Evaluation question 1
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The document discusses how the media product uses, challenges, and develops conventions of real media products. For the music video, it uses conventions like long shots and black and white grading. It challenges conventions by not including many closeups of the artist and not having the artist lip syncing to the music. It develops conventions by having the visuals relate to the song lyrics through a dance routine instead of the usual artist performance. For ancillary products like the digipak and advert, it uses conventions like barcodes and including social media links. It challenges conventions by not including the artist name or images. It develops conventions by having a consistent black and white house style throughout the products and video.
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Evaluation question 2
The document describes the creation of ancillary products - a digipak cover and advert - to accompany a music video for promotional purposes. Key points:
- The ancillary products and music video were created for an A2 media project on the song "Chipmunk Flying High" by the artist.
- Elements like the title, artist name, and plain design were consistent across products to clearly link them and show they were part of the same project.
- The digipak cover was designed to be recognizable on store shelves and appeal to fans of the rap genre through its plain style.
- Inside the digipak, reviews and photos were included to help audiences decide which songs to listen to
Question 1
This document discusses how the media product uses and develops conventions of real media products. It analyzes how the music video, poster, and digipak apply Goodwin's theory of demonstrating genre characteristics through similar dark tones and imagery. The music video uses techniques like varying shot types, continuity editing, and syncing with the music. The poster grabs attention through its animated style while including social media logos and the record label logo. The digipak follows standard size and layout conventions but challenges norms by excluding band pictures. Overall, the media product strives for consistency across formats in developing a dark, mysterious style.
Evaluation question 1
The document discusses research conducted for a hip hop music video project. It describes watching other hip hop music videos on YouTube to identify common themes and conventions. An audience and marketing profile was created to help target the video. Some conventions like promoting violence, drugs, or degrading women were avoided. Camera work and close-ups were used strategically to engage the audience and promote the artist. Locations and costumes aimed to replicate aspects of other successful rap videos while also challenging some conventions like excessive displays of wealth.
Evaluation Question Number 2
The three main products created - a music video, digipak, and magazine advert - were effective and successful. The music video used a Canon DSLR camera to capture high quality, professional shots. Audience research and analysis of similar music videos informed the content of the video. Both the digipak and magazine advert featured the artist's logo to promote their identity and sell the music. Semiotics theory was applied throughout the products to convey meaning symbolically - for example, the artist's body language in the video signified a heartbreak from a breakup. The same font was used for the title on the magazine and digipak for consistency, and the magazine advertised the digipak, linking the two products.
Evaluation question 1
Our media product uses several conventions of real music videos and album packaging:
1) It begins with a close-up shot of the lead singer, establishing who they are, just like many music videos.
2) It uses long shots and side angles of the band performing, allowing the audience to see the scene and feel part of the performance, just like videos by Arctic Monkeys and Foo Fighters.
3) The band members dress in simple, everyday clothes like typical indie bands to seem authentic and connect with fans.
Evaluation - Question 1
The document discusses three media products - a digipak CD cover, magazine advertisement, and music video - created by the author for a new indie pop/rock band.
For the digipak, the author uses conventions like consistent fonts and labeling but challenges conventions by using the album art image on both the front and back covers.
The magazine ad fits conventions like consistent colors and fonts and includes a music magazine review. It highlights the album cover to promote recognition.
The music video both follows conventions through multiple locations and rule-of-thirds shots as well as challenges conventions through non-central subject positioning, inspired by another artist's video.
Evaluation Question Number 3
The document discusses a music video created for an acoustic genre song. It faced limitations from limited filming time and availability of the model. To develop conventions of the acoustic genre, the video featured the artist singing and playing guitar throughout. Slow camera movements and pacing were used to avoid distracting from understanding the video's message. Common expectations of the acoustic genre like inclusion of a guitar in every shot and isolated settings expressing emotion were also incorporated to emphasize the genre.
My music video presentation
Fiona created a music video for the band Holden Girls. She researched music videos in their genre and was influenced by the styles of Rizzle Kicks, Adele, and Jay-Z. She filmed with multiple cameras and edited in Final Cut Express. While the software had issues with file formats and rendering time, she was able to complete the video. She received feedback that viewers found the obscure song bearable to listen to with the accompanying video. Overall, Fiona learned from using various media technologies in researching, planning, filming, editing, and evaluating her project.
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Evaluation question 2
The document describes the creation of ancillary products - a digipak cover and advert - to accompany a music video for promotional purposes. Key points:
- The ancillary products and music video were created for an A2 media project on the song "Chipmunk Flying High" by the artist.
- Elements like the title, artist name, and plain design were consistent across products to clearly link them and show they were part of the same project.
- The digipak cover was designed to be recognizable on store shelves and appeal to fans of the rap genre through its plain style.
