This document profiles Kieran, the target audience for an animated short. Kieran enjoys cartoons like Rick and Morty as well as darker animated sketches by YouTube artists. He watches shorts regularly and prefers animations under 30 seconds with dark humor. The profile provides insights on Kieran's tastes to help guide the style and content of the animated short.

1. This is Kieran, an example of my target audience for
my animation that I plan to make.
Key facts:
- Watches cartoons regularly, these include Rick &
Morty, Black Dynamite, Ren & Stimpy, Rockoʼs
Modern Life, Invader Zim and The Marvelous
Misadventures of Flapjack.
- Enjoys both light-hearted and dark humour
- Watches short, online cartoon sketches made by
Youtubers such as pyschicpebbles, Egoraptor,
Spazkid, David Firth and OneyNG.
- Also has some experience in animation from
learning in free time.
Questions answered by Kieran:
How long do you think my animation should be?
Kieran: “I think that you should make it no longer than 30 seconds long, as I enjoy short,
funny animations.”
What kind of humour should I go for? Light-hearted or more dark, twisted humour?
Kieran: “I like dark humour in shorter animations, so make it a little dark if you can.”
Animation - Target Audience Profile