3. research(1)

Video Game Facts
I looked at all of these
games and saw what
made them good and
people really want to
buy them.
This really helped me with my
choice and choosing of genre
for my video game idea.
This fact states that many of the
older generation play video games
its not just people around my age
who are most likely going to be the
ones answering my survey.
The gaming experience is split with almost the same amount of females to
males which means I will have to appeal to both genders in the best way
possible.
This gave me an idea
of what consoled
people owned the
most and which was
the best selling. All so I
could just for the final
design.

Existing Product
This tells me the main character of the game. We know that
he is the main character because he is central and fairly large,
which is a trait game cases use a lot of. I will not have a
picture on mine probably because I want people to make
their own characters so I will have to include something else.
This is the title of the game. The title of a game is important
and the main feature of a game case because it shows off
the product. My title wants to be something different and
new which looks visually great and contrasts well with the
background like this title.
This tells me the console that it is
on. The console is important
because it determines how much of
your audience are going to buy it, if
only on one console you will have
considerably less then if it is a
popular all round platform game. I
will not have time to make a game
case for each platform so I will just
stick with one, which shall be Xbox.
This tells me who the game developers are.
This is important because it shows the legal
side of the game with who created it but it
also shows a point that the audience can
buy other games created by this developer
company if they like it. I am going to have
to include one when I am in production, if I
do this then I am going to have to create
my own which is unique like all of these.
This describes the games
skills that are required as
well as what will be involved
while you play. This is
important because it gives
people a teaser of what to
expect in the game so they
buy it from the shelf.
This is all information about the game
which is included for legal reasons. This is
a requirement for my case and I might just
copy an existing one for information such
as this but it needs to be included and is
an important factor for game cases.
This helped me to be inspired by
what my game case should look like
and as well as all the parts that I
should include on it because all
game cases are more or less the
same.

Existing Product
I chose this game for its visual aspects, I really want to place
most of my time into making a detailed background/terrain and
less on the animation but still include some in. I like the visual
looks of this game though even that it is all cubes and block it
has so much detail included in it so I might not be able to make
something this good with my level of skill. This game also suits
the colour scheme that I thought I wanted to go for in my
planning and I really liked the trailer, the trailer amazed me and
I saw it and thought I really want to make something similar to
this.
Trailer
The trailer for this video game is made well and I really like the order of it and the way it works, it includes everything in it that I want to do for
my final project even though I just thought of this idea and I am on the fence about the trailer idea. The trailer is broken up with a wide range of
things in the game and it shows of everything in such little content. I especially like all the effects the trailer includes in it such as the fade and
the sideswipe, fades usually signal the beginning and end of a scene. The timing of the fade indicates the importance of the change in time
and/or location between scenes. I am going to include a few effects in my final trailer if I make one and the fade may be the most common and
useful effect to parshly break up the video. I really like the blackness of the video because it adds a certain ambience and makes the game seem
more spectacular to the audience. I think that the title should maybe be included at the beginning of the trailer however because it does it at the
end it adds the effect of suspension which is a great audience technique. The difference between all of the scenes on this trailer are massive it
includes a wide variety from in game content, to characters even to sketches which I really like and am going to carry across into my production if
I chose to do this This appeals to the audience because it shows how massive and open the game is which from my audience research shows
that many people like. This trailer doesn't use any fonts or narration over the top of it, only just a soundtrack. It doesn't include any of these
because they are too distracting for the main objective, which is too show of the game. The soundtrack is very atmospherically to the images and
works great, a soundtrack is used to draw in more attention and add something to listen too as well as see. Parts of this trailer look way to hard
to make but that is only the space area at the end of the video and even with this gone then the trailer will still be long enough and show enough
content for the audience to understand.

Existing Product
This game has a basic art style, almost like it is hand drawn painting but it is really well made. I don’t like how the menu bar at the bottom of the
page is all compact and shows everything, I think that this doesn't work, I will do this but only include a few options. The game uses many darker
colours but I do not think that I would like to do this for mine, I think that my style and genre would suit it to be brighter but still have contrast.
Many people would not like the side borders on either side but I think that this defines the picture more and makes it look even more visually
appealing but of course many people don’t feel this way and would prefer the picture spread across the screen which is what I shall do with
mine. Even though this game has such little parts it is detailed and includes some great interactive objects. I should add interactive objects in my
game mainly so I have to do less design but it adds depth towards the game. This games perspective is side on meaning it’s a platform and this is
what game perspective I will be going with, I cant try any other way because I have already done different ones on projects before and I think
that I will get the best result doing it this way. The fonts that this game uses are more realistic like the rest of the game and are not pixelated.
When including fonts in my game I will want a design like this except for a title this should be different and unique. This appeals to the audience
because it is easy to read and understand however they could limit the amount of text which is their and lower it. This game looks plain with its
adventure atmosphere and could probably have some other aspect or genre in it too improve but I like the way it looks and the gameplay of this
game. This game is always in the dark to give it ambience, I think that an adventure game becomes more interesting when added this extra
depth because it puts the audience on edge and adventures are always better at night time, which is why I am really considering doing this in my
project. I have learned many things from this game and it will probably be the main source of inspiration for my project with many similarities.
Monkey Island(1990)

