The document outlines Ryan Worcester's graphic design work for a Little White Lies magazine cover project and Snake Escape app and game. It includes schedules and goals for the projects, research on cover and app icon designs, draft designs, and feedback received. Draft designs included app icons, t-shirts, stickers, and a poster. Feedback led to changes like adding color, unifying design elements, and showing gameplay. The final assets included refined app icon, t-shirt with icon, sticker set with linked designs, and a poster with QR code and screenshots. Additional work analyzed video game box covers and included original box art.

1. GRAPHIC DESIGN
Ryan Worcester

2. LITTLE WHITE LIES COVER
PROJECT

5. Official Cover
My Cover

7. Ender’s Game Moodboard

11. PhotoshopTutorial

16. Updated Design

17. Updated 2.0

18. Final Design

22. LWL PROJECT PRODUCTION
SCHEDULE
Time Period Goals
4th - 21st September 2013
Research and analyse Film magazine covers such asTotal Film.Also
research existing LWL magazine covers to find out what my design
needs to include/what style the cover should be. Research target
audience and other useful information about LWL. Create a mood
board for Ender’s Game.
22nd - 4th October 2013
Research further into the Ender’s Game movie, includes analysing
Ender’s Game movie posters to understand key elements needed
in my cover design. Research Rebecca Lemker and then analysis
her processes in creating her Ender’s Game book cover.
5th - 16th October 2013
Create some rough thumbnail-sized first ideas for the design of
your LWL cover. Gain feedback, then use this knowledge to create
2 new initial ideas. Pitch these two designs in an email. Once you
have gained feedback, choose one of the ideas that had best
feedback and expand on it further.
17th - 25th October 2013
Gain more feedback on this updated design until you are left with
your final design. Create a colour profile for the cover, as well as a
comparison with an existing LWL cover, a mock-up of what the
magazine would look like and then evaluate the cover’s strengths
and weaknesses as well as its fitness for purpose.

23. SNAKE ESCAPE PRODUCT
DESIGNS

24. APP ICON

25. 5 CHARACTERISTICS
THAT HELP MAKE AN APP ICON SUCCESSFUL
1. Use complementary or suitable colours.
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2. Include assets from the game.
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3.Add a 3D effect to the icon.
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4. Make the game genre known from the icon.
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5. Keep the icon clean and understandable even at a small size.
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26. TARGET AUDIENCE’S IPHONE

27. IPHONE MOCKUP
A typical iPhone homepage of my target audience

28. APP ICON ANALYSIS
Here are examples of app icons belonging to games that have been successful on
the app store.

29. APP ICONS
My Initial Rough Ideas

30. ROUGH ICONS FEEDBACK
“I like the snake’s head icon, I think that the
close up of the snake’s head would work in
identifying the game.” - Beth F
“I quite like the “S” icon logo, simple but
effective.Also the snake icon also works
well.” - Jacob F
“I like the close up of the lantern, as it is an
iconic part of your game. I would avoid the
“Snake Escape” icon as I think it would be
hard to read what it says when the icon is
small on a phone.” - Mel R
“I think that if you developed the snake’s
head icon further, you could come up with a
great icon design.” - James B

31. DESIGN PROCESS

32. APP ICON DESIGN
• Here is the finished vector, I
now need feedback on the
design.

33. DRAFT FEEDBACK
“I really like the idea of the flame being
also the snake head.All I would say is to
add colour as black and white doesn’t work
well in my opinion.” - Beth F
“Unique idea using the snake head/flame,
really like it.Would definitely add some
colour, possibly orange and red to show it is
a flame?” - Jacob F
“I would suggest adding colour, also maybe
add something to the background as the
whole icon isn't very interesting, but the
vector art is good.” - Mel R
“Add colour and I think this will be a really
good app icon, everything else about it is
good.” - James B
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34. FINAL APP
ICON DESIGN
Using the feedback from my
initial idea, this is my final app
icon design.

35. T-SHIRT DESIGN

37. ExistingT-shirt Designs

38. ExistingT-shirt Designs

39. T-SHIRT DESIGN IDEA
• Here is the design I came up
with. It uses the vector art
from the app icon as I feel
that it would be more
beneficial to advertise the
icon on the t-shirt.

