The media product challenges conventions by including a piece of diagetic speech at the end of the music video, combining studio recorded music with live action video. It develops the convention of dubbed media by including this element. The video also challenges conventions by not including an acted storyline, wanting the song to tell its own story without conflicting narratives. Audience feedback helped shape the inclusion of images, video, acting and sound in the product. New media technologies like the internet, video cameras, and editing software were used for research, planning, construction, and evaluation of the project.