1) 21st century marketing is important for business survival and growth. It generates demand and provides solutions to society.
2) Marketing is used for everything, including goods, services, experiences, and more, and involves everybody, including non-marketing employees.
3) While some aspects of marketing have changed due to increased competition, technology, and globalization, the basic concepts around satisfying customer needs, wants, and demands remain the same.
4) To be successful today, marketing must fulfill key tasks like developing strategic plans, understanding customers, and communicating value, rather than relying on luck.
The World''s Most Important Brand is the Brand With Your Name On It. If branding is important to product success, it is just as important for Personal brands! But how do you develop and reinvent Personal Brands. In this case study, some autobiographical personal branding insights over a 19 year period are shared by Prof. Remigio Joseph De Ungria of the Ateneo Graduate School of Business.
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
A Visual Model of Top Ten Concepts in Defining Marketing in the 21st Century created for the Ateneo Graduate School of Business Marketing Class of Prof. Remigio Joseph De Ungria. Visual Models enhance learning and amplify concept recall.
Dowloadable Template for 20 Year Highly Personal High Performance Hyperlinked (Hyper3) Marketing Plan Used in Ateneo Graduate School of Business (AGSB) and the Ateneo School of Medicine marketing management classes coached by Prof. Bong De Ungria
The World''s Most Important Brand is the Brand With Your Name On It. If branding is important to product success, it is just as important for Personal brands! But how do you develop and reinvent Personal Brands. In this case study, some autobiographical personal branding insights over a 19 year period are shared by Prof. Remigio Joseph De Ungria of the Ateneo Graduate School of Business.
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
A Visual Model of Top Ten Concepts in Defining Marketing in the 21st Century created for the Ateneo Graduate School of Business Marketing Class of Prof. Remigio Joseph De Ungria. Visual Models enhance learning and amplify concept recall.
Dowloadable Template for 20 Year Highly Personal High Performance Hyperlinked (Hyper3) Marketing Plan Used in Ateneo Graduate School of Business (AGSB) and the Ateneo School of Medicine marketing management classes coached by Prof. Bong De Ungria
Apple, Microsoft, Coke, IBM, Google are the world's top 5 brands valued at more than $40 Billion each. But their global success has little impact on you.
For you, the most important brand in the world is the brand with your name on it. So, utilize business and marketing principles to make YOU, the personal brand, stand out and win.
What was the challenge?
The challenge was to carry out an integrated Marketing project, ranging from the market research of Peruvian coffees, through the marketing and communication planning of the company, to the naming and design of its identity, creation of its content on social networks and advice for the content creation of it.
What was the challenge?
The challenge was to carry out an analysis of the current business situation and thereby detect opportunities for improvement to continue growing and building, all through marketing.
Marketing in the 21st Century is more challenging vs. 5 years ago due to increased competition and more demanding customers armed with more information and many choices.
Apple, Microsoft, Coke, IBM, Google are the world's top 5 brands valued at more than $40 Billion each. But their global success has little impact on you.
For you, the most important brand in the world is the brand with your name on it. So, utilize business and marketing principles to make YOU, the personal brand, stand out and win.
What was the challenge?
The challenge was to carry out an integrated Marketing project, ranging from the market research of Peruvian coffees, through the marketing and communication planning of the company, to the naming and design of its identity, creation of its content on social networks and advice for the content creation of it.
What was the challenge?
The challenge was to carry out an analysis of the current business situation and thereby detect opportunities for improvement to continue growing and building, all through marketing.
Marketing in the 21st Century is more challenging vs. 5 years ago due to increased competition and more demanding customers armed with more information and many choices.
Marketing Fundamental - Rio Raditya .pdfRio Raditya
Recently I was invited as the instructor for Mastering Marketing Program at Qubisa. I share the basic theory, the fundamental of marketing to the audiences.
The I Love Marketing Model is a visual interactive technique to help students remember key marketing concepts. Developed by Prof Bong De Ungria of the Ateneo Graduate School of Business.
Watch the video and learn more here...
How do you make your marketing stand out among the thousands of messages potential customers receive every day?
In this practical, results-focused workshop, you will learn 10 ‘street smart steps’ to create a game plan that attracts an abundance of high quality leads with maximum return.
At this value packed session, discover:
• How to identify your ‘dream’ customerand where to connect with them
• 5 proven, high impact, local area marketing tactics for keeping the phone ringing with qualified enquiries
• How to easily create a formula that measures your lead acquisition costs and provides an increased return on investment
• The 3 simple keys to building consistent referrals
• How to develop quality strategic relationships with suppliers and other industry professionals
• How to tweak your website to generate more quality leads
• The specific steps for creating marketing material that cuts through the clutter
Outline 21st century strategies, sales and beyondAshraf Osman
“Time is a great teacher. Unfortunately, it kills all its pupils”. Amazingly this quote dates back to 19th century but still holds true till today. In the world of sales, time is the enemy. You cannot ask for a quota relief because you “need time” until your strategy comes to fruition.
The subject of this course is about building and maintaining successful sales strategies that stand the test of time. Strategies that are in line / in sync / aligned with the organization’s aspiration.
“Writing a Marketing Plan is similar to putting together a complicated puzzle. Each piece contains information that makes sense only when you see the finished product”
By Dr. Rashid Alleem
Managing Large format Retail Stores in Consumer ElectronicsSanjay Singh
Small retail stores are slowly giving way to large format stores. What are the challenges that emerge with change in size of stores vis a vis managing stores, sku velocity and display management is what this ppt covers.
This is the downloadable version of Scroll 1 of the best-selling book, Greatest Salesman in the World by Og Mandino. You can download this and save on your phone or on your computer to make developing the first habit easier.
Z means start with the outcome
Y are your reasons why
X are the how, what, when and who
https://bongdeungria.com/zyx-vs-abc-vs-mbo-marketing/
More info at
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
Not all marketing classes are equal.
Why choose Hypermarketing Class under VCoach Bong De Ungria?
To earn a High Performance Highly Personal Hyperlinked Excellent Experience!
https://bongdeungria.com/why-hypermarketing-class-in-23-seconds/
Pictures paint a thousand words.
Videos are worth a thousand pictures.
This video requirement shall replace the typical “Introduce Yourself” part at the beginning of classes. All students shall now be required to create a 1 minute version of their professional background, upload it for youtube, embed the youtube video in wordpress (or equivalent) and post the url link as your assignment submission.
https://bongdeungria.com/who-you-a-digital-intro/
https://bongdeungria.com/marketing-plans-101-simplified-templates-that-work/
Solve Problems of your Customers!
This marketing plan template emphasizes that customers are more than willing to pay the price for products that solve their problems, and takes away their current pain.
But not all customers have the same problem! Unique selling propositions work best for a defined profile of your Primary Target Market.
Marketing works only if the concepts are remembered beyond the classroom. How do you remember? With Visual Session Certificates that combine emotion, ideas, and the world's most important picture- that of the participant. By doing this, learning and retention extend far beyond the classroom.
https://bongdeungria.com/making-marketing-memorable-using-visual-session-certificates/
COSLA = Concept Synthesis and Local Application
Template enables students to create professional, powerful business presentations based on how to tell a good business story as inspired by Steve Jobs.
https://bongdeungria.wordpress.com/2017/10/03/01-defining-marketing-for-the-21st-century/
Sample of a 20 Year Personal Marketing Plan that is recommended for Students taking the Marketing Management class of VCoach Bong de Ungria of the Ateneo Graduate School of Business
3 Models for Case Analysis and Business Presentation used in Prof Bong De Ungria''s Marketing Management Class at the Ateneo Graduate School of Business
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
2. www.josephdeungria.com
Outline of Learning Objectives
21st century marketing is…
1. Important for survival&growth (why?)
2. Used for everything (for what?, scope) by
everyone (who?)
3. Basic (what are core concepts?)
4. Changing
5. About Accomplishing 8 Tasks
3. www.josephdeungria.com
21st Century Marketing Concept 1:
Marketing is important for
business #Survival&Growth
• #GenerateDemand: for top-line
growth (revenue)
• #ProvidesSolutionstoSociety
communicating and
creating,
delivering value to
10. www.josephdeungria.com
Outline of Learning Objectives
21st century marketing is…
1. Important for survival&growth (why?)
2. Used for everything (for what?, scope) by
everyone (who?)
3. Basic (what are core concepts?)
4. Changing
5. About Accomplishing 8 Tasks
22. www.josephdeungria.com
Food example
To understand Needs, Wants & Demands.
Need Basic necessity
Feel deprived if this is
absent
Food
Want Given choices, this is
what you prefer
Chicken,
Burger, Steak
dinner
Demand A want that is supported
by a decision and
capacity to buy
Only burger
is within my
budget!
24. www.josephdeungria.com
Needs are still basic,
universal human
requirements.
Respond to 5 Types
of needs:
1. Stated
2. Unstated
3. Real
4. Delight
5. Secret
Basic needs have not changed.
No NEED added or deleted in 50 years
30. www.josephdeungria.com
Outline of Learning Objectives
21st century marketing is…
1. Important for survival&growth (why?)
2. Used for everything (for what?, scope) by
everyone (who?)
3. Basic (what are core concepts?)
4. Changing
5. About Accomplishing 8 Tasks
32. www.josephdeungria.com
1. Globalization
2. Technology
3. Deregulation
4. Privatization
5. More Competition
6. Industry Convergence
7. Consumer resistance
8. Retail Transformation
21st Century Marketing Difference 1:
Competition increased due to
33. www.josephdeungria.com
1. Globalization
2. Technology
3. Deregulation
4. Privatization
5. More Competition
6. Industry Convergence
7. Consumer resistance
8. Retail Transformation
The Following changed
or disappeared:
Economic Boundaries
Brick and Mortar
Business Rules
Monopolies & Dinosaurs
Way of Doing Business
21st Century Marketing Difference 1:
Competitive Rules changed!
34. www.josephdeungria.com
1. Buying Power
2. Choices
3. Information
4. Voice
EASIER
5. Ordering
6. Comparison
Customer is
King!
INCREASED
21st Century Marketing Difference 1:
Customers are more powerful
and demanding
35. www.josephdeungria.com
1. Internet
1. Social Media
2. Sales Channel
3. Research
4. On and Off-line buzz
5. Blogs
6. Purchasing savings
2. Niche magazines
3. Mobile
21st Century Marketing Difference 3:
Companies must use more
capabilities too!
37. www.josephdeungria.com
Must cover:
1. Customers (develop long term relationships)
2. Company (internal customers, employees, 4Ps)
3. Competition (performance)
21st Century Marketing Difference 4:
Marketing has to be HOLISTIC
38. www.josephdeungria.com
Outline of Learning Objectives
21st century marketing is…
1. Important for survival&growth (why?)
2. Used for everything (for what?, scope) by
everyone (who?)
3. Basic (what are core concepts?)
4. Changing
5. About Accomplishing 8 Tasks