The 10-step marketing plan outlines Restor-F's strategy to target active, health-conscious adults over 13 seeking to boost mental and physical function. Restor-F positions itself as the only supplement combining multiple vitamins and minerals. It will price capsules 60% higher than competitors and distribute nationwide through drugstores, gyms, and health-related partnerships, targeting the PhP15M niche market. The goal is to dominate this niche through Restor-F's unique formulation.

1. 10 STEPMarketing Plan for Restor-FCristal Ann G. LaquindanumNovember 2007

2. 5 Steps for Part 1(PTM and Positioning)Restor-F PTM are highly functioning, active, health conscious adultsWho want to boost their mental & physical function Can choose Enervon, Centrum, and ClusivolGap is all others are low costThe market sizeof vitamin supplement is PhP3B. Restor-F niche is PhP15M

3. 5 Steps for Part 2(Marketing Mix & Strategy)Restor-Fsoftgel capsuleIs 60% premiumUses TV, print, membership packagesIs distributed nationwideUses a niche the best among the rest

4. Positioning to the Primary Target MarketPart 1:Steps 1 to 5

5. 1. Restor-F primary target market (PTM) are the active and health consciousDemographics: Restor-F’s PTM are 13 years old and above, M/F, social class ABC, single or married

6. Lifestyle: active functioning adults, health conscious who wants to fight off diseases

7. Behavior: everyday energy boost, quality product with more formulations2. My PTM’s NWE

8. 2. My PTM’s NWEI will be develop into my best self If I am healthyI’m at the top of my game if I am healthy

9. 2. My PTM’s NWEActive, highly functional adults need…Self-development, recognition, status Active adults choose Restor-F over other vitamin supplement because of…More vitamins and nutrients in its formulation, added health boost, qualityActive adults expect these when they take Restor-F…More vigor and stamina, boost mental and physical function, increase natural resistance to disease and stress 3a. Restor-F has many formidable competitorsDirect: Centrum, Clusivol, Enervon, Stresstabs, etc.

10. Indirect: Gym packages, diet pills/drinks/food, health drinks, healthy lifestlye

11. Variables: age, price, packaging, availability, brand, product mix3b. Competitive Position MapPrice vs. Quantity and Quality of FormulationCLUSIVOLCENTRUMENERVONRESTOR-F

12. 4. Restor-F positions strongly in a niche market opportunityRestor-F is the FIRSTand ONLY multivitamin and mineral preparation with a COMPREHENSIVE combination of

13. TaurineChlorella, Ginseng, Rutin, Folic Acid and Lecithin

14. This formulation enhances vigor and stamina, increases body’s resistance, and improves body and mind function5a. Based on data, vitamin supplement market is PhP3 billion

15. 5b. Based on Folaresdata, where Restor-F share is25%, total market size isPhP1.5 billionFolaresPhilippine data: Restor-F sales is PhP15M

16. Folares market share probably is 1%

17. Then total vitamin supplement market size is Php15million / 0.01 = PhP 1.5 billion5c. Consumer data indicates a size of PhP 3.6 billionVitamins Usage:20 million Filipinos take vitamin supplement once a day which costs around PhP5.00 per capsule/tablet

18. 20 million x 1 x PhP5.00 x 365 = PhP3.6 billion5. Concluded that vitamin supplement market is PhP3 billionCompetitor data = PhP 3 B Company data = PhP 1.5 B Usage data = PhP 3.6 B

19. The Marketing Mix StrategyPart 2:Steps 6 to 10

20. 6a. Vitamin supplement category is dominated by 3 major brands

21. 6b. Product descriptionRestor-F is a the first and only multivitamin and mineral preparation with a COMPREHENSIVE combination of … for vigor and stamina to support active functioning in adults and help restore efficient performance in conditions suggestive of declining mental and physical function. It enhances recuperative power and aids to increase resistance to disease and stress.

22. It is sold in 2 packages (30s and 100s)

23. Taken one softgel capsule daily 7. Restor-F is 60% premium priced in affordable packs Pack of 30 = P516.09Pack of 100 = P1720.29Restor-F is priced 60% higher than the three vitamins supplement in the market with the aim of maximizing profits in its niche.

24. 8a. PromoThe best for my health.

25. 8a. PromoThe best for my health.

26. 8a. PromoThe best for my health.

27. 8b. Competitor promoMas energy mas happy.I want to be complete.Bawalmagkasakit.

28. 9. Restor-F is distributed nationwide in partnership with other health-related products Drugstores, spas, gyms, fitness centers

29. Nationwide