The document provides research and analysis on existing gaming magazine products. It notes several common conventions across the products, such as large, bold text and brighter colors. However, it argues these conventions do not well relate to the gaming genre. The analysis states aspects that will be included in the author's own work, such as using dark colors at the bottom graduating to lighter at the top, and not placing text over images. The document also profiles the intended audience for the magazine as mainly male, aged 10-25, from middle-class backgrounds, and with needs-driven psychographics responding to impulse and missing opportunities.

1. Research
Jay birkin

2. Existing Product
The masthead uses italic in
the word and the text itself
is actually very simple and
straight forward. This is
more a magazine for males
so the masthead is red with
a white outline. Also as it
mentions game in the title
this reinforces that you will
be reading what you are
paying for. The audience
will be attracted because it
is a simple style and easily
states what it is about
The barcode is a common convention
used on the front cover in order for the
consumer to purchase the media
product.
This is the sub image and this shows what is advertised in this
magazine so in this case it is GTA and this will work as
advertising to make people buy, the information next to this is
also an what's included inside
The main image is a picture of Darth
Vader from star wars which is a movie
and a game. This is very male like and
all the colours are very dark to make
the genre of the magazine darker.
Even the background is dark the tone
around Darth Vader is a little bit
lighter just too make the Darth Vader
stand out.
This magazine includes a plug giving a deal and competitions to,
win prizes for free and this is very good advertisement so people
have too buy if they want these deals because their getting
something extra.
Red is the colour of fire and blood, so
it is associated with energy, war,
danger, strength, power,
determination as well as passion,
desire, and love.
Black is associated with power,
elegance, formality, death, evil,
and mystery. Black gives the
feeling of perspective and
depth, but a black background
diminishes readability.

3. Existing Product
The layout is good especially with
this one because all though it is
for the game battlefield 1 it
suggests they are a really good
magazine at the top of video
game magazines. The image is
two images going over one
another so they are faded and this
is such a good technique. This
front cover includes special
edition contents or features that
you will not be able to find
anywhere else so it appeals to the
audience so they can find out or
get something new from the
games they love, this is known on
the magazine as a plug.
The masthead clearly states what the magazine is about in a bold
and simple way with an original plain black colour. This appeals to
the audience so they can now what they are in for.
The headline is effective, especially
with the glow effect it has on the last
letters of the word. The orange works
because most of the extra parts on the
right hand side of the cover are the
same colour orange making it repeated
so it doesn’t look out of place.
The colour scheme for this article are not as dark and the lighting
is used quite well because it has an effect where one side is
lighter with an orange glow and its background is nearly
transparent, its opacity is low. Orange is associated with joy,
sunshine, and the tropics. Orange represents enthusiasm,
fascination, happiness, creativity, determination, attraction,
success, encouragement, and stimulation.
The Anchorage makes people want to
buy the magazine more because they
are getting a one in a time product
which only the magazine company
itself has created or used.
The Selling line is at the top of the page
making it one of the first things you
would read on the front cover and this
draws you in by talking about a very
famous game.

4. Existing ProductThis is the main image which
will show what the article is
focused on and this had to
draw in the consumer to make
them read this page so it has to
be very appealing and
interesting. The text is also
very straight (in line) and
organized however I do not
think that this suits the movie
or video game genre with it
being red on a white
background maybe this page
would work better if the
background was black.
Although this double page is
all about text I might
include competitions or free
giveaways on the article to
get more people to pay for
it.
All the text is very simple and red and it
is all the same size and this makes it
very neat and organized however I
think it would look better if it was
jumbled and the text was a darker
colour or even if the text was white and
the background was a dark colour.
The layout is very good it includes half images half photos which
doesn’t make the magazine boring to fast however all of the images
that are on the page could be in a better layout by being spread out
instead of all cramped together at the top of the page.
The title is separate from
the rest of the text and is
a completely different
colour, text size and font
and this helps it stand
out so the reader can see
if they want to look at
this page or just move
on.
Red is the colour of fire and
blood, so it is associated
with energy, war, danger,
strength, power,
determination as well as
passion, desire, and love.

5. Research Analysis
• What common features do the researched
products have?
The common conventions of the gaming style which are repeated through the
magazines are the images on all of the products, they are all mostly brighter colours, I
think that this doesn’t really relate to the gaming genre very well. All of the text across
the front covers are very big and bold fonts which really brings out the power of the
magazine.
• What aspects of the research will you include
within your on work?
My existing products will help in the making of my final magazine. I will use all similar
colours based on each different product. For the front cover I will make it dark at the
bottom by being black and use a gradient or different colour making it lighter at the
top. My text will not go over the top of the image it will either go above or below.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
10-25 • The audience will choose this magazine
because it is about products that are
originally made for this age group.
Gender
Male • Because the majority of people that play
these types of movies and games will be
male.
Psychographic
Needs driven • This group acts upon impulse and instinct.
This group does not plan and will respond to
messages relating to missing opportunities
and impulse buying. So they will see a game
they know on the front cover and think I
want that.
Social Status
Middle class • Because it is at a cheap price of £5.00 and is
not on posh subjects or gives you anything
special, its just cheap entertainment.