This document provides guidance on how tech startups can achieve traction by focusing on learning through customer interactions and validation. It emphasizes discovering customer needs through interviews, observing how problems manifest, and testing solutions with minimum viable products. Pivoting based on customer feedback is presented as key to building efficiently with a constant focus on learning rather than assumptions. Specific questions are provided to elicit factual problem descriptions from customers rather than opinions and to obtain commitments to validate hypotheses.
Slides from a talk I gave during ONA 2012 in San Francisco: Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.
Copywriting Guide - Why Copywriting MattersIlya Bilbao
You may ask this:
1 do copywriting
2 do it yourself copywriting
3 do's and don'ts of copywriting
4 how can i get into copywriting
5 how do i get into copywriting
6 how do i learn copywriting
7 how do you spell copywriting
8 how much can you make copywriting
9 how much does copywriting cost
10 how much freelance copywriting
11 how much should i charge for copywriting
12 how much should i pay for copywriting
13 how much to charge for copywriting
14 how much to charge for copywriting a website
15 how to break into copywriting
16 how to build a copywriting portfolio
17 how to do copywriting
18 how to do copywriting in advertising
19 how to do freelance copywriting
20 how to do seo copywriting
21 how to get a copywriting job
22 how to get copywriting experience
23 how to get into copywriting
24 how to improve copywriting skills
25 how to learn copywriting
26 how to start a copywriting business
27 how to start copywriting
28 should i do copywriting
29 what do you mean by copywriting
30 what is copywriting example
31 what is copywriting in advertising
32 what is copywriting job
33 what is copywriting skills
34 what is creative copywriting
35 what is direct response copywriting
36 what is freelance copywriting
37 what is seo copywriting
38 what is web copywriting
39 what is website copywriting
40 what should a copywriting portfolio look like
41 what should i charge for copywriting
42 where to find copywriting clients
43 where to find copywriting jobs
44 where to get copywriting jobs
45 where to learn copywriting
46 where to start copywriting
47 where to study copywriting
48 why copywriting
49 why copywriting is important in an advertisement
50 why copywriting matters
51 why is copywriting bad
52 why is copywriting important
53 why is it called copywriting
54 why learn copywriting
http://productprosystems.com - The Product Creation Manifesto is a guide to information marketing and creating information products. Written by Greg Rollett, the ProductPro, this guide will show you the "why" behind recording your own info products as well as practical tips that walk you through the creation of your very own information marketing products.
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
It’s been nearly 3 crazy years since I put in my two weeks notice and left the 9 to 5 once and for all. It was a crazy time in my life as I had just bought a home, but was completely tired and drained of working for someone else. I knew I had to escape the 9 to 5 and I was determined a few months earlier to put the steps in place that would allow me to make it a reality.
Over the last 3 years, I’ve built a consulting business that last year did more than $250k in revenue. I share the figure because I want people to know that I’m by no means on the level of Mark Zuckerberg or any of the folks on Shark Tank but that I’ve reached a point financially that I’ve been able to live life on my terms. I’ve been able to make investments into projects I’m passionate about like HustleAndGrind.co and GetCrate.co.
Looking back over the couple years, it’s been filled with highs and lows.
I wouldn’t change it for the world and I’m thankful that I’ve been able to grow and have great people around me. If it wasn’t for my clients, partners, family and friends — I would likely have burned out many months ago and not be writing this post. So thank you…
For anyone who is stuck in the 9 to 5 and is looking to escape, I just published a guide called The Hustle Manifesto that goes a bit deeper into some of the ideas I’m going to share in this post.
It’s not just a guide, it’s a resource pack filled with stories, email scripts, challenges, webinars, and clear insights that I’ve gathered over the last few years. Check it out while it’s available at a limited time price.
Alright, let’s get to it…
Slides from a talk I gave during ONA 2012 in San Francisco: Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.