Existing Product
Maniac Mansion(1987)
This game is is another older adventure, exactly like Monkey Island. This game is similar to monkey island in the way that it
uses the black bar at the bottom and includes similar text over the top of it which is all cramped and includes a lot of
information. The graphic style of this game used is pixels but it looks 3D and this is how I would like my game to be
portrayed across because it will be the easiest to do with the level that I am at. This game uses brighter colours which
attract the eye more for the audiences views but it doesn't engage them more such as dark because that keeps them on the
edge of their seat. This game has a character select menu which adds another aspect to the game but with mine I feel that a
character menu is not entirely necessary because I will end up just having an already set character or if I have time I will
make a character creation menu, which can specialize in any type of person the player wishes which from some research
suggests it is a good idea. This is better because it gets the audience engaged more in the game and relates more to them.
With a set character it is good because it creates a sense around the character and I could create my own merchandise
around the character because they are more likely to become their own separate object from the game. The title of the
game on the menu page is special and contrasts with the background colour well. The title goes more and more out of
shape as it goes further on and this adds the effect that adds that extra bit of emphasis on to the game as a whole. However
I don’t like how this title ends because I feel that it is too blurry and could be a little hard to read or cause strain on the
eyes.

Existing Product
This product is included because I was unsure about the idea of the
genre although I am leaning more toward adventure, this depends on
my audience and the research that I carry out. This game is much more
simpler and I think that I wouldn't get as good a grade as the Monkey
island game but I still think the visual style and concept of the game is
conveyed across well. This game includes interactive menu and HUD
around the game and it all looks great, it is blocky and made of pixels so
it will be fairly easy to create in the production process. A problem that
I have an issue with is the character I think that they look too simple
and look out of place, almost like they don’t belong in the game,
however I know it is a back shot but I think that characters should have
more detail in them. Another problem is with the size of the screen and
the emptiness around the game, I think that the screen size could be
changed, this will not be good for audience who aren't able to see well.
Since I didn't have another title to analyze in the horror genre, I think
that the title is unique and made different. It is bold and fairly large and
the opposite colour of the background, this is so that it stands out, I
want my title to be different and be special in its own way to start such
as this, contrasting colours is a great way too go. A menu establishes a
game almost as a preview and is a great thing to have in your game,
however I do not know due to the time if I will be able to make one but
I definitely should do. The colours are not amazing but they add
something to look at which is a little interesting also it is over
exaggerated and fictional because it is not the colour of actual rocks.

Existing Products
The logos are very similar in a way that works rather well. Each logo is specific to
each game so you can tell them apart but some logos stand out more than
others and are more memorable.
The logos are all different sizes but I believe it looks better when the logos are
larger because they draw the eye because there easier to see so you remember
them more.
Over every single logo there is the title of the game, The titles are large and
have special effect like outlines and different colouring like the red and green
which is better than just using plain black. The words that are after the main
title like an extra few selling line words are usually spaced out in lettering quite
far apart.
The logo doesn't’t always have to be behind the title though as is shown in the
Gwent and mirrors edge logo where they are above and below but I do not think
this is as effective.
Connotations:Green is the colour of nature. It symbolizes growth, harmony,
freshness, and fertility. Green has strong emotional correspondence with safety.
Dark green is also commonly associated with money. Green Stands out and
really pops for a title just like red does, which is why all of these titles used said
colours. Red is the colour of fire and blood, so it is associated with energy, war,
danger, strength, power, determination as well as passion, desire, and love. My
title will have to be something unique and I may do some draft designs to get a
good rough idea of what I want but the title overlapping or overlaying in front
of a logo is probably my best bet for a design.