40. T-SHIRT FEEDBACK
“The t-shirt design looks really good, as it is
the app icon for the game, fans will
recognise the shirt straight away, which is
good as fans will only buy/wear the shirt.
The black and white colours work nicely
but maybe you could try adding colour to
the design? Even though it looks good
already, adding colour may make the t-
shirt even better. Other than that, the t-
shirt is looking good.” - Jacob F
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41. MAKING CHANGES

42. UPDATED DESIGN

43. UPDATEDT-SHIRT FEEDBACK
“The added colour really makes the t-shirt
stand out a lot more, I think it really looks
nice. I think you should stick to the colours
you have chosen as they are the same
colours you used on your app icon, which
helps link all of your designs together and
makes it easy for people to identify Snake
Escape as a brand. I think the overall logo
design is really great.” - Jacob F
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44. STICKER COLLECTION

45. EXISTINGVIDEO GAME
STICKER CAMPAIGNS

46. INITIAL IDEAS PROCESS

47. DRAFT STICKER DESIGNS
• Here are my initial ideas. I
decided to use some of the
assets from the game as I
feel that these represent the
game’s identity and work
really well as stickers.
Note:The black boxing around the stickers is there to show the white borders of the stickers.

48. STICKERS FEEDBACK
“I think that the stickers would work well in
promoting the game, but only if they were
stuck all in the same place.There isn’t any
link between the snake and the Jimmy
character, not even colours. For the sticker
campaign to really be successful, the
stickers need to be linked with each other
in some way so that people know that the
stickers are characters from the same
game” - Jacob F

49. STICKER DESIGN CHANGES
From the feedback I received on my
sticker designs, these changes needed
to be made:
• Keep the stickers the same colours
to create a link between them.
• Use the snake’s skin pattern on the
Jimmy sticker to add even more of
an obvious link between the two
stickers.

50. UPDATED DESIGNS

51. UPDATEDT-SHIRT FEEDBACK
“I think that the stickers look really great,
the added snake pattern on the character’s
shirt helps unify the stickers together.The
logo sticker looks fine as it is, but maybe try
to add the dark red colour found on the
other stickers somewhere to link them
altogether even more? This may not work
however but I would give it a try.Also,
maybe add the logo to the character’s shirt
to make it clear he is apart of the Snake
Escape game?” - Dave H
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52. UPDATED IDEAS CHANGES

53. FINAL STICKER DESIGNS

54. POSTER DESIGN

55. EXISTINGVIDEO GAME
POSTER DESIGNS

56. DRAFT POSTER DESIGN
PROCESS

57. DRAFT POSTER DESIGN
• Here are my draft poster
design. I included the
information that is required
on a poster, such as where it
is available.

58. DRAFT DESIGN FEEDBACK
“I like the fact that you have included a
number of the game assets on the poster to
create a link with the characters and the
game title. I like the position of Jimmy behind
the plant, but I think the snake needs to be
moved somewhere else as it looks like
everything is crammed into one corner of the
poster. Instead of the “Search the App Store”
text, you could possibly use a QR code
instead to direct people to download your
game? Also, maybe add small screenshots of
the gameplay to show what the game looks
like when playing?” - Mel R
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59. STICKER DESIGN CHANGES
From the feedback on the poster,
these were the key changes I needed
to make:
- Add a QR for easy accessibility to
the game on the App Store.
- De-clutter the bottom right corner
by moving/removing the snake.
- Add screenshots of the gameplay
to give a the viewer a better idea of
what the game is like.

60. UPDATED POSTER DESIGN

61. DRAFT DESIGN FEEDBACK
“I definitely like this design more than the
last one.The poster seems a lot less cluttered
in the bottom right corner of the poster and
the use of the QR code and the screenshots
like I suggested work really well. I think it
looks a lot better laid-out and I like the fact
you have made the character and plant
more darker” - Mel R
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62. TWITTER PAGE

63. TWITTER PAGE
I created aTwitter page for the game for extra
advertisement. Interacting with video game
related twitter accounts could lead to receiving
retweets from them, which opens us up to a
whole audience of gamers who follow these
accounts.
It also allows us to interact with any fans we
may pick up throughout our marketing
campaign and can be a platform that we can
use to host competitions for such fans.

64. FINAL MARKETING ASSETS

66. SNAKE ESCAPE PROJECT
PRODUCTION SCHEDULE
Time Period Goals
13th - 22nd May 2014
Research existing app icons and discover what makes an app icon
successful.Also research into different types of advertising
(direct,indirect, promotion etc.)
23rd - 31st May 2014
Decide what types of products you are going to make in your
marketing campaign. Research existing designs (t-shirt designs,
posters etc.). Look further into who your target audience is to
start thinking about your own designs.
1st - 10th June 2014
Create draft ideas for all of your product designs taking into
account the research you have carried out, show your design
process.
11th - 20th June 2014
Gain feedback on your designs, then make any suggested changes
to them until the client is happy with them. Evaluate their fitness
for purpose, along with any changes that could have been made.

67. ADDITIONAL WORK

68. Box Cover Analysis

70. Box Art Designed By Me

71. Other Graphic Design Material (Side Work)