- Inside the digipak, reviews and photos were included to help audiences decide which songs to listen to
Question 1
This document discusses how the media product uses and develops conventions of real media products. It analyzes how the music video, poster, and digipak apply Goodwin's theory of demonstrating genre characteristics through similar dark tones and imagery. The music video uses techniques like varying shot types, continuity editing, and syncing with the music. The poster grabs attention through its animated style while including social media logos and the record label logo. The digipak follows standard size and layout conventions but challenges norms by excluding band pictures. Overall, the media product strives for consistency across formats in developing a dark, mysterious style.
Evaluation question 1
The document discusses research conducted for a hip hop music video project. It describes watching other hip hop music videos on YouTube to identify common themes and conventions. An audience and marketing profile was created to help target the video. Some conventions like promoting violence, drugs, or degrading women were avoided. Camera work and close-ups were used strategically to engage the audience and promote the artist. Locations and costumes aimed to replicate aspects of other successful rap videos while also challenging some conventions like excessive displays of wealth.
Evaluation Question Number 2
The three main products created - a music video, digipak, and magazine advert - were effective and successful. The music video used a Canon DSLR camera to capture high quality, professional shots. Audience research and analysis of similar music videos informed the content of the video. Both the digipak and magazine advert featured the artist's logo to promote their identity and sell the music. Semiotics theory was applied throughout the products to convey meaning symbolically - for example, the artist's body language in the video signified a heartbreak from a breakup. The same font was used for the title on the magazine and digipak for consistency, and the magazine advertised the digipak, linking the two products.
Evaluation question 1
Our media product uses several conventions of real music videos and album packaging:
1) It begins with a close-up shot of the lead singer, establishing who they are, just like many music videos.
2) It uses long shots and side angles of the band performing, allowing the audience to see the scene and feel part of the performance, just like videos by Arctic Monkeys and Foo Fighters.
3) The band members dress in simple, everyday clothes like typical indie bands to seem authentic and connect with fans.
Evaluation - Question 1
The document discusses three media products - a digipak CD cover, magazine advertisement, and music video - created by the author for a new indie pop/rock band.
For the digipak, the author uses conventions like consistent fonts and labeling but challenges conventions by using the album art image on both the front and back covers.
The magazine ad fits conventions like consistent colors and fonts and includes a music magazine review. It highlights the album cover to promote recognition.
The music video both follows conventions through multiple locations and rule-of-thirds shots as well as challenges conventions through non-central subject positioning, inspired by another artist's video.
Evaluation Question Number 3
The document discusses a music video created for an acoustic genre song. It faced limitations from limited filming time and availability of the model. To develop conventions of the acoustic genre, the video featured the artist singing and playing guitar throughout. Slow camera movements and pacing were used to avoid distracting from understanding the video's message. Common expectations of the acoustic genre like inclusion of a guitar in every shot and isolated settings expressing emotion were also incorporated to emphasize the genre.
My music video presentation
Fiona created a music video for the band Holden Girls. She researched music videos in their genre and was influenced by the styles of Rizzle Kicks, Adele, and Jay-Z. She filmed with multiple cameras and edited in Final Cut Express. While the software had issues with file formats and rendering time, she was able to complete the video. She received feedback that viewers found the obscure song bearable to listen to with the accompanying video. Overall, Fiona learned from using various media technologies in researching, planning, filming, editing, and evaluating her project.
Music Video Analysis The Crookes
The document discusses several characteristics common in indie music videos, as seen in the music video for the song "Afterglow." It notes that the video features a live performance, was filmed on a low budget in a studio, and uses many close-ups of the band members. This creates a sense of authenticity and promotes the artist. The black and white filming gives the video a vintage feel, as do the band members' vintage clothes. The editing also corresponds to the beats and slowing tempo of the song. Overall, the video incorporates several conventions discussed by Andrew Goodwin that are typical of indie music video genres.
Combination of media products and ancillary tasks
The document discusses how various products were designed to promote an artist's music and increase her star image. Close-up shots of the artist in the music video, digipak, and website create intimacy and continuity. Red lipstick and the artist's signature were used across products to make her easily recognizable. Photo angles and expressions from the video carried through to the digipak. The website biography and links to the video allow fans to get to know the artist and watch her content, furthering interest in her music and career. Together, the coordinated design of the products helps promote the artist's brand and star image.
Question 4 media evaluation
From the feedback on the video pitch, people had mixed opinions on the idea but thought it would be difficult to portray the hybrid genre of rock and rap with a low budget. They felt the storyline may be hard to depict and some scenes didn't fit the serious song. However, the flashing lights in the live performance and ending sequence where the artist disappears worked well. The CCTV aspect was also seen as a strength. Weaknesses included out-of-date equipment affecting quality and smiles from the performer that didn't fit the serious song.
