This document outlines 21 techniques for powerful presentations. It begins with an introduction on why being an effective presenter is important as a 15-minute presentation can have a greater career impact than 40 hours of work. The techniques section provides tips such as thinking from the customer's perspective, using descriptive outlines and headlines, focusing on big ideas, using diagrams and pictures, and practicing extensively. The conclusion emphasizes that effective communication requires meeting customer needs through concise presentation of key points.

1. 21 Steps
to Powerful
Presentations
(Effective Communicators Win!)
Bong De Ungria
March 2011

2. Outline:
Communicate to Win
1. Why be a power presentor? (Intro)
2. How? Techniques (Body)
3. Why, How, Who? (Conclusion)

3. 1.Why?
A power presentor gets what he
wants: personally & professionally

4. 1.Why?
Life is not FAIR! 15 min> 40 hours
Your 15 minute weekly oral report
Has greater impact to your career
than the rest of the 40 hours you worked during
that week
A great part of management’s judgment is
based on what , how you report.

5. Why do you REPORT?
1. Forces you to analyze.
2. Gets action.
3. Learn by doing
4. Learn by listening from other reports.

6. 2. How?
21 Power Presentor
Techniques
Legend:
Do this!
Avoid!

7. Power Technique #1
Think Customer. Not Self
Customer: What’s In It For Me?
Common Presentor’s Mistakes:
What Can I Do?
What Do I Know?

8. View your report from
customer’s perspective
YOU
1. Computer
2. 2 feet
3. Know details
4. Unlimited time
5. This is what I did!
6. Effort input
CUSTOMER
1. Projector
2. 20 feet away
3. Unfamiliar with
content, units
4. Limited time
5. What’s in it for me?
6. Impact/ Retention

9. View your report from
customer’s perspective
YOU
1. Computer
2. 2 feet
3. Know details
4. Unlimited time
5. This is what I did!
CUSTOMER
1. Projector
2. 20 feet away
3. Unfamiliar with
content, units
4. Limited time
5. What’s in it for me?
6. Impact/ Retention
Did you know?
1. Your fingers don’t
project:
• From computer
• From you
2. People have limited
vision
3. If customer doesn’t
understand, he tunes out

10. Customer has needs and
problems that you can solve
He listens if you have answers
He doesn’t care about everything else.
Don’t waste time with excess info.

11. 2 examples of wasted
time and effort
What
time is
it?
6:30
& 23 sec
And 9:30
In
NewYork

12. Power Technique #2
Adapt communication
format to the medium
Examples:
(1) Limited Internet surfing using cellphones
since screen size < Computer,
(2) Billboards have less text than print ads.

13. What’s different?
A projector…
1. Lower resolution
2. Darker colors
3. Affected by lighting, projector
4. Enlarged (avoid typos!)

14. Power Technique # 3
Use all-occasion formats
Don’t be a victim of
Differences in projector capability,
Lighting conditions,
Size of Room

15. White backgrounds always
work! (Title =36)
1. Fancy text colors are unreadable
2. Unpredictable light effects
 Projected diff. From computer
3. First level =28 blue
2nd = 24 black
3rd = 20 green
4. Arial or arial black font
5. Hyperlink properly

16. Projector resolution is
different from computer’s!

17. Power Technique #4
Anticipate the question.
Back up your answer.
(But don’t talk about it if not asked,
disrupts communication flow)

18. Be Ever-READY.
Have your spare tire.
Real end of presentation (last slide)

19. Be Ever-READY.
Have your spare tire.
Real end of presentation (last slide)
Back Up Slides. Don’t Erase!

20. Power Technique #5
Focus on the Big Ideas
(Communicate, NOT confuse
More is NOT merrier)

21. What’s the complete idea?
If this represents
everything true
about the product
price, terms, specs, benefits, availability
how to use, who endorses it, brand, etc.

