 key aspects that audiences look for in music videos: thought beats which refer to connecting the music structure to visuals; narrative and performance which should engage the viewer; the star image which develops over time; visual relations between lyrics and visuals; and technical aspects like camerawork and editing which synchronize to the music.
Final evaluation
The document provides an evaluation of a media product (a music video) and how it uses and challenges conventions of real media. The music video uses conventions such as including a popular song, featuring party/club settings typical of the genre, and using various camera shots and fast-paced editing. However, it challenges conventions by not including a studio setting, having characters in everyday clothing rather than costumes, and having an abstract narrative rather than a clear performance narrative. Overall, the evaluation argues the music video both uses and challenges conventions of the pop/R&B genre to create a unique media product.
Evaluation
The document discusses how the media product utilizes, develops, and challenges conventions of real music videos. It follows Andrew Goodwin's theory of music videos by including close-ups of the star, relationships between lyrics and visuals, relationships between music and visuals, and some voyeurism. Feedback indicated the back cover needed improvement as the images did not seem to fit together and text was unreadable. Research utilized Google Images, YouTube, record label sites, and blogs while planning and construction used Fireworks, Photoshop, Pinnacle, PowerPoint, and Blogger.
Evaluation Question 1
The document discusses how the media producer's music video, digipak, and advertisement challenge conventions of their genres.
For the music video, the producer subverted pop music video conventions by making it slow-paced and in black and white to emphasize sad emotions rather than being upbeat and colorful.
The digipak followed conventions like song listings but did not include photos of the artist, instead using nature images relating to the album's theme.
The minimalist advertisement kept important information like the title and release date without extra text to stand out differently from other ads. The recurring style across the producer's works aims to attract a young audience by focusing on the narrative rather than the artist.
Evaluation Question One
This document discusses genre conventions in media such as music, film, and literature. It focuses on how genre is important for targeting specific audiences and marketing products. In music, genres like rock have important subgenres that further define the style. The document then discusses how music videos from the indie/folk rock genre typically have smaller budgets but use filters and stylistic filming to engage audiences. Performance and narratives are common but some videos challenge conventions by combining these elements or leaving narratives ambiguous. Album covers in this genre also often feature abstract landscape photos unrelated to the artist.
Evaluation - Question 1
The document discusses the music video the author created for an indie rock band. It analyzes how the video uses and develops conventions of the genre based on research. Key conventions included depicting a live performance, synchronizing music and visuals, focusing on the artist, and including narrative elements. The video aimed to clearly represent the genre through a live concert scene and storyline that amplified rather than literally illustrated the song's lyrics. Character development and progression were achieved through costume changes and following typical narrative structures. Overall, the video followed theorized conventions of music videos to create an entertaining representation of the indie rock genre.
Andrew goodwin’s theory
According to Andrew Goodwin's theory, there are five main things to analyze in a music video: thought beats, narrative and performance, the star image, relation of visuals to song, and technical aspects. Thought beats examines how the music's structure relates to the beat. Narrative and performance considers how the artist acts as both narrator and participant. The star image aims to idolize the main artist. Relation of visuals to song uses imagery to promote the song. Technical aspects like editing, camerawork, and lighting hold the video together and set mood.
OK GO
OK GO is a rock band known for their unique and inspiring music videos. Their early videos for "Here It Goes Again" and "A Million Ways" featured choreographed dance sequences throughout the entire song and are examples of conceptual music videos. Their video for "Get Over It" showed the band performing with their instruments and is considered a performance style video. More recent videos like "The One Moment" and "Upside Down & Inside Out" feature the band performing but also tell a narrative story, blending performance and narrative styles. Over time, OK GO's increasingly popular videos have become more creative and impressive as their larger following generates more income and views.
Q3 what have you learned from your audience feedback
The document summarizes audience feedback received on music video productions from a class. Students watched each other's videos and provided anonymous feedback on strengths and areas for improvement. The feedback focused on post-production elements like editing, lip syncing, transitions, and inclusion of polaroids. Scores were all above 3/5 stars, indicating the videos were generally enjoyed. Social media also provided feedback through polls. Two main areas for the group to improve were emphasizing the narrative more and using a wider variety of shots to reduce repetitiveness and improve the story.