Evaluation Question 1 Esme
The document discusses how the media product uses, develops, and challenges conventions of real media. It summarizes how the music video uses editing techniques like frequent cuts and focuses on the singer to engage the audience similar to Vernallis' theories. It also draws influence from other music videos through location, editing styles, and focus on the female singer. The digipak and advertisement follow conventions like the rule of thirds but challenge expectations for the genre by featuring a close-up of the artist's face to promote a new artist and connect with the audience.
Music video analysis the wombats
This document analyzes the music video for the song "Jump Into the Fog" by the band The Wombats. It discusses several conventions used in the music video including taking literal interpretations of the song's lyrics through imagery like fog and a hotel setting. Red coloring is used frequently to convey passion, especially when filming the band performing. Common conventions for indie rock music videos are represented, such as showing the band playing their instruments to demonstrate their musical abilities. The document also discusses theories around gender representation in media, such as the sexualization of women for male audiences and portraying men as actively doing or being something. Close-ups of band members are used consistently to heighten their celebrity status in keeping with record label demands.
Evaluation Question 2
The document discusses the effectiveness of combining ancillary texts like a digipak and magazine advert with a main music product.
The digipak uses images from the music video throughout its four panels to create coherence between the products. Panel 1 features a striking image of the performer to familiarize audiences. Panels 2-3 continue linking themes and locations from the video. Panel 4 includes a black and white image and track list.
The magazine advert also uses an image from the shooting of the music video. It was chosen over a digipak image because it better conveys themes without showing faces. The first panel of the digipak is also included to link the two ancillary texts and aid recognition for consumers
Q2
Brand identity is important for artists to be recognizable across their works. The document discusses how the author created brand identity through linking elements between their music video, album packaging, and website for their piano-themed album "The Piano Man". Recurrent uses of the grand piano, consistent color schemes, matching fonts, and the same costume help establish continuity and clearly communicate that all the products are part of the same artistic brand.
Audience feedback
The document summarizes audience feedback from questionnaires about a music video and accompanying marketing materials:
- Questionnaires were handed out before and after viewing the music video to gauge audience opinions.
- Feedback indicated that while the song and video quality were good, the performer's guitar playing and lip syncing did not appear genuine.
- Respondents also felt the color schemes and designs of the marketing materials like the poster and digital did not harmonize well with the subject matter of the song.
Conventional analysis
The document discusses conventions used in promotional posters and album packaging. For the promotional poster, the author included the record label logo, reviews, artist and album names, release date, and social media links. Images across materials featured the same costume and props for continuity. The album digi-pack featured the same front cover image as the poster, with artist and album names in the same font. The back listed the song titles, barcode, and company info. Photos inside corresponded to the music video and maintained a consistent color scheme and prop across the ancillary texts. In conclusion, the author aimed to meet genre expectations and conventions for promotional effectiveness.
Media A2 Evaluation Presentation
The document summarizes how various media technologies were used at different stages of creating a music video for the Sex Pistols song "Schools Are Prisons." Technologies like blogs, Facebook, digital cameras, video cameras, and editing software helped with planning, research, construction, and evaluation. Feedback showed the video could have improved lighting and shot quality to better convey the meaning and punk genre.
Evaluation Question 2 - A2 Media Studies
The document discusses ensuring consistency between a music artist's main product and accompanying materials. Research was conducted on conventions of the indie pop genre to guide design choices. Imagery from a photoshoot on the same day as music video filming ensured maximum continuity. Similar editing techniques and muted color tones were applied across products. A custom font was created as a logo, and the guitar was featured prominently as a symbol of the artist to link all products cohesively.
Media a2 evaluation
The student produced a music video for their coursework that uses conventions from real music videos such as showing both the artist singing and telling a story. They received feedback that some parts of the lip syncing were not as well synced as others. For improvements, they would have liked to do a 360 degree establishing shot of the singer but could not hold the camera steady enough. They researched conventions by watching music videos on YouTube and used various software and technologies during the production process.
Evaluation 1
The document discusses how the media product uses, develops, and challenges forms and conventions of real media products. It uses conventions such as cutting shots on the beat of the music, including a narrative storyline, and employing common mise-en-scene elements like causal outfits and music production equipment. It slightly develops conventions by sometimes cutting shots on every 2 or 4 beats rather than a strict pattern. It challenges conventions by having a complete narrative structure instead of also including performance shots, and having visuals that don't closely correspond to the lyrics due to their lack of clarity.
Music video analysis
This document summarizes and analyzes two music videos based on theories by Goodwin, Gow, and Lynch. For the song "Best Day of My Life" by American Authors, the summary notes that the video uses shots that relate to the lyrics, includes close-ups of the vocalist as demanded by record companies, and blends performance with narrative elements. For the song "Sweater Weather" by The Neighbourhood, the summary states that the video cuts between scenes in time with the music, uses close-ups of band members, and transitions smoothly between scenes using fades. Both videos draw relationships between the visuals and music to support Goodwin's theory.
