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Preface but not written as a long para
As a powerful form of communication, color is irreplaceable
Color can sway thinking, change actions, and cause reactions.
Red
Red captures attention. It is one
of the most visible colors
Attributes of the colour:
increased enthusiasm and interest
more energy
action and confidence
Logos ,websites, examples etc with red
Branding
Passion
Rebellion Love
Energy Radical Bold etc
Red
- Blue is best used for Often used as a warning sign, it is best used as an
accent color as too much red can overwhelm.
- Communication websites which market to individual customers on a one-
to-one basis would benefit with some blue in their marketing.
- Hi-tech and computer technology businesses can benefit from most
shades of blue combined with gray
- Websites promoting technology, medical equipment, cleanliness, male
products, or both male and female products should use some blue in their
colors.
- Light blue relates well to the health and wellness industry, to travel and
relaxation.
- Dark blue is a serious color which inspires integrity and honesty and is
often used by political organizations, religious organizations and legal
firms for this reason.
Logos with blue Branding
Loyalty trust integrity
tactful caring concerned
Reliability responsibility
Blue
Logos with yellow Branding
abundance
value quality victory achievement
importance
Yellow
Shape is one of the basic elements of design.
Alone or in combination with other shapes or
lines they can convey universal meanings as
well as guide the eye or organize information.
Shapes and symbols have subliminal effects and are used
with great effect by designers to ensure that the right
message is portrayed.
Shapes, boxes and borders are used in design to draw the
eye, to add value to design and content, and to partition
elements and enhance flow
Shapes
Circular shapes - No basic shape is more organic than the circle, it
has a smooth quality that makes it appealing to the eye. Adding
circular elements to your website can turn a bland design into
something that breathes life.
Images – screenshots of website designs, logos and other online
graphics with prominent circular elements
Images – screenshots of website designs, logos and other online
graphics with prominent circular elements
Squares & Rectangles - psychological emotions that are conveyed by
these shapes are reliability, familiarity, strength, stability, power,
balance and dependability.
There are two key reasons why such elements are used
to help organize. Second, it is to set a specific style. .
Lines
Vertical lines simulate height and can create a mood of grandeur or
spirituality.
In web design vertical lines tend to represent or create length and indicate
to the user that there is more content below the fold.
Lines
Vertical lines simulate height and can create a mood of grandeur or
spirituality.
In web design vertical lines tend to represent or create length and indicate
to the user that there is more content below the fold.
Horizontal lines generally create relaxation or a calming mood,
they tend to be quiet and subtle whereas vertical lines are more
imposing and powerful. H
orizontal lines are also known for their ability to organize
content.
Diagonal lines are the greatest way to create movement and direction.
Where horizontal lines suggest gravity and are stable, diagonal lines are
more unstable. These lines don’t lay down or stand up in a restful position,
they are in motion and you can actually create a sense of speed just by
simply adjusting the pitch of the lines: the steeper, the faster.
Images
Powerful images don’t just reflect a particular emotion
but also create a relational association between the
viewer and that image. The point being that these
images are used for the sole purpose ofbringing forth
the right emotion out of you.
Images
Image fundamentals - size, composition, quality and exposure are four
important things to look for in a good image.
People actually look for quality in images, even the contrast makes a huge
difference.
Example showing a comparison – good vs bad choice of image
Choice and Placement of images
go hand in hand.
Images
Effectiveness – if the picture creates excitement or interest, then it works.
It is down to three characteristics:
Emotional appeal – does the product in the picture look good and
make the user want it?
Rational appeal – does the image show the benefits of the product?
and Brand appeal – does the picture fit your brand?
Images
Transmitted messaget – this is about the image sending the right message
to the audience/website readers.
Example images:
Design - The Good, The Bad, and The Ugly!
Design - The Good, The Bad, and The Ugly!
Design - The Good, The Bad, and The Ugly!
Design - The Good, The Bad, and The Ugly!
Design - The Good, The Bad, and The Ugly!
