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Marketing 4.0 Guiding Customers from Awareness to Advocacy

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Ateneo Graduate School of Business
Ateneo Graduate School of Business

The document outlines the major shifts that have occurred in marketing approaches over time from 1) product-driven to 2) customer-centric to 3) human-centric and now 4) guiding customers from awareness to advocacy. It discusses how marketing has evolved from a traditional to digital approach. The document also provides two personal case studies of advocacy campaigns - one helping a young girl become a chess grandmaster and another promoting optimal breathing techniques.

Education
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www.josephdeungria.com Marketing 4.0 Guiding Customers from A________ to A__________ Vcoach Bong De Ungria Certified Digital Marketer (CDM) Professor, Ateneo Graduate School of Business
www.josephdeungria.com 1. Product Driven 2. Customer Centric 3. Human- Centric 4. Guide from Awareness to Advocacy Major Marketing Shifts
www.josephdeungria.com Donald Duck driving 1.0 Product Driven Marketing Start and SUCCEED with product Money mousetrap
www.josephdeungria.com Once upon a time, it’s all about better products...
www.josephdeungria.com 2.0 Customer Centric Marketing : Focus on customers
www.josephdeungria.com 2.0 Customer Centric Marketing : Every action should lead to customer satisfaction...
www.josephdeungria.com 2.0 Customer Centric: CAMRY for some, VIOS for others...
www.josephdeungria.com 3.0 Human- Centric Customers are not just a name or number...
www.josephdeungria.com 3.0 Human- Centric Marketing Customers are NOT statistics for reports
www.josephdeungria.com 3.0 Human- Centric Marketing Behind the headlines and numbers is a human story... (Somebody’s son died...)
www.josephdeungria.com 3.0 Human- Centric Marketing Stories of 3 National, Political Brands
www.josephdeungria.com 3.0 Human- Centric Marketing Darwin or Da Vinci’s HUMAN in each of US
www.josephdeungria.com 3.0 Human- Centric Marketing SHARE the MIND, HEART & WALLET
www.josephdeungria.com 3.0 Human- Centric Demands Brands with Human Values
www.josephdeungria.com Give Examples of Brands Exemplifying Human Values without The use of Human Endorsers or Testimonials DISCUSSION
www.josephdeungria.com 1. Product Driven 2. Customer Centric 3. Human- Centric 4. Guide from Awareness to Advocacy Major Marketing Shifts
www.josephdeungria.com 4.0 Awareness to Advocacy Exponential Impact from Advocates
www.josephdeungria.com 4.0 Awareness to Advocacy Exponential Impact from Advocates
www.josephdeungria.com 4.0 Awareness to Advocacy Moving from Traditional to Digital
www.josephdeungria.com 4.0 Awareness to Advocacy Solar Philippines – green power~
www.josephdeungria.com 4.0 Awareness to Advocacy Protecting animals and environment
www.josephdeungria.com 4.0 Awareness to Advocacy Personal testimonials in Network Marketing spread the message virally
www.josephdeungria.com 1. Help a 9 Year Old to be the World’s Youngest Female Grandmaster 2. Share Optimal Breathing for All 2 Personal Case Studies of Advocacies
www.josephdeungria.com Personal Advocacy Case #1 9 Year Old Tonelle’s quest: Set up a FB Page
www.josephdeungria.com Personal Advocacy Case #1 Created Compelling Stories
www.josephdeungria.com Personal Advocacy Case #1 Got sponsors from the Philippines, USA, Australia and Malaysia...
www.josephdeungria.com 1. Help a 9 Year Old to be the World’s Youngest Female Grandmaster 2. Share Optimal Breathing for All 2 Personal Case Studies of Advocacies
www.josephdeungria.com Eat 3 times Drink 2 liters Sleep 8 hrs Exercise 1 hr Breathe 26,000 times! Here’s our ideal daily scorecard:
www.josephdeungria.com Eat 3 times Drink 2 liters Sleep 8 hrs Exercise 1 hr Breathe 26,000 times! How long can we live without 40 days 7 days ??? 30 years??? 15 minutes
www.josephdeungria.com Personal Advocacy Case #2 In 2 weeks, became an advocate (2013)
www.josephdeungria.com Personal Advocacy Case #2 On my 4th year of being an advocate (2013-2017)
www.josephdeungria.com 1. Product Driven Major Marketing Shifts
www.josephdeungria.com 1. Product Driven 2. Customer Centric Major Marketing Shifts
www.josephdeungria.com 1. Product Driven 2. Customer Centric 3. Human- Centric Major Marketing Shifts
www.josephdeungria.com 1. Product Driven 2. Customer Centric 3. Human- Centric 4. Awareness to Advocacy Major Marketing Shifts
www.josephdeungria.com Marketing 4.0 Guiding Customers from Awareness to Advocacy Traditional to Digital Vcoach Bong De Ungria Certified Digital Marketer (CDM) Professor, Ateneo Graduate School of Business

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