Do you want to accelerate your early design and development process? Is it tricky to identify the right early customers to test your ideas on? Would you like a roadmap for creating a stripped-down yet compelling MVP? Learn the key design hacks and powerful step-by-step system for accelerating early design, perfected by Amy Jo Kim, CEO of Shufflebrain. Startups, game companies and media giants have used her GettingToAlpha system to turn innovative ideas into breakthrough hits.
5 Key Hacks for Breakthrough Innovation Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common? Here are 5 Key Hacks that will set the stage for breakthrough innovations - along with 3 smart shortcuts that can dramatically accelerate your early product development.
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Getting2Alpha: accelerate innovation with game design smartsAmy Jo Kim
Do you want to innovate faster and smarter? Do you want to create a better product in less time? Do you want to quickly turn your compelling vision into a stripped-down, high-learning MVP? Getting2Alpha is for you.
5 Key Hacks for Breakthrough Innovation Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common? Here are 5 Key Hacks that will set the stage for breakthrough innovations - along with 3 smart shortcuts that can dramatically accelerate your early product development.
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Getting2Alpha: accelerate innovation with game design smartsAmy Jo Kim
Do you want to innovate faster and smarter? Do you want to create a better product in less time? Do you want to quickly turn your compelling vision into a stripped-down, high-learning MVP? Getting2Alpha is for you.
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Amy Jo Kim
It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this talk, you’ll learn 5 early design hacks that will help you find and delight your aspirational audience – illustrated with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify and Pley. You’ll come away with a smarter approach to early product design – and 5 practical, actionable hacks that will increase your odds of success.
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
Slack is a runaway hit — and everyone wants to figure out why. Slack lacks the outer trappings of a game — instead it pulls you along by unfolding new opportunities as your skills grow stronger. Learn how Slack’s Core Learning Loop drives a simple, compelling daily habit; why a single-player on-boarding bot creates a game-like experience; and why Slack’s early development practices created a strong foundation for rapid growth.
The Game Thinking Roadmap: a PMs path to masteryAmy Jo Kim
Have you ever wondered if you're building the right MVP, and testing it on the right customers? Are you eager to avoid "leaky bucket syndrome" and drive long-term engagement? Would you like a roadmap for what to build, what to test, and who to test it on throughout your product development process? Level-up your PM skills with Game Thinking -- a design system and product roadmap for building products your customers will return to, again and again. You'll get a powerful framework, actionable tips, and a chance to apply these ideas to your own project.
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.
That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.
http://gamethinkinglive.com
Three Powerful Ideas to help investors make smart decisionsAmy Jo Kim
Have you ever been confused by conflicting advice from your stakeholders & colleagues? Do you fall for the siren song of seductive mockups? Learn how to navigate these challenges and spot the signs of a team that's headed for product/market fit.
Do you want to learn how to attract the right people into your community - and get input from the RIGHT hot-core Superfans? This talk will teach you how.
How to drive user engagement like Slack, Snapchat & KickstarterAmy Jo Kim
How do breakthrough products keep pulling new customers in - while re-engaging the ones they already have? It’s not with tricks & external rewards, that’s for sure. Discover how Slack, Kickstarter, and Snapchat reduce churn and drive deep, game-like engagement by creating a coherent path to mastery and deploying engaged triggers to light the way.
Three massive mistakes that smart entrepreneurs makeAmy Jo Kim
Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
These are the three foundational principles of doing customer discovery with game design smarts.
1) Find & delight your early adopters
Every SUCCESSFUL innovative product, game or service starts by delighting a small, passionate early market. Learn how to use Innovation Diffusion theory to ignore misleading feedback from your Early Majority and focus on identifying, understanding and delighting your early adopters.
2) Sketch out your narrative and core loop
Game designers create a compelling experience that unfolds over time. To design a compelling product experience, start by sketching out your Product Narrative - AKA what the experience is like from your customer's POV - using the 4-stage Players Journey model. Learn how to integrate customer feedback into your design process, and craft a compelling Core Loop for your early adopters to react to.
3) Prototype and test your core experience
Early adopters are - by definition - looking for something your product offers, and are willing to put up with messiness and friction if the core value prop is there. Early-on, you focus on prototyping and testing your Core Loop - the core product experience someone has 2 weeks (or months) into it, that "hit" that keeps them coming back. Once you've created your Narrative, use it to debug and resist your natural urge to prototype and optimize Discovery and Onboarding - those stages are important later on, once you've established a strong, validated Core Loop.
