The document provides examples of graphic design work for an app called Alien Blast, including a logo, box art, banners, and t-shirt designs. Feedback was gathered on each design from others and improvements were made. The logo was refined to add subtle color to the eyes. The t-shirt design was changed to use a black background and rearrange elements based on feedback. Overall, the designs evolved to better target teenage audiences and look more professional based on feedback received.

1. Graphic Design
• By James Curran

2. Little White Lies Analysis
Simple Art style, yet very effective. Interesting silhouette effect and a use of a A very small
title for the film. Unlike Total film, where the title would be big and bold and there would be
lots of other stuff squished onto the front of the mag. The little white lies cover has none of
that, which is many ways makes it look far more Professional and trust worthy.

3. Film poster Analysis 1

4. Film Poster Analysis 2

5. Total Film Cover Elements

6. My Canabalt Box Art
This is my box art that I made
for the indie games ‘Canabalt’
I made the Box Art look that
similar to a AAA game title and
I compare it to a real AAA
game.

8. App logo Design Ideas

9. Game Company Logo
• This was the logo I designed for
our company that was making the
game.
I made it by simply taking some
shapes and seeing how they look
combined, or behind each other. I
played around until I got the basic
shape you see on the left. Then I
started adding the glares and the
glows and lens flare to make it eye
grabbing.

10. Feedback on Logo
design

11. Feedback on logo design
2

12. App logo
Based on my feedback I am going to go with this logo for my
main app logo, but I am going to make some changes to the
logo to make the game looks a bit more professional at first
glance when browsing though the app store. First impressions
are vital so a games app logo should look good.
I went into the Photoshop and put this red grid over my logo so I
could make everything central. I also then turned the logo to gray
scale to see what that would look like, I then played around by
changing the shape of the eyes and adding 2 slits for nostrils.
I thought that making the edges rounded would help improve the look
of the logo because most app store logos have a rounded edge for eac
corner. I then played around with some filter effects foe the main face
of my alien.

13. App logo shades of gray
I originally changed all my photos to the gray scale for the purpose of seeing
them in the gray scale mode, and decided that I actually liked them in there
gray scale form more than the colour. I think the colour didn’t go with the
texture for the face in the middle picture, but this was my favorite picture so far,
so I kept it the same.
I also think, all images on the app store have colour on them, surly the one
without the colour would attack most attention for being different out standing
out.

14. App logo feedback
I really like the graphics in this logo. The distorted face
with the beaming eyes give the alien bit of mystery.
Almost like a silhouette. Everything in the logo seems a
bit ridged.
I think it is good how the aliens face takes up the whole
of the logo, so its nearly touching the sides of the logo.
Also I think having big eyes on the alien make it seem
as if its staring right at you. Attention grabbing. I think
even though I like the black and white, I think if the
eyes had colour, it would make the eyes even more
gripping.
N/A
N/A

15. Final App design
I took my feedback and improved from it. I made my
aliens eyes dark green and kept the whole black and
white theme.
I then decided to make the middle parts of his eyes a
slightly greener green to make it look as if he is looking
directly into the camera.
I have only made a simple change
as the feedback I got was mostly
good.
I kept all the layout and design the same but
edited the colour for the eyes.
N/A
N/A

16. T-Shirt Draft Ideas
This is my alien design draft 1. I
made it by taking some of our
aliens and our planet and sticking
them on it and then merging them
together and changing the mode
to multiply.
This is my design draft 2. I kept it
simple by just adding the space
man character on the front of the
picture and changed the mode to
multiply so it looks more realistic.
I would prefer to
progress with my first
design as I think it says
more about the game

17. T-Shirt Design Feedback
I think the graphics are really fitting for you game and I like
how all the aliens are looking in the same direction.
I think there needs to be something on the front to make it
relatable to alien blast. Also consider chainng the colour of
the shirt to black for the space theme
The layout is good and the red alien hiding behind the
planet looks really good. I think if you were going to put a
title in, you should position it above the aliens and planet
and move them all down a bit.
N/A
N/A

18. Colour
I decided that my design would suit and
look better with a black background T-shirt.
My game’s main focuses is in space, so I
thought that the black suited better. I also
think the green aliens and the planet stand
out better on black.
I added a colorful title to the planet, and I
kept the same colour scheme as the aliens
and planet to keep things consistent.

19. Final T-shirt design
I had made some minor changes to the main image on
the front. I added a back drop white shadow/glow
around the planet, I also added a beval which gives the
effect of a shadow on the planet and
The layout is the same and everything is in the same
position as previous.
N/A
N/A

20. Add banner Feedback

21. Final add banner
From my feedback, I removed the
aliens with the low resolution. They
made brought the quality of the
whole image down.
I gave the title a gradient so both
red and green were on both parts of
the text. I also added the twitter and
moved the location of the Edge
productions logo to the center of the
screen and also added the Alien
Blast Website.

