Here are the key observations and insights from the interviews: Interview 1: - Likes feeling immersed in different game worlds and storylines - Enjoys puzzle solving and learning through games - Favorite aspect is playing online with friends - Plays daily or several times a week Interview 2: - Likes achieving goals and winning in games - Appreciates educational aspects of games that teach history - Views gaming positively as an entertaining way to spend free time and socialize - Plays 3 times a week Both interviews suggest the target audience enjoys gaming for fun and socializing with friends. They play regularly but not intensely. Educational and story-driven aspects are appreciated. Achieving

1. Research
Jay Birkin

2. Existing Product
All of these game case covers are on the survival genre.
These are all very similar in the way that they all include
darker colours and have a light effect coming from the
side as part of the background making it look like the sun
and mist is real. Mist connotations are usually similar to
these: miserableness, horror stories, coast/sea. Black is
associated with power, elegance, formality, death, evil,
and mystery. The two cases of mad max and the division
have a tornado in the background tornadoes are very
negative due to the fact that the denotation of it is a
localized, violently destructive windstorm occurring over
land, especially in the Middle West, and characterized by
a long, funnel-shaped cloud extending toward the ground
and made visible by condensation and debris. All the
foreground images have at least one character on them .
The character looks dark and mysterious. All of these
appeal to the target audience because they seem more
developed and harder to look good, if you have this
rather than a simple picture and title. You should use
effects which I will do for my final piece.

3. Existing Product
The main factor of this game is that its snowing, Snow
connotes cold, white, death, winter. The torch or campfire
which is the only light in the surrounding darkness is
considered as a source of illumination, enlightenment,
guidance and hope. The game is generally dark and harsh
environmentally, Black is a mysterious color associated with
fear and the unknown. It usually has a negative connotation.
Black denotes strength and authority; it is considered to be a
very formal, elegant, and prestigious colour. The title uses Red
in wild this really stands out because its big and contrasts with
the background which is white, Red is the color of fire and
blood, so it is associated with energy, war, danger, strength,
power, determination as well as passion, desire, and love. Red
is a very emotionally intense color. It enhances human
metabolism, increases respiration rate, and raises blood
pressure making it very thrilling. Each different character
stands in a line in the poster and have their own weapons.

4. Existing Product
These posters are all similar mainly in the way that most
of them have a black border on some side then in the
middle it is bright. Black is associated with power,
elegance, formality, death, evil, and mystery. The text and
logos are very unique but simple and they are white,
contrasting well with the background which is black
making it very appealing and eye catching towards the
audience. The characters are all lined up in almost a
straight line on the assassins creed and watch dogs
poster which clearly shows of all the characters very well
not placing some over others making them all equal. Also
people can understand the poster easier when its like this
not when some characters are in the background and
then some in the foreground.
All of these appear to the target audience because they
seem more developed and harder to look good if you
have a blur effect or darker borders around the edges
then this will make my poster look good.

5. Existing Product
sweet home game
The in game images are very good. I really like
the birds eye view 2D pixel style it has going
on. The darker colours are fight scenes which
makes it more understandable in the game,
the darkness really brings out the thrill and
scariness of fighting monsters. The text inside
the boxes stands out, it states that it is
important to read and also it is very simple to
understand as there is not much text. You can
also read it very easily as it is white on black
which is a really great contrast.
The game case has a title in big red bold
letters Red is the colour of fire and blood, so it
is associated with energy, war, danger,
strength, power, determination. The
foreground image is a mash up of bright
colours creating an explosion look.

6. Research Analysis
• What common features do the researched products have?
The common conventions of the gaming style which are repeated are the colours on all of
the products, they are all mostly darker colours this relates to the gaming genre very well.
All of the text across the products are very big and bold fonts and are the colour red which
really brings out the power of the games and really shows their true nature.
What aspects of the research will you include within your on
work?
My existing products will help in the making of my final products I will use all similar colours
based on each product. For the poster I will make it dark at the bottom and the top by
being black and use a gradient or different colour making it lighter in the middle like a grey.
The game case title and poster title will be in their own specialised fonts and will also be
bold a red. The game case will not be too complex it will just include a background image
and one main image.

7. Questionnaire Analysis

8. Audience research
• Observation: They prefer gaming on consoles
• What this says about my audience: Shows they prefer to play online
and with ok graphics
• How will your product appeal to this audience: It will be released for
consoles only

9. Audience research
• Observation: The majority are male
• What this says about my audience: Most people who play on consoles are
male
• How will your product appeal to this audience: I will make the game
appear more dark and action genre

10. Audience research
• Observation: a lot of them are teenagers/young adults
• What this says about my audience: That they are all teenagers
• How will your product appeal to this audience: I will make it out to there
age and advertise it online because most teenagers use social media

11. Audience research
• Observation: most of them like role playing game
• What this says about my audience: There in to FPS, Roleplaying and
survival
• How will your product appeal to this audience: Its all about survival is my
game trying to escape a city with zombies so I have to keep it an on the
edge game concept

12. Audience research
• Observation:They like playing games online with friends the most as well
as by themselves.
• What this says about my audience: Most of them prefer to play with
friends
• How will your product appeal to this audience: I will make it a multiplayer
option game so you can choose however you want to play

13. Audience research
• Observation:People are into gameplay and graphics it is what there most
interested in in a game.
• What this says about my audience: They all love gameplay
• How will your product appeal to this audience: I will focus more on a story
to a game rather than other aspects as well as trying to make it the best to
my abilities working in pixels.