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Amy Jo Kim
It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this talk, you’ll learn 5 early design hacks that will help you find and delight your aspirational audience – illustrated with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify and Pley. You’ll come away with a smarter approach to early product design – and 5 practical, actionable hacks that will increase your odds of success.
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
Slack is a runaway hit — and everyone wants to figure out why. Slack lacks the outer trappings of a game — instead it pulls you along by unfolding new opportunities as your skills grow stronger. Learn how Slack’s Core Learning Loop drives a simple, compelling daily habit; why a single-player on-boarding bot creates a game-like experience; and why Slack’s early development practices created a strong foundation for rapid growth.
The Game Thinking Roadmap: a PMs path to masteryAmy Jo Kim
Have you ever wondered if you're building the right MVP, and testing it on the right customers? Are you eager to avoid "leaky bucket syndrome" and drive long-term engagement? Would you like a roadmap for what to build, what to test, and who to test it on throughout your product development process? Level-up your PM skills with Game Thinking -- a design system and product roadmap for building products your customers will return to, again and again. You'll get a powerful framework, actionable tips, and a chance to apply these ideas to your own project.
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.
That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.
http://gamethinkinglive.com
Three Powerful Ideas to help investors make smart decisionsAmy Jo Kim
Have you ever been confused by conflicting advice from your stakeholders & colleagues? Do you fall for the siren song of seductive mockups? Learn how to navigate these challenges and spot the signs of a team that's headed for product/market fit.
Do you want to learn how to attract the right people into your community - and get input from the RIGHT hot-core Superfans? This talk will teach you how.
How to drive user engagement like Slack, Snapchat & KickstarterAmy Jo Kim
How do breakthrough products keep pulling new customers in - while re-engaging the ones they already have? It’s not with tricks & external rewards, that’s for sure. Discover how Slack, Kickstarter, and Snapchat reduce churn and drive deep, game-like engagement by creating a coherent path to mastery and deploying engaged triggers to light the way.
Three massive mistakes that smart entrepreneurs makeAmy Jo Kim
Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
These are the three foundational principles of doing customer discovery with game design smarts.
1) Find & delight your early adopters
Every SUCCESSFUL innovative product, game or service starts by delighting a small, passionate early market. Learn how to use Innovation Diffusion theory to ignore misleading feedback from your Early Majority and focus on identifying, understanding and delighting your early adopters.
2) Sketch out your narrative and core loop
Game designers create a compelling experience that unfolds over time. To design a compelling product experience, start by sketching out your Product Narrative - AKA what the experience is like from your customer's POV - using the 4-stage Players Journey model. Learn how to integrate customer feedback into your design process, and craft a compelling Core Loop for your early adopters to react to.
3) Prototype and test your core experience
Early adopters are - by definition - looking for something your product offers, and are willing to put up with messiness and friction if the core value prop is there. Early-on, you focus on prototyping and testing your Core Loop - the core product experience someone has 2 weeks (or months) into it, that "hit" that keeps them coming back. Once you've created your Narrative, use it to debug and resist your natural urge to prototype and optimize Discovery and Onboarding - those stages are important later on, once you've established a strong, validated Core Loop.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail, and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common?
Amy Jo Kim has extensive experience bringing innovative products to life, including Rock Band, The Sims, eBay, Lumosity, and Happify. With a background in neuroscience, computer science, and psychology, she is part game designer and part community architect.
Come learn about the 5 key hacks that characterize breakthrough innovations. We’ll also go over 3 smart shortcuts you can use right away to accelerate your early product development.
First presented at the Push Conference in October 2018 in Münich, Germany.
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See more at ui-patterns.com
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Are you stuck in product tunnel vision, still focusing on implementing ideas months old, only to find out they failed? Are you tired of spending time on building stuff nobody wants (other than your boss)?
Then let's go on a ride! Anders will tell you how to escape tunnel vision and start focusing on building the right thing. The silver bullet is systematic and constant product testing.
Anders will take the boring part out of testing and show you how easy it can be, so you product can start shining to more (and the right) people. He will reveal his playbook of cleverly thought out product experiments used by product builders at companies like Spotify, Booking.com, Facebook, Amazon, and Google and recommended by top universities like Havard, MIT, and Stanford.
