The document evaluates the graphic design work done to promote a mobile game called Snake Escape. It compares the poster, t-shirt, and sticker designs to existing examples from other games. Feedback was received that prompted changes to declutter the poster, make the game more accessible, and unite the visual elements of the stickers. The work was done using pencil, Photoshop, Illustrator, and a graphics tablet to design assets and products for promoting the game. While the t-shirt design fits its purpose to promote brand recognition, the app icon design may need changes based on further feedback to better fit the target audience and game.

1. Graphic Design Evaluation
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My Designs Compare & Contrast Existing Products
I wanted to create an informative
poster that would provide the
reader more information on the
game seeing as Snake Escape is
unheard of. From this existing
poster for the game “The
Wolfman”, key features and
important information such as
mine possesses helps spread
knowledge of the game. The
image shown in the poster may
also be gameplay footage, such
as the screenshots I used on
mine. The poster uses a “visit
site” to direct people to the game,
whilst I have used a QR code.
Overall, I feel that my poster
works well at spreading the
required information about the
game.
I chose to use the app icon as my
t-shirt design to help spread the
brand of the game as much as
possible, such as Angry Birds
has. When people see this Angry
Birds shirt, they know exactly
what game it is, this is what I
tried to implement to my t-shirt
design. If someone spots the
Snake Escape t-shirt, they may
then be more likely to buy the
game if they recognise the logo
when browsing through the App
Store. Overall, I feel that my t-
shirt design fits well with existing
game t-shirt designs.
Comparing once again to Angry
Birds, I feel that my stickers fit
well with existing game sticker
collections. My sticker collection
includes characters from the
game as well as a sticker of the
game’s logo, such as angry birds
has as you can see to the right. I
may however need to design a
variety of other sticker to
accompany the 3 already made,
as Angry Bird’s sticker collection
has a lot more different designs
than just 3.

2. Draft Idea Feedback & Amendments Final Design
From the feedback I received
from my draft designs, I needed
to de-clutter the poster, make it
easier to access the game and
also to show more of what the
gameplay would be like within the
game. I did this by removing the
snake, adding a QR code linking
to the App Store page to the
poster and also using
screenshots of the game to show
what the gameplay was like.
From the feedback I received on
my initial draft ideas for my
stickers, I needed to make a
more solid link between my
sticker designs so that people
could recognise them as the
same game when individually
viewed. I did this by uniting the
same colours and adding the
snake pattern on Jimmy’s shirt,
as well as adding the “S” in the
logo onto Jimmy’s shirt.
Comparing with another mobile
compatible, puzzle/horror game,
Limbo, my app icon is a lot
different. I have used bright
colours as well as using a
cobblestone texture in the
background whilst Limbo’s icon is
very plain and bland, however it
is still very recognisable to
people who who of the game.
Even so, I feel that my app icon
will stand out on the App Store
Graphic Design Evaluation

3. Physical Materials Used Software Used Peripherals Used
- Pen!
- Pencil!
- Paper
- Photoshop!
- Illustrator
- Wacom Graphics Tablet!
- Printer
Using a pencil and paper to
sketch out the app icon was
much easier for me as I feel I
have more control and that it is
more accurate than a graphics
tablet when it comes to
sketching. I was able to quickly
jot down my ideas which was
beneficial.
I used Illustrator to design the
games assets which were used
in the graphic design products as
creating these assets in vector
form allowed them to be re-
scaled if needed, which came in
handy when designing the
products. I also used it to trace
the sketches I made of the app
icon from the same reasons.
Overall, the program helped
tremendously. I used used
Photoshop when designing my
products. The poster was
completely designed in
Photoshop due to its pixel-based
compositions being a lot easier
and flexible than Illustrator in
designing more complex designs
such as posters. Overall,
Photoshop is the program I am
most comfortable with and it was
key for my design process.
The Wacom tablet made it a lot
easier to trace my sketches when
in Illustrator which helped speed
up the design process. It also
helped being able to make quick
sketches in Photoshop without
having to draw in pencil then
scanned into the program. The
printer was helpful in allowing me
to vision what my designs would
look like when printed, for
example the poster was printed
out to give me a better
understanding of the size and the
look of the poster when stuck on
a wall.
My Design Fit For Purpose
- Using the current app icon, I feel that the t-shirt
design is fit for it’s purpose, which is to promote
the game and attempt to create a recognisable
brand. Anyone who has heard of the game should
recognise the shirt as it is quite an iconic logo and
also the fact that these t-shirts will be given away
for free, the brand will be hopefully worn by many
people. However, from the feedback I received on
my app icon design, I may need to change the
logo to fit the game better, which would mean that
the T-shirt would have to be re-designed as well.
From the feedback I received, i would probably
need to change the app icon to fit better with the
game and the target audience (who is now 10-15
year olds). However, this logo would work well in
helping the game stand out on the App Store due to
the bright colours used and the unique design of
the snake in flames.
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Graphic Design Evaluation