Evaluation question 3
The document discusses getting feedback on a music video from audiences. It indicates feedback was important to understand how to improve the video and fix any issues. Responses were mixed, with some positive and some negative, and comments addressed aspects like editing, filming, and camera work. Viewers also found the calm tone unusual but interesting for a rap video. Feedback from online comments and a questionnaire provided further perspective, showing areas for improvement and that the video diverged from expectations of typical rap music conventions. The feedback overall was constructive and helped the creator understand how to enhance the video.
Evaluation presentation
The document discusses how the media product challenges conventions of typical pop music videos. It uses dance scenes as is conventional but challenges the usual glamorous settings and costumes by featuring an ordinary character and everyday locations to seem more down to earth and highlight the bizarreness of the video in a comical way.
Advanced portfolio in media
The document discusses the student's media portfolio project which included a reggae music video, CD cover, and website. The CD cover follows conventions of the genre by using typical colors and including the artist's picture and song title. The music video, CD cover, and website form a cohesive package by using consistent colors and featuring the same actors. Feedback on the music video revealed that while the black and white style was a unique choice, it lacked color typically associated with reggae music. Final Cut Pro software was used to construct the music video.
Media Evaluation Question 1
The document discusses how the media producer's music video, website, and album artwork develop or challenge conventions of real media products. Through research of other artists' music videos, albums, and websites, the producer analyzed conventions like the number of cuts in videos, themes of crime/rebellion, inclusion of vehicles, featuring the artist, and use of logos. The producer's media products incorporated many of these conventions, like using a vehicle to match the music's tempo and featuring the artist traveling. However, some conventions were challenged, like using graffiti on the website/album instead of in the music video, and not including the vehicle as part of the narrative. The producer aimed to create realistic media while also putting their own spin
Music video evaluation
The document provides a creative critical reflection on a music video project. It discusses how the project uses conventions of rock music style while also challenging some conventions. It discusses how elements of the music video, digital packaging, and webpage work together to create a consistent branding focused on believing in oneself. It also discusses the intended teenage audience and plans to distribute the music video through record labels or social media. Finally, it discusses the technologies integrated into the project, including camera equipment, editing software, design software, and website creation tools.
Question One
This document discusses conventions in media products like music videos and album packaging. It summarizes the typical conventions of a music video, such as visuals that illustrate the music/lyrics, displaying a style and voyeurism. The author's music video adhered to these conventions by syncing cuts with the beat and increasing pace in the chorus. Visuals also matched lyrics through lip syncing. The digipak and album advert conventions discussed include using 6 panels, a single color theme, artist image on the front, and including information like the label logo. The author included these conventions but also made some unconventional choices like using black and white images atypical of the genre. By following and challenging conventions, the media products aim to
Evaluation Question 1
The media products challenge some conventions while developing others:
- The music video uses a hybrid narrative/performance format rather than a full band, and includes both rural and urban scenery. However, it follows conventions like portraying typical rock attire and connecting visually to lyrics.
- The digipak challenges conventions through high key lighting despite a somber expression, and includes rural scenery. But it retains typical rock attire.
- The advertisement centers the music video as the focus as is conventional, while including fake positive reviews.
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What's hot
Music Video Analysis The Crookes
The document discusses several characteristics common in indie music videos, as seen in the music video for the song "Afterglow." It notes that the video features a live performance, was filmed on a low budget in a studio, and uses many close-ups of the band members. This creates a sense of authenticity and promotes the artist. The black and white filming gives the video a vintage feel, as do the band members' vintage clothes. The editing also corresponds to the beats and slowing tempo of the song. Overall, the video incorporates several conventions discussed by Andrew Goodwin that are typical of indie music video genres.
Combination of media products and ancillary tasks
The document discusses how various products were designed to promote an artist's music and increase her star image. Close-up shots of the artist in the music video, digipak, and website create intimacy and continuity. Red lipstick and the artist's signature were used across products to make her easily recognizable. Photo angles and expressions from the video carried through to the digipak. The website biography and links to the video allow fans to get to know the artist and watch her content, furthering interest in her music and career. Together, the coordinated design of the products helps promote the artist's brand and star image.
Question 4 media evaluation
From the feedback on the video pitch, people had mixed opinions on the idea but thought it would be difficult to portray the hybrid genre of rock and rap with a low budget. They felt the storyline may be hard to depict and some scenes didn't fit the serious song. However, the flashing lights in the live performance and ending sequence where the artist disappears worked well. The CCTV aspect was also seen as a strength. Weaknesses included out-of-date equipment affecting quality and smiles from the performer that didn't fit the serious song.