Existing Products
The wall art for this merchandise is
a great design and visually works
well on a design level. The colour
scheme of this will be whatever I
chose in the end for my game and
a character will be placed with the
blackness blur effect which I will
have to research on Photoshop,
how to do. There is not much wall
art on games out their so it will be
fairly new.
Sketches can be used as posters or design
pieces and they are also used to establish a
character before they actually make it in the
game. I like the idea of sketches and will
probably end up doing some whilst I am in the
planning stage of the project.
T-shirts are always an easier task to carry out
and complete. I can use red bubble to view my
T-Shirt design and I will already have the
character made for the game so I would just
have to stick him on. Silhouettes are always a
good idea to include on a T-Shirt design and
they look aesthetically pleasing.
Whilst
creating some
merchandise ,
I would really
like to make a
poster with a
similar artistic
style to this
and I think
that will be
my best
course of
action.
Note: I could have written much more about these products and gone into better analysis but I felt that the main focus
was the video game and these are just a bonus which will make the game look just that bit better, I would really like to
make products as good looking as these though.

Existing Poster Products
When searching up video game posters, this is mostly what all the posters look like, they are all similar with simple
colours and silhouettes of characters on them, I do like this design and think that it would look good on a poster, plus it
will be so simple to create. A poster is a definite product that I want to make so I decided to search adventure game
posters.
All of these are proper imaged posters
and they all look way more professional
but just as appealing, all of them have
the image central with some kind of
effect on the image such as shades of
lighting or a cloud that merges and
fades which is on two of them and the
title big and bold either placed at the
bottom, middle or top of the page.
These posters were very helpful and I
want a similar design whilst in the
production of my final project.

Mood Board of existing T-Shirt Designs
and Phone cases
T-Shirts and
phone cases
are good
merchandise
and would go
quiet well with
my project.
The reason why I chose T-Shirts and phone cases is because they are easy to make and If I have any extra time after
my game on the FMP then I would like to make them to show off my skills on some over platforms and products of
media.

Research Analysis
• What common features do the researched
products have?
– All of these products don’t really have anything in common they are all different, The main thing that they have in
common is that they are adventure based and that all of them have used darker colours in their products even though
they are completely different only logos and T-Shirts go colourful and this is to make them pop and stand out from the
rest. All logos use their own effects and are unique in their own way, be it a blur or an outline. Most of the games
involve doing a puzzle and escaping some place in that aspect but that’s about it.
• What aspects of the research will you include
within your own production work?
– The existing products helped me to find out many things about products and what I want to make for my final project.
From this I shall be taking forward the idea of an adventure game which will be more on the darker side of colours
but not too dark and this will have its own unique logo which I will have to spend time designing. Then I will like to
create some great visual aspects to the game so I will go with an art style that is similar to monkey island. Once the
game is finished and if I have time then I will create a game case and just follow this simple one from the research.
Then if I do have time I will make the odd piece of merchandise such as a poster.

Questionnaire Analysis
https://www.surveymonkey.co.uk/r/
77LR9HN

Audience research
Observation: The audience that
answered most of this survey were
between the age of 15-22. With a
response total of 23 the rest of the
audience responses all had one on them.
What this says about my audience: That
most people who play games are
between this age range of 15-22 and
they obviously enjoy them and play them
quiet often. All of this age range are in
education and working age so they will
be able to afford to play games and have
spare time on their hands. The odd few
obviously who are out of this age range
enjoy a good game but because they are
such a minority they are not really
focused on.
How will your product appeal to this audience: I will make my game appeal to this audience by adding in
certain factors that make games 15 and not for children I will probably have to add engaging factors such as
violence and a detailed storyline/quests because the older people who play games tend to focus and listen
to the games more to get into the experience.

Audience research
• How will your product appeal to this
audience: The best way to get a game to
appeal to the male gender is too have
much darker colours, which tend to be
associated with males as well as much
action because studies show that many
more males watch and like to play
around with the action genre.
Observation: The majority of male to female
was 17 to 9
What this says about my audience: That many
of the audience that answer this survey and
play games are male however this could be
biased because their was not an equal
amount ratio of gender.

Audience research
• Observation: Everybody except one person likes to play games. This is a great response and
really helpful towards my research because it is apparently very rare to find someone who
doesn't like games.
• What this says about my audience: That nearly every majority between males and females
likes to play some type of game on whichever platform they prefer.
• How will your product appeal to this audience: To make it appeal I am going to put a lot of
effort into this project as well make the video game as good as I possibly can by getting help
from elsewhere and going over everything carefully.

Audience research
• Observation: Only one person doesn't like video games because they just don’t
interest her
• What this says about my audience: That they don’t spend any time playing games
and prefer to do other tasks with their time.
• How will your product appeal to this audience: A way to get video games to appeal
to this person I would have to interview them getting some long list of answers of
their likes and such and then compile most of those likes and place them into my
video game, which hopefully this person will prefer but then many others who
answered yes may not.
Many of the people who answered this were not relevant
because I only got 1 person who answered no on the
previous question so these answers were just people not
taking my survey serious.

