The document discusses various aspects of marketing and promotional design for a mobile game called "Snake Escape". It includes analyses of app icons, banners, t-shirt designs, logos, and stickers created for the game. Feedback was provided on initial concepts which informed final designs for each element. The goal was to create visuals that fit the dark and creepy theme of the game and would appeal to the target audience.

1. Graphics design
evaluation
Process and evaluation

2. Enders game book cover analysis

5. Thip Sriyananda’s case study

6. Owen Sherwood case study

9. Enders game poster analysis

11. Little white lies spot sheet

12. Little White Lies artist study

13. Final design- LWL
After receiving
feedback it was
apparent that
they liked the
cover how it was
with the blue
lines.

15. Snake escape product designs

16. 5 characteristics of and app icon
• 1. Don’t make your icon look too crowded.
2. Use of contrasting colours would look better
• 3. Make your icon stand out
• 4. Make it simple
• 5. You don’t have to make it too detailed, bigger aesthetics look
better.

17. Target audiences Iphone
I have created an iPhone screen with the
app icons that I think my target audience
would have. I have put in popular social
media onto the iPhone because with my
age group they are popular, especially
Facebook. I have also put some games
that might interest my target audience, Like
my game Fruit ninja is free, because they
have this in common I think my target
audience would like my game.

18. App icon ideas

19. App Icon research

20. App icon
I made this icon in
Photoshop using an app
icon guide.

21. App Icon feedback
I like the drawing of the lantern because I think it looks
mysterious and fits with the theme of the game. I don’t
think the logo fits in with the icon.
I like the concept of the icon but I think it could be done
a little better and neater. I also think that the logo
doesn’t fit in with the rest of the app icon.

22. App icon after feedback
I took in the feedback and a lot of it said that the logo didn’t fir in with the overall
appearance of the icon. I removed the logo completely from the icon because I
didn’t think that it had a nice look. I re-did the lantern making it look more refined
and the edges straighter. I also added some smoke to make the appearance of the
icon more scary and so it fitted in better with the theme of the game.

23. Finished App Icon

24. Banners research
Banners are a good way of promoting a game. They can be put onto a lot of websites
that are popular with the target audience of the game.
• I found a chart of the sizes of banners you can put onto websites.
I also found a chart with the most
popular banners.

25. Banners first designs

26. Banners feedback
This is the feedback:
• Client1: I like the first banner the best because I think it fits best with the dark
theme of the game. I think you should make it look more scary and creepy maybe
by making the colours darker.
• Client 2: My favourite banner is the first one. I think it looks the most effective
because it has more of an intricate design to it. I like hoe the boy is holding up the
lamp which has a ring
• Of light around it. I think it would look a lot better if the colours around the
lamp
were a lot darker making it look more scary and creepy.
• Client 3: I prefer the first banner. I like how everything is a silhouette which adds to

27. Finished banners
The feedback I received from the clients all said they preferred
the first banner idea. They liked how most of the banner was dark
but a ring of light lit up the corner, just like in the game. Some of
the clients said that the banner was a bit plain and needed
something else in it.
I made the background colour darker and put a layer of smoke on
the top, I think this adds to the creepiness. I then wanted to
introduce a snake because I thought it was relevant as its called
Snake Escape. A whole snake body didn’t tie in with the banner
so I just made some snake eyes to stare at the character from the
dark.

28. FOG Banners

29. Addicting games banner

30. Here are some logos that I made for the promotional aspects of my
marketing project.
I wanted to do different colours and textures rather than just two colours.

31. T-shirt design

35. T-shirt design process
I made the shirt by getting a
plain black one and putting it
in PhotoShop. I then edited
the logo to make it black
and white. I wanted to make
the T-shirt look different so I
decided to get smoke to put
onto it. I shaped the smoke
to the shape of the T-shirt
then turned the opacity
down to make the smoke
transparent.

36. T-shirts first designs

37. T-shirts feedback
Client 1: The best design is the middle one. i think
the smoke and the dark colours fit in with the game.
Client 2: I like the second T-shirt but I prefer the
logo on the third T-shirt.

38. T-shirt final design

39. Stickers

40. Game Stickers campaigns

41. Stickers

42. Stickers 1 feedback
Client 1: I like the snake as a cartoon I think it makes it look
fun and more of an interesting character. I like how you
have used snake skin on the snake rather than just a plain
colour, that works well.
Client 2: I like the design of the snake I think it is well thought
out.
Maybe make the snake look a little more evil if he is
supposed to be that way in the game. I like the snake skin
because it makes the sticker look textured.

43. Stickers 2 feedback
Client 1:
I like the simple ness of this design, I
think it works well. I also like how you
have
Not used too many colours which
would make the stickers look over
crowded.
Client 2: I like the colours of the sticker
because they are bright and bold. The
sticker
looks a little bit plain but still works well
as a simple sticker.

44. Stickers process

45. Finished stickers

51. BOX COVER ANALYSIS

53. Ittle dew box art cover by me