Evaluation Question 1 Esme
The document discusses how the media product uses, develops, and challenges conventions of real media. It summarizes how the music video uses editing techniques like frequent cuts and focuses on the singer to engage the audience similar to Vernallis' theories. It also draws influence from other music videos through location, editing styles, and focus on the female singer. The digipak and advertisement follow conventions like the rule of thirds but challenge expectations for the genre by featuring a close-up of the artist's face to promote a new artist and connect with the audience.
Music video analysis the wombats
This document analyzes the music video for the song "Jump Into the Fog" by the band The Wombats. It discusses several conventions used in the music video including taking literal interpretations of the song's lyrics through imagery like fog and a hotel setting. Red coloring is used frequently to convey passion, especially when filming the band performing. Common conventions for indie rock music videos are represented, such as showing the band playing their instruments to demonstrate their musical abilities. The document also discusses theories around gender representation in media, such as the sexualization of women for male audiences and portraying men as actively doing or being something. Close-ups of band members are used consistently to heighten their celebrity status in keeping with record label demands.
Evaluation Question 2
The document discusses the effectiveness of combining ancillary texts like a digipak and magazine advert with a main music product.
The digipak uses images from the music video throughout its four panels to create coherence between the products. Panel 1 features a striking image of the performer to familiarize audiences. Panels 2-3 continue linking themes and locations from the video. Panel 4 includes a black and white image and track list.
The magazine advert also uses an image from the shooting of the music video. It was chosen over a digipak image because it better conveys themes without showing faces. The first panel of the digipak is also included to link the two ancillary texts and aid recognition for consumers
Q2
Brand identity is important for artists to be recognizable across their works. The document discusses how the author created brand identity through linking elements between their music video, album packaging, and website for their piano-themed album "The Piano Man". Recurrent uses of the grand piano, consistent color schemes, matching fonts, and the same costume help establish continuity and clearly communicate that all the products are part of the same artistic brand.
Audience feedback
The document summarizes audience feedback from questionnaires about a music video and accompanying marketing materials:
- Questionnaires were handed out before and after viewing the music video to gauge audience opinions.
- Feedback indicated that while the song and video quality were good, the performer's guitar playing and lip syncing did not appear genuine.
- Respondents also felt the color schemes and designs of the marketing materials like the poster and digital did not harmonize well with the subject matter of the song.
Conventional analysis
The document discusses conventions used in promotional posters and album packaging. For the promotional poster, the author included the record label logo, reviews, artist and album names, release date, and social media links. Images across materials featured the same costume and props for continuity. The album digi-pack featured the same front cover image as the poster, with artist and album names in the same font. The back listed the song titles, barcode, and company info. Photos inside corresponded to the music video and maintained a consistent color scheme and prop across the ancillary texts. In conclusion, the author aimed to meet genre expectations and conventions for promotional effectiveness.
Media A2 Evaluation Presentation
The document summarizes how various media technologies were used at different stages of creating a music video for the Sex Pistols song "Schools Are Prisons." Technologies like blogs, Facebook, digital cameras, video cameras, and editing software helped with planning, research, construction, and evaluation. Feedback showed the video could have improved lighting and shot quality to better convey the meaning and punk genre.
Evaluation Question 2 - A2 Media Studies
The document discusses ensuring consistency between a music artist's main product and accompanying materials. Research was conducted on conventions of the indie pop genre to guide design choices. Imagery from a photoshoot on the same day as music video filming ensured maximum continuity. Similar editing techniques and muted color tones were applied across products. A custom font was created as a logo, and the guitar was featured prominently as a symbol of the artist to link all products cohesively.
Media a2 evaluation
The student produced a music video for their coursework that uses conventions from real music videos such as showing both the artist singing and telling a story. They received feedback that some parts of the lip syncing were not as well synced as others. For improvements, they would have liked to do a 360 degree establishing shot of the singer but could not hold the camera steady enough. They researched conventions by watching music videos on YouTube and used various software and technologies during the production process.
Evaluation 1
The document discusses how the media product uses, develops, and challenges forms and conventions of real media products. It uses conventions such as cutting shots on the beat of the music, including a narrative storyline, and employing common mise-en-scene elements like causal outfits and music production equipment. It slightly develops conventions by sometimes cutting shots on every 2 or 4 beats rather than a strict pattern. It challenges conventions by having a complete narrative structure instead of also including performance shots, and having visuals that don't closely correspond to the lyrics due to their lack of clarity.
Music video analysis
This document summarizes and analyzes two music videos based on theories by Goodwin, Gow, and Lynch. For the song "Best Day of My Life" by American Authors, the summary notes that the video uses shots that relate to the lyrics, includes close-ups of the vocalist as demanded by record companies, and blends performance with narrative elements. For the song "Sweater Weather" by The Neighbourhood, the summary states that the video cuts between scenes in time with the music, uses close-ups of band members, and transitions smoothly between scenes using fades. Both videos draw relationships between the visuals and music to support Goodwin's theory.