Copywriting Guide - Why Copywriting MattersIlya Bilbao
You may ask this:
1 do copywriting
2 do it yourself copywriting
3 do's and don'ts of copywriting
4 how can i get into copywriting
5 how do i get into copywriting
6 how do i learn copywriting
7 how do you spell copywriting
8 how much can you make copywriting
9 how much does copywriting cost
10 how much freelance copywriting
11 how much should i charge for copywriting
12 how much should i pay for copywriting
13 how much to charge for copywriting
14 how much to charge for copywriting a website
15 how to break into copywriting
16 how to build a copywriting portfolio
17 how to do copywriting
18 how to do copywriting in advertising
19 how to do freelance copywriting
20 how to do seo copywriting
21 how to get a copywriting job
22 how to get copywriting experience
23 how to get into copywriting
24 how to improve copywriting skills
25 how to learn copywriting
26 how to start a copywriting business
27 how to start copywriting
28 should i do copywriting
29 what do you mean by copywriting
30 what is copywriting example
31 what is copywriting in advertising
32 what is copywriting job
33 what is copywriting skills
34 what is creative copywriting
35 what is direct response copywriting
36 what is freelance copywriting
37 what is seo copywriting
38 what is web copywriting
39 what is website copywriting
40 what should a copywriting portfolio look like
41 what should i charge for copywriting
42 where to find copywriting clients
43 where to find copywriting jobs
44 where to get copywriting jobs
45 where to learn copywriting
46 where to start copywriting
47 where to study copywriting
48 why copywriting
49 why copywriting is important in an advertisement
50 why copywriting matters
51 why is copywriting bad
52 why is copywriting important
53 why is it called copywriting
54 why learn copywriting
http://productprosystems.com - The Product Creation Manifesto is a guide to information marketing and creating information products. Written by Greg Rollett, the ProductPro, this guide will show you the "why" behind recording your own info products as well as practical tips that walk you through the creation of your very own information marketing products.
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
It’s been nearly 3 crazy years since I put in my two weeks notice and left the 9 to 5 once and for all. It was a crazy time in my life as I had just bought a home, but was completely tired and drained of working for someone else. I knew I had to escape the 9 to 5 and I was determined a few months earlier to put the steps in place that would allow me to make it a reality.
Over the last 3 years, I’ve built a consulting business that last year did more than $250k in revenue. I share the figure because I want people to know that I’m by no means on the level of Mark Zuckerberg or any of the folks on Shark Tank but that I’ve reached a point financially that I’ve been able to live life on my terms. I’ve been able to make investments into projects I’m passionate about like HustleAndGrind.co and GetCrate.co.
Looking back over the couple years, it’s been filled with highs and lows.
I wouldn’t change it for the world and I’m thankful that I’ve been able to grow and have great people around me. If it wasn’t for my clients, partners, family and friends — I would likely have burned out many months ago and not be writing this post. So thank you…
For anyone who is stuck in the 9 to 5 and is looking to escape, I just published a guide called The Hustle Manifesto that goes a bit deeper into some of the ideas I’m going to share in this post.
It’s not just a guide, it’s a resource pack filled with stories, email scripts, challenges, webinars, and clear insights that I’ve gathered over the last few years. Check it out while it’s available at a limited time price.
Alright, let’s get to it…
1.Why do you want to be agile?
L1: Set a goal for being agile or you achieve nothing
L2: Commit to agile values and principles; your practices will follow
L3: Piloting is learning. Learning is progress.
2.How to reach business agility?
L4: Business agility is about having adaptability and predictability
L5: Create product vision and validate it with customer development
L6: Find your Minimum Viable Product
3.Organization as a people system
L7:Optimize the whole
L8: Build great teams
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
Sure-fire ways to move toward self-employment, quit your job and live happily ever after.
Video of most of this presentation:
http://www.ustream.tv/recorded/961379
Want to start a company? Have a product idea? Want to be a Founder or Entrepreneur? Here are the 3 things you need to do to launch a startup. I also provide tips, trick and thoughts on startup pitfalls and ways to succeed.
Marketing has changed a lot during the last 30 years.
I quickly show why, how and the implication on both theory and practice.
Then I go more deeply into the 2 main pillars of the current marketing: branding & growth hacking.
Tips from Calvin and Hobbes on how to be a good customerFreshdesk Inc.
What could a careless, mischievous six year old possibly teach you about being a good customer? Well, not much really, but he can surely tell you a lot about what you should NOT do.
Here are a few things you can learn from Calvin about being a good customer.
For more tips on customer support, head over to the Freshdesk blog - http://blog.freshdesk.com/
Ever walked out of a sales meeting with an disarming feeling that something went wrong?
Soon come the thoughts of the doom: perhaps I'm just not cut out for this. It doesn't come as natural to me as it comes to others. Or: it's our product, I know it...
And perhaps unspoken, but present: is my business going to fail?
Stop right there!
It happens to the best of us, you know. Instead of despairing, pour yourself a cup of your favourite brew, and take the time to read through these common sales mistakes. And make this time count: put a check next to each mistake you're guilty of. Then, take action to fix your sales process and go out and sell like a pro.
1.Why do you want to be agile?
L1: Set a goal for being agile or you achieve nothing
L2: Commit to agile values and principles; your practices will follow
L3: Piloting is learning. Learning is progress.
2.How to reach business agility?