22. Compare and Contrast
Design Compare and Contrast Professional products
Comparing the angry birds app logo to my original design for
my alien blast app logo, it’s easy to see the the differences
between pro and beginners work. My logo doesn’t have the
smooth cut rounded corners like the angry birds one, but both
logos share a similarity, which is that they both make really
goo use of the space in which they have been drawn. The
colour palette for the angry birds logo is larger and the colours
go well with each other too.
The main difference between the two logos is that the Ubisoft
logo also has it’s name under the title, and my Edge
Productions logo only has the initials of the company. The
Ubisoft logo has more small details than my logo. It has
clearly been made in a program like illustrator, where mine
has been made in Photoshop using shapes and effects.
Between these two box art covers, there is only one major
difference that gives away which one is made by a
professional. I think my attempt to make my box art
professional was good, but my cover is let down by the
Bethesda logo in the bottom right hand corner of the box. It is
also on the ‘Fallout 3’ Cover and you can see they have
placed it much better than me, which is what is so vital.

23. Suggested improvements
Some suggestions that I got from people who I showed my logo too, was that maybe the aliens face was
taking up too much of the screen and I had cut too much of his head off.
Another bit of feedback was that I should try playing around with the colours and see what other colours
go with green eyes and maybe try changing the colour of the eyes.
Something else that was said, is should I try to make the face more detailed, giving him nostrils and a
mouth, but I was tempted to keep the face simplistic.
For my web banner, the main bit of feedback, was that, when looking at the image, it is really easy to see
that a couple of the aliens are very low resolution, which then brings down the quality of the whole image.
Also, people thought the placement of the Edge Productions logo should be more central and not
randomly on the side of the banner.
My feedback for the T-Shirt design was that I should try to make the image on the T-shirt, look more
relatable to the game. People suggest that making the image on A black T-shirt would be more effective,
as aliens are usually in space and our games takes place in space. To do this, I will have to play around in
after effects with the some effects.
Some of the feedback also said that it might be a good idea to put the title of the game on the T-shirt, and
to place the title above the planet, but I will try placing it in different places and see how it looks.

24. Feedback & Amendments
With my app logo, I choose to see what the
alien would look like in all colours, but came to
the decision that I liked to look of it best in black
and white. Gaining more feedback, I decided to
add mild colour to the eyes. The eyes and the
corners of the logo are the main changes, I also
added nose slits originally but later removed
them and then played around with some
textures on the face and for the background.
I took on all feedback I got from this shirt and I
really think it helped improve the shirt.
I made the T-shirt a black T-shirt and also made
it a child shirt, as it seemed more fitting to our
target audience. I then played with the effects
and merged all the sprites together and added
backdrop, white shadow and a beval to create a
shadow and light effect from behind the planet.
I then also played around with the positioning of
the title, but decided I wanted to keep the image
quite compact, so I placed it over the planet,
and I also kept the same colour scheme with the
text.

25. Equipment/software used
Physical Materials Software Peripherals
-Pen
-Paper
-Pencils
I only really used some
paper and pens and pencils
to sketch out rough ideas, I
never did anything fully on
paper.
-Adobe Photoshop
-Adobe Illustrator
Most of my work with editing was
done in photoshop because it’s
the program I feel most
comfortable with, and therefore I
think it’s the quickest and best
way I would get good results with
my work.
I made one piece of work in
adobe illustrator, because it’s a
really good program for making
neat smooth lines
-Graphics Tablet
-Mouse
-Keybored
I did some drawing with
graphics tablet or mouse. The
graphics tablet is very useful
for doing hand like drawing
straight onto the computer,
and then you can editing your
drawings straight away.

26. Fit for purpose/Target
Audience
My alien blast banner would be fit perfectly as planned on a app review site. It
gives the right sort of message across and would easily target the right kind of
audience. Anyone into sci-fi would most defiantly consider clicking on the
advert and checking out our game.
The only improvement I could think to make, would be putting some text on the
advert that says, “Click here to play now!” But then I worry I that makes it look
tacky and desperate.
When designing an app logo, you want it to stand out and look professional.
I defiantly think my app logo stands out amount many of the logo’s all over the app store.
Many of them have got for trying to make fancy looking drawings, but I think they over do it,
and they become very common. If you have something that may not be as good, but stands
out, it will get more attention and more viewers. So in that case I would say I did a good job
of making the logo and making it stand out amount other logo’s.
Target Audience
My target audience would be older kids/Teenagers. So I think the logo relates to both
ages groups.
The image looks neither too childish, or to inappropriate, so I think both
demographics would be interesting in clicking on the game’s logo and seeing what it
is about.
The target audience for the web banner would more likely be
aimed at the teenagers as children don’t read reviews and
research as much. They prefer the visual graphics.