Evaluation question 3
The document discusses getting feedback on a music video from audiences. It indicates feedback was important to understand how to improve the video and fix any issues. Responses were mixed, with some positive and some negative, and comments addressed aspects like editing, filming, and camera work. Viewers also found the calm tone unusual but interesting for a rap video. Feedback from online comments and a questionnaire provided further perspective, showing areas for improvement and that the video diverged from expectations of typical rap music conventions. The feedback overall was constructive and helped the creator understand how to enhance the video.
Evaluation presentation
The document discusses how the media product challenges conventions of typical pop music videos. It uses dance scenes as is conventional but challenges the usual glamorous settings and costumes by featuring an ordinary character and everyday locations to seem more down to earth and highlight the bizarreness of the video in a comical way.
Advanced portfolio in media
The document discusses the student's media portfolio project which included a reggae music video, CD cover, and website. The CD cover follows conventions of the genre by using typical colors and including the artist's picture and song title. The music video, CD cover, and website form a cohesive package by using consistent colors and featuring the same actors. Feedback on the music video revealed that while the black and white style was a unique choice, it lacked color typically associated with reggae music. Final Cut Pro software was used to construct the music video.
Media Evaluation Question 1
The document discusses how the media producer's music video, website, and album artwork develop or challenge conventions of real media products. Through research of other artists' music videos, albums, and websites, the producer analyzed conventions like the number of cuts in videos, themes of crime/rebellion, inclusion of vehicles, featuring the artist, and use of logos. The producer's media products incorporated many of these conventions, like using a vehicle to match the music's tempo and featuring the artist traveling. However, some conventions were challenged, like using graffiti on the website/album instead of in the music video, and not including the vehicle as part of the narrative. The producer aimed to create realistic media while also putting their own spin
Music video evaluation
The document provides a creative critical reflection on a music video project. It discusses how the project uses conventions of rock music style while also challenging some conventions. It discusses how elements of the music video, digital packaging, and webpage work together to create a consistent branding focused on believing in oneself. It also discusses the intended teenage audience and plans to distribute the music video through record labels or social media. Finally, it discusses the technologies integrated into the project, including camera equipment, editing software, design software, and website creation tools.
What's hot (20)
Similar to Evaluation question 1
Question One
This document discusses conventions in media products like music videos and album packaging. It summarizes the typical conventions of a music video, such as visuals that illustrate the music/lyrics, displaying a style and voyeurism. The author's music video adhered to these conventions by syncing cuts with the beat and increasing pace in the chorus. Visuals also matched lyrics through lip syncing. The digipak and album advert conventions discussed include using 6 panels, a single color theme, artist image on the front, and including information like the label logo. The author included these conventions but also made some unconventional choices like using black and white images atypical of the genre. By following and challenging conventions, the media products aim to
Evaluation Question 1
The media products challenge some conventions while developing others:
- The music video uses a hybrid narrative/performance format rather than a full band, and includes both rural and urban scenery. However, it follows conventions like portraying typical rock attire and connecting visually to lyrics.
- The digipak challenges conventions through high key lighting despite a somber expression, and includes rural scenery. But it retains typical rock attire.
- The advertisement centers the music video as the focus as is conventional, while including fake positive reviews.
Evaluation
The document discusses the creation of a music video and promotional materials for Ed Sheeran's song "Lego House." To appeal to both pop and alternative music fans, the creator combined conventions from both genres in the music video. Close-ups and lip syncing were used to appeal to pop fans, while a dark, emotional tone and isolated shooting location appealed to alternative fans. Feedback was gathered from surveys to understand the target audience. The advertising and album packaging used consistent colors, fonts, and emotions to clearly connect the pieces and create a brand identity. Audience feedback helped determine genre conventions and expectations to ensure the work would attract the intended viewers.
Questionone
1) The document discusses the challenges of creating a media product that appeals to both pop and alternative music genres given Ed Sheeran's unique style. To address this, the author analyzed conventions of both genres from artists like Amy Winehouse and Panic! At The Disco.
2) The author created a music video that uses conventions from both genres, such as close-ups, while challenging conventions like only using black and white to give it a darker tone.
3) For the advert and digipak, the author mostly followed conventions like consistent branding but challenged conventions by not including the artist's image to make it stand out.
Evaluation Draft 1
The document discusses the ways in which the media producer's music video, digipak, and promotional materials use and develop conventions of real media products.
For the music video, the producer researched the song's meaning and visual interpretations to inform their own visual storytelling. Shots and stylistic elements from the inspiration video were incorporated. The video challenges stereotypes by portraying the youth in a rebellious but principled light.
The digipak maintains the vintage-inspired color palette and fonts for branding consistency. It challenges conventions by combining illustration and artist portrait rather than just using portrait.