22. Everything can get lost in
the translation
This is what you say
To customer

23. Everything can get lost in
the translation
This is what you say
To customer
What they hear & see

24. Everything can get lost in
the translation
This is what you say
To customer
What they hear & see
What they distort

25. Everything can get lost in
the translation
This is what you say
To customer
What they hear & see
What they distort
What they remember

26. Avoid communication
errors!
This is what you say
To customer
What they hear & see
What they distort
What they remember

27. Focus on the big idea!
Learn from the 30 second TV ad
This is what you CAN say
This is what you ACTUALLY say
What they hear & see
What they distort
What they remember

28. Sell the SIZZLE, not the steak
Remember when you were trying to impress
someone?
This is what you CAN say

29. Sell the SIZZLE, not the steak
Enlarge the sizzle with smoke and sound
This is what you CAN say
This is what you ACTUALLY say
With SIZZLE
29

30. Sell the SIZZLE, not the steak
Do it well and there is no loss in translation
This is what you CAN say
This is what you ACTUALLY say
With SIZZLE
What they hear & see
What they distort
What they remember

31. Sell the SIZZLE, not the steak
Customer buys everything!
This is what you CAN say
This is what you ACTUALLY say
With SIZZLE
What they hear & see
What they distort
What they remember
If they buy sizzle,
They buy steak,
sauce, burnt
meat & all.

32. Power Technique #6
Slides are FREE.
Don’t overcompress.
Presenting Five 1-idea slides
are faster than
getting audience confused with 1 cluttered slide

33. Power Technique #7
HELP the audience
remember!
No retention = zero value

34. Here’s a really confusing
situation for real…
IT staff took 30 minutes trying to
explain this…
Concessionaire or outright purchase?
Weight or price based?
Price label is 1 for weight and 2 for price
What color to use? (blue, green, red, yellow?)

35. CPR2- Sample retention
tool used for real situation
Concessionaire or outright?
Weight or price based?
Price label: 1 for weight. 2 price
What color? (blue, green, red, yellow?)
30 second Retention tool used:
CPR2
Concess uses price based, use red (as
warning). Price tag shows 2.
Try to forget CPR2 if you can!

36. Power Technique #8
Use the Cover Page
As the Executive Summary
(Cover page is
First & Last Page
of Presentation :
Bookend)

37. Power Presentations
Effective Communicators Win!
Bong De Ungria
October, 2010
Coverpage elements:
1. Descriptive Title(s)
2. Presentors’
name(s)
3. Date
4. Picture
5. Consistent Format
Elements

38. Last slide should finish
with your 1 Big Idea!
Blank Page Adds
No Value
Remind audience
Of your Big Idea.
You can still thank
audience.
Explicitly showing
Thank You
Is for Beauty
Contests Only

39. Power Technique #9
Use A Descriptive Outline
Effective Communication Requires 3 Steps
1. Introduce what you will say… (Outline)
2. Say it (Body)
3. Repeat what you just said… (Conclusion)

40. Wrong Outline: Generic
words
1. Outline
2. Introduction
3. Body
4. Conclusion
5. Summary

41. A Better outline
describes…
 Why use power ppt? (Intro)
 Techniques (Body)
 Meeting Customer Needs (Conclusion)
 Why, How, Who? (Summary)

42. Power Technique #10
Follow 7 x7 Rule
Less than 7 lines,
Less than 7 words per line
Avoids Clutter
Allows Emphasis of Key Ideas

43. This outline is too wordy… uses
complete sentences and no
abbreviations. Not 7 x 7
 Why do we need power presentations?
 Unnecessary building distracts power presentations
 There is no picture here that can liven page in this
example.
 A power presentor does not have cue cards.
Everything he needs is in the slide.
 Too many words disallow the use of accompanying
pictures
 Tendency to just read off (ala narrator)
 See “power presentations” repeated 4 x.

