Barcelona 10stepmktgplan

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Barcelona 10stepmktgplan

  1. 1. 10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  2. 2. RESTOR-F’SPRIMARY TARGET MARKET<br />DEMOGRAPHICS<br />>14 years old<br />Male and female<br />Classes A-B<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  3. 3. RESTOR-F’SPRIMARY TARGET MARKET<br />LIFESTYLE<br />For people on the go<br /><ul><li>students
  4. 4. professionals
  5. 5. athletes</li></ul>For people on their prime<br />For the health-conscious<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  6. 6. RESTOR-F’SPRIMARY TARGET MARKET<br />BEHAVIOR<br />1 Tab <br />Once a day<br />For diet supplementation <br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  7. 7. RESTOR-F’SPTM’S NEEDS/WANTS/EXPECTATIONS<br />My body is my temple. I need to take care of myself.<br />I am competitive, I need to be on top of my game.<br />I need to be healthy.<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  8. 8. RESTOR-F’SPTM’S NEEDS/WANTS/EXPECTATIONS<br />TheNEED to be HEALTHY in body, mind and soul. RESTOR-F does not only help restore physical health but also influences the person to have a positive health seeking attitude.<br />Adults WANT a diet supplement that is complete, one that provides the most adequate and important vitamins and minerals, and one of best quality at the best price.<br />Customers EXPECT to have a healthier, better-quality of life, performing in their finest, maximizing their full potential. <br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  9. 9. RESTOR-F’SCOMPETITORS<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  10. 10. RESTOR-F’SCOMPETITIVE POSITION MAPS<br />Formulation VS Price VS Therapeutic Effectiveness<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  11. 11. RESTOR-F’SCOMPETITIVE POSITION MAPS<br />Restor-F<br /><ul><li> high-priced as compared to other multivitamins
  12. 12. with assumed edge on therapeutic effectiveness
  13. 13. having other ingredients unique to this product –</li></ul>taurine, ginseng, chlorella, folic acid <br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  14. 14. RESTOR-F’SUSP<br />USP: THE MOST COMPLETE MULTIVITAMIN AND MINERAL SUPPLEMENT<br />BEYOND THE USUAL VITAMINS AND MINERALS, RESTOR-F PROVIDES ADDITIONAL SUPPLEMENTATION –taurine, ginseng, chlorella, lecithin and folic acid.<br />RESTOR-F: BEYOND COMPLETE<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  15. 15. RESTOR-F’SSUPPORTING DATA<br />Multivitamin Industry Market is worth 3 BILLION PESOS. (Philippine Pharmaceutical Industry, 2008)<br />RESTOR-F sales up to 20 MILLION PESOS.<br />Total market share of RESTOR-F is at <1%.<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  16. 16. RESTOR-F’SMARKETING MIX STRATEGY<br />INDIRECT <br />COMPETITION<br />DIRECT COMPETITION<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  17. 17. RESTOR-F’SMARKETING MIX STRATEGY<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  18. 18. RESTOR-F’SMARKETING MIX STRATEGY<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  19. 19. RESTOR-F’SMARKETING MIX STRATEGY<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  20. 20. RESTOR-F’SMARKETING MIX STRATEGY<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  21. 21. RESTOR-F’SMARKETING MIX STRATEGY<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  22. 22. RESTOR-F’SMARKETING MIX STRATEGY<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  23. 23. RESTOR-F’SMARKETING MIX STRATEGY<br />COMPETITOR PROMOS<br />ENERVON C<br />“More Energy,<br />Mas Happy”<br />CENTRUM<br />“Complete from A <br />to zinc”<br />CLUSIVOL<br />“Bawalmagkasakit”<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  24. 24. RESTOR-F’SMARKETING MIX STRATEGY<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  25. 25. RESTOR-F’SMARKETING MIX STRATEGY<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  26. 26. RESTOR-F’SMARKETING MIX STRATEGY<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  27. 27. RESTOR-FSUMMARY<br />5 Steps for part 1 PTM and <br />Positioning<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  28. 28. RESTOR-FSUMMARY<br />5 Steps for part 2 Marketing Mix and<br />Strategy<br />10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />
  29. 29. 10 step marketing plan for RESTOR-F<br />Kathlene Marie A. Barcelona<br />MD-070019<br />

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