The teaser and advertisements maintain the house style through consistent visual elements and fonts to intrigue and inform audiences
Evaluation question 1
The document discusses how the author's media products used and challenged conventions of real indie/alternative rock media. Specifically:
1) The author aimed to visually link their music video, poster, and digipak with an inverted bold color theme. Screenshots from the video were also used in the digipak.
2) The digipak challenged conventions by using screenshots from the music video rather than different shots.
3) The poster took inspiration from another band's poster but used a darker text color that blended in more to challenge conventions.
4) Areas for improvement in replicating real media were identified, such as better understanding DIY video style and post-editing. However, the author
A2 Media Evaluation Question 2 - MacWS
The main product was a music video for the song "Electric Feel" by MGMT, which could be narrative, conceptual, or performance-based. The ancillary products were a magazine advertisement and digipak for the music video. Research was conducted on conventions for music videos, magazine ads, and digipaks in the synth pop genre. The products were effectively linked through repeated use of shots, angles, fonts, colors, and iconography between the music video, magazine ad, and digipak. This consistency helped create a clear brand identity and connection between the products.
Question 1 .
The document discusses how the media product challenges conventions of real music videos, albums, and magazine ads. Specifically:
- The music video challenges conventions through its use of stop motion animation with figurines instead of real people. However, it also uses some conventions like title/end screens.
- The digipak challenges conventions by using the artist's own paint splatter artwork instead of photos, though it keeps other conventions like labeling.
- The magazine ad challenges conventions by exaggerating the album art instead of directly using it, while keeping key information like title and song.
Overall, the product aims to challenge conventions in unique ways while still providing essential information through recognized structures.
Question 1
The document discusses how the media product follows conventions of the indie music genre. It investigates forms of existing indie music videos and applies them, including choosing a narrative structure common in indie videos. Elements like costumes, locations, editing and layout are chosen to be conventional for indie. Some conventions are challenged, like not using special effects and positively portraying youth. The goal is to create a media product that fits the genre successfully while challenging some expectations.
As media evaluation question 1
This document summarizes an album advertisement, digipak, and music video created for a class project.
The album advertisement uses bright colors and images from the music video, challenging conventions by omitting the release date. The digipak features minimalist design and common imagery across products for synergy.
The music video incorporates conventions of the indie pop genre, like filters, trench coats, and lip syncing. It features live performance and closeups of the singer to connect with viewers, as informed by research on successful music video techniques.
Evaluation
The document summarizes a student's media project analyzing and creating a music video for the band Enter Shikari. The student feels their video challenges conventions by using live footage, which is uncommon for music videos. They analyze the video using a theory about the relationship between visuals and music/lyrics. While some shots were limited by barriers at the live show, overall the video represents the genre and band's style through camera techniques, clothing, and atmosphere shown. Feedback helped improve elements like poster color and video images. Research involved learning about the band and genre online and from friends. Planning included attending a show to record and making a poster. Evaluation helped get feedback to further improve the project.
Evaluation
The document summarizes a student's media project analyzing and creating a music video for the band Enter Shikari. The student feels their video challenges conventions by using live footage, which is uncommon for music videos. They analyze the video using a theory about the relationship between visuals and music/lyrics. While some shots were limited by barriers at the live show, overall the video represents the band and genre through style of dress, camera techniques, and relationship to the music and lyrics. Feedback helped improve elements like poster color and video images. Research included online sources and the planning involved recording at a live gig.
Evaluation Question 2
The document discusses the effectiveness of combining a music video, CD digipak, and magazine poster to promote a song. It emphasizes establishing a consistent theme across the different products through matching visuals, fonts, colors, and logos. Screenshots and imagery from the music video are used in the digipak and poster to connect them. Borders, fonts, and colors are kept consistent to make the brand style recognizable. Including social media references and the artist's website in all products directs fans to learn more online. The goal is to create a memorable, unique theme that synergistically promotes the song across different media platforms.
Q1
The document discusses how the media product follows conventions of the indie music genre. It investigates forms of existing indie music videos and applies them, including choosing a narrative structure common in indie videos. Elements like costumes, locations, editing and lack of effects emulate typical indie genre conventions. While some conventions are followed, others are challenged, like avoiding common negative youth stereotypes in the portrayal of the characters. The overall design of the album and advertisements also conform to conventions like minimalist layouts in font choice and information included.
Evaluation for media project question 1
The document provides an evaluation of a media project involving a music video, CD cover design, and magazine advertisement created to promote an artist. It discusses how the products used and developed conventions of real media in their genre. Screenshots are included comparing elements from the project to conventions in other music videos, such as camera shots, locations, and the artist's portrayal. The CD cover design process and exploration of conventions from other albums in the genre are also described.
