The document discusses the key elements that make an effective advertisement, including attention grabbers, trust development, positive associations, a desire hook, and a call to action. It notes that attention grabbers like catchy music, visual humor, and appealing to senses can catch a viewer's attention. Trust must be established through a well-produced ad and likable characters. Creating positive feelings through babies, animals, beauty, comedy etc. helps associate products with those feelings. The ad must tell a story to create desire for the product and motivate action through behavior modeling or explicit calls to action.
Print advertising includes printed advertisements in newspapers, magazines, brochures, posters, and outdoor boards
Print provides more detailed information, rich imagery, and a longer message life
Newspaper Display Advertising is the most common used advertising platform in the world. Every newspaper contains many ads inside them and provides useful information to the customers
Print advertising includes printed advertisements in newspapers, magazines, brochures, posters, and outdoor boards
Print provides more detailed information, rich imagery, and a longer message life
Newspaper Display Advertising is the most common used advertising platform in the world. Every newspaper contains many ads inside them and provides useful information to the customers
Only Few of the Copy-writing styles being included in this presentation.
1. Descriptive Copy
2. Scientific Copy
3. Colloquial copy or Conversational Copy
4. Humorous Copy
5. Narrative Copy
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Only Few of the Copy-writing styles being included in this presentation.
1. Descriptive Copy
2. Scientific Copy
3. Colloquial copy or Conversational Copy
4. Humorous Copy
5. Narrative Copy
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...Etela Ivkovic
Need to make improvements to your website and are unsure where to start? The DragonSearch digital marketing workshops: http://www.dragonsearchmarketing.com/digital-marketing-consulting-training/ are designed to train organizations on how to most effectively use marketing strategies to attain their goals and achieve success. In addition, our team of experts run local workshops aimed at helping small businesses better understand how to utilize these tactics.
This presentation outlines our workshop on Improving Your Website. Held by senior Dragons Etela Ivkovic and Ralph Legnini, it covers topics including:
• SEO
• Branding
• Content Development
• Usability
• Information Architecture
• Analytics
• Conversion Rate Optimization
• Content Optimization
• NAP
This is a great way to learn the basics of website improvements, whether you are starting with a new website or are rebuilding an existing site. We invite you to learn more about this topic in the two part series on our blog: http://www.dragonsearchmarketing.com/how-to-improve-your-website-workshop-part1/.
Get Creative With Your Content StrategyJames Fabin
I know you’ve heard the lament from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker surely didn’t conceptualize digital marketing around the turn of the 20th century; today we can measure the effectiveness of ad spend like never before. If you’ve been in the automotive industry for some time, you may recall struggling with things like newspaper ad placement – Should I put my used vehicle ad in the Sports section or the Business section? Should I do a single columnar ad or a standard 4x4? Because years ago, we had no idea how placement impacted customer behavior, except on an outcome basis: if they cut out the ad and brought it with them to the dealership, well, it must’ve worked!
In my presentation at the 17th Digital Dealer Conference & Exposition in Las Vegas (2 PM on September 24th), Get Creative With Your Content Strategy, we’re going to share several takeaways with you so you can ensure both halves of your ad spend are working!
One of the key concepts we’ll unpack is engagement mapping. While there are a variety of tools that allow you to measure clicks and scrolls, few measure much beyond that. Our Engagement Map lets us see not only how people are moving on your website, but also what draws their attention, in what order, and how consistently. All this helps us dramatically with placement effectiveness, which drives greater shopper engagement and ultimately, more bodies to your showroom.
Speaking of placement effectiveness, we’ve identified five concise Content Strategies we’ll share with participants – in other words, what is the primary emphasis of your website? What are you most trying to accomplish when someone visits? Here are two to give you a little insight:
1. Promotion-Focused. Your website is largely about ‘the deal’ – special offers, rates, packages and inclusions. When customers visit, they are immediately drawn to something you offer that your competition may not.
2. Customer Loyalty & Dealer Branding. This website is predominantly customer-centric, with a focus on positive reviews, community involvement and loyalty.
Are your wheels turning yet? Well, you know the deal: you’ll have to attend my session to find out the other three Strategies, along with some specific plans for how to make your site reflect exactly what you want it to say to your visitors!
I’m delighted to be speaking at the Digital Dealer Conference again, and I’ll look forward to seeing you there… remember, September 24th at 2 PM local time, so mark your calendar - let’s get creative together!
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
Industrial Branding: The Lost Art in the Industrial MarketplacePlantEngineering
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
Industrial Branding: The Lost Art in the Industrial MarketplaceControlEng
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
This guide will walk you through the basics of conversion rate optimization—from why it matters in the first place to how you can go about building your testing and optimization.
Chambers of Commerce and the Never Ending Tech RevolutionGIS Planning
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
Masters of Marketing -- The Importance of Consistent BrandingDarmini Kara
In the February 19, 2014 Masters of Marketing webinar, Website Coordinator Karly Baker discussed why it's important to stay consistent with all of your agency's branding.
9 Must-Haves for a Landing Page to Generate More LeadsStruto
Landing pages optimised for lead generation have considerably higher conversion rates than standard web pages. Uncover the 9 essential elements of a landing page that rocks conversion in this presentation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2. Attention Grabbing
• Catchy Music
• A Beautiful Woman
• Repetition
• Loud Sounds
• Visual Humor
• Appeal to basic sensory perceptions and if
done right, they work simply because we’re
human.