44. This follows 7 x 7 rule
 Why use power ppt? (Intro)
 Techniques (Body)
 Meeting Customer Needs (Conclusion)
 Why, How, Who? (Summary)

45. Power Technique # 11
Make the Headline Speak
(Top Red Line = Complete idea)
If it is important,
Explicitly state this in the head line.
Think like a newspaper editor.
Don’t make audience guess.

46. Budget for 2002
Current CRM Proposed CRM Increase
SALES 80 144 64
COST OF SALES 48 72 24
GROSS PROFIT 32 72 40
LESS: OPERATING EXPENSE 16 21 5
FIXED COST 7 7 0
VARIABLE COST 9 14 5
LESS: ADV & PROMO 5 17 12
NET INCOME 11 35 24
This is a title
or label. So what are
you really trying to say?

47. Invest 12 M in Proposed CRM
Increase Income by 24 M
5. Budget for 2002 (millions)
Current CRM Proposed CRM Increase
SALES 80 144 64
COST OF SALES 48 72 24
GROSS PROFIT 32 72 40
LESS: OPERATING EXPENSE 16 21 5
FIXED COST 7 7 0
VARIABLE COST 9 14 5
LESS: ADV & PROMO 5 17 12
NET INCOME 11 35 24
This is why you are
Showing this Table!
This is a good
Example of a the HEADLINE
Direct the listener’s eyes
by highlight boxes just
Like in newspapers.

48. If it is important, then
put complete idea in the title line
Uses Title.
Needs explanation by
presentor for audience to
understand
Uses Title Line.
Explanation is clearly
Shown.
“Selective” is repeated 4 times

49. Power Technique # 12
Your slide = Your notes
Don’t hold a notebook, cue card
Don’t say something & not show it.
Slides should self-explain, stand-alone.

50. Power Technique # 13
Use Combination
of Text, Pictures, Dates
Extra effort is worth it.
Avoid moving pictures!
Separate pics and text.
LABEL pics.

51. Use pictures to liven page…
 Why use power ppt?
 Techniques
 Meeting Customer Needs
 Why, How, Who?
Moving pics distract

52. Text with overlapping
pictures are not readable
Reduce picture size! (see next slide)
• Why use power ppt?
• Techniques
• Meeting Customer Needs
• Why, How, Who?

53. Separate Text & Pics
Optimize size of pictures
(right size = more effective)
• Why use power ppt?
• Techniques
• Meeting Customer Needs
• Why, How, Who?

54. Avoid unlabeled pictures

55. Caption/ date your pictures
Front End Training, Aug. 30
Abenson signage, Sep 2

56. Power Technique # 14
When in Doubt? Don’t
1. Leave out details you don’t understand
(audience won’t know what is missing)
2. Avoid errors, controversies.

57. Audience remembers
mistakes & controversies!

58. Power Technique # 15
Use Diagrams To…
1. Explain
2. Simplify Concepts
3. Tell Stories
4. Quantify
5. Show Relationships
6. Analyze

59. This is too wordy!
 Paste is the combination of
cementitious materials, water, air and
chemical admixtures
 Mortar is the combination of paste and
fine aggregates
 Concrete is the combination of mortar
and coarse aggregates

60. Diagrams explain better!
 Cement
 Water
 Admixture
 Mineral
(Flyash, Slag, SilicaFume)
 Chemical
(Superplasticizer, Retarder)
 Air
 Aggregates
 Fine aggregates
 Coarse aggregates
Paste
Mortar
Concrete

61. Make own diagrams to
simplify concepts!
Cement
grain
Cement
spines
form
Cement expands to
many layers
Hardened
Material
containin
g
water Various cements interlock
Setting or hardening due to stronger
interlock
Cement hydration

62. G1 AGGREGATE
PASTE
3/4 AGGREGATE
3/8 AGGREGATE
SAND
During mixing, the cement
paste (cement, water, admix,
air) must completely wrap
around all the aggregates.
Concrete strength results from
the strength of the aggregates
as well as the strength of the
paste to paste bonding
Tell stories using diagrams!