Evaluation A2
Waleed Butt created a music video for his song "GO AWN" and various ancillary materials including a magazine ad and digipak. He used a variety of media technologies in the construction, research, planning and evaluation of his project. In the construction stage, he used a DSLR camera, smartphone camera, and Adobe Premiere Elements for editing. Photoshop was used for the ancillary materials. Research was conducted mainly online using Google, YouTube, Wikipedia and his blog. Planning involved creating hand-drawn plans, storyboards in Word, photographing locations on a DSLR, and test footage in Windows Movie Maker. Audience feedback was gathered on social media.
Q1 A2 Media: Josh Thorley
The document discusses the use of conventions in creating a promotional package for an artist that includes a music video, album digipak, and magazine advertisement. It describes how the creator referred to common conventions like lip syncing in music videos and using the artist's face in the digipak and advertisement to make the materials more recognizable and appealing to audiences. The creator also discusses how conventions were developed, like using bright colors in the digipak and including tour dates in the advertisement. Overall, the document explains how following and developing conventions helped promote the artist in a familiar, professional way.
Evaluation Tasks Question 1- Harry Hitchcock
The document discusses how the media producer's music video, digipak, and magazine ad used, developed, and challenged conventions of real media products.
The music video used conventions like depicting a relationship breakup narrative seen in other mainstream music videos. It developed conventions by using black and white filters to show heartbreak rather than create a vintage feel. Color filters were also used to highlight the artist throughout, challenging conventions.
The digipak used conventions like the artist and album name but developed conventions with a panoramic image of the artist across three panels. Bonus features were included, a convention of deluxe album packaging.
The magazine ad matched the digipak visually while including conventions like the record
In what ways does your media product use
The document discusses how the media product challenges and uses conventions of real media. It created a music video for an indie song that challenged conventions by using a different, comedic narrative and character. It also used some conventions like including performance shots. The video challenged conventions around close-ups and representation of band members. The digipak design challenged conventions around identity and direct address while using conventions like layout, font and information inclusion. The poster challenged conventions like direct address while including modern conventions such as QR codes and reviews. Barthes codes like mystery and action were incorporated.
Evaluation Two- Media
The document discusses how the author created consistency between their music video and ancillary materials like a magazine ad and digipak. A strong vintage theme was used throughout to establish a brand identity. Conventions of each format like panel size and placement of information on the digipak and types of images and information on the magazine ad were followed. Similar close-up shots, costumes, makeup, typography and targeting the same teenage/young adult audience ensured clear connections between the pieces and an easily recognizable artistic identity. This consistency between the main product and ancillary texts proved very effective in helping the audience identify the artist and sell the overall package.
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Evaluation question 1
- 1. In what ways does your media product use, develop or challange forms and conventions of real media products?
- 2. Music video; Use; For my music video I have used the generic long/ wide shots for dance videos. I have aslo used the typical black and white grading. I have also used simple mise-en-scene and costume as is seen in most dance videos.
- 3. Music video; Challange; For my music video I challanged the generic codes and conventions of generic music videos by not using many close ups. Infact the artist is not in the video at all this goes record company expectations. I have also challanged the codes and conventions but not having the artist in the video which has resulted in no evidence of them playing the music or lip synicing. These are both prominent features generic to my genre. I have used a ghostly after effect on the video which I created in post- production. This challanges generic music videos as I have never seen this all the way through a video only in small sections. However the post- production does relate to Goodwin's theory that the visuals relate to the lyrics.
- 4. Music video; Develop; For my music video I have developed Andrew Goodwin's theory that the visuals should relate to the lyrics of the song. I have done this by instead of using acting/ performance I have used a dance routine that matches the lyrics. This is not usually seen because the artist is usually in the video and instead I have used a dancer who is nothing to with the band. The fact I have used a female though links with the video because it links to the lyrics of destorying an angel "Ripped jeans, skin was showing"
- 6. Ancillary products; Use; I have used a barcode as all other digipaks would have. The album name is on the front of the digipak. There is a house style flowing throughout the ancillary products and the music video. The house style includes similar images, colours and fonts. On my advert I have links to the bands social network pages. This is now the norm as mobile networking has grown. The digipak is a generic layout for a 3 pannel digipak. On the advert I have included the date of realse so that my consumers will know when it is avalible.
- 7. Ancillary products; Challange; I have not included the artist name on the digipak or advert this goes against the codes and conventions of normal, real life products as it is normally the artists name and reputation that sells the product. There are no images of the artist. This goes against the codes and conventions as the bands iconography is usually what sells the products. There is no pull quotes or song features on the advert this is usually a prominent feature as record labels normally rely on recomendations and the company recomending them's reputation and customer loyalty. The advert does not have an image of the Digipak on it this goes against the codes and conventions because having an image usually helps to sell the album but instead I am relying on the house style.
- 8. Ancillary products; Develop; There is a house style throughtout both my ancillary products and music video. This is a generic convention of music products but I have developed this idea by using on black and white.