3.
4. Trust Development
• Is the company offering the product
trustworthy?
• Or are they just a bunch of greasy car
salesmen trying to sell a product?
• An ad should establish the company offering
the product as deserving of trust.
• This can often be accomplished simply by
making a well produced ad with likable
characters.
5.
6. Positive Associations
• Have you ever wondered why little babies,
cute animals, beautiful women, comedy,
celebrities and nostalgia are often found in
commercials?
• Because they create positive feelings in
people and are the easiest ways to establish
positive associations with products.
7.
8. The Desire Hook
• All good advertisements tell a story about a
product and why the consumer would be
better off with the product.
• Diamonds? They are signs of good marriages
and loving husbands.
• The Nissan GT-R gives you unprecedented
driving power.
• Cars.com is the best place to save money by
doing research about cars online.
9.
10. Action Motivator
• Once the story has been told, it’s now time for the ad to top things off by
taking the established “desire” and turning it into action.
• With many products, creating the desire is sufficient to motivate action.
The product is desirable enough to sell itself.
• But for other products, the customer will probably need a little prodding.
Simply ending a commercial with a call to action will often suffice.
• Calls to action don’t need to be verbal. They can simply be in the form of
a behavior.
• Humans often act based on how they see others acting. So if someone
they respect in the advertisement does an action, the viewer ads this
behavior to his repertoire of suitable behaviors and is relatively likely to
follow suite.
• If you want a very specific action that’s not easily translatable through
behavior, you can resort to an explicit verbal call to action: “Visit Credit
Card Pundit dot com today for the very best card offers available …
anywhere.”
11.
12. Copy Elements
• The copy or text must communicate in clear, concise
and focused language.
• Start with a headline that grabs the reader's attention,
sparks interest in your product and conveys your
message succinctly.
• Potential customers have only seconds to read your
billboard. Even in brochures or catalogs, keep body
copy brief and on point.
• Include the company signature --- your identifying
slogan and/or logo.
• Use fonts (typefaces) that complement your message
and are easy to read.
13.
14. Graphic Elements
• Photography, illustration and logo symbols like Nike's
swoosh raise interest in any ad.
• Integrate these graphic elements with your headline and
copy for maximum effect.
• A study by Texas State University showed that more
attention goes to pictures than words and human models
get the most attention in magazine ads.
• This indicates the value of using models that match or
appeal to your target audience to forge an immediate
connection between your product/service and your
potential customer.
• Inconsistency between your headline and your illustration
will confuse the viewer and reduce the ad's impact.
15.
16. Color vs. Black & White Elements
• Color printing costs more than black and
white. Full-color printing uses four inks and
four runs through the press for each page.
• Two-color printing is a cheaper color option,
appropriate for some applications.
17.
18. Layout Elements
• The layout is the way you put all the elements
together to create the final ad.
• Your layout needs a focal point --- usually the
picture or headline --- for readers' eyes to land
on, then the white space, graphic and text
elements should lead them through the copy
to the company signature.
• Make the final layout match the ad's ultimate
printed appearance in every detail.
19.
20. Size & Shape Elements
• Newspaper and magazine placement fees are
based on ad size.
• The exact dimensions may vary by publication,
but are priced as fractions of a page.
• Special locations, like the back cover, cost more.
• Use appropriate size and shape, linked to
purpose and corporate image, for non-
publication print advertising.
21.
22. Placement Elements
• Where you place your print advertising
affects its success. An auto parts dealer will
get more response running his ad in an
automotive magazine or classified section
than in a fashion magazine.
• Direct mail solicitations generate leads more
effectively than magazine ads do.
23.
24. Titles
• The main headline may be the strongest
element of the ad or it may be secondary to a
strong visual.
• Some ads may have subheads and other title
elements as well. Just making it larger isn't
enough, headlines should be well-written to
get the readers' attention.
25.
26. Artwork
• Photographs, drawings, and graphic embellishments
are a key visual element of many types of ads.
• Some ads may have only a single visual while others
might have several pictures. Even text-only ads might
have some graphics in the form of decorative bullets
or borders.
• When included with visuals the caption is one of the
first things most readers look at after the visual.
• It's not in all ads but it is an option that gives the
advertiser one more chance to grab the reader.
27.
28. Body
• The copy is the main text of the ad. Some ads
may take a minimalist approach, a line or two or
a single paragraph.
• Other ads may be quite text-heavy with
paragraphs of information, possibly arranged in
columns newspaper style.
• While the words are the most important part of
the copy, visual elements such as indentation,
pull-quotes, bullet lists, and creative kerning and
tracking can help to organize and emphasize
the message of the body of the ad.
29.
30. Contact
• The contact or signature of an ad may appear
anywhere in the ad although it is usually near
the bottom. It consists of one or more of:
– Logo
– Advertiser Name
– Address
– Phone Number
– Map or Driving Directions
– Web Site Address
31.
32. Extras
• Some print ads may have additional special
elements such as an attached business reply
envelope, tear-out portion with a coupon, tip
sheet, product sample.