L4: Business agility is about having adaptability and predictability
L5: Create product vision and validate it with customer development
L6: Find your Minimum Viable Product
3.Organization as a people system
L7:Optimize the whole
L8: Build great teams
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
Sure-fire ways to move toward self-employment, quit your job and live happily ever after.
Video of most of this presentation:
http://www.ustream.tv/recorded/961379
Want to start a company? Have a product idea? Want to be a Founder or Entrepreneur? Here are the 3 things you need to do to launch a startup. I also provide tips, trick and thoughts on startup pitfalls and ways to succeed.
Marketing has changed a lot during the last 30 years.
I quickly show why, how and the implication on both theory and practice.
Then I go more deeply into the 2 main pillars of the current marketing: branding & growth hacking.
Tips from Calvin and Hobbes on how to be a good customerFreshdesk Inc.
What could a careless, mischievous six year old possibly teach you about being a good customer? Well, not much really, but he can surely tell you a lot about what you should NOT do.
Here are a few things you can learn from Calvin about being a good customer.
For more tips on customer support, head over to the Freshdesk blog - http://blog.freshdesk.com/
Ever walked out of a sales meeting with an disarming feeling that something went wrong?
Soon come the thoughts of the doom: perhaps I'm just not cut out for this. It doesn't come as natural to me as it comes to others. Or: it's our product, I know it...
And perhaps unspoken, but present: is my business going to fail?
Stop right there!
It happens to the best of us, you know. Instead of despairing, pour yourself a cup of your favourite brew, and take the time to read through these common sales mistakes. And make this time count: put a check next to each mistake you're guilty of. Then, take action to fix your sales process and go out and sell like a pro.
Metrics: Lessons Learned - Killing your pre market product illusionsAndreas Klinger
The slides of the presentation i made on Seedcamp Day.
It might not work as well without the stuff i said.
But to sum it up it was the lessons learned of my first weeks as product owner. And the question we are currently facing how to measure the correct metrics below to much dataschmutz.
Get Your Customers To Do The InnovatingScott Bales
One of the secrets of Silicon Valley is the ability to extract from the market deep market insights that shape the innovation process. Learn how to work with your customers to build impactful products & services
Kevin Dewalt's Helpful Marketing Webinar at University of OmahaKevin Dewalt
The #1 challenge faced by entrepreneurs is finding more customers and building closer relationships with them. I'm solving this challenge with what I call "Helpful Marketing(TM)".
These slides are part of a Webinar I'm doing with the University of Omaha on January 30, 2014. You can watch it live (or a recording) at https://plus.google.com/events/cvmj3dibuh34qso71530klrf9sc
Learn more by ....
Having a free call with me, http://sohelpful.me/kevindewalt
Taking a free course on Helpful Marketing, https://convertkit.com/app/kevindewalt/helpful-marketing-101
Reading what I write about Helpful Marketing, http://kevindewalt.com/category/helpful-marketing/
or...better still...get started doing Helpful Marketing yourself at http://try.sohelpful.me
Business is a ‘Game of Inches’ and not a one off event. 99% of successes come from many small, practical steps rather than the single ‘Eureka’ idea. Ask your people to invent the next iPhone and they get paralysed by the pressure. Give them achievable processes for everyday small-scale innovation and they can achieve greatness.
Having interviewed well over a 100 Australian business leaders, owners and entrepreneurs, definite patterns stand out. There are very actions they all take and behaviours they all adopt. It is clear that success is not about you you are but what you do.
As a result here's a short workbook which summaries these actions and behaviours into practical, down-to-earth advice. No gurus, No BS, just accessible know how from successful people doing really well on the front line of business.
This is the presentation I gave to the assembled May 14 at North, hosted by 52ltd. It does not include the fabulous animations, which frankly were integral to the experience. But it gets the gist across.
Get out of the way! The Product Manager's Identity Crisis | Mitchell GillespieProduct Tank Toronto
PT Toronto #21: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Get out of the way! The Product Manager's Identity Crisis."
Would you rather be a success, or a failure? You can either be successful, unsuccessful, or a failure. Read this to know which would you rather be and which would you rather not be.
Entrepreneurship support - an entrepreneur's perspectiveSalim Virani
Based on a talk I gave to the Capital Enterprise stakeholders and members in relation to the Bootstrapping Bootcamp program we're developing and sharing.
You can learn more about the program at http://register.leanca.mp/bootstrapping-bootcamp or contact me at http://SaintSal.com/contact
To learn more about the new tools and methods entrepreneurs are using to find market traction faster, go to http://leanca.mp
This is the presentation I've given to social enterprises at Shine and Social Startup Labs. It introduces the Lean Startup approach in a social enterprise context, tackling attitudes to opportunism and profit-centricity, and looks at how social enterprises can adapt Customer Development to help better research and meet the needs of their constituents.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
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https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Salim Virani
Direct Mail Agency - 5 Startups - Leancamp - Founder-Centric
www.saintsal.com @SaintSal
3. DO NOT OPEN
the kit until I say GO!
You ll have 18 minutes to build:
- the tallest freestanding structure.
- with the entire marshmallow must be on the very top.
Use as much or as little of the kit contents as you want,
but nothing else!
EXERCISE
15. flickr - nolifebeforecoffeeflickr - narciss
Time limits.
Letting go.
Being picky about customers.
Multiplying deliberately.
Limiting work-in-progress.
How to do less.
24. flickr - thomasleuthard
Earlyvangelists
EXERCISE
List 5 to 10 potential customers.
Then, apply this checklist to each.
Can describe the need in their own
words.
Have invested time or money.
Have tried something.
25. Slicing off segments
They are real people (not attributes!)
It s clear where to find them.
You ll walk away if they aren t a good fit.
29. flickr - emiliano-iko
Zoom in!
Find early adopters &
compelling value propositions.
Specific value propositions are
more compelling and help you
get early traction.
Specific customer definitions
help find them quickly, and
point out scalable channels to
reach them.
32. Jobs Obstacles Goals
Current
Solution
Customer Slicing
Decision
Trigger
Interest
Trigger
How deep do you go?
They are real people (not attributes!)
It s clear where to find them.
You ll walk away if they aren t a good fit.
EX
ER
C
ISE
51. flickr - nolifebeforecoffeeflickr - narciss
A customer wakes up,
turns on their computer,
logs in to their email
using a new program
they use and love.
Their free trial is over.
The program asks them
to pay. They say no.
Why?
One day...
58. Actual phrases used by customers.
(Great for positioning & copywriting.)
A way to group interviews and
analyse them as a team.
Where could 5 customer interviews get you?
59. flickr - nolifebeforecoffeeflickr - narciss
Past, not future
Fact, not opinion
Specifics, not general
(Talk about their life, not your idea.)
How to get facts.
83. Why write it down?
Highlights invalidation signals from both yourself and
customers. Learning you re wrong is actionable.
Customers exact wording tells you how they imagine the
problem and what they search for.
Pivot smarter, without re-doing interviews.
84. screened.com
Their words - not yours!
One phrase per card.
Pair. One interviewer, one notetaker.
Recording the
right stuff.
112. Tweetable Text
How do authors pre-build their customer list?
How do authors test copy and learn about their readers?
How do authors prioritise their time when writing?
113. Leancamp
What awareness channels can we partner with?
What do people learn at Leancamp that they apply?
What do famous thought-leaders get out of conferences?
114. XERCISE
What are your Big 3 right now?
Does it do what it says on the tin?
Do people really, truly want it?
What could kill you?
Take 3 minutes to write them down.
Are they to learn or confirm?
EX
ER
C
ISE
141. Credit due!
Ian Collingwood, Alex Osterwalder, Brant Cooper, Rob Fitzpatrick, Johanna Kollmann, Janice Fraser, Patrick Van
Der Pijl, Dave Gray, Alan Smith, Nicky Smyth, Steve Blank, Cindy Alvarez
Thanks!
I m Salim Virani.
smile@saintsal.com
blog: www.saintsal.com
training: www.foundercentric.com
143. Some strong questions
Please show me how you... Please tell me what... I m trying to learn... Please help me
understand... Can I ask why? Can you please tell me more about that?
What has made this challenging, time-consuming, go off track, wasteful, unpredictable?
When does this happen? How recently/frequently does this come up? Can you think of
other times this comes up? Who else is affected by this?
How do you decide? What is the process you go through? Give me a detailed play by
play. What do you do before/after you do this?
If this were free... how long to install and who needs to approve it?
Other people have to told me that...
What else do you wish you could be doing? If you had a magic wand, what would you
change? What else should I have asked?
144. SAYING
SEEING
THINKING & FEELING
HEARING
Boss says
Friends Say
Friends Say
Clients Say
Complaints
Praise
DOING
Process (left to right)
Visual layouts of interview cards
(Cards can contain text, drawings, photos, etc.)
Topic Map
Exploration
Aids
Empathy Map
145. Group cards from a set of interviews, based on :
topic, emotional states, problem, alternatives ...
This is a discussion tool.
Learn anything new?
What hypotheses were invaldated?
What new questions arise?
Analysing your interviews.