Restor-f is a premium multivitamin targeting energy-seeking adults aged 21-50, with a niche market size of PHP 15 million in a PHP 2 billion overall vitamin supplement industry. Its marketing strategy emphasizes direct promotions, unique formulations, and a strong differentiation positioning as 'restore life in a tab'. Competitors include Centrum and Enervon, and Restor-f aims to dominate its niche through quality and comprehensive dietary support.

2. How are you feeling?

3. Fine is NOT fine.

4. 10 Step Marketing PlanBarcelona | Laquindanum | Parulan | Rivera | VillafuerteASMPH

5. Where are we?5 STEPS for Part 1(Primary Target Market and Positioning)Restor-F’s primary target market are the energy-seeking adultsGap is all other brands focus on other vitamin combinations and low costThe vitamin supplement market is PhP 2 B, Restor-F’s niche is PhP 15 MWho wants to experience their body’s full potentialCan choose multivitamins with the usual formulation or other herbal supplementsASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

6. 5 STEPS for Part 2(Marketing Mix and Strategy)69Restor-F is a soft gel capsuleIs distributed nationwide7What’s the catch?10Uses the winning strategy, “restore life in a tab”Is 60% premium8Uses direct promotions and media advertisementsASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

7. Where are we?Positioning to the Primary Target MarketPart 1: Steps 1 to 5ASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

8. PRIMARY TARGET MARKETFor theEnergy-seeking adultsASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

9. PRIMARY TARGET MARKETFor theEnergy-seeking adults21-50 years old

10. social class AB

11. both male and female

12. single or marriedPTMASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

13. PRIMARY TARGET MARKETFor theEnergy-seeking adultsSecondary Target Market: Medical professionalsASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

14. PRIMARY TARGET MARKETFor theEnergy-seeking adultsLifestyle:in their prime; active and accomplished adults; health conscious adults who wants to fight off diseases and who wants more out of life

15. Behavior: everyday energy boost, quality product with more formulations, dietary supplementsASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

16. NEEDS, WANTS, EXPECTATIONSThis is what YOU deserve!ASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

17. NEEDS, WANTS, EXPECTATIONSFirstin my game,reaching myFullpotentialMy body is my temple. I will be able to see my full potential, if I am healthy.I’m competitive. I’m at the top of my game if I am healthy.ASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

18. NEEDS, WANTS, EXPECTATIONSThe Complete supplement to achieve best Function in my healthy liFeThere’s always a NEED to be healthy in body, mind, and soul.Not only a healthier life, but to maximize their full potential and to perform at their finest. Health-conscious adults WANT a diet supplement that is complete.One that provides the most adequate and important vitamins and minerals,and one of best quality at the right price. Primary target market EXPECTS to boost their physical and mental function. Not only to ward off disease and stress but to increase vigor and stamina.ASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

19. MAIN COMPETITORSMeet your FoesDirect: Centrum, Clusivol, Enervon, Stresstabs, etc.

20. Indirect: Gym packages, diet pills/drinks/food, health drinks, healthy lifestyle

21. Variables: age, price, packaging, availability, brand, product mixASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

22. COMPETITIVE POSITION MAPWhere are we in the Field?Price vs. Quantity and Quality of FormulationCLUSIVOLENERVONCENTRUMRESTOR-FASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

23. COMPETITIVE POSITION MAPFinishing ahead of the raceASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

24. UNIQUE SELLING PROPOSITIONFirst with its FormulationImproves body, mind, and functionIncreases body’s resistanceenhances vigor & staminaASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

25. UNIQUE SELLING PROPOSITIONFirst with its Formulationimproves circulation and prevents heart diseaseimproves memory and mental agilitylowers cholesterolASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

26. UNIQUE SELLING PROPOSITIONRestor-F’s positions strongly in a differentiation market strategyRestore LiFe in a tab.ASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

27. MARKET SIZE (COMPETITOR DATA)Factbook: Php 3 billion divided into 3 therapeutic classesASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

28. MARKET SIZE (COMPANY DATA)Folares data: Restor-F is Php 1.5 B of the total market sizeRESTOR-Fis approximately 25% of entire product volume of the company which also handles the distribution and marketing of two other products (Folart and Restor Big)

29. These three products have a combined volume of P 60 M

30. FolaresPhilippine data: Restor-F sales is PhP 15M

31. Folaresmarket share probably is 1%

32. Then, the total vitamin supplement market size is Php 15 million / 0.01 = PhP 1.5 billionSource: www.folarespharma.comASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

33. MARKET SIZE (CUSTOMER DATA)Filipino data: vitamin supplement is a PhP 700 M industryThere are about 33 million Filipinos aged 20-50 years old. Source: Philippine Statistical Yearbook, 2000Vitamins Usage:IF 30 million Filipinos take a vitamin supplement once a day everyday which costs around PhP5.00 per capsule/tablet,THEN 30 million x 1% x 1 x PhP 5.00 x 365 = PhP 700 MASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

34. RESTOR-F AND THE VITAMIN SUPPLEMENT INDUSTRYIn Summary, the total market size is Php2 billionCompetitorCompanyPhP 2 BConsumerASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

35. 10 Step Marketing PlanRestor-FThe Marketing Mix StrategyPart 2: Steps 6 to 10ASMPH

36. PRODUCT AND THE COMPETITORS6Facing the FightCentrumEnervonClusivolASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

37. PRODUCT DESCRIPTION6A class of multivitamins by Folares Pharmaceuticals Belongs to the class of multivitamins and minerals

38. Used as dietary supplements

39. Manufactured and distributed by Folares PharmaceuticalsASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

40. PRODUCT DESCRIPTION6For vigor, stamina, and optimum functioningRestor-F is a the first and only multivitamin and mineral preparation with a COMPREHENSIVE combination of … for vigor and stamina to support active functioning in adults and help restore efficient performance in conditions suggestive of declining mental and physical function. It enhances recuperative power and aids to increase resistance to disease and stress.

41. It is sold in 2 packages (30s and 100s)

42. Taken one softgel capsule daily ASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

43. PRICE76Restor-F is 60% premium priced in quality packs.PhP 19 per capsulePack of 30 = P516.09Pack of 100 = P1720.29 Restor-F is priced 60% higher than the three vitamins supplement in the market with the aim of maximizing profits in its niche. ASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

44. PROMOTIONS876Exclusively For our loyal customers Exclusive membership cardsASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

45. PROMOTIONS876Free samples at the boothDirect Promotions at eventsASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

46. PROMOTIONS876FacebookOnline adsASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

47. PROMOTIONS876Updates on Twitter for Fun and exciting upcoming eventsASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

48. PROMOTIONS876Find our Ads onYouASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte

49. PROMOTIONS876Giving you the energy to run for FunEvents and ExperiencesASMPHBarcelona | Laquindanum | Parulan | Rivera | Villafuerte