1. T-shirts - Different Target Audience Groups
This shirt is targeted at the mainstream audience of Breaking
Bad. These fans enjoy watching the show enough to buy a
shirt that is related to the show, however hardcore fans can
recognise the differences in the official BB logo and the logo
on this shirt (different colours, different font etc.) People don’t
even need to have seen the show, only to have heard about it
to understand what the shirt is saying.
This shirt is aimed at the more die-hard fans of Breaking Bad.
The target audience of this shirt have an eye for detail as the
logo on the shirt isn’t hugely present within the show, only
shown a handful of times. The logo first appears on season 5,
meaning the audience must have seen up to season 5 to
understand the shirt.