Evaluation q1
In our music video, we used several conventions of real music videos to tell a narrative story through our video. We included a balance-unbalance-balance structure to our narrative about a relationship that starts happy, hits a conflict, and ends resolved. We also included both narrative and performance elements to keep audiences engaged. Specifically, we featured our artist prominently in front of a red background for the performance sections. Additionally, we subtly linked the video's actions to the lyrics of the song by having the artist mime the words and include a narrative of "waiting" to match the song's title. We also edited the video to match the tempo of the music, speeding up cuts near the chorus. Overall, we aimed to develop
Eval
1) The document discusses how the media product draws from and challenges conventions of real music videos and digipaks. It analyzed existing examples to understand conventions and drew inspiration from TV show Skins and music video by Alessia Cara.
2) Elements like linking visuals to lyrics, voyeurism, and notions of looking were included based on Goodwin's theory of successful music videos. Costumes portrayed a rebellious female character to appeal to different audiences.
3) Inspiration was also drawn from analyzing existing digipaks to create a cohesive product with the music video through shared fonts, colors, and frames while adding creative flair. Conventions of linking related products were followed.
Andrew goodwin
The document summarizes a book that identifies 6 key features and 5 ways to analyze music videos. The 6 features are: 1) Genre characteristics, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Record label demands, 5) References to looking/voyeurism, and 6) Intertextual references. The 5 ways to analyze are: 1) Thought beats, 2) Narrative and performance, 3) The star image, 4) Relationship of visuals to song, and 5) Technical aspects. Each feature and analysis method is then briefly explained in 1-2 sentences.
Media evaluation q1 zire complete
This document discusses how the media product develops conventions from real music videos. It uses both narrative and performance elements, with most performance shots focusing on the main performer alone to reflect the depressive lyrics. Common conventions like a mirror shot are used to express emotions and connect with audiences. The black and white effect in flashback scenes conveys emotions and song meaning. Choosing a performer with dark features portrays a distressed image linking to the lyrics. The album cover follows conventions by featuring the artist's image to attract audiences. Location shots outside also develop conventions by making the story and emotions more visual and connectable.
Tommyc123
The document discusses various conventions used in the production of the group's music video. It describes using lip syncing to match the singer's mouth movements to the words of the song, to make it look realistic. It also includes using a narrative and scenes that relate to the song lyrics. The music video features the singer playing guitar to represent the acoustic genre of the song. The document compares the music video to Bruno Mars' "Grenade" video that also depicts the singer constantly carrying his instrument. The group's digipak and magazine advertisement use conventions like featuring the artist and using consistent branding to promote the album release.
Evaluation question 1
This document discusses how the music video challenges conventions and forms of traditional music videos. Specifically, it challenges conventions around voyeurism by not sexualizing the artist to appeal to audiences, as other genres may do. It also challenges narrative theories by not fully following the typical five stage structure in the narrative parts of the video. Overall, the music video aims to develop forms by combining narrative and performance elements, while challenging expectations around certain conventions and theories.
Evaluation question 1
- Codes and conventions in media can be technical (focused on production elements like camera angles, editing techniques, and sound) or symbolic (connotations and meanings associated with signs and representations).
- The document analyzes how the author's music video challenges conventions identified by theorist Andrew Goodwin, like including a star image, thought beats, a performance section, and narrative section.
- The author researched other music videos and decided to incorporate the performance aspect within the narrative, like in Fall Out Boy's "Young Volcanoes", rather than keeping performance and narrative separate.
- Initially wanting the video in color to use color symbolism, the author ultimately chose black and white after viewing other successful black and white
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Print Products - Evaluation 1 - Yzabelle Celosa A2
Print Products - Evaluation 1 - Yzabelle Celosa A2
Q3 what have you learned from your audience feedback
Q3 what have you learned from your audience feedback
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- This is one of the largest single contracts awarded to Murray & Roberts since the Eskom power build program.
