The promotional package for Bombay Bicycle Club's album includes a music video, magazine advert, and digipak. Each product was designed together with similar themes to promote a unified image. Photographs from the music video filming were used in the print products to directly link them. The narrative and aesthetics of the products work together to tell the story of the album and reinforce the band's indie image, encouraging audiences to engage further with their music and buy the album.

1. How effective is the combination of
your main product and ancillary texts
Our promotional package is made up of a music video, digipak and magazine
advert, each product was designed together to help promote the band –
Bombay Bicycle Club’s album ‘ A Different Kind of Fix’.
When creating each product we made sure to follow a similar theme to enable
the audience to identify each product as part of a package.

2. Magazine advert and Video
The main product included in our promotional package is our
music video. This was the basis of our work and
influenced the design of both our magazine advert and
digipak. Each of the print products include photographs
which we took on the day of filming and therefore directly
link to the video as many features of the mis en scene;
such as costume location and lighting are the same,
creating a sense of unity between each product
Overall I believe there is a clear and strong relationship
between each product which reinforces the image of the
band and the indie genre which they belong to.
The magazine advert is created around a single long shot
photograph of the band looking directly at the camera
this is a strong shot which reinforces the image of the
band and allows them to be easily identified by the
potential audience. As shown we can see that the
photograph is directly in relation with the music video and
relates to the powerful ending shot used. The shot uses
the same coloured filter making it relate better to the
indie genre.

3. Digipak and video
Like the advert the digigpak also uses photographs taken on the
day of filming creating a strong connection through the iconic
imagery. Again each photograph has a warm tint applied similar
to that of the music video.
All of the products heavily feature locations this is something
used throughout the video. The locations are very specific and
feature a lot of old buildings and scenic areas.
Each photograph used in the digipak focuses on a specific part
of the video the front cover picture showing the iconic
converse shoes which the main character is wearing carrying
connotations that it his journey the audience is following ,
relating directly to the narrative of the video.
Our digipak and advert tell a story through photographs like the
videos narrative is portrayed through film.

4. Digipak and magazine advert
Both media texts feature the same textured paper
effect on the background which looks as if it has been
tea stained giving a warm effect and used vintage
appearance. This creates a direct link in the colour
scheme, which also relates to the warm tint applied to
the photographs and video.
The appearance of both the digipak and magazine
advert are considerably similar through the use of band
photographs and the de saturated (earthy) colour
scheme used.
To further reinforce the identity of the band both
products feature the same logo of the band this is
something which we have found Bombay Bicycle Club
use frequently throughout their product. This logo is
used so the audience can directly relate to the band
and identify them but in our promotional package it
also links each product together.

5. How do they sell the album
The purpose of the promotional package is to sell
the bands album I believe our products do
that as the audience can see a direct link
between each product and there is a sense of
involvement of the audience as they see a
story unfold through the narrative of the
video but also the photographs that have
been selected for the print products. This will
influence the audience to buy the album as
they want further involvement with the band
and better understanding of the story behind
it.
The products are easily identifiable through the
repeated use of the same san serif font and The photographs tell a step by step
band logo design.
journey the same one
The aesthetics of each print product are what get portrayed in the music video
the audiences attention a combination of
photographs and complementary colours.
The products are almost interactive with the
audience as if they are wanting them to come
on the journey with them

6. Reinforce the bands image
Our promotional package not only sells the
album but it also promotes the band
themselves as artists to potential new
audiences. Bombay Bicycle Club have an
image which the audience can easily identify
with.
Our media products reinforce the bands image
in a variety of ways. The band themselves
have a specific image relating to the indie
genre the way they dress is a large influence
of this. The characters in our music video are
purposely dressed in vintage clothing to look
as if they are the ‘real’ band members.
The photograph featured on the magazine
advert displays the bands unity and strong
identity this photograph includes the bands
instruments which also feature heavily in the
video and are apart of the bands image.
Similarly the two photographs featured in the
digi pak display the how the band are
specifically orientated around their
instruments revealing that their music would
reflect this.