Go From Idea To MVP – FAST! - By Amy Jo KimSynerzip
You’ll discover:
How coaching hundreds of design teams worldwide revealed huge, costly blunders in MVP experiments
How dozens of early-stage teams are using Game Thinking techniques to save months of time and wasted effort
How leading startups like Slack and Crowdstar use these techniques to build products that people love and come back to
How the CEO of fast-growing startup Pley used Game Thinking discovery techniques to go from idea to validated MVP in 5 weeks
Learn how to accelerate YOUR path to product/market fit by applying these powerful, proven success habits to your business.
Original copy at https://www.synerzip.com/webinar/innovation-cycle-discovery-technique/
Getting2Alpha: Turbo-charge your product with Game Thinking by Amy Jo KimNaresh Jain
Do you want to harness the deeper power of games – the power to drive long-term engagement? Are you ready to look beyond the silver bullets & Skinner boxes – and learn to think like a game designer? In this talk, you’ll learn the foundations of Game Thinking - brought to life with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Slack. You’ll come away with a smarter approach to innovative product design - and practical, actionable design tips you can use right away to turbo-charge your path towards product/market fit.
More details: https://confengine.com/agile-india-2016/proposal/1961/getting2alpha-turbo-charge-your-product-with-game-thinking
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
The 5 Keys to Building a Successful Lifestyle Entrepreneur BusinessJesse Krieger
WATCH HERE: http://bit.ly/Th5Keys << Jesse Krieger, #1 best selling author of Lifestyle Entrepreneur and creator of Business In a Weekend, presents The 5 Keys to Building a Successful Lifestyle Entrepreneur Business:
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
21 ноября Боб Дорф - всемирно известный предприниматель, гуру Силиконовой долины и соавтор бестселлера "Стартап: настольная книга основателя", переведенного на 19 языков мира, - провел семинар-практикум в Инновационном центре "Сколково". Он рассказал о методологии «развития клиента» и о том, как создать новую компанию и продукт и успешно вывести его на рынок. Сам Боб Дорф уже вывел 7 компаний на IPO, а свой первый бизнес начал в возрасте 12 лет.
Launches, SEO, Adwords, Twitter, Blog, Search Engine, Keyword ResearchMike Roberts
- Embarrassing Mistakes I've Made In Launches
- Things I've Learned
- Detailed Launch Plan for SpyFu SEO RECON Files (Agency Ready White Label SEO Reporting).
See the presentation here: http://vimeo.com/14965166
Armstrong crowdfunding presentation public versionCraig Armstrong
Slides from my crowdfunding presentation at the University of Alabama Office of Technology Transfer's Innovation Day. I have supervised over 50 student crowdfunding projects in the past six months.
Dee Scarano - Creating Better Products, Faster with Design Sprintsnois3
Speech of Dee Scarano, Product designer and lead Design sprint for AJ&Smart, at World Usability Day Rome 2018. An introduction of Design Sprint methodology.
Similar to 5 Design Hacks to Build a Better Product in Less Time (20)
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
5 Design Hacks to Build a Better Product in Less Time
1.
WEBINAR
5 Powerful
Design Hacks
to build a
Better Product
in Less Time
Wanda Meloni
Exec. Director of the
Open Gaming Alliance
& Editor of the Gaming
Business Review.
Amy Jo Kim
CEO of Shufflebrain
a design studio focused
on smart games for a
connected world.
2.
WEBINAR
5 Powerful
Design Hacks
to build a
Better Product
in Less Time
Amy Jo Kim, Ph.D.
co-founder, Shufflebrain
3. Is this you?
• need to accelerate early design process
• tough to find the right early customers
• hard to make a stripped-down MVP
4. What You Will Learn
Actionable techniques for creating
a better product in less time
15. What I’ve learned
• Early product development is HARD
• It becomes faster & easier with the
right shortcuts & hacks
• 6 months of progress in 6 weeks
16.
17. Amy Jo has a refined and
effective process for bringing
early product ideas to life.
Blair Ethington
VP Covet Fashion
21. What if you could…
• Accelerate your early product development?
22. What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
23. What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
• Turn those insights into a simple yet compelling MVP*?
*Minimum Viable Product
24. What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
• Turn those insights into a simple yet compelling MVP*?
• Do all of this in just a few weeks?
*Minimum Viable Product
26. Small, high-learning experiments1
To increase your chances of
success, minimize time through
the Build-Measure-Learn cycle.
Eric Ries
Author, The Lean Startup
32. Early Customer Funnel2
Early Adopters will put up with
cost & ridicule for innovations
that meet real needs.