Design - The Good, The Bad, and The Ugly!
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Design - The Good, The Bad, and The Ugly!

  • 1.
  • 2. Preface but not written as a long para
  • 3. As a powerful form of communication, color is irreplaceable Color can sway thinking, change actions, and cause reactions.
  • 4. Red Red captures attention. It is one of the most visible colors Attributes of the colour: increased enthusiasm and interest more energy action and confidence
  • 5.
  • 6.
  • 7. Logos ,websites, examples etc with red Branding Passion Rebellion Love Energy Radical Bold etc Red
  • 8.
  • 9.
  • 10. - Blue is best used for Often used as a warning sign, it is best used as an accent color as too much red can overwhelm. - Communication websites which market to individual customers on a one- to-one basis would benefit with some blue in their marketing. - Hi-tech and computer technology businesses can benefit from most shades of blue combined with gray - Websites promoting technology, medical equipment, cleanliness, male products, or both male and female products should use some blue in their colors. - Light blue relates well to the health and wellness industry, to travel and relaxation. - Dark blue is a serious color which inspires integrity and honesty and is often used by political organizations, religious organizations and legal firms for this reason.
  • 11. Logos with blue Branding Loyalty trust integrity tactful caring concerned Reliability responsibility Blue
  • 12.
  • 13.
  • 14.
  • 15. Logos with yellow Branding abundance value quality victory achievement importance Yellow
  • 16.
  • 17. Shape is one of the basic elements of design. Alone or in combination with other shapes or lines they can convey universal meanings as well as guide the eye or organize information. Shapes and symbols have subliminal effects and are used with great effect by designers to ensure that the right message is portrayed. Shapes, boxes and borders are used in design to draw the eye, to add value to design and content, and to partition elements and enhance flow Shapes
  • 18. Circular shapes - No basic shape is more organic than the circle, it has a smooth quality that makes it appealing to the eye. Adding circular elements to your website can turn a bland design into something that breathes life. Images – screenshots of website designs, logos and other online graphics with prominent circular elements
  • 19. Images – screenshots of website designs, logos and other online graphics with prominent circular elements Squares & Rectangles - psychological emotions that are conveyed by these shapes are reliability, familiarity, strength, stability, power, balance and dependability. There are two key reasons why such elements are used to help organize. Second, it is to set a specific style. .
  • 20.
  • 21. Lines Vertical lines simulate height and can create a mood of grandeur or spirituality. In web design vertical lines tend to represent or create length and indicate to the user that there is more content below the fold.
  • 22. Lines Vertical lines simulate height and can create a mood of grandeur or spirituality. In web design vertical lines tend to represent or create length and indicate to the user that there is more content below the fold. Horizontal lines generally create relaxation or a calming mood, they tend to be quiet and subtle whereas vertical lines are more imposing and powerful. H orizontal lines are also known for their ability to organize content. Diagonal lines are the greatest way to create movement and direction. Where horizontal lines suggest gravity and are stable, diagonal lines are more unstable. These lines don’t lay down or stand up in a restful position, they are in motion and you can actually create a sense of speed just by simply adjusting the pitch of the lines: the steeper, the faster.
  • 23.
  • 24. Images Powerful images don’t just reflect a particular emotion but also create a relational association between the viewer and that image. The point being that these images are used for the sole purpose ofbringing forth the right emotion out of you.
  • 25. Images Image fundamentals - size, composition, quality and exposure are four important things to look for in a good image. People actually look for quality in images, even the contrast makes a huge difference. Example showing a comparison – good vs bad choice of image Choice and Placement of images go hand in hand.
  • 26. Images Effectiveness – if the picture creates excitement or interest, then it works. It is down to three characteristics: Emotional appeal – does the product in the picture look good and make the user want it? Rational appeal – does the image show the benefits of the product? and Brand appeal – does the picture fit your brand?
  • 27. Images Transmitted messaget – this is about the image sending the right message to the audience/website readers. Example images: