The document provides a template and instructions for creating a 20-year marketing plan with 10 mandatory elements. It includes samples and annotations for each element, such as a cover page with theme and unique selling proposition, branding one-pager, product portfolio with roles and pictures, free-for-alls relating business principles to personal situations, comparing current and 20-year scenarios, and milestones for success. The last two slides repeat the cover page and element on branding pictures to bookend the presentation.

1. Your blog address
2017 ZYX edition

2. Your blog address
Your
Brand
Logo
This downloadable template is best used together with
2 files: Student’s guide and vCoach Sample.
Click on this link to access these files…
http://www.josephdeungria.com/2011/05/strategic-marketing-by-prof-de-ungria.html
Author’s Note

3. Your blog address
Your
Brand
Logo
Ten Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. ZYX in pictures
3. Outline
4. Vision/ Mission with your USP
5. Your Brand One Pager (with Brand Elements)
6. Product Portfolio/ Roles
7. Mandatory Free for All
8. Individual Free for All
9. Compare now vs. 20 Years
10. Milestones for Winning

4. Your blog address
Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De Ungria
2017
Sample
Execution: Cover Page, Element 1

5. Your blog address
Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De Ungria
January 2011
Sample
Execution
Annotations
1. Theme = Wimbledon
2. 1 Word Descriptor or USP
(Unique Selling Proposition)=
3. Visual Image of your brand=
Coach with eagle and racket & ID pic

6. Your blog address
Your
Brand
Logo
Z is the biggest
picture on top
At least 1 Y
At least 1 x
Your ZYX in pictures
Z
Y1 Y2 X1 X2Y3
Element 2

7. Your blog address
Your
Brand
Logo
High Performance, Highly Personal
Hyper-Road to the Grand Slam Finals
A. Daily Rounds
– Vision/ Mission
– Roles/ Strokes
– 12 Point Game Plan
– Match Statistics monitoring
B. End in Mind
vCoach- Vision driven consistent achievement
Sample
Execution: Outline, Element 3

8. Your blog address
Your
Brand
Logo
I align daily…
VISION/ MISSION
My purpose in life is to use daily my God-given
technical, marketing and communication
talents to vCOACH people to continuously
improve and balance their quality of life in a
competitive, global, business and Christian
environment against all odds and at its proper
time.
Sample Execution:
Vision- Mission, Element 4

9. Your blog address
Your
Brand
Logo
Hypermarketing 3.0 =
1 High Performance
2 Highly personal
3 Hyperlinked#
SERVICE
Sample
Execution: Brand 1 pager, Element 5

10. Your blog address
Your
Brand
Logo
Winning means doing 7 roles/
strokes well daily
1. Real Christian going to
Heaven
2. Sweetheart Husband
3. Model Father
4. Grateful Son
5. Helpful brother
6. Best Ever GM
7. Inspiring vCoachSample
Execution: Product Porfolio, Element 6

11. Your blog address
Your
Brand
Logo
A model father…
Annotations
1. For each product/ role in your portfolio,
Create a slide with pictures that reminds
You of this role.
2. Remember- we will upload your file. Share
Only pictures that you are comfortable
Showing in public.
3. You can also use clipart Or pictures of others if
You have privacy or personal concerns about #2.
Sample
Execution: Product Porfolio, Element 6

12. Your blog address
Your
Brand
Logo
A grateful son…
Annotations
1. Here is another role. Remember- minimum
is 1 slide per role.
2. In the final version you will use daily, you can
Substitute videos or music to the pictures.
Sample
Execution: Product Porfolio, Element 6

13. Your blog address
Your
Brand
Logo
Serves as additional backbone/ framework/
guide to your plan
Based on business, management, sales,
personal improvement
Can be from books, websites, songs, movies,
famous authors’ quotes (pls. cite the source)
Translate to how it applies to you! (crucial!)
What is a FREE for all?

14. Your blog address
Your
Brand
Logo
1. “Marketing Plan for Life” adapted to You
2. At least 1 more free for all (student’s choice)
– sport, hobby, profession- related
- in sample presentation: showed “Greatest
Salesman in the World, and link with Tennis”
There are 2 free for all’s
required

15. Your blog address
Your
Brand
Logo
12 Marketing Plan for Life
Robert Michael Fried
1. Define Business- Who Am I?
I am vCOACH Bong
2, Assess Market- Capitalize on Strength
I have technical, marketing & communication talents.
3. Identify Primary Target Market- Discovering Real Me
My God, my family, my work & my students
4. Launch Strategy- Find Niche & Risk
My digital strategy is to share 24/7 on-line
My risk is others copying my coaching
materials which took years to develop.
Sample
Execution: Mandatory Free for All , Element 7

16. Your blog address
Your
Brand
Logo
12 Marketing Plan for Life
Robert Michael Fried
1. Define Business- Who Am I?
I am vCOACH Bong who creates highly personal
high performance plans.
2, Assess Market- Capitalize on Strength
I have technical, marketing & communication talents.
3. Identify Primary Target Market- Discovering Real Me
My God, my family, my work & my students
4. Launch Strategy- Find Niche & Risk
My digital strategy is to share 24/7 on-line
My risk is others copying my coaching
materials which took years to develop.
Notice the ff. elements
1. Cite source (book/ author/ site)
2. Summarize what source recommends
(example: Define business)
3. Translate to your personal situation
setting: (example: I am vCOACH Bong)
Sample Execution:
Free for All

17. Your blog address
Your
Brand
Logo
12 Marketing Plan for Life
Robert Michael Fried
1. Define Business- Who Am I?
2. Assess Market- Capitalize on Strength
3. ID PTM- Discovering Real Me
4. Launch Strategy- Find Niche & Risk
5. Weather PLC- Innovate Continuously
6. Balance Mix- Build My Brand
This shows the original messages from
The book source which shows how business
Principles are applicable to “generic”
personal life Plans
This lacks a translation to personal
Situation of the student.
Sample Execution:
Free for All