Erika Hall
Author, Just Enough Research
38. • 25 fashion-obsessed women 18-40
• both gamers & non-gamers
• existing player base + Craigslist ads
WHO
39. • 25 fashion-obsessed women 18-40
• both gamers & non-gamers
• existing player base + Craigslist ads
• 10 minute screening interviews
• 3-5 revealing questions
• best subjects become paid testers
WHO
WHAT
40. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
RESULTS
3 key
activity patterns
41. Customer Habit Stories3
The chains of habit are too
weak to be felt until they are
too strong to be broken.
Samuel Johnson
Author
43. • Identify relevant habits
• Match habit to unmet need
• Look for emotional &
situational triggers
Study their daily routines
44. Capture Habit-based Insights
When _________
I want to ______________
so I can _____________
trigger
activity + goal
outcome
Habit Stories
45. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
46. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
47. Fashion
Browser
Existing habit
“When I’m tired after a long day at work,
I want to flop on the couch and get the
escapist, immersive hit of flipping through
Vogue - but in a game.”
49. Fashion
Browser
Habit Story
When I
need to relax after a long day at work
I want to
see gorgeous, creative outfits – made
from the latest designer fashions
Activity
Trigger
50. Fashion
Browser
Habit Story
When I
need to relax after a long day at work
I want to
see gorgeous, creative outfits – made
from the latest designer fashions
So I can
stay on top of fashion trends in a fun,
relaxing & playful way
Activity
Outcome
Trigger
51. Skill-building Core Loop4
In a loop, you’re learning a
skill and updating your mental
model. That’s what leads to
player delight.
Dan Cook
Game Designer
59. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Activity
Feedback &
Progress
Investment Path
Internal
Trigger
60. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Activity
Feedback &
Progress
Investment Path
When I
need to relax after a long
day at work
I want to
see gorgeous, creative
outfits – made from the
latest designer fashions
So I can
stay on top of fashion
trends in a fun, relaxing &
playful way
Urge or Need
Engaging Activity
Desired Outcome
Internal
Trigger
61. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Trigger
Activity
Engaging
activity
satisfies an
urge or need
Internal
Trigger
62. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Activity
Fashion
Browser
Internal
Trigger
63. Feedback &
progress
promote learning
& mastery
EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Feedback &
Progress
64. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Feedback &
Progress
Armchair
Stylist
65. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Investment Path
Investment
& triggers
pull people back
Engaged
Trigger
Check your Stats
66. BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Check
Notifications
& Stats
Collect faves,
RTs & followers
Check your Stats
67. BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Check
Notifications
& Stats
Collect faves,
RTs & followers
Activity
TriggerEngaging
activity
satisfies an
urge or need
Internal
Trigger
68. Feedback
& progress
promote learning
& mastery
BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Check
Notifications
& Stats
Collect faves,
RTs & followers
Feedback &
Progress
69. Investment
& triggers
pull people back
BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Get
Notifications,
Check Stats
Activity
Investment Path
Engaged
Trigger
Check your Stats
Collect faves,
RTs & followers
70. PartyTime!
urge for a fun
social activity
Play a Song
Together
Get your Score,
Accolades, $$
get better, play
harder songs &
bigger venues
Core Loop
Feedback &
Progress
Investment Path
Activity
Internal
Trigger
Beat the Song
Engaged
Trigger
71. Lightweight weekly play-tests5
There is nothing quite so useless
as doing with great efficiency
something that should not be
done at all.
Peter Drucker
Author
72. The power of play-testing
• Find & leverage early customers
73. The power of play-testing
• Find & leverage early customers
• Source & test ideas quickly
74. The power of play-testing
• Find & leverage early customers
• Source & test ideas quickly
• Get high-value input for your MVP
75. Amy Jo helped us
create our MVP in
record time. An
invaluable investment
that’s still paying off.
80. How can you benefit from these shortcuts?
Accelerate your design & development process
+
Identify & leverage the right early customers
+
Use game thinking to build a simple, compelling MVP
82. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Define & test your
key assumptions
MVP Canvas
83. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Find EXACTLY the right
early customers
Early Customer Funnel
84. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Distill key insights into
design-ready stories
Habit Stories
85. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Prototype a simple yet
compelling Core Loop
Skill-Building Core Loop
86. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Test your prototype
with early customers
3-Part MVP Test
87. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Validate your strategy
& iterate your design
Alpha Product Brief
88. Let’s talk! • 15-30 minutes
• Review your project
• Provide feedback &
answer questions
• Together decide if our
programs are right for you