The target audience is 16-25 year olds who are attending college or university close to home while living with their parents, or those pursuing apprenticeships which often involve careers like plumbing, electricians, nursing or social work. This demographic doesn't have much money, so they are more likely to purchase music from iTunes rather than stores since it is more affordable. Their music preferences vary depending on age - older individuals prefer meaningful lyrics for relaxation while younger audiences prefer chart music. Social media plays a large role for them to stay connected, so advertising on Facebook and linking to band pages would be effective outreach strategies.

1. Defining my target audience...
•Aged 16 – 25
•Attending College and Universities
Attend colleges close to home,
Living with parents. Then go
Away traveling, however with
Fees going up many could be
going Straight to University or
Getting job.
•Part time job or apprenticeships
Many apprenticeships would involve plumbing,
Electricians, nursing, social work etc.
More young people are tending to do this,
But this still means they don't have much
•o
Money to start of with. ur
target audience don't have a particularly great amount of money,
this means they will most probably buy off I tunes as opposed to
the shops as it more expensive.
•The genres are varied depending on the age; the older end of the
target audience would prefer lyrics with meaning for when they
are relaxing and then upbeat songs for when they go out.
•The young side of the age group would like more chart music.

2. •They would use the computer more than watching TV and using
there phone.
•Social networking plays a huge part in teenagers life as when
going away to universities it is a very good way of keeping in
touch.
•In terms of attracting all of the audience, we would advertising,
putting adverts on facebook on the side bar would be very
effective plus having links to bands pages.
•Also on I tunes and possible on the radio such as radio 1 and on
universities radio stations.