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Photography by Brian Cometa
https://twitter.com/brian_cometa For Brian Cometa, the key to great photography is a good lens and experience.
the best presentation
McQueen y Lisa eran coches enamorados que se casaron y tuvieron un hijo llamado Dale. Sin embargo, su relación se volvió tensa y Lisa se enojó cuando McQueen no estaba en casa. Mientras conducía enojada, Lisa chocó con McQueen en una intersección y quedó gravemente dañada.
No takers for financial tax breaks
A digital copy of the Business News 24 (22 July edition). Zimbabwe's premier business news free sheet published by the Zimpapers Newspapers Group (1980) Limited and available every week day from 1530hrs to give a summary of the day's business news.
Medios de comunicación y cambio climático (jornadas sevilla 2013) Lecturas re...
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Dalayo Group is a Level 1 BBEEE company that specializes in supplying industrial consumable goods, stationary, retractable doors, interior design, window coverings, flooring, and skilled and unskilled labor services. The company strives to provide high quality products and services to customers in the shortest time possible. Dalayo Group is headquartered in Johannesburg and offers tax and accounting services, consumable goods, labor hire, stationary, tools, valves and fittings, specialized procurement, interior design, wooden flooring, and retractable doors.
9.4 La terminología de inserción de cookies y ejemplos con navegadores
Este documento describe los diferentes tipos de cookies según su nivel de intrusividad, desde cookies estrictamente necesarias (Nivel 1) hasta cookies de seguimiento de terceros (Nivel 3). Explica que las cookies de rendimiento (Nivel 2), como las de Google Analytics, son las más relevantes para un curso de analítica web. Además, detalla cómo configurar las preferencias de cookies en los navegadores Google Chrome, Internet Explorer y Mozilla Firefox.
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Similar to Question 1
Evaluation:Question 1
This document discusses the conventions and theories that the media producer followed and challenged in their music video and ancillary products.
For the music video, they summarize Andrew Goodwin's music video genre analysis which suggests videos contain a relationship between lyrics/visuals, music/visuals, a narrative, and point-of-view shots. The producer explains how their video follows these conventions. They also discuss conventions of indie music videos they drew from, such as single locations, casual clothing, and a variety of shots. However, they challenged conventions by not including all stages of a typical narrative structure and only featuring two main characters instead of more.
For their digipak, the producer researched conventions like band name/
Question 1
My media product challenges and conforms to conventions of real rock music videos. It mimics elements of the Red Hot Chili Peppers' "Can't Stop" video such as characters lip syncing, but distorts the upbeat theme into one about mental health and addiction. Camera techniques like close-ups and POV shots create engagement, while dark costumes reference the genre's style. Unconventional elements include using still shots and reverse shots to create a distorted feel, and cutting the intro length for pacing. Editing with jump cuts and fades maintains energy despite experimenting with transitions.
Evaluation Question One
In what ways does your media product use, develop or challenge forms and conventions of real media products?
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...travpaviour98asmedia
This document discusses the forms and conventions of music videos and how the media product utilizes, develops, or challenges them. It focuses on matching lyrics and visuals, editing to the beat of the music, including genres like performances or narratives. The media product incorporates conventions like matching shots to lyrics and including artist performances. It develops conventions by filming the band from the crowd's perspective. It challenges conventions by not including voyeurism which diverges from the typical rock and roll lifestyle portrayed in many music videos.Megs media powerpoint
The document discusses audience feedback received during the creation of a music video, website, and digital pack for an artist named Summer Thor. Key points:
- Audience research helped determine that the video should include both performance and narrative elements and that the artist should be dressed in light, floaty clothes.
- Feedback on mood boards and images helped decide the style and look for the artist's costumes, makeup, and overall brand identity.
- The name "Summer Thor" was the most popular choice for the artist after getting input from the target audience.
- Track listings and album titles were adjusted based on audience opinions to better fit the overall theme and message.
- Images and layouts for the digital
A2 media studies evaluation
Joe Grogan produced a music video for a rock band that challenged several conventions of typical rock music videos. Instead of featuring the band performing, the video told a narrative story focused on a young girl. This subverted conventions like using performance footage and lip syncing. It also changed aspects like the filming locations, camera angles, and costumes. While diverging from rock video norms, the video also took inspiration from indie music videos and used techniques like monochrome coloring and close-ups found in Ed Sheeran's "The A Team" video. By hybridizing conventions from different genres, the video commented more on the song's lyrics than promoting the band, challenging expectations of the target rock demographic.