Audience research
• What this says about my audience: That many of the people who took my survey love to play adventure games and
they are not too bothered about a horror game so that as my project is now out of the question.
• How will your product appeal to this audience: I am going to make my game an adventure genre based game which
is what the majority prefer, however a genre by its self is probably a little boring so I will implement some other
genres into it too get some of the other audiences over.
Observation: The main genre which people chose is
adventure at a total of 10, my other results were
scattered but the second and 3rd place went too shooter
and real time strategy, at 5 and 3 responses.

Audience research
• Observation: There is a wide range and everybody likes some game that’s different.
• What this says about my audience: That no matter what social class or gender that you are from, everybody
seems to like to play games all of which are different on a wide varying scale.
• How will your product appeal to this audience: To appeal I am going to make this game to the best of my skill level
and to really make the game stand out, so to do this I will have to focus on my graphics, character, soundtrack and
animation. Also whilst in production I can have people see it give me feedback/pointers on what I could do or they
would like which should hopefully change it for the better.

Audience research
• Observation: People are varying their answers and prefer a bit of everything some prefer graphics, some
prefer the story, others like freedom/open world with character development and some people just like
games for the competitive side. Most prefer a good story with an open world it seems like though.
• What this says about my audience: That they like to play games where you are free to play however you
want and decide on your own fate and way you play the game many of them prefer the adventure genre
then to most other genres.
• How will your product appeal to this audience: My product is on the lines of this idea already I am going to
have to create all of these aspects in my game, I shall decide upon a good storline, and write up on that, I
will do character development as the storyline progresses but I shall make it open world so people can
roam to do as they please, I will also have to implement in some side missions and the killing of other
cretures/people. Finally I will make the graphics to the best of my ability and I hope that people will really
enjoy my product.

Audience research
• Observation: many people would spend up too a price range of £20-40 on a video game.
• What this says about my audience: That they have all played video games before and would be
willing to pay this amount for an adventure game or shooter mostly(referring back to question 5).
• How will your product appeal to this audience: My product will appeal to this audience by trying to
be a really good adventure video game as a product as well as being at a good and
reasonable/affordable price of £25, most people who took the survey are students in higher
education/employment so they make money, so my game should be affordable and cheaper than
others.

Audience research
• How will your product appeal to this audience: To appeal I am going to have to
make my game unique/special and a one of kind. It is going to have to be really
intriguing to get people to spend more time playing and the audience who do
buying the game.
• Observation: Many people
play games daily at 15. The
rest spread out 3 at 1-2
times aweek,3 at 3-4 times a
week and 4 at not that
often.
• What this says about my
audience: That many of
them are actually gamers
and frequently play games
in their life, it almost seems
as if it is an necessity.

Audience research
• Observation: 92.21% of people would buy an adventure game leaving the
7.69% who wouldn't.
• What this says about my audience: That many people like adventure games
and would play them even if it wasn’t their favourite type of game genre.
• How will your product appeal to this audience: My product is going to appeal
to this audience because I am planning on making an adventure game, which
actually is a great starting point for my project.

Interview 1
– Is adventure one of your favourite genre of games, why?
– Yes, adventure is one of my favourite genres of games. I like them for many reasons, for example I like being able to
explore the map. However, it depends what the game is specifically, because there are lots of different types of
adventure game. For example one of my favourite adventure games is skyrim. It is an open world which includes
much exploration which I prefer more to simple quest and follow certain task games.
– What type of puzzles in adventure games do you prefer, why?
– I like lots of different types of puzzle. For example, I like mazes and parkour. They all really interest me, puzzles add
that little extra to the game and make it more of challenge engaging me more.
– When playing a adventure games do you feel relaxed or not? if not what could help this?
– Yes, I generally feel relaxed when I am playing video games. It doesn’t really matter what type of game it is. Games are
something that I play for fun, I just go on to chill out and kick back, they do not get me angry like some people
because I am not competitive and don’t really do competitive games I prefer other types.
– Do you prefer games to be dark or colourful, why?
– I depends on the type of game. If the game is an adventure game, I prefer it to be dark because the colours can hurt
my eyes if they are too bright but I think it is also best to contrast well.
– How many hours would you spend playing an game, why?
– Once again, it depends on the type of game. If I enjoy the game and it is a big open old game, I would probably spend
up to 200 hours in total. This is a long time but the games can include many things to keep you entertained such as
story, quests, visual looks, collectables, random tasks which can generate around and captures on maps.