63. Diagrams quantify!
Current PTM (primary target)
 Children
 Parents
 Teachers
 Religious (priests & catechists)
 Nearby community
Additional Target Markets
 Family
 Officeworkers
 Poor , far-flung communities
Current
Future

64. Diagrams aid
analysis!
Sisters visiting schools
TV Mass
Radio Programs
Special Events (Bookfairs, Prod Launch)
Customers going to Bookcenter or outlets
Media people taking training program

65. Diagrams show relationships!
GOD Paulines Marketing Programs Customers
Current CRM
Proposed CRM

66. Power Technique # 16
Use Pictures &
Printscreens
& Annotations

67. Use Pictures= 1000 words!
(on where concrete is used…)
Columns
Slabs
Foundations
Beams
Pavement = Slab on grade
RC (Reinforced Concrete) Walls

68. Cite screenshot source to
add credibility!
Source: Portland Cement Association, USA

69. Annotations help
emphasize key points
4500 psi
(max)
2100 psi
(min)

70. Power Technique # 17
Too many decimals and
details confuse!

71. Too many details. No emphasis!
5. Budget Jan. 1,2002 - Dec. 31, 2002
Current CRM Proposed CRMIncrease
SALES 80,104,304 144,187,747 64,083,443
COST OF SALES 48,062,582 72,093,874 24,031,291
GROSS PROFIT 32,041,722 72,093,874 40,052,152
LESS: OPERATING EXPENSE16,010,020 20,442,181 4,432,161
FIXED COST 7,145,699 7,145,699 -
VARIABLE COST 8,864,321 13,296,482 4,432,161
LESS: ADV & PROMO 5,456,000 16,990,000 11,534,000
NET INCOME 10,575,702 34,661,693 24,085,992

72. Clear. Simple. Focus.
Invest 12 M. Increase Income by 24 M
5. Budget for 2002 (millions)
Current CRM Proposed CRM Increase
SALES 80 144 64
COST OF SALES 48 72 24
GROSS PROFIT 32 72 40
LESS: OPERATING EXPENSE 16 21 5
FIXED COST 7 7 0
VARIABLE COST 9 14 5
LESS: ADV & PROMO 5 17 12
NET INCOME 11 35 24

73. Power Technique # 18
Use numbered guideposts
above Title Lines
and in page separators

74. Show audience where you
are in the presentation
Page Separators Numbered guideposts above title line

75. Power Technique # 19
Make the Audience Smile!
Don’t be too serious

76. Saved K
N B?
Use humor when appropriate

77. Power Technique # 20
Tell a Compelling Story
Using facts, numbers, insights, pictures
Know your objectives

78. A Typical, Monthly
Business Opcom Story
1. My financial numbers (Company)
2. Competitive Activities
3. Local trends and store issues
4. Customer Insights
5. Store Action Plans**
6. Support needed from head office**
** Must be based from 1 to 4

79. What type of billiards
player are you?
Can you tell what ball is going to which
pocket before taking the shot?
Or do you strike
hard
and pray
something

80. Power Technique # 21
Practice! Practice!
To avoid major, major mistakes

81. Practice as if your life
depended on it.
1. Don’t just practice.
Perfect practice makes perfect!
2. View slideshow
 in “computer” as slideshow, 3x
 in “projected” presentation
mode, 2x
 If possible, test set-up
beforehand.

82. 3. Who?
Who Benefits from Powerful
Presentations
1. Your Audience
 What’s In It for Them ?
 Why Should they Listen to You?
 They are paying you their TIME
2. You
 Achieve your communication objectives
 Get your ideas accepted, implemented
3. Interested Stakeholders
 Your company, the community

83. Summary
Effective communicators win!
1. Get What You Want
2. By Applying 21 techniques
3. To Benefit your audience,
YOU, and stakeholders

84. 21 Steps
to Powerful
Presentations
(Effective Communicators Win!)
Bong De Ungria
March 2011