Ryan smith media
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
Evaluation question 1
The document discusses conventions of music videos and how they were applied in the student's music video project. It begins by outlining several common conventions like the link between music and visuals, camera angles/movement, and performance characteristics. It then examines how the student incorporated these conventions in their video for the song "Sail" by Awolnation. Specific examples are provided of how close-ups, cuts on the beat, genre-appropriate camera work, and a lone dancer were used. The student also discusses challenging conventions by not including a band performance. Overall, the document analyzes the application of music video conventions in the student's project and how it both followed and subverted expectations.
Evalques1pdf
The document discusses how the creator of a music video product followed conventions of the genre to make the video appealing and familiar to the target audience, while also experimenting with some unconventional elements. Specifically, the creator shot portions of the indie/acoustic music video in natural, rustic locations commonly used in other videos in the genre. While mostly adhering to conventions like matching cuts to the song's pace, the creator uniquely edited the entire video in black and white to emphasize emotion. The creator also ambiguously challenged romance-focused narrative conventions to match the song's theme of loss. Websites and packaging for the song were designed with brand identity in mind by following exemplars while also experimenting somewhat with color schemes.
Evaluation for a2
The student produced a music video for the song "Wonderful" by the band The Different. They also created accompanying materials including a DVD digipak and magazine advertisement. For the music video, the student referenced the novel Great Expectations by portraying the main character as an unhappy bride. They received positive feedback on the narrative, editing, and representation of the band's style and genre. The digipak and ad maintained continuity with the music video through consistent imagery, color palette, and themes. The student learned new skills using video equipment and editing software.
Media evaluation question 1
The document discusses typical conventions used in music videos and how the student incorporated those conventions in their own music video and related digipak. Some key conventions discussed include the use of various camera shots, editing techniques like jump cuts and transitions, mise-en-scene to represent importance through lighting and props, and common themes like narrative-based videos. The student explains how they researched conventions to develop their idea about the impacts of religion, and how they shot and edited their video to effectively portray emotions and relate to the audience. For their digipak, the student followed conventions like displaying the artist and album but also subverted expectations by using an unusual image and inverted orientation.
Media Studies Evaluation
The student produced a music video that conformed to conventions of real music videos by researching popular music videos and incorporating elements like telling a story through different character perspectives, syncing shots to the beat of the music, and having a direct link between the narrative and song meaning. Feedback on drafts was positive and noted the clear storytelling and exciting sequencing. Various media technologies were used in the research, planning, production, and evaluation stages.
Question 1
This document discusses how the student's music video project develops and follows conventions of real music videos. It analyzes elements like themes, characters, artists' representation, locations, theory, editing, cinematography, lighting, costumes, and sound. Conventions from the R&B genre are examined in other artists' music videos and applied, such as themes of drinking and smoking, close-ups of the artist, and pacing editing to the song. Overall, the document aims to show how researching conventions allowed the student to create an authentic music video that will appeal to audiences.
Bryan question 2
The document discusses how the media product uses and develops conventions of real music videos. It follows conventions such as using a narrative/performance structure, similar representations of the artist, lighting techniques, locations, costumes and makeup, cinematography like close-ups, and editing that matches the song's pace. However, it also challenges some conventions like not portraying the female character in a sexualized way. Overall, the product aims to appeal to audiences by following genre conventions while also updating them for the song's themes.
Evaluationpresentation
The document provides an evaluation of the student's music video project. It summarizes how the video used conventions like linking lyrics and visuals. It challenges some conventions by not including the band and using close-ups. Feedback found the editing matched the song well but some wanted more narrative clarity. New media like YouTube and social media were used for research, planning, evaluation and sharing work.
