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In what ways does your media
product use, develop or
challange forms and
conventions of real media
products?
Music video; Use;
For my music video I have used the
generic long/ wide shots for dance
videos.
I have aslo used the typical
black and white grading.
I have also used simple
mise-en-scene and
costume as is seen in most
dance videos.
Music video; Challange;
For my music video I challanged the generic
codes and conventions of generic music
videos by not using many close ups. Infact
the artist is not in the video at all this goes
record company expectations.
I have also challanged the codes and
conventions but not having the artist in
the video which has resulted in no
evidence of them playing the music or
lip synicing. These are both prominent
features generic to my genre.
I have used a ghostly after effect on
the video which I created in post-
production. This challanges generic
music videos as I have never seen this
all the way through a video only in
small sections. However the post-
production does relate to Goodwin's
theory that the visuals relate to the
lyrics.
Music video; Develop;
For my music video I have developed
Andrew Goodwin's theory that the
visuals should relate to the lyrics of
the song. I have done this by instead
of using acting/ performance I have
used a dance routine that matches
the lyrics. This is not usually seen
because the artist is usually in the
video and instead I have used a
dancer who is nothing to with the
band. The fact I have used a female
though links with the video because
it links to the lyrics of destorying an
angel
"Ripped jeans, skin was showing"
My ancillary products
Ancillary products; Use;
I have used a barcode as all
other digipaks would have.
The album name is on the
front of the digipak.
There is a house style
flowing throughout the
ancillary products and the
music video. The house
style includes similar
images, colours and fonts.
On my advert I have links
to the bands social
network pages. This is now
the norm as mobile
networking has grown.
The digipak is a generic
layout for a 3 pannel
digipak.
On the advert I have
included the date of realse
so that my consumers will
know when it is avalible.
Ancillary products; Challange;
I have not included the
artist name on the digipak
or advert this goes against
the codes and conventions
of normal, real life
products as it is normally
the artists name and
reputation that sells the
product.
There are no images of the
artist. This goes against the
codes and conventions as
the bands iconography is
usually what sells the
products.
There is no pull quotes or
song features on the
advert this is usually a
prominent feature as
record labels normally rely
on recomendations and
the company recomending
them's reputation and
customer loyalty.
The advert does not have
an image of the Digipak on
it this goes against the
codes and conventions
because having an image
usually helps to sell the
album but instead I am
relying on the house style.
Ancillary products; Develop;
There is a house style
throughtout both my
ancillary products and
music video. This is a
generic convention of
music products but I have
developed this idea by
using on black and white.

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Evaluation question 1

  • 1. In what ways does your media product use, develop or challange forms and conventions of real media products?
  • 2. Music video; Use; For my music video I have used the generic long/ wide shots for dance videos. I have aslo used the typical black and white grading. I have also used simple mise-en-scene and costume as is seen in most dance videos.
  • 3. Music video; Challange; For my music video I challanged the generic codes and conventions of generic music videos by not using many close ups. Infact the artist is not in the video at all this goes record company expectations. I have also challanged the codes and conventions but not having the artist in the video which has resulted in no evidence of them playing the music or lip synicing. These are both prominent features generic to my genre. I have used a ghostly after effect on the video which I created in post- production. This challanges generic music videos as I have never seen this all the way through a video only in small sections. However the post- production does relate to Goodwin's theory that the visuals relate to the lyrics.
  • 4. Music video; Develop; For my music video I have developed Andrew Goodwin's theory that the visuals should relate to the lyrics of the song. I have done this by instead of using acting/ performance I have used a dance routine that matches the lyrics. This is not usually seen because the artist is usually in the video and instead I have used a dancer who is nothing to with the band. The fact I have used a female though links with the video because it links to the lyrics of destorying an angel "Ripped jeans, skin was showing"
  • 6. Ancillary products; Use; I have used a barcode as all other digipaks would have. The album name is on the front of the digipak. There is a house style flowing throughout the ancillary products and the music video. The house style includes similar images, colours and fonts. On my advert I have links to the bands social network pages. This is now the norm as mobile networking has grown. The digipak is a generic layout for a 3 pannel digipak. On the advert I have included the date of realse so that my consumers will know when it is avalible.
  • 7. Ancillary products; Challange; I have not included the artist name on the digipak or advert this goes against the codes and conventions of normal, real life products as it is normally the artists name and reputation that sells the product. There are no images of the artist. This goes against the codes and conventions as the bands iconography is usually what sells the products. There is no pull quotes or song features on the advert this is usually a prominent feature as record labels normally rely on recomendations and the company recomending them's reputation and customer loyalty. The advert does not have an image of the Digipak on it this goes against the codes and conventions because having an image usually helps to sell the album but instead I am relying on the house style.
  • 8. Ancillary products; Develop; There is a house style throughtout both my ancillary products and music video. This is a generic convention of music products but I have developed this idea by using on black and white.