18. Your blog address
Your
Brand
Logo
My Marketing Plan for Life
vCoach Bong based on book of Robert Michael Fried
1. Define Business-
– Who Am I? I am vcoach Bong
2. Assess Market- Capitalize on Strength
– My marketing, technical & communication talents
3. Identify Primary Target Market- Discovering Real Me
– Excel in 7 roles as Christian, husband, father,
brother, son, COO, vcoach
4. Launch Strategy- Find Niche & Risk
– Vision-driven coach for people who want to achieve
– (risk: not everybody will want to be coached)
Sample
Execution: Mandatory Free for All , Element 7

19. Your blog address
Your
Brand
Logo
My Marketing Plan for Life
contamination marketer Bong De Ungria
5. Weather Product Life Cycle- Innovate Continuously
– Continuously learn
6. Balance Marketing Mix- Build My Brand
– Hy-per Contaminate markets.
7. Expand Reach- Create My Legacy
– Digital vcoach on-line
8. Campaign Ad- Reawaken Creativity
– Keep pace with technology. I’ve got mail
Sample
Execution: Mandatory Free for All , Element 7

20. Your blog address
Your
Brand
Logo
My Marketing Plan for Life
hypermarketer Remigio Joseph De Ungria
9. Plan Distribution- Share Time & Energy
– Navigate with hypermaps & daily plans
10. Achieve Sales- Reach Goals
– Specify daily, monthly, annual, 20 yr targets
11. Analyze Profit and Loss - Keep Score
– Review actual vs. targets
12. Seek Opportunities- Make Dreams Real
– Every day in every way, get better & better
Sample
Execution: Mandatory Free for All , Element 7

21. Your blog address 21
THE GREATEST SALESMAN
Communication Lessons for My Life
Sample
Execution: Individual Free for All , Element 8

22. Your blog address
Your
Brand
Logo
Ten scrolls: I to V
I will…
1. Form good habits & become their slave
(Today I begin a new life…)
2. Greet this day with love in my heart.
3. Persist until I succeed
4. I am nature’s greatest miracle
5. Live this day as if it is my last.
Sample
Execution: Individual Free for All , Element 8

23. Your blog address
Your
Brand
Logo
1. Begin with Service. Serve 4Ps
(Purpose, Power, Percentage, Placement)
• Begin the point with service
• First serve- Purpose & Power
• Second serve- Percentage & Placement
• If double fault, then next point
• Return serve- visualize response choices
Sample
Execution: Individual Free for All , Element 8

24. Your blog address
Your
Brand
Logo
2. Keep Eyes on the ball
• Focus on ball from opponent’s racket to just
before I hit it
• 1 second freeze on point of contact; don’t
look up or follow ballpath immediately
• Anticipate
Sample
Execution: Individual Free for All , Element 8

25. Your blog address
Your
Brand
Logo
The 20 year journey is worth
every day of it…
Here and Now
52 yrs old
Husband
Kids
Consultant
vCoach
Working to Save
Living day to day
End in Mind
Healthy 72 years old
Happily married
Kids with kids
Business Owner
Speaker & Author
Sharing wealth
No fear of dying
Sample
Execution
Sample
Execution: Compare Now vs 20 yrs, Element 9

26. Your blog address
Your
Brand
Logo
The 20 year journey is worth
every day of it…
Here and Now
52 yrs old
Husband
Kids
Consultant
vCoach
Working to Save
Living day to day
End in Mind
Healthy 72 years old
Happily married
Kids with kids
Business Owner
Speaker & Author
Sharing wealth
No fear of dying
Sample
Execution
Describe key aspects of your life
Now vs. 20 years from now
In text or better yet, in pictures
Sample
Execution: Compare Now vs 20 yrs, Element 9

27. Your blog address
Your
Brand
Logo
Daily Monitoring to make sure…
• Habits check
• Time check
• Food log
• Cash records
• Diary
Sample Execution:
Milestones for winning, Element 10

28. Your blog address
Your
Brand
Logo
Daily Monitoring to make sure…
• Habits check
• Time check
• Food log
• Cash records
• Diary
What tactics
Will you use
Regularly to
Achieve your
Goals?
Sample Execution:
Milestones for winning, Element 10

29. Your blog address
Your
Brand
Logo
The daily road to the finals is
vision-driven and good.
As a vCoach, I succeed if my team wins. My
team is my family, my officemates my
students and my community.
Winning does not depend on my team’s
reaching the finals. Being a true Christian,
fulfilling God’s vision for me, doing my best,
and feeling blessed everyday is my ultimate
destiny. Sample Execution:
Milestones for winning, Element 10

30. Your blog address
Your
Brand
Logo
The daily road to the finals is
vision-driven and good.
As a coach, I succeed if my team wins. My
team is my family, my officemates my
students and my community.
Winning does not depend on my team’s
reaching the finals. Being a true Christian,
fulfilling God’s vision for me, doing my best,
and feeling blessed everyday is my ultimate
destiny.
Describe milestones, checkpoints for success
Towards your goals.
Sample Execution:
Milestones for winning, Element 10

31. Your blog address
Your
Brand
Logo
Z is the biggest
picture on top
At least 1 Y
At least 1 x
Your ZYX in pictures
Z
Y1 Y2 X1 X2Y3
Element 2, just copy as one of the ending slides

32. Your blog address
Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De Ungria
Your last page should be the same as your
Cover page (refer to Lecture on 21 Steps
to Power Presentations
Element 1, just copy as the ending slide