Interview 1
• Observation: This person enjoys adventure games and spending lots of hours on
them. He plays lots of games and prefers them too be darker because they don’t strain his
eyes as much as colour would. I was happy with this response and it helped me further my
audience research.
• What this says about my audience: That if he had a choice
in any genre to pick then he would play an adventure game which is very open world to
explore with a main story quest and side missions/tasks to do and chill out on because he is
not a competitive person.
audience: My product will appeal really well to this person more or less in every
way because my idea is exactly what this person is looking for. I may just change my colour
pallet a bit and use darker tones. I will also make it open world but tend to the storyline and
develop it well enough because this is the type of game that this person prefers.

Interview 2
– No, because there are others genres which I much more prefer.
– Puzzle which include different levels, because they are more advanced.
– Relaxed because they are very simple.
– Colourful because dark games are quite boring as you don’t have anything which is visually appealing.
– How many hours would you spend playing an game, why ?
– Either 4-5hours.

Interview 2
• Observation: This person doesn't like adventure games. This person prefers long
hours spent on relaxing games but likes a bit of a challenge every now and again. These
answers were not as long as I would have liked and missed out on a few details but what was
given was helpful.
• What this says about my audience: That if given the
choice between two different genres such as a shooter or adventure, then most likely they
will choose shooter every time, even though they don’t mind too play other genres on top of
this. He is also a gamer that regularly plays games for fun and relaxing.
audience: It will appeal because it is a bright coloured open world adventure game
to explore and spend time relaxing on. As well as it also includes extra genre’s on top such as
action because there is violence, also probably a few intricate puzzles every now and again.

Interview 3
– Probably because you can be free to find things in the world and in the story which are interesting and adventuring to
different places is also fun.
– When playing an adventure game I would expect problem solving puzzles so that I can get to a new area or do
something else. I prefer these puzzles over most others.
– I can find it relaxing to be in an area which has a nice landscape and seems peaceful yet when you find trouble they I
don’t feel as relaxed. I don’t believe there could be a way to fix that.
– It depends on the game really. If the game has a dark and troubling storyline then I would prefer it to be dark to mirror
the atmosphere of the game but if it is a less troubling story line then I would rather have it be colourful as it is more
pleasing to look at.
– How many hours would you spend playing a game, why ?
– Probably around 20-50 hours if I get in to the game but the hours can go up greatly if I enjoy it.

Interview 3
• Observation: This person enjoys adventure games and spending lots of hours on
them. He plays lots of games and prefers them too be darker because of the complex
storyline. I was happy with this response and it helped me further my audience research.
• What this says about my audience: This person plays a lot
of variety of games and likes many things, they can appreciate a good game and find it
peaceful while getting into some competitive at the same time. They have lots of experience
with adventure and puzzle games.
audience:. To appeal to this person I wont have to change my idea in any way, this
person likes the idea of the product that I am creating and I think that they would buy it. I
could go into further detail interview with this person to even better my video game concept,
however then it could be too one-sided.

Bibliography
1. Ayrton Starkey(2018)Target Audience Interviews (conducted on 18th April
2. Fintan Sedgewick(2018) Target Audience Interviews (conducted on 13th April)
3. Jay Birkin. (2018) Target Audience Research Survey, www.surveymonkey.com(conducted on 11th – 14th April)
4. James Case (2018) Target Audience Interviews (conducted on 12th April)
5. Maniac Mansion; 1987, Developers: LucasArts, Realtime Associates, Designers: Ron Gilbert, Gary Winnick.
6. Anon. (.). Planets3. Available: https://www.kickstarter.com/projects/1247991467/planets3. Last accessed 10th
April 2018.
7. GAMEPLAYZ. (2014). Planets 3 Official 3D open-world Game Teaser Trailer - PC. Available:
https://www.youtube.com/watch?v=CsCmrRH3OdM. Last accessed 11th April 2018.
8. Anon. (2018). What is your favourite video game genre? (2016). Available:
https://www.statista.com/statistics/254115/favorite-movie-genres-in-the-us/. Last accessed 17th April 2018.
9. The Secret of Monkey Island; 1990, Developers: LucasArts, Telltale Games, Designers: Ron Gilbert, Tim
Schafer, Dave Grossman, Jonathan Ackley, Michael Stemmle, Sean Clark, Larry Ahern.
10. Krista Lofgren. (2016). 2016 Video Game Statistics & Trends Who’s Playing What & Why. Available:
https://www.bigfishgames.com/blog/2016-video-game-statistics-and-trends/. Last accessed 17th April 2018.
11. Anon. (2018). Global unit sales of current generation video game consoles from 2008 to 2017 (in million
units). Available: https://www.statista.com/statistics/276768/global-unit-sales-of-video-game-consoles/. Last
accessed 17th April 2018.

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