Question 1 evaluation
The document discusses how the student's media products compare to conventions of real music videos, websites, and digipaks. It examines the theories of general music video conventions, as well as those proposed by Andrew Goodwin. The student analyzes their music video, finding it follows conventions regarding lyrics, tempo, genre, camerawork, and exhibitionism. Their digipak and website also adhere to common conventions regarding layout, colors, and navigation while incorporating some unique elements. Overall, the student believes their products successfully use and develop conventions to create a cohesive brand identity.
Music video evaluation
The document provides an analysis of a student's music video project. It discusses the key elements included in the video such as close-ups of the artist, relationships between lyrics/music and visuals, and editing to match the music's tempo. Feedback from audiences on YouTube and surveys praised the editing but suggested adding more action shots and speeding up slow parts. The student learned new skills in researching techniques, filming, and editing with software like Adobe Premiere.
Question 1 evaluation
The document discusses how the student's media products compare to conventions of real music videos and promotional materials. It examines the student's music video, analyzing how it follows general music video theory and conventions regarding lyrics, genre, camerawork, editing, and exhibitionism. It also evaluates the student's digipak and website, finding they generally conform to common conventions regarding layout, imagery, and navigation, while incorporating some unique elements. Overall, the student believes their projects successfully emulate real media products while maintaining a consistent brand identity across formats.
Q1
The document discusses how the media product follows conventions of the indie music genre. It investigates forms of existing indie music videos and applies them, including choosing a narrative structure common in indie videos. Elements like costumes, locations, editing and lack of effects emulate typical indie genre conventions. While some conventions are followed, others are challenged, like avoiding common negative youth stereotypes in the portrayal of the characters. The overall design of the album and advertisements also conform to conventions like minimalist layouts in font choice and information included.
Andrew Ward-Salt's A2 Media Studies Evaluation
The document analyzes how the author's music video product uses, develops, and challenges conventions of real music videos based on Andrew Goodwin's theory of music video. The author mixes genres of rap and acoustic/blues by including both lip-synced rapping and live guitar playing. Footage includes the author lip-syncing and a friend playing guitar. The visuals are tailored to fit conventions of both genres while developing them for the mixed genre. The combination of the author's music video, poster, and album cover effectively promotes the artist and song through recurring themes and imagery that link the products together as a package.
Similar to Question 1 (20)
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
Question 1
- 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. My media product is a performance and narrative music video for the song ‘One in the Morning’ by StopGoSixty. When creating and producing my music video I first researched into the various conventions of real media products to get an idea of what to include in my video, poster and digipak. This allowed me to gain information about the genre, pop/rock which I was focusing on for my music video, and create something that would be desirable and attract my target audience of 16-25 year olds. Andrew Goodwin’s music video theory has shown me how certain characteristics are included in music videos and I have tried to use some of the information from this and include it in my music video. Due to the genre of pop/rock the conventions used show a narrative which links to the lyrics of the song which I have chosen to include in my video but have also used a performance concept as well to create a more unique video to the generalised pop/rock videos. When incorporating ideas that focused on these conventions I have tried to create something that will engage the target audience, allow them to familiarise with the product and recognise the style used.
- 3. The narrative running through my video shows an aggressive young male who has become reliant on alcohol. I have tried to match the narrative to the lyrics of the song showing the protagonist growing out of control. I have incorporated a performance aspect into the video as I found that this would give a more upbeat feeling to the video due to the energy being emitted from the band on stage. To follow the upbeat tone of the song, performance and narrative I have used jump cuts between scenes to keep the fast pace of the video and have matched the cuts to the beat of the music to relate to the track. I have also done this to emphasise the change and ensure a clean cut from one scene to another. Throughout my research I have found that common themes and styles are used within music videos to add to the emphasis of the artist in the video. Some of which I have used within my video such as close ups, mid shots and long shots along with movements to ensure a focus is on the band to emphasis them, the locations and emotions.
- 4. Although I have used mainly conventions from the specific music video genre of pop/rock I have also included the element of stop motion which challenges most conventions for the genre as it is quite a unique prospect. I have used stop motion as it breaks up the conventions of the genre and links with the idea of a ‘demon’ included in the lyrics suggesting that the demon is his downfall. This idea and the action of the protagonist after the stop motion is shown adds to the narrative of the video and creates a more unique aspect as stop motion is not commonly used within the pop/rock genre.