The document discusses how a music artist created synergistic promotional materials for their song "A Certain Romance", including a music video, digipak, and magazine advertisement. The music video features the main character that also appears on the digipak cover. Images from the video are included inside the digipak to pique interest. While the magazine ad features an image from the video and text promoting the digipak, the artist suggests also including the main character from the video would strengthen the connection between the materials. Overall, the artist is pleased with how the different promotional elements work together but notes one potential improvement to the magazine ad.

1. How effective is the combination of
your main product and ancillary texts?

2. When the audience sees the digipak, they are liable to watch the
music video. If they have watched the video before seeing the
digipak, for example on YouTube, then they will be able to
recognise what song the digipak is. This is because in the music
video, the protagonist, wears a suit for a part of the video, and also
uses his phone. In relation to the digipak, on the front cover there
is the main character from my music video standing in the same
suit looking down at his phone.

3. On the inside panels of the digipak, there are also images from
the music video suggesting the narrative of the video. This
means, if the consumer hasn’t seen the video, the images will
make them more interested in the product as they will be more
likely to see what its about.

4. Making the music video for ‘A certain romance’, a digipak
and magazine advert has allowed me to use synergy in
order to make the final product greater. This means all
three products connect for a benefit overall. Firstly, people
will be able to watch my music video for the song ‘A certain
romance’ by Arctic Monkeys. The video contains a
narrative with characters in it. By watching the video the
audience will get to know the main character well as he is
in the video for nearly every second of it and there are
plenty of shots of him from different angles and distances.

5. By looking at the magazine advert, people will see
that it says the band and album name which is also
said on the digipak. On both the digipak, and
magazine advert the text is clear therefore it should
be easy to notice. The magazine advert advertises the
digipak, and the digipak advertises the music video.
On the magazine advert there is a picture, a shot
from the music video so it links in with the digipak
and video. For people who have watched the video
before seeing the advertisement but are looking to
buy the digipak, they could see the magazine cover
and recognise the picture, or at least what its about.

6. From the picture on the magazine advert it is easy to see it about a
couple and romance which relates to the song name ‘A certain romance’.
On the advert it says the digipak includes the song, as its white text on a
black background its easy to see.
Also on the back cover of the digipak, there is a logo of the record
company which is also on the magazine advert, therefore its
recognisable.
(Part of the digipak back cover)

7. To increase the synergy of my product, I think the image of the main character in the video
should be on the magazine advert just like on the digipak. It wouldn’t have to be the same
image as the one on the digipak, but just of the character in the suit. This is because it would
make it more recognisable for people. It would allow them to realise that the product the
magazine is advertising includes a male character in a suit on the digipak. As the image on the
advert of the couple holding hands suggest what the product is about, but doesn’t make it
clear what it looks like.

8. Overall, I am happy about the final products as I used different conventions and convincing real media text. As
the music video worked out well although it was challenging because the song is just over five minutes long, and
most song are around three minutes long. Also I have used many different camera shot and angles, and editing
techniques, such as slow motion to add a good effect to the video. I think the digipak looks good, it look creative
with the text on the front cover because they look like they are written on the brick. Also there is synergy
between it, the video and magazine advert. The magazine advert could have one improvement (the picture) but
it is also successful, because it includes the information it needs in order to advertise the digipak.