14. Audience research
• Observation: Everybody likes character customization
• What this says about my audience: Everybody likes character
customization
• How will your product appeal to this audience: I will make it so you can
customize all the different characters in the game

15. Audience research
• Observation: the scale is opposite because the majority play video games Daily
or several times a year
• What this says about my audience: That they are interested in video games
and play them frequently
• How will your product appeal to this audience: It needs to be interesting and
mysterious to draw them in and make them want to play it and not get bored
easily

16. Audience research
• Observation: people like to buy games
• What this says about my audience: That they go out to buy video games
• How will your product appeal to this audience: It will be advertised the
most like on TV so they see it the most and will want to buy it from there
local gaming store

17. Audience research
• Observation: Many people play on either easy or medium difficulties
• What this says about my audience: That they are not expert gamers there
just playing for fun
• How will your product appeal to this audience: I will make it simpler and
easy to play and complete

18. Interviews

19. Interview 1
• How does playing games tend to make you feel and why? It depends on what genre the game
is for example if it’s a fighting rpg like skyrim makes me feel adventurous and bold or a sad
game like the walking dead season 1 when Lee dies makes me tear up.
• Have you learned anything from gaming? Games can be educational at times especially
when you are on a puzzle solving game it can really work your brain.
• What is your favorite thing about gaming or the games industry? My favorite thing about
gaming is being able to go online and play games online with my friends together.
• What is your opinion of gaming why? Gaming is fantastic because it’s a great way to kill time
with your friends and they can be educational and fun at the same time.
• How often do you play video games? I play video games nearly daily, mostly it’s around
several times a week.

20. Interview 1
• Observation: That this person really likes video
games and likes to play them with there
friends.
• What this says about my audience: That there
a teenager and only play games to kill time.
• How will your product appeal to this
audience: It will be at a cheaper price to afford
like £25

21. Interview 2
• How does playing games tend to make you feel and why? Happy when you win at something
because you have achieved something but when online playing games it can make you angry
when you loose.
• Have you learned anything from gaming? Yes, I have learned things like history because
video games can even show things such as how wars went out because some video games
are based of real life events like racing or sport.
• What is your favorite thing about gaming or the games industry? Winning the game because
it is entertaining.
• What is your opinion of gaming why? Gaming is a good thing to do in your spare time
because it is fun and you can communicate with friends.
• How often do you play video games? I play video games 3 times a week.

22. Interview 2
• Observation: This person plays video games
for fun but more to win and achieve goals.
• What this says about my audience: That they
are very competitive but like to play with
friends on consoles time to time.
• How will your product appeal to this
audience: It will look very hard and
competitive to complete and win at the game.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-25 • I am going to make it a survival and horror
game with a storyline so it appeals. There
will be different difficulty in levels.
Gender
Male but with a
few female
• I will make it with dark colours almost
thriller/horror like and the majority
characters will be male
Psychographic
Needs driven • I will focus a lot on advertising because then
as soon as they see it they have a higher
chance of buying it and they can play with
friends competing or having fun
Social Status
Middle class • I will make the game cost a reasonable price
that they can buy so more will buy e.g. £25

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
I gave pictures of products that were very similar to my own idea. This is good because you
can see how yours might look and you could even take some ideas from them. A weakness
is you might just be copyrighting the same idea as someone else.
– Questionnaires
I used survey monkey which is a website that allows you to create your own surveys. They
can be analyzed more 'scientifically' and objectively than other forms of research but there
is no way to tell how truthful a respondent is being.
– Interviews
I wrote down 5 questions which needed longer answers for them instead of yes/no. The
good thing about interviews is that they are very personalised however they are only
restricted to a simple sample range.

26. Research Evaluation
– What sort of a response did you get?
– I got great responses to all of my questions. They were all very serious and
really helped me out with my research so I now know every specific detail
about my product video game like the storyline and who the product is
designed for. I now know everything I need to know so I can now get on with
actually making my video game assets.
– How did you distribute your survey? Give an advantage and a disadvantage
– I used survey monkey which is a website that allows you to create your own
surveys. An advantage to using survey monkey would be that you get instant
feedback from the respondent. Theirs no waiting time for the results, they are
delivered right away. A disadvantage is there's potential for error. If a question
is misread , misheard or